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I SS U E # 2

WE CHANGE

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a magazine by l + v editor in chief vlad andrei gherman fashion director laura firefly contributors andre titcombe andrei budescu cristian niculae dan nichitiu sabina andron alina morar diana flore adrian cozma ema banita george alvin lucian indrei dacian groza mihai biris hair stylists stefan ungureanu at salon manifest mihaela faragau louise plews alexandra patrulescu dragos liss at vestige make up artists dana lazar lidia gligor mihaela faragau carmen burci rebecca butterworth

special thanks to alexandra coliban at face2face model management, smaranda almasan, marius bercea, ana maria gal and marius lobontiu www.decaymagazine.com contact@decaymagazine.com facebook.com/decaymagazine


that is to say that the film takes place here and now Photography Vlad Andrei Gherman Styling Alina Morar 6

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All clothes are stylist’s own Hair Dragos Liss at Vestige Make-up Lidia Gligor at Vestige Models Andrada Oprean and Roxy Color Photographer’s assistant Em Iova DECAY Magazine Issue #2 - We Change

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Since the previous issue we changed everything. About ourselves, about the magazine, about the future. We see our work in a different light, we are in a constant flux of changing our minds about what we do and why we do it. This lack of grounding is what drew us to fashion in the first place, where everyhing is reconsidered every six months. Whatever you’re doing right now will be soon irrelevant and that’s unbearably beautiful. We wouldnt have it any other way. Glorified attention deficit disorder. Here and now. In this issue we looked for photographers, models, designers, writers, stylists and topics at the edge of change, one way or another. You’ll see why.

L + V

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she brought sand to the beach Photography Andrei Budescu Styling Diana Flore


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All garments Diana Flore SS15 collection Model Silvana at Face2face Model Management Shot on wet plate collodion.


We Change - Lucian Indrei

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Lucian Indrei is a fine art photographer based in Cluj-Napoca Romania, currently a PHD student at the University of Arts and Design. He is a co-founder of the Lateral Art Space Gallery at the Paintbrush Factory. He has exhibited extensively in Romania and Germany. lucianindrei.ro


Photography Andre Titcombe Styling George Alvin

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Make-up Rebecca Butterworth Hair Louise Plews Model Joel at AMCK shotbyandre.com


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smaranda almasan looking back A designer at the top of her game, with collections adorned with unique shapes and experimental contrasts through fabrics and textures. We think she is always changing and always reinventing herself. Currently a PHD candidate she works under her own label, Smaranda Almasan, launched seven years ago and now present at Vienna fashion week. We had the pleasure of looking back through a body of work consisting of seven seasons of creativity.

What was your first memory / encounter with

my mothers wardrobe, I was just admiring it from a

fashion? Was it a magazine, someone close to

cold distance. I remember doing a very left-handed

you?

sketch of a raincoat though and we took it to my

This is making me a bit nostalgic, in a good way.

mother’s tailor in Arad and he made it for me. All

I was born in Deva and my mother used to travel

my efforts went into graphic design as a teen but

for more than a hundred miles for a really good old

I was somehow steered towards fashion design as

fashioned tailor, several times a year, to make sure

soon as I started University in Cluj-Napoca and

she was always in fashion. I remember she used to

everything changed from that moment.

keep an archive of the few magazines and art books

We think your garments are unashamedly cool

she had access to. She would make careful blueprints

and contemporary. How would you define

on graph paper so she could mix them around

your style with an adjective?

and match them. Come to think of it, those were

Experimental.

probably the first styling lessons I ever witnessed. I

Somehow “the system” hasn’t gotten to me yet,

didn’t think much of it at the time but in hindsight

I feel no pressures at the moment, that’s why I’m

I think her passion, and refined elegance might have

trying to make the most of it. I’m a strong believer

steered me towards fashion.

in the power of experiments in any creative process.

Do you remember the day when you thought:

What’s at the core of your collections? books,

“When I grow up I want to be a designer!”?

music, travels?

What was the first piece of clothing that you

It’s usually the situations I find myself in. I’m really

ever made and how old were you?

lucky to be surrounded by artists and exhibitions on

I can’t pinpoint a certain moment, I didn’t have dolls

a daily basis, I’m somehow closer to the art world

to try my fashion sense on. I wasn’t even tempted by

than I am to the fashion world but my language is

I

am

always

experimenting.

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fashion and I’m trying to “feed” it with a mixed diet

Are you an early bird or a night bird?

of contemporary art and Latin American writers.

It takes discipline and perseverance. I like to start

Tell us about your A/W 2014-15. We noticed

in the morning but I never know how long I’m

strong

ovoid

going to work in any particular day. At some point

silhouettes, focusing on the versatility of

I simply say “stop” and that’s the beauty of working

modern tailoring. What inspired you?

in the creative industries. I see myself as more of a

These are my first polychromatic pieces, and the

marathon runner than a sprinter.

inspiration behind them comes from a trip to Los

What do you find most challenging about

Angeles where I found myself surrounded by a

creating fashion?

strange and special kind of colored light that put

Every time a pen touches paper, every line, every

everything in a positive perspective. This had a

gesture, every blueprint and fabric cutout is

massive impact on me, especially coming from such

somewhat of a challenge. There’s always something

“gray” surroundings. The collection emerged from

moving when you stand in front of something

this and another accident though: I was rewatching

“new”.

and old school American musical with Groucho

Fashion is often seen as an endless conversation.

Marx and Carmen Miranda that was black and

How do you see Fashion developing in the

white, and while under the Californian sun my

coming years, in which direction and with

mind started to imagine colors for these very strong

what values?

black and white images.

It’s really hard to tell in advance. It’s a very dynamic

Tell us about the everydayness of a designer.

and incisive area where change, transition and

geometric

cuts

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and

soft


being a pioneer is looked up to. It’s hard to foresee

particularly drawn to, I don’t think that visual

the future of fashion because it’s a very new

artists necessarily need to be pulled into the context

environment, a testing lab, and the system is always

of fashion. But fashion design is in a permanent

shifting its structures.

conversation with art, the debate whether fashion

If you were not a designer what other career

is art still stands. An important historic milestone

would you choose?

for me is the fusion between art and fashion

I honestly don’t know.

that happened in New York in the 60’s. “The

A lot of previously underground art emerged

moving sculptures” basically aligned fashion with

in mainstream fashion in the last two or three

contemporary art.

years, i.e. Keith Haring with Tommy Hillfiger,

If you could collaborate with any contemporary

Obey, Nicholas Kirkwood, Damiel Hirst with

artist, who would it be and why?

Levi’s Jeans, Jeff Koons with H&M etc. How

It would be Donald Judd, Sol Le Witt, Frank Stella,

do you see this? Is it decay or a blessing ?

Dan Flavin, Carl Andre, and Robert Morris. I like

I really loved what came out of the Raf Simons /

how minimalism influenced fashion at the end of the

Sterling Ruby collaboration for the AW14/15

60’s, the first editorial mentions of these artists were

menswear collection. They are both amazing

in fashion magazines and not in the art ones, right

manipulators of the textile medium, they created

after minimalism’s manifesto exhibition, “Primary

something very new quoting Raf Simons’ teenage

Structures”, in 1966 at the Jewish Museum in New

experiments with patchworks. However this kind

York.

of collaboration is not something I find myself

interview by Laura Firefly images by Vlad Andrei Gherman

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looking back 42

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Photography Vlad Andrei Gherman Styling Laura Firefly


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All garments Smaranda Almasan smaranda-almasan.com Make-up and Hair Mihaela Faragau Model Beatrice at Face2face Model Management vlad-andrei.com


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the cover girl Beatrice Bran is a dashing fresh face from Face2Face Model Management and she is represented worldwide by Elite Model Management. We had a blast chatting with her after our cover editorial together as she was fresh off the plane from her first fashion week. How were you discovered, what were you doing? Well, my mum saw a TV commercial about a modeling agency casting call and she said “Why don’t you have a try? You’ve got nothing to lose. You can send them some pictures by email”, but I didn’t want to. I don’t know why, but I thought that being a model isn’t for me. After a full week of my mother insisting, I finally sent them some photos of me. Three days later, they called me to come for a casting in Bacau and here I am. What’s your earliest childhood memory? I was in my dad’s arms and he let me „drive” his car, I think I was four and way too nervous. Describe your personality in three words. Serious, charismatic and sincere. What do you like to do in your free time? I listen to music and bike a lot. I also keep a lovely garden with my mum. What’s your favourite tune at the moment, what’s on repeat? „Knee Socks” by Artic Monkeys. Name a website or a blog that you like and visit often. It has to be 9gag.com. Name three persons that you would like to meet/work while you model. Lindsey Wixson, Cameron Russel and Ed Westwick. What does “beauty” mean to you? Just the way YOU are! Is there something you can’t live without? Chocolate. If you could wake up for one day as any other person (dead or alive) who would it be? Myself all the way of course, I’m happy the way I am. If I had to choose though it would be Emma Stone, I like her style and I wonder how life as a famous actress is.

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blouse and skirt by Elena Puiu 60

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every me Photography Cristian Niculae & Dan Nichitiu Art Director Adrian Cozma Styling Ema Baniţă


dress Manuri | shoes Aldo 62

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outfit Elena Puiu 64

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dress Manuri | hat Kristina Dragomir

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hats Kristina Dragomir 66

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Make-up Dana Lazăr Hair Alexandra Pătrulescu Model Gabriela Iliescu at Elite Model Management NYC All garments provided by MOJA.ro


Graffiti in

Leake Street

L ondon The Tunnel

where Paint is Always Drying S a b i n a A n d r o n

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There is a saying street art and graffiti geeks use when they refer to their admiration of urban art forms, which is that they like to watch paint dry. London is certainly a great city for watching paint dry, with its many focal street art areas like Shoreditch, Hackney Wick or Brick Lane - all of which are internationally renowned for their vibrant artistic scenes. Artists from all over the world are invited to exhibit their graphic skills on London’s streets, resulting in impressive insta-friendly murals and hoards of delighted tourists. The touring industries are also thriving, with Trip Advisor naming four street art tours among London’s Top 20 Activities. These arts have also moved online through dedicated blogs, websites and social media, and to a number of local and international galleries, speaking for the success of street art and graffiti as visual styles both on and off the street.

The Shoreditch street art scene caricaturised by street artist Mau Mau (mau-mau. co.uk). The cunning fox has pockets full of money and the sheep are busier chatting and snapping than listening to what the fox has to say.

My job as a researcher is to understand the connections that get established between street art, graffiti and their supportive surfaces, or the locations they occupy. What makes certain areas in the city attract more street art than others, and how important is local policy in determining the terms of this attraction? These are all questions I look at in relation to the London areas I mentioned (Shoreditch, Brick Lane), but my favourite graffiti spot in the capital is slightly off the tourist maps, in the footprint of the former Eurostar terminal at Waterloo Station: Leake Street Tunnel. 69


Leake Street is mainly known as the site of Banksy’s 2008 Cans Festival, which also marked the moment when it became a legal painting site. The space is managed by London & Continental Railways, a government-owned company that protects and tolerates graffiti writing throughout the entirety of the tunnel, keeping it a free and safe spot to paint. This policy attracts writers of all ages, skill levels and artistic inclinations, making the space inclusive rather than exclusive and guaranteeing a complete lack of censorship or legal risk. The graffiti itself is not managed in Leake Street, which means the tunnel is often used as a practice ground and the difference in quality between pieces can be quite striking – but that is precisely what gives the place its unique character.

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The changes in these photos took place over six consecutive days, and they are part of the “100 Days of Leake Street� project, where I photographed ten different Leake St walls over a hundred consecutive days. What the project highlights is how the walls get painted and repainted on a daily basis and how the diverse pieces follow each other in occupying the same surfaces. The successive images reveal an impressive accumulation of colour, material and texture, and they illustrate the relentless creative energy and the amazing resourcefulness of graffiti creation.

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Graffiti now forms the identity of this place, which serves as location for photo and video shoots, art festivals and performances. It increases the footfall in the area, bringing people in on their way to work, and creating a lively and sociable environment for users of all ages.

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When the architectural qualities of a space are uninviting, practices like graffiti or street art have the power to profoundly alter the way we use and perceive these spaces, revitalising otherwise problematic areas such as underpasses, alleyways and pedestrian tunnels. Leake Street is a great example of the transformative powers of graffiti, and an ideal location to illustrate the intimate connections between urban creative practices and their supportive areas. As opposed to hip East London, where the conversation often gets polarised by individual murals and well known international artists, Leake Street functions much more inclusively, and offers the spatial experience of encountering graffiti in its natural environment. w w w. s a bi n a a nd r on . c om w w w.iknow whatilike.org

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the pieces fit This is what tomorrow looks like: a fresh start for a young design graduate and a foot in the door for an amazing model at the start of her career. Emese Bakó was DECAY Magazine’s pick of this years University of Arts and Design Cluj-Napoca fashion design BA grads. A story unfolding in sunny Bucharest.

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All garments by Emese Bakรณ Al Jebr collection. Model Bianca at Face2face Model Management vlad-andrei.com laurafirefly.ro


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if you wanna be a catch then you gotta mix and match An art project by Laura Firefly laurafirefly.ro


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All garments by Ana Maria Gal styled by Laura Firefly Model Smaranda Puscasu 94

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Dacian Groza - The most beautiful day

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Dacian Groza is a freelance documentary and architectural photographer based in Cluj-Napoca, Romania. He is inspired by the everyday beauty of seemingly uninteresting and quiet places. daciangroza.ro

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sisters of a feather Photography Vlad Andrei Gherman vlad-andrei.com


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Make-up Mihaela Faragau Models in order of appearance Anda Roberta Faur, IldikĂł KeserĹą, si Teodora Homone DECAY Magazine Issue #2 - We Change 105


Mihai Biris We Change

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Mihai Biris is a stret and documentary photographer based in Cluj-Napoca. mihaibiris. wordpress.com

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liminality Photography Vlad Andrei Gherman Styling and Art Direction Laura Firefly vlad-andrei.com laurafirefly.ro

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In order of appearance Model Stanca at Face2face Model Management Hair and Make-up Carmen Burci at Sisters Point All garments by Atelier Laura Firefly Model Lorena at Face2face Model Management All garments by Diana Flore, accesories by Magdalena Butnariu. Hair Stefan Ungureanu at Salon Manifest Make-up Dana Lazăr

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Image by Lucian Indrei lucianindrei.ro DECAY Magazine Issue #2 - We Change 131


S O TO M O R R OW

DECAY Magazine Issue #2 We Change  

www.decaymagazine.com The second issue of DECAY Magazine is here. It’s all about change this time. To see how tomorrow looks like we reuni...

DECAY Magazine Issue #2 We Change  

www.decaymagazine.com The second issue of DECAY Magazine is here. It’s all about change this time. To see how tomorrow looks like we reuni...

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