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In a Time of Global Communications and Global Markets, There is Only One True International Real Estate Brand

Only One True International Real Estate Brand | 1

S u p erior L oc a l Prese n ce

2 | Only One True International Real Estate Brand

Our Superior Local Presence. Decker Bullock Sotheby’s International Realty offers the premier real estate experience in Marin and the greater San Francisco Bay area. We have listed and sold the pre-eminent properties in our market for more than 20 years, connecting our sellers with qualified buyers from our local area and around the world.

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u n p rece d e n te d G LO B A L R E AC H We have unprecedented global reach that results in attracting more international and well qualified buyers b­ ecause we offer: • The premiere brand in Luxury Real Estate • More countries served, nearly 600 offices • More listings at all price points • Greater volume of luxury properties • More impressions on major websites like nytimes.com and wsj.com • More buyer traffic on sothebysrealty.com

4 | Only One True International Real Estate Brand

No. of Countries 50 40 30

Based on Office Search March 23, 2012

sothebysrealty.com

20 christiesrealestate.com

10 luxuryportfolio.com

0 Decker Bullock Christies— Luxury Sotheby’s Pacific Union Portfolio— International Alain Pinel, Realty McGuire, Frank Howard Allen

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6 | Only One True International Real Estate Brand

Higher Web Traffic Total Unique Visitors – approx. 3,850,000 Average Monthly Visits – approx. 462,000 Total Visits – approx. 5,550,000 Average Minutes per Visit – approx. 12:45 Total Pageviews – approx. 50,753,000 Average Monthly Pageviews – approx. 4,230,000 Visitors from Outside the US – approx. 38%

Web Traffic

Unique Visitors per Month 70,000 60,000 50,000 40,000 Source: A representative view from compete.com

30,000

sothebysrealty.com

20,000 christiesrealestate.com

10,000 luxuryportfolio.com

0 Decker Bullock Pacific Union Alain Pinel, Sotheby’s McGuire, International Frank Howard Allen Realty

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Achievi ng the H ighest Prices For o u r C lie nt ’ s Homes The most sophisticated buyers and sellers in Marin consistently choose to work with Decker Bullock ­Sotheby’s International Realty. Our clients at all price points want to achieve the ­highest price for their home and we ­consistently rank #1 for Home Sales by price point.

8 | Only One True International Real Estate Brand

$1,800,000 $1,600,000

$1,958,700

$2,000,000

Coldwell Banker RE

$569,100

Frank Howard Allen

$400,000

$676,100

McGuire RE

$801,500

Alain Pinel

$600,000

$805,900

$800,000

$943,800

$1,000,000

$960,500

$1,200,000

$1,187,500

$1,301,100

$1,400,000

$200,000 $0

Decker Bullock SIR

Pacific Union

First Marin Realty

ReMax Gold

Bradley RE

Average Price of Homes Sold In Marin in 2011, by Broker Twelve months of data from BAREIS MLS, as of 2012

Only One True International Real Estate Brand | 9

DOMINATing THE Market UNDER $3 MiLLION 30,000 28,000 26,000

27,276

24,000 22,000 20,000 18,000 16,000 Based on Listing Search March 23, 2012

14,000 12,000

sothebysrealty.com

12,030

10,000 8,000

luxuryportfolio.com

6,000

6,476

4,000

christiesrealestate.com

2,000 0

Decker Bullock Sotheby’s International Realty

Alain Pinel, McGuire, Frank Howard Allen

Pacific Union

In Marin County 98% of homes sold are under $3 million. In that price-point sothebysrealty.com has double the number of listings as luxuryportfolio.com (Frank Howard Allen, Alain Pinel and ­McGuire’s marketing association) and 4 times the number of ­listings as christiesrealestate.com (Pacific Union’s marketing ­association). Our clients want their homes showcased where they know q­ ualified buyers will find them, on sothebysrealty.com. 10 | Only One True International Real Estate Brand

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DOMINATing THE Market From $3–5 MiLLION 2,200

2,189

2,000 1,800

1,781

1,600 1,400 1,341

1,200 Based on Listing Search March 23, 2012

1,000

sothebysrealty.com

800 600

luxuryportfolio.com

400 christiesrealestate.com

200 0

Decker Bullock Sotheby’s International Realty

Alain Pinel, McGuire, Frank Howard Allen

Pacific Union

In Marin County only 2% of the homes sold are between $3-5million. In that price-point you need a specialist. On sothebysrealty.com there are 20% more listings than luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and 60% more listings than on christiesrealestate.com (Pacific Union’s marketing ­association). Our clients want their homes showcased where they know ­qualified buyers will find them, on sothebysrealty.com. 12 | Only One True International Real Estate Brand

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DO M I NATi ng TH E M AR K E T F ro m $ 5 –10 M i LLIO N 1,500 1,400

1,481

1,300 1,200 1,100 1,000

969

900

963

800 Based on Listing Search March 23, 2012

700 600

sothebysrealty.com

500 400

luxuryportfolio.com

300 200

christiesrealestate.com

100 0

Decker Bullock Sotheby’s International Realty

Alain Pinel, McGuire, Frank Howard Allen

Pacific Union

In Marin County less than 1% of homes sold are between $5-10 million. In that price-point you need a specialist. On sothebysrealty.com there are 50% more listings as there are both on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and christiesrealestate.com (Pacific Union’s marketing ­association). Our clients want their homes showcased where they know ­qualified buyers will find them, on sothebysrealty.com. 14 | Only One True International Real Estate Brand

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DEFINING THE MARKET OVER $10 MiLLION 800 700

746

600 572

500 400

422

Based on Listing Search March 23, 2012

300

sothebysrealty.com

200

christiesrealestate.com

100 0

luxuryportfolio.com

Decker Bullock Sotheby’s International Realty

Pacific Union

Alain Pinel, McGuire, Frank Howard Allen

In Marin County last year, only 1 home sold over $10 Million and Decker Bullock Sotheby’s International Realty represented the Seller. The sothebysrealty.com website has 44% more listings than christiesrealestate.com (Pacific Union’s marketing a­ssociation) and nearly double the number of ­listings on ­luxuryportfolio.com (Frank Howard Allen, Alain Pinel and ­McGuire’s marketing ­association). 16 | Only One True International Real Estate Brand

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18 | Only One True International Real Estate Brand

Comprehensive Listing Distribution Our qualified properties are distributed to major listing websites online such as: • Trulia • Zillow • Realtor.com • Yahoo • Wall Street Journal Our sellers can receive a property report with information on the viewing and inquiry statistics on the major websites for their individual property.

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highEST online visibility

20 | Only One True International Real Estate Brand

High Online Visibility in The Wall Street Journal, New York Times, BBC, and elsewhere. • WSJ.com is estimated to deliver over 13 million impressions in 2012 • NYTimes.com is estimated to deliver 300 million impressions in 2012 • BBC.com is estimated to deliver 74 million impressions in 2012

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22 | Only One True International Real Estate Brand

focus on photography High 足quality 足photography is the most 足important part of m 足 arketing a home online. Properties with six or more photos receive 300 times more pages views than those with less.

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youtube.com/sothebysrealty At 3 Billion Views Per Day, YouTube is: • #1 video site • 2nd largest search engine • 3rd largest website in the world • 60% of all video uploads are on YouTube • 48 hours of video uploaded every minute Visit us at youtube.com/sothebysrealty

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• If Facebook was a country it would be the 3rd largest country in the world. • 1 Billion tweets are posted each week on Twitter • A new member joins LinkedIn every second

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social media

Bring Something to the Conversation Our Sotheby’s International Realty Facebook Fan and Twitter Pages have grown to include thousands of fans and ­followers from all over the globe who have joined in the conversation about the unique homes, ­extraordinary lives and lifestyles we ­represent. Facebook and ­Twitter are an essential part of how we tell our story and engage with those who value the unique.

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SOTHEBY’S AUCTIONS Over 200 years of marketing the world’s most valuable possessions. Since the founding of the S­ otheby’s Auction House in 1744, the S­ otheby’s name has earned renown as a ­marketer of the world’s most ­valuable and prestigious possessions. This ­reputation is built as much upon ­exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through ­Sotheby’s offices around the world.

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30 | Only One True International Real Estate Brand

extraordinary offices Locations in 592 Cities Around the World— Now Open in Ross Valley! Southern Marin Office 100 Tiburon Blvd. Mill Valley, CA 94941 415.381.7300 Ross Valley Office 189 Sir Francis Drake Blvd. Greenbrae, CA 94904 415.461.7200 Sausalito Office 211 Second St. Sausalito, CA 94965 415.331.9000 Belvedere - Tiburon Office 1620 Tiburon Blvd. Tiburon, CA 94920 415.435.0700

Southern Marin Office

Ross Valley Office

Sausalito Office

Belvedere - Tiburon Office

100 Tiburon Blvd.

189 Sir Francis Drake Blvd.

211 Second St.

1620 Tiburon Blvd.

Mill Valley, CA 94941

Greenbrae, CA 94904

Sausalito, CA 94965

Tiburon, CA 94920

415.381.7300

415.461.7200

415.331.9000

415.435.0700

32 | Only One True International Real Estate Brand


Decker Bullock Sotheby's International Realty Advantage