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M E D I A K I T + s p o n s o r s h ip O P P O R T U N I T IE S B E AT S @ D ECK S I N T H E PA R K .CO M DECKSINTHEPARK .COM

2017


Two time Grammy award winning artist DJ, Play N Skillz (center) per formed Oct 2016


A BOU T Decks in the Park was conceived by veteran Dallas DJ and top producing real estate agent, Jeff Mitchell. Armed with a unique set of skills ranging from extensive music business expertise, events experience, business expertise and a passion for giving back to the community, Jeff launched Decks in 2013. Since the debut of Decks in the Park, the event has grown into one of the most respected and loved music events in the city now drawing upwards of nearly 10,000 people per event!  Decks in the Park was created with a vision and passion for strengthening our communities through music. We believe that music breaks down borders and cultural differences and lays fertile ground to unifying people in a positive and fun environment. We believe that having vibrant music programs, like Decks in the Park is a critical part of improving the quality of life in a world-class city. Decks uniquely brings together a variety of people from all ages and cultural backgrounds. The event is commonly referred to as the largest and best reoccurring music event in the city. Top local and national DJ talents spin a variety of music genres from electronic, House, Drum and Bass, Soul, Classics on vinyl, Funk, Hip Hop, Pop and more. Decks represents all the great things about music festivals from people, great music, dancing, food, art, vendors and more, then packages it into one beautiful event that’s safe, free and accessible for all people and pets to enjoy.   At Decks you will experience diverse blends of music, pulsating rhythms, colorful lights, artistic video production and state of the art sound.  Now a cultural touchstone, Decks In The Park offers friends and families, of all ages, the ideal setting to enjoy a picnic, dance to the beat of the city under the stars and create lasting memories!  The staggering audience growth – 700% since 2013 – has allowed the brand to grow in additional markets as well. In 2016, Decks In The Park joined forces with Utopia Festival to present a two-day music showcase in Austin in addition to adding a series of pop up events throughout Dallas. Decks In The Park illustrates our ability to unify in a positive, fun and safe environment through music, a realization we hope to expand to more communities in 2017!


DALLAS LOVES to go shopping

DALLASITES EXCEEDED THE NATIONAL

DALLAS LOVES 2013

SPENDING AVERAGE BY 12% AND SPEND A FULL PERCENTAGE POINT MORE THAN

decks in the park

OTHER AMERICANS ON APPAREL.

700% INCREASE IN ATTENDANCE 2016

SINCE 2013

DALLAS LOVES TO EAT (OUT)

DALLASITES SPEND 18% OF THEIR TOTAL INCOME ON FOOD AND ENTERTAINMENT. 42% OF THEIR FOOD EXPENSES ARE DEDICATED SOLELY TO DINING OUT.

THE MARKET

DECKS IN THE PARK LIVES AND BREATHES IN THE NINTH LARGEST CITY IN THE UNITED STATES, PRESENTING BUSINESSES THE OPPORTUNITY TO CONNECT WITH A RAPIDLY GROWING, AFFLUENT COMMUNITY.

T H E

DA L L A S

/

FO R T

W O R T H

IA I NR P OT R ET IRS TNH EA TTH I IR DO BNU S AI E SLT IN PA SSENGER WORLD.

TRAFFIC

IN

TH E D F W CO N S O LI DATED M E TRO PLE X S TATI S TI C A L AREA HAD THE SIXTH H I G H E S T M I G R AT I O N O F YO U N G , S I N G L E A N D CO LLEG E- E D U C AT E D I N D IVI D UA L S A M O N G A LL M E TRO P O LITA N A R E A S I N TH E U N ITED S TATE S .

THE

D A L L A S A N N U A L LY H O S T S

TO VWE RENNI GTHYT -P TA SWS EON GME RISL. L I O N

I N FA C T, T W E N T Y-T W O

FH EOARD QTUUA NR TEE R 5S H0A0V E C H O S E N TO CALL DALLAS THEIR HOME.

DECKSINTHEPARK .COM


decks in the park has reached an audience of over two million individuals in dallas!

AWARENESS

the word is out!

Decks In The Park has reached an audience of nearly 100,000 people via a single video - resulting in 36,000 views, 155 shares and 93 comments - all while averaging $0.01 per engagement!

$300 towards Facebook

Ten days prior to the event,

ad campaigns yielded over

2 to 3 posts resulted in

500,000 impressions, 150

over 150,000 impressions

shares, 1,000+ likes and

on Twitter! 1 to 2 posts resulted in over 200,000 on

Decks In The Park’s Halloween video (above) reached 68, 318 people! This total is comprised of 33,945 video views, 2,004 reactions, comments and shares and 4,953 post clicks!


AUDIENCE by the numbers

d e c k s i n t h e pa r k age + gender 45%

p u r c h a s e b e h av i o r

10%

7% 18 - 24

] ]

35%

25 - 34

35 - 44

1%

1%

45 - 54

55 - 64

65+

9%

2%

2%

7% 34%

45%

Subscription Services

61%

Food + Drink

70%

WOMEN

Clothing

60%

Health + Beauty 54%

40%

39% MEN

Household Products

Pet Products

31%

EDUCATION LEVEL

Sports + Outdoors

R EL AT IONSHIP S TAT U S

25%

Home + Garden

15%

14%

71% 44% 17% High School

21%

12% College

Grad School

31%

Kids’ Products

Business Purchases

1%

1%

5% Single

In a Relationship

Engaged

Married

v ehicl e m a r k e t p l ace HOUSEHOLD INCOME

Full-size SUV 24%

32% 14%

13%

$30-40

$40-50

17% $50-75

Luxury Sedan

$75-100

9%

3%

9%

2%

$100-125

$125-150

$150-250

$250-350

Luxury SUV

26%

Small/Mid-size SUV

28%

20%

In thousands of US dollars.

Hybrid/Alternative Fuel

HOUSEHOLD SIZE

Sports Car/Covertible

28%

22%

n u m b e r o f a d u lt s a n d c h i l d r e n i n a s i n g l e h o m e 1

2 35%

Pickup Truck

3

35%

26%

35%

Crossover

ownership

Minivan 12%

Economy/Compact 22%

HOME MARKE T VALUE

16%

Renter 35%

35%

46%

13%

Owner 65%

r e ta il sp ending 3%

1%

1%

<$100 $100-200 $200-500 $500-700 $700-1000 >$1000 In thousands of US dollars.

Low

High 62%

48%


uptown residence 33%

p u r c h a s e b e h av i o r 15%

12% 18 - 24

] ]

24%

25 - 34

35 - 44

9%

6%

45 - 54

55 - 64

65+

12%

6%

4%

13% 25%

40%

Subscription Services

63%

Food + Drink

70%

WOMEN

69%

Clothing

Health + Beauty 51%

39%

37% MEN

Household Products

Pet Products

37%

34%

Sports + Outdoors

EDUCATION LEVEL

R EL AT IONSHIP S TAT U S

15%

Kidsâ&#x20AC;&#x2122; Products

67%

23%

18%

10% College

Grad School

Single

In a Relationship

Business Purchases

1%

42%

36%

High School

Home + Garden

20%

.5%

4% Engaged

Married

v ehicl e m a r k e t p l ace Full-size SUV

Luxury Sedan

21%

HOUSEHOLD INCOME

Luxury SUV

14%

$30-40

$40-50

$50-75

Small/Mid-size SUV

26%

29% 14%

23%

16%

9%

$75-100

$100-125

10%

4% $125-150

3%

$150-250

19%

Hybrid/Alternative Fuel

$250-350

Sports Car/Covertible

26%

23%

In thousands of US dollars.

Pickup Truck

Crossover

28%

25%

HOUSEHOLD SIZE n u m b e r o f a d u lt s a n d c h i l d r e n i n a s i n g l e h o m e 1

2 31%

HOME MARKE T VALUE

3

22%

18% 34%

42%

17%

4

5 13%

9%

6 11%

4%

2%

2%

<$100 $100-200 $200-500 $500-700 $700-1000 >$1000 In thousands of US dollars.

AUDIENCE by the numbers

age + gender


SURROUNDING AREA markets

Uptown Oak Lawn Downtown M Streets Lakewood Lake Highlands Park Cities Preston Hollow N DallaS OAK CLIFF


SURROUNDING AREA + TARGET DEMOGRAPHICS YOUNG DIGERATI W E A L T H Y, Y O U N G E R F A M I LY M I X

Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy aparments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars - from juice to coffee to microbrew. US Households: 1,585,823 (1.29%) Median Household Income: $148,279

LIFESTYLE + MEDIA TRAITS Shop at Bloomingdale’s Travel to Asia Reads Dwell

Watch Independent Film Channel Audi A3

DEMOGRAPHIC TRAITS Urbanicity: Urban Income: Wealthy

Income Producing Assets: Elite Age Range: 25 to 44

AMERICAN DREAMS U P P E R M I D , Y O U N G E R F A M I LY M I X

American Dreams is a living example of how ethnically diverse the nation has become: just under half the residents are Hispanic, Asian or African-American. In these multilingual neighborhoods, middle-aged immigrants and their children live in upper, middle-class comfort. US Households: 2,820,252 (2.29%) Median Household Income: $78,451

LIFESTYLE + MEDIA TRAITS Shop at Kaiser Pharmacy Visit the zoo Reads Tribune

Watch E! Entertainment TV Volkswagen Tiguan

DEMOGRAPHIC TRAITS Urbanicity: Urban Income: Upper Mid

Income Producing Assets: Above Avg Age Range: 25 to 44

CONNECTED BOHEMIANS M I D S C A L E , Y O U N G E R M O S T LY W I T H O U T K I D S

A collection of mobile urbanites, Connected Bohemians represent the nation’s most liberal lifestyles. Its residents are a progressive mix of tech-savvy young singles, couples and families ranging from students to professinals. In their funky row houses and aparments, Bohemian Mixrs are the early adopters, quick to check out the latest movie, nightclub and laptop. US Households: 1,585,823 (1.29%) Median Household Income: $148,279

LIFESTYLE + MEDIA TRAITS Owns a hybrid vehicle Eats at Starbucks Shops at Express

Goes skiing or snowboarding Visits the Middle East

DEMOGRAPHIC TRAITS Urbanicity: Urban Income: Midscale

Income Producing Assets: Above Avg Household Technology: Highest


social factors

73%

PERCENTAGES THAT SAY SEEING FRIENDS POST ON SOCIAL MEDIA ABOUT AN EVENT MAKES THEM WANT TO ATTEND MORE.

EDM FANS

A LWAY S ONL INE PRIMARY WAYS THEY HEAR ABOUT EVENTS

SOCIAL MEDIA

ONLINE

TV + RADIO

PRINT

67% OF EDM FANS VERSUS 40% OF OTHER MUSIC FANS

46% OF EDM FANS VERSUS 34% OF OTHER MUSIC FANS

58% OF EDM FANS VERSUS 42% OF OTHER MUSIC FANS

33% OF EDM FANS VERSUS 23% OF OTHER MUSIC FANS

ELECTRONIC MUSIC INDUSTRY DATA EVENTBRITE, THE ONLINE TICKETING AND REGISTRATION PLATFORM POPULAR AMONG EDM EVENT ORGANIZERS, REVEALED THE EDM FAN MOVEMENT TO BE MUCH MORE SOCIAL BOTH ONLINE AND OFF.

C O N S TA N T LY C O N N E C T E D

BETTER TOGETHER

PERCENTAGE THAT SHARE ON SOCIAL MEDIA ABOUT AN EVENT BEFORE, DURING AND AFTER ATTENDING

78% OF EDM-GOERS

BEFORE THE SHOW

AND 4 3 % O F O T H E R C O N C E R T- G O E R S

67% OF EDM-GOERS

37% OF OTHER CONCERT-GOERS

DURING THE SHOW

41% OF EDM-GOERS

21% OF OTHER CONCERT-GOERS

EDM- GOERS AT TEND WITH AN AVER AGE OF FIVE FRIENDS COMPARED TO OTHER CONCERT- GOE S THAT AT TEND WITH AN AVER AG E OF ONLY THREE FRIENDS .

F I F T Y-T H R E E P E R C E N T

AFTER THE SHOW

63% OF EDM-GOERS

A R E M O R E L I K E LY T O AT T E N D EVENTs IF SEVERAL FRIENDS ARE GOING.

51% OF OTHER CONCERT-GOERS

OF EDM FANS WOULD PAY TO SEE THEIR FAVORITE ARTIST PERFORM AN ONLINE LIVE ST R E A MIN G CONCERT.


COMMUNI T Y OU T RE ACH D E C K S I N T H E P A R K I S A L L A B O U T S T R E N G T H E N I N G O U R C O M M U N I T Y. WE DO THIS THROUGH CREATING AWARENESS, BEING IN SERVICE AND GIVING BACK. THE AMOUNT OF SPONSOR DOLLARS SECURED TO UNDERWRITE EACH EVENT WILL DETERMINE THE PROCEEDS GIFTED T O OUR FAVORI T E CH A RI T IES!

MUSIC IS OUR WEAPON Big Brothers Big Sisters is one of the largest youth

Music Is Our Weapon is a Texas-based 501.C.3 non-profit whose

mentoring programs in the world. Big Brothers Big Sisters’

mission is to establish personalized music as a form of health care. By

mission is to serve children facing adversity with strong

providing technology such as tablets and streaming music services to

and

care centers across the state, Music Is Our Weapon makes it possible

enduring,

professionally-supported,

one-on-one

relationships and mentoring that change forever!

to create personal music programs for those battling alzheimer’s, dementia, PTSD, autism, and other cognitive disorders.

BBBS.org MusicIsOurWeapon.org


GET INVOLVED


PAS T and P RESEN T SP ONSORS

rocketbrand

SOCIAL REVOLT

white pants agency


P RES S COVER AGE


SPONSORSHIP OPPORTUNITIES 01.

THE TITLE SPONSOR

ON SITE ACTIVATION Excusive title branding of event. (4) Exclusive branding of main stage (Banners) (1) Title brand placement on video screen (rotation) (1) One peak hour give away opportunity (2) Dedicated booth spaces with premium placement (1) Photo Booth with branded social media share (4) MC Shout Outs/Announcements of your brand (200) Branded LED Cheer Stick crowd giveaway (1) 30 sec brand ADVT. opportunity- Main stage video screen (1) Title branded Snap Char Filter (1) Contest/Give away winner announcement (1) Custom/Experiential campaign (added costs may apply) GRAPHIC BRANDING Title brand placement on all graphic, video, social, web & print assets MARKETING LEADING UP TO EVENT (8) Exclusive Facebook photo posts with your branding (1) ($) Title brand placement on event video promotion (2) ($) Exclusive Facebook photo posts with your branding (Boosted Campaigns) (8) Exclusive Instagram photo posts with your branding (1) ($) “Meet the DJ” video segment presented by your brand (1) ($) Title brand placement of Facebook event page (2) Title brand placement of email campaigns (1) Custom lead generation or contest give away campaign (added costs may apply) AFTER PARTY (1) ($1) TIER 1 brand placement on after party promotional piece (20) VIP Passes to after party + complimentary bottle service POST EVENT (1) ($) Event recap video- title brand placement. (Boosted campaign) (1) ($) Exclusively branded Arial photo post (360 degrees- Boosted campaign) (1) Email “Thank You” to attendees with title brand placement (1) DJ Mix download recorded at event & sponsored by your brand (incl. social posts) (1) Custom / Experiential campaign (added costs may apply) VIP (20) VIP/ Backstage passes for mainstage premium viewing

02.

THE PLATINUM SPONSOR

ON SITE ACTIVATION (2) Branded banners placements in back lawn front lawn (1) TIER 1 brand placement on video screen (rotation) (1) One peak hour give away opportunity (1) Dedicated booth space with premium placement (2) MC Shout Outs/Announcements of your brand (1) Custom/Experiential campaign (added costs may apply) GRAPHIC BRANDING Tier 1 brand placement on all graphic, video, social, web & print assets. MARKETING LEADING UP TO EVENT (6) Exclusive Facebook photo posts with your branding ($) TIER 1 brand placement on event video promotion (1) ($) Exclusive Facebook photo post with your branding (Boosted Campaigns) (6) Exclusive Instagram photo posts with your branding (1) “Meet the DJ” video segment presented by your brand (1) TIER 1 brand placement of Facebook event page (2) TIER 1 brand placement of email campaigns (1) Custom lead generation or contest give away campaign (1) Custom / Experiential campaign (added costs may apply) AFTER PARTY (1) ($1) TIER 1 brand placement on after party promotional piece (10) VIP Passes to after party + complimentary bottle service POST EVENT (1) ($) Event recap video- TIER 1 brand placement. (Boosted campaign) (1) Email “Thank You” to attendees with TIER 1 brand placement VIP (10) VIP/ Backstage passes for mainstage premium viewing WEBSITE TIER 1 brand placement of landing page ONGOING BENEFITS First right of refusal for Platinum sponsor following season Ongoing brand placement on Decks website

WEBSITE Title brand placement of landing page (1) Custom landing page with exclusive branding (contest/give away ONGOING BENEFITS First right of refusal for Title sponsor following season First right of refusal for After Party sponsor First right of refusal for Title sponsorship of Pop Up events Ongoing brand placement on Decks website

T O C O N F IR M Y O U R PA R T I C IPAT I O N IN T HE 2 017 S E A S O N, C O N TA C T JEFF MITCHELL (214.478.8009) OR MARTY MARTINEZ (816.813.3908)


03.

THE GOLD SPONSOR

ON SITE ACTIVATION (1) TIER 2 brand placement on video screen (rotation) (1) Dedicated booth space with premium placement (1) MC Shout Outs/Announcements of your brand (1) Custom / Experiential campaign (added costs may apply) GRAPHIC BRANDING Tier 2 branding on all graphic, video, social, web and print assets MARKETING LEADING UP TO EVENT (2) Exclusive Facebook photo posts with your branding ($) TIER 2 brand placement on event video promotion (1) ($) Exclusive Facebook photo post with your branding (Boosted Campaigns) (2) Exclusive Instagram photo posts with your branding (1) TIER 2 brand placement of Facebook event page (2) TIER 2 brand placement on email campaigns AFTER PARTY (1) ($) TIER 2 brand placement on after party promotional piece (4) VIP Passes to after party POST EVENT (1) ($) Event recap video- TIER 2 brand placement. (Boosted campaign) (1) Email “Thank You” to attendees with TIER 2 brand placement VIP (6) VIP/ Backstage passes for mainstage premium viewing WEBSITE TIER 2 brand placement of landing page ONGOING BENEFITS First right of refusal for Gold sponsor following season Ongoing brand placement on Decks website

05.

THE MEDIA SPONSOR

ON SITE ACTIVATION Stand-alone brand placement on video screen (rotation) (1) One peak hour give away opportunity (1) Dedicated booth space with premium placement (1) Event photographer with branded post event party pics (2) MC Shout Outs/Announcements of your brand (1) Custom / Experiential campaign (added costs may apply) GRAPHIC BRANDING Tier 2 brand placement on all graphic, video, social & print assets. MARKETING LEADING UP TO EVENT (6) Exclusive Facebook photo posts with your branding (1) ($) TIER 2 brand placement on event video promotion (1) ($) Exclusive Facebook photo post with your branding (Boosted Campaigns) (6) Exclusive Instagram photo posts with your branding (1) ($) TIER 2 brand placement of Facebook event page (2) TIER 2 brand placement on email campaigns (1) Custom lead generation or contest give away campaign (1) Custom / Experiential campaign (added costs may apply) AFTER PARTY (1) ($) TIER 2 brand placement on after party promotional piece (20) VIP Passes to after party (1) Custom/Experiential campaign (added costs may apply) POST EVENT (1) ($) Event recap video- TIER 2 brand placement. (Boosted campaign) (1) Email “Thank You” to attendees with TIER 2 brand placement (1) Branded Party pic photo posts with social share VIP (10) VIP/ Backstage passes for mainstage premium viewing WEBSITE TIER 2 brand placement of landing page ONGOING BENEFITS First right of refusal for Media sponsor following season First right of refusal for media sponsorship of Pop Up event activations Ongoing brand placement on Decks website

04.

THE VIP SPONSOR

ON SITE ACTIVATION Excusive Title branding of VIP Area (Backstage) Excusive Title branding of VIP Area entry (1) One peak hour give away opportunity (1) MC Shout Outs/Announcements of your brand (1) Custom / Experiential campaign (added costs may apply) GRAPHIC BRANDING Tier 3 brand placement on all graphic, video, social, web and print assets MARKETING LEADING UP TO EVENT (2) Exclusive Facebook photo posts with your branding (1) ($) Exclusive Facebook photo post with your branding (Boosted Campaigns) (2) Exclusive Instagram photo posts with your branding (1) ($) TIER 3 brand placement of Facebook event page (2) TIER 3 brand placement on email campaigns AFTER PARTY (4) VIP Passes to after party POST EVENT (1) ($) Event recap video- TIER 3 brand placement. (Boosted campaign) (1) Email “Thank You” to attendees with TIER 3 brand placement VIP (25) VIP/ Backstage passes for mainstage premium viewing WEBSITE TIER 3 brand placement of landing page ONGOING BENEFITS First right of refusal for VIP sponsor following season Ongoing brand placement on Decks website First right of refusal for sponsorship of VIP area at Pop Up event events

06.

THE AFTER PARTY SPONSOR

ON SITE ACTIVATION Excusive title branding of after party event. Exclusive title branding of main entry of after party (2) Exclusive branding of venue (Banners) (1) Title brand placement on video screen (rotation) (1) Dedicated booth space inside after party venue (2) MC Shout Outs/Announcements of your brand (100) Branded LED Cheer Stick crowd giveaway (1) Event photographer with branded part pics post event (1) Custom / Experiential campaign (added costs may apply) GRAPHIC BRANDING Title brand placement for after party on all graphic, social, video, web & print (when applicable) MARKETING LEADING UP TO EVENT (4) Exclusive Facebook photo posts with your branding (2) ($) Exclusive Facebook photo posts with your branding (Boosted Campaigns) (4) Exclusive Instagram photo posts with your branding (1) ($) Title brand placement of Facebook event page (1) Title brand placement of after party email campaign (1) Custom/Experiential campaign (added costs may apply) POST EVENT (1) Branded party pic photos with social posts (1) DJ Mix download recorded at event & sponsored by your brand (incl. social posts) VIP (10) VIP/ Backstage passes for mainstage premium viewing (10) VIP Passes to after party + complimentary bottle service WEBSITE Title brand placement of after party graphic on website BEER/SPIRIT SPONSOR (IF APPLICABLE) Exclusive Beer sponsor with onsite brand activation benefits Exclusive Spirit sponsor with onsite brand activation benefits AUTO SPONSOR Exclusive auto sponsor with onsite brand & vehicle activation ONGOING BENEFITS First right of refusal for After Party title sponsor following season Ongoing brand placement on Decks website


THE TEAM JEFF MITCHELL

MARTY MARTINEZ

RENE RODRIGUEZ

FOUNDER + CEO

CHIEF MARKETING GURU

L I V E E V E N T P R O D U C T I O N + AV+ C R E AT I V I T Y

Marty Martinez is the CEO and Founder of Social Revolt, a digital marketing agency based in Dallas. Martinez is a seasoned marketer who is passionate about developing and implementing innovative marketing strategies to help his clients meet their business objectives.

With 30+ years experience, Rene Rodriguez has distinguished himself as a leader in the Live Event production world. Creativity is his hallmark.

Recognized as one of Dallasâ&#x20AC;&#x2122; Best Realtors by D Magazine, Jeff is a seasoned Sales & Marketing veteran with 18 years of combined experience in Corporate Sales and Luxury Residential Real Estate sales. For the past 8 years, Jeff has been a top producing real estate agent who has a passion for helping clients buy and sell the coolest Modern & Mid-Century Modern properties around Dallas. Over the years, Mitchell has produced a collection of house music records, launched two record labels and traveled across the United States and Mexico. He has played alongside some of the biggest names in the industry, including Steve Aoki, Mark Farina, DJ AM, and Paul Oakenfold. In addition to playing the Super Bowl, Fashion Week NYC/Toronto and major celebrity events for those such as Dirk Nowitzki, he has been featured as an honorary speaker at the Red Bull Music Academy.

Martinezâ&#x20AC;&#x2122;s forward-thinking and extensive experience working with Fortune 500 companies give him unique insight on how to remain competitive in an ever-changing digital space. He has presented and taught workshops at numerous industry events around the country.

Over that time, he created three Corporate Communications departments with Fortune 500 companies (Lomas Financial, 1st USA Bank, and Trinity Industry) alongside two national production companies, The Road Show and Events Moderne. Rodriguez has produced hundreds of events Nationally, for a wide variety of clientele. His creativity, knowledge and certifications in applied sound, lighting, videography, and display mapping are evident across his volume of work. His creativity and understanding in communications, audiences, venues and the unique messages required in each case, separate his productions from the pack. Rodriguez has earned the trust of Event Planners, Corporate Communications Managers, Philanthropic organizations, and Event Promoters throughout the United States. Notably, Rodriguez is credited with producing 200+ concerts with regional and national recording acts.


JULIO RIVERA

PAUL PAREDES

MARGARET FARRIS

TA L E N T + M C + S T R AT E G I C PA R T N E R S H I P S

TA L E N T, E D I T O R + A U S T I N O U T R E A C H

BRAND, DESIGN + AUSTIN OUTREACH

Originally from San Juan, PR, S.O.U.L.Jah has been honing his diverse musical skillset since 1999.

Paul Paredes is a producer with releases on Atlantic Records/Big Beat Records, Audiophile Live, Punks Music, and Om, among others.

Born and raised in Dallas, TX, Margaret Farris graduated from Highland Park High School and continued her educational career at Southern Methodist University, with a Major in Journalism and Minor in Communications.

On the turntables, it’s quickly apparent that he refuses to be bound to a single genre. His varied mix seamlessly spans from Hip-Hop, Top 40, EDM, and Latin. Aside from numerous residences in Dallas/Fort Worth, his electric sets have led S.O.U.L.Jah to perform with Major Lazer, STWO, Kap Slap, Mark Farina, and Play N’ Skillz, among countless other notable acts. Since the debut of Decks In The Park, S.O.U.L.Jah has channeled his electric energy to the crowds when serving as MC and host. His continued desire to enrich the Dallas/ Fort Worth community prompted S.O.U.L.Jah to join forces with Peace is Possible, a non-profit whose efforts culminate with an annual music festival on Peace Day. Alternately, he opened a successful DJ academy – The DJ School – in 2016. As of late, S.O.U.L.Jah has launched his latest original music endeavor – theDJvsViolin – a thrilling experience showcasing the intersection of classical music with the future of live performances.

RYA N KI M U R A E V E N T O P E R AT I O N S + F U N D R A I S I N G

Ryan Kimura is the Senior Regional Director for the East Coast of Axiometrics Inc., headquartered in Dallas, TX. Prior to his tenure at Axiometrics, Kimura helped a Dallas-based private equity hard money lending firm grow from $18MM to over $40MM in less than 18 months. He has extensive background in real estate debts, working with self-directed retirement accounts, investment syndications, and non-controlling equity investors. Kimura’s philanthropic pursuits led him to launch two non-profit organizations: MMA Youth Foundation and The Charity Club Foundation. The MMA Youth Foundation provides scholarships to under-priveleged children attending MMA gyms, while The Charity Club Foundation supports non-profits by organizing fundraisers. He has sat on The Dallas Can Academy Development Council for three years and lastly, participates as a volunteer for Urban Plan.

A favorite in the celebrity circuit, Paredes has shared the stage with Maroon 5, Drake and Seal at the NFL Super Bowl, though his unparalleled technical abilities are most evident while playing alongside EDM industry heavyweights such as Paul Oakenfold, Disclosure and Madeon, among others. Paredes first garnered attention with his debut single quickly topping Beatport’s Pop Chart and subsequent charting releases - including No. 3 on Hype Machine - receiving support from Earmilk and Dancing Astronaut. Landing his most recent single at No. 3 on Beatport and receiving “10/10” reviews from Bassnectar, Anna Lunoe and Tommy Trash, Paredes is gearing up for additional releases in the coming months.

S E LV I N D E L E O N VISUALS

Selvin de Leon is a Guatemalen born VJ. He specializes in the real-time creation, manipulation and projection of 2D and 3D digital images and video. He has 7 years of industry experience in sequencing and synchronizing visuals to music for theater sets, art installations and exhibits. Some of his clients include NASA, George Strait, Dallas Aurora, Red Bull, The Kessler Theater, The Polyphonic Spree, Susan G. Komen, Granada Theater, The Bomb Factory, and many others. 10 years of Digital Media and Video production experience give him the authority in his medium. He has multiple disciples in digital media technologies such as graphic manipulation software, digital illustration, video editing and production, virtual lighting and projection mapping, which are all necessary agents to managing an effective VJ performance.

Following her passion for music, she moved to Austin, TX to work in Entertainment Insurance and was actively involved in accounts such as C3 Presents (Austin City Limits, Lollapalooza). Farris later transitioned into the role of Director of Operations and Public Relations for CFDA award-winning fine jewelry designer, Nak Armstrong. Entrusted with all divisions of the company, Farris traveled extensively to showcase the collection across retailer leaders, including Barneys New York. Her experience weighs heavily in marketing, event production and product placements – even securing jewelry on Michelle Obama at the 2015 White House Correspondents’ Dinner. Focusing on fashion, film and cultural collaborations, her work in the luxury realm seamlessly translates to a distinct perspective on visual design and new

ARTHUR MOR VIDEOGRAPHY

While specializing in live broadcasts, editing and motion graphics, Arthur Mor’s vast skillset includes the role of Producer, Director, Replay Director/ Operator, Media Manager, Editor, Graphic Artist, and Cinematographer. Mor has spent the majority of his career focusing on the action sports arena, showcasing his ablility to create multi-platform content under exteremely tight deadlines for worldwide broadcasts. His clients include Red Bull, GoPro, Swatch, Vans, Burton, North Face, Nike, and Thrasher Skateboard Magazine.


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