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REAL ESTATE SERVICES PROPOSAL

Prepared Especially for: Richard Hill For marketing the property located at: 16380 Mule Deer Road Prepared by: Stephanie Ruiz Broker

Cascade Sotheby´s International Realty 650 SW Bond Street, Suite 100 Bend, OR 97702 Office: 5413837600 E-mail: stephaniewilsonruiz@yahoo.com Mobile: 5419485196 Date: September 20, 2013

Each Office is Independently Owned and Operated.


September 20, 2013 Richard Hill Dear Mr. Hill: Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate the time you spent with me reviewing the features of your home and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and Cascade Sotheby´s International Realty to represent you. We have represented many families in this area concluding transactions that realize maximum value in a reasonable time. I hope you will select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and Cascade Sotheby´s International Realty will confirm that I am best qualified to market your home. Sincerely,

Stephanie Ruiz Broker, REALTORÂŽ

Each Office is Independently Owned and Operated.


WHY USE A REALTOR®? When selling your home, your REALTOR® can give you up-to-date information on what is happening in the marketplace including price, financing and terms of competing properties. These are key factors in a successful sale of your property at the best price in the least amount of time.

Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. They are committed to treat all parties to a transaction honestly. REALTOR® business practices are monitored at local board levels. Arbitration and disciplinary systems are in place to address complaints from the public or other board members. Your REALTOR® can help you objectively evaluate every buyer's proposal and then help write an appropriate legally binding sale agreement. Between the initial sales agreement and settlement, questions may arise. For example, unexpected repairs may be required to obtain financing or a problem with the title is discovered. Your REALTOR® is the best person to help you resolve those issues and move the transaction to settlement.

Each Office is Independently Owned and Operated.


GENERATING WORLDWIDE EXPOSURE

OUR WEB SITE, WWW.SOTHEBYSREALTY.COM, IS ONE OF THE WORLD'S MOST VISITED ON-LINE DESTINATIONS FOR HIGH-QUALITY REAL ESTATE Utilizing high resolution photography and in-depth property descriptions, your home is marketed with the latest web-based technology to a global audience of discerning homebuyers. Our exclusive association with the Sotheby's auction house includes a direct link from the Sotheby's homepage to our Web site -- generating more qualified interest in your property listing.

Each Office is Independently Owned and Operated.


INTERNATIONAL BRAND ADVERTISING

TARGETING THOSE WHO VALUE THE UNIQUE Our international advertising campaign elegantly positions the Sotheby's International Realty速 name in front of audiences known for buying high-quality real estate. Found in publications such as Architectural Digest, Departures, Robb Report and Wine Spectator. Our advertising is designed to maximize the visibility of your property by keeping the Sotheby's International Realty速 name and Web site, www.sothebysrealty.com, top of mind with prospective purchasers of substantial properties. ARCHITECTURAL DIGEST DEPARTURES ROBB REPORT WINE SPECTATOR UNIQUE HOMES DUPONT REGISTRY

Each Office is Independently Owned and Operated.

COUNTRY LIFE (UK) FOUR SEASONS GOURMET HOUSE BEAUTIFUL O AT HOME TRAVEL + LEISURE GOLF


UNPARALLELED REACH

A UNIQUE HOME DESERVES SPECIAL ATTENTION We offer a white-glove service that distributes your property listing brochure to Sotheby's International Realty速 offices around the country and the world. This program exposes your property to potential homebuyers who seek properties of distinctive character. Your property brochure can also be displayed at Sotheby's auction house and sales rooms in New York, London and other worldwide locations. Among the world's most popular places to see and experience exceptional art, jewelry and collectibles, only your Sotheby's International Realty速 associate can offer such exclusive access to so many of the world's most qualified buyers.

Each Office is Independently Owned and Operated.


STRENGTHENING A PREMIER NAME IN REAL ESTATE

YOUR SOTHEBY'S INTERNATIONAL REALTY速SALES ASSOCIATE IS PART OF A SELECT GROUP This group of real estate professionals is well-respected for their expertise in high-quality real estate. Sotheby's International Realty速 professionals are often cited by the media as luxury real estate experts who are knowledgeable of market conditions and trends. Our media outreach efforts, along with community relations initatives, help keep the Sotheby's International Realty速 name firmly placed in the minds of luxury homebuyers. Combined with the substantial media attention generated from Sotheby's auction house events, your property is aligned with one of the world's most visible names in luxury living - positioning it to attract prominent homebuyers from across the world.

ARCHITECTURAL DIGEST CNN WALL STREET JOURNAL LUXURY LIVING FORBES

Each Office is Independently Owned and Operated.


DETERMINING THE VALUE OF YOUR HOME YOUR PROPERTY WILL NEED TO BE UNIQUELY POSITIONED TO CREATE MAXIMUM INTEREST Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Factors not within your control: Ÿ Your property’s location Ÿ Recent property market values Ÿ Current economic indicator Factors within your control: Ÿ Your property’s distinctive and compelling attributes Ÿ The physical condition of your property (home and grounds) Ÿ The closing date you prefer Ÿ The ready access to your property for showing Ÿ The selection of the real estate sales professional you choose to represent you Factors to consider: Ÿ A house that is priced right from the beginning achieves the highest proceeds. Ÿ Take advantage of the initial excitement your home will draw its first few weeks on the market by realistic pricing. The desired end result is to find a price that will attract a buyer in a reasonable time. Ÿ Based on supply and demand, the market determines the price. Ÿ Market research assists in determining Opinion of Value. Our Comparative Market Analysis considers both recent transfers as well as active listings. Ÿ Ultimately the selling price will be determined by not only comparable properties but by competing buyers. Buyers will establish a “worth” that your property has to them. Ÿ The buying public determines the market value of your home. There is no exact price for real estate. However, pricing does affect salability.

Each Office is Independently Owned and Operated.


OPINION OF VALUE MARKET PRICE

OUR MUTUAL OBJECTIVE IS TO ACHIEVE THE HIGHEST SELLING PRICE FOR YOUR PROPERTY Market research assists in determining Opinion of Value. Our Comparative Market Analysis considers both recent transfers as well as active listings. Ultimately the selling price will be determined not only by comparable properties but by competing buyers as well. Buyers will establish a “worth� that your property has to them. In the auction world the highest price for a painting will be achieved by all prospects in a position to both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale. In contrast to a painting, however, real estate is location specific. Your property value is closely tied to the history of prices in your same community, region and state. Purchase of a residential property, at any price, is both an emotional and business decision. The decision to purchase is driven by emotion. The purchase price is tied to both emotion and market data.

Each Office is Independently Owned and Operated.


THE IMPORTANCE OF INTELLIGENT PRICING Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home. Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see Figure 2). Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.

Figure 1 - Percentage of Buyers by Asking Price

Figure 2 - Activity versus Timing

We can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle. Figure 3 - The Effect of Overpricing

Each Office is Independently Owned and Operated.


COMPARATIVE MARKET ANALYSIS SUMMARY CURRENTLY ON THE MARKET Address 56238 Bufflehead Road

City Bend

Beds 3

Baths 3

Sqft 2363

Year 2006

Average of 1 Properties: $329,000

Lot Size 0.4900

List Price $329,000

S$Sqft

Min: $329,000

Sold Price

Dom 91

Max: $329,000

Median: $329,000

UNDER CONTRACT Address 54756 Wolf St

City Bend

Beds 4

Baths 2

Sqft 2466

Year 2005

Average of 1 Properties: $278,500

Lot Size 1.0200

List Price $278,500

S$Sqft

Min: $278,500

Sold Price

Dom 16

Max: $278,500

Median: $278,500

RECENTLY SOLD Address 55155 Forest Lane

City Bend

Beds 3

Baths 2.50

Average of 1 Properties: $335,000

Each Office is Independently Owned and Operated.

Sqft 2402

Year 2004

Lot Size 0.5100

Min: $335,000

List Price $347,400

S$Sqft $139

Sold Price Dom $335,000 219

Max: $335,000

Median: $335,000


MAP OF COMPARABLE PROPERTIES

REF # 1 2 3 4

STATUS Subject Property Currently On The Market Under Contract Recently Sold

Each Office is Independently Owned and Operated.

ADDRESS 16380 Mule Deer Road 56238 Bufflehead Road 54756 Wolf St 55155 Forest Lane


COMPARATIVE MARKET ANALYSIS 16380 Mule Deer Road

56238 Bufflehead Road

A $329,000 $139

Status List Price List$ SqFt Sold Price Sold$ SqFt Contract Date Sold Date DOM City Subdivision Type Lot Size Year Built SqFt Style Levels Bedrooms Bathrooms Heat/Cool Heat/Cool

54756 Wolf St

55155 Forest Lane

P $278,500 $113

S $347,400 $145 $335,000 $139

09/10/13

Bend

91 Bend Oww

16 Bend Drrh

07/14/13 08/28/13 219 Bend River Forest Acr

.7734 Acres 2004 2609

Residential 0.4900 2006 2363 Northwest

Residential 1.0200 2005 2466 Ranch

Residential 0.5100 2004 2402 Craftsman

2 Story 3 3 Electric Wood

1 Story 4 2 Heat Pump Electric

2 Story 3 2.50 Electric Propane

Forced Air Double Detached See Remarks Terrain

Forced Air Double Attached Terrain

Forced Air Double Attached Shop Area Terrain

Ceiling Fan Master Bdrm Mn L 2 Master Bedroom Range/Oven

Walk In Closet Pantry Ceiling Fan Master Bdrm Mn L

Walk In Closet Ceiling Fan Range/Oven Dishwasher

Patio/Deck

Rv Area

Patio/Deck Rv Area

3 2.5

Heat/Cool Garage Garage Garage View View Int Feat Int Feat Int Feat Int Feat Ext Feat Ext Feat Ext Feat Ext Feat

Each Office is Independently Owned and Operated.


COMPARATIVE MARKET ANALYSIS 16380 Mule Deer Road

55155 Forest Lane

Adjustments

$335,000 $139 $347,400 $145 07/14/13

Sold Price Sold$ SqFt List Price List$ SqFt Contract Date Sold Date DOM City Subdivision Type Lot Size Year Built SqFt Style Levels Bedrooms Bathrooms Heat/Cool Heat/Cool Heat/Cool

Bend

$335,000

08/28/13 219 Bend River Forest Acr Residential

.7734 Acres 2004 2609

0.51 2004 2402 Craftsman 2 Story

3 2.5

3 2.5 Electric Propane Forced Air

Garage Garage Garage View View

Double Attached Shop Area Terrain

Int Feat Int Feat Int Feat Int Feat Ext Feat

Walk In Closet Ceiling Fan Range/Oven Dishwasher Patio/Deck

Ext Feat Ext Feat Ext Feat

Rv Area

$335,000

Each Office is Independently Owned and Operated.

$335,000

Adjustments

Adjustments


COMPARATIVE MARKET ANALYSIS BY STATUS CURRENTLY ON THE MARKET

UNDER CONTRACT

RECENTLY SOLD

Each Office is Independently Owned and Operated.


PRICING YOUR PROPERTY TO SELL Pricing your property correctly is crucial. You want to sell your property in a timely manner at the highest price possible. Current market conditions determine the value. Pricing too high or too low can cost you time and money. Realistic pricing will achieve a maximum sale price in a reasonable amount of time.

Analysis of the comparable properties suggests a list price range of: $324,950 to $345,050

Each Office is Independently Owned and Operated.


PRICING STRATEGY General Rules. Let's review some important considerations. There are certain factors that are beyond our control and certain factors that are within our control. Those factors outside of our control are: the location of the property, the finished square feet and types of rooms and the amenities that are in place. Those factors we can control are: the appearance of the property inside and out, how aggressively we market the property and the price, including terms. It is critical for us to accept those factors that are beyond our control and to focus on pricing and preparation.

Local Market Observations. Our market is currently steady. Properties are not moving very fast but they are not languishing for months either. Given the current interest rate situation we should continue to experience relatively low mortgage rates and thus the market should remain steady for awhile.

Suggested Price Strategy. My analysis of the comparable properties suggests a list price range of $345,000 to $361,500. This range should achieve your primary goal which is a reasonably quick sale.

Each Office is Independently Owned and Operated.


MARKETING PLAN OF ACTION First Week on the Market - Enter listing into MLS system. - Put up "For Sale" sign. - Install lock box. - Schedule property photos. - Review showing tips. - Prepare property flyer/brochure. Second Week on the Market - Invite local Realtors to tour home. - Run ad in Sunday paper. - Mail postcard to top agents. - Review status with clients. Third Week on the Market - Hold Sunday Open House. On-going - Report weekly to clients. - Show property to prospects. - Review price based on agent input & market conditions. ASAP - Obtain an acceptable contract on your property!

Each Office is Independently Owned and Operated.


IN CONCLUSION While real estate by nature is local, the market for your home is in reality national, and increasingly, global. Sotheby's International Realty is part of this global network, which includes offices in the world's most sought-after locations. Selecting me and Sotheby's International Realty to represent your property will connect you to a group of real estate professionals widely respected for the quality of their listings and the level of professionalism and expertise they offer. Our associates have a deep understanding of local real estate markets and strong ties to the communities we serve. We share a strong commitment to delivering exceptional service and have a long history of exceeding the expectations of the world's most discerning buyers and sellers.

I look forward to offering you several unique advantages including: Ÿ Preeminent local expertise and contacts. Ÿ Access to proprietary marketing materials. Ÿ Strong relationships, marketing and brand recognition in other key markets. Ÿ A referral connection with some of the world's most successful agents. Ÿ A proven ability to sell properties in all price ranges. Ÿ A comprehensive internet marketing strategy that includes featuring your property on sothebyshomes.com, sothebysrealty.com and sothebys.com, and distribution partners such as WSJ.com, NYT.com, Yahoo.com, Openhouse.com, Trulia.com and Frontdoor.com. Ÿ Cross-marketing opportunities with strategic partners like Sotheby's auction house. Ÿ The level of service that clients have come to expect from the name Sotheby's.

Each Office is Independently Owned and Operated.


and

Deb Tebbs Group


38% of Buyers find their home via their real estate agent* Multiple Listing System (MLS) – Your property will be input into the Central Oregon MLS which will expose it to the 1,200+ agents that sell property in Central Oregon every day. The MLS links your property information to other public websites such as Central Oregon Association of REALTORS®, BendHomes.com®, and REALTOR.com®. We track agent interest by the unique “hits” your property information page gets on the MLS.

Cascade Sotheby’s International Realty Group Tour – Our team of over 70 top-level sale associates have an average of nearly ten years experience each. Our agents will tour your home, typically, after our weekly office meeting to get their opinions on condition, price, first impressions, etc… Agent Networking/Consolidated Group Tour – Once a week the agents that work the Bend market discuss/tour the newly listed homes on Tuesday between 8 AM and 10 AM. It is one of the best ways that we get your home exposed to the real estate community.

37% of Buyers find their home via the internet*Each month nearly 38 million consumers are on the Internet searching and researching real estate. Proper listing exposure is paramount to obtaining more buyer leads and delivering an aggressive e-marketing strategy. Nine out of ten buyers start their real estate search online* so the plan to sell your home must include proper Internet exposure.


Company Websites - SothebysRealty.com, Sothebyshomes.com, CascadeSothebysRealty.com and BendLuxuryHomes.com- if you have never checked out our company website before, please do! It is a very user-friendly site with many features available to the public. People from all over the nation and World will be able to access the information regarding your home and contact us about it. Agent Websites - Your listing will also be featured on our team websites debtebbsgroup.com, debtebbsbend.com, luxuryhomes.com, realtor.com, number1expert.com – in addition to our company websites. Realtor.com Showcase Listings™ - Enhanced listings on the #1 real estate site with the features buyers want most. Realtor.com features up to 25 jumbo photos, full motion videos, open house alerts, and most importantly - multiple leads forms so that buyers can contact us directly. Trulia™ - Enhanced listings on the #3 real estate site with the features buyers want most. ListHub - ListHub is the broadest, most widely adopted network for listing distribution, and works in concert with MLSs, franchises, and core real estate technologies to bring real estate brokerage firms a single dashboard for controlling their online marketing strategy.

11% of Buyers find their home via a yard sign* Yard Sign – First impressions are critical and signage represents the first point of contact for many of your customers. 6% of Buyers find their home via a friend, relative or neighbor* Just Listed Postcards – Get to word out to the neighbors about your desire to sell. eMarketing Campaigns - Constant Contact – Regular Bi-monthly eBlast to our sphere of influence. Facebook – Become our friend on Facebook by “liking” our real estate page just search for Deb Tebbs Group.


Property Brochure – a professional looking brochure with photos and text that describe your property for: Brochure Box, Home Display Binder, Cascade Sotheby’s International Realty Office Window Displays, and Agent/Buyer inquires. Visual Tour – a video tour will be posted to your MLS listing. Over 90% of active listings are listed on Realtor.com® and listings with virtual tours receive 38% more views than listings with out. Keep YOU Informed – We will email you anytime your home is viewed with feedback and we will send you a real estate activity (CMA) report once a month for your area or subdivision. Four Locations – Cascade Sotheby’s International Realty is one of the largest real estate offices in Central Oregon, with four convenient locations in Downtown Bend, the Old Mill District, Sunriver Village Mall, and Lake Oswego. Name Recognition – Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings, and diverse locales. Home Display Binder – It includes pertinent details about your home and community including a plat map, mls printout, property brochure, utility information plus city happenings & statistics with some local school facts and information. Showing Responses - We follow up on the agents who show your home.


Who to Contact in Deb Tebbs Group Debbie Tebbs, Broker/Owner Cascade Sotheby’s International Realty debtebbsgroup@bendluxuryhomes.com c: 541.419.4553 d: 541.323.4823 Stephanie Wilson Ruiz, Buyer’s Broker Specialist debtebbsgroup@bendluxuryhomes.com c: 541.948.5196

Jessica Venable, Marketing Manager marketing@bendluxuryhomes.com d: 541.598.3770

Main Office Phone: 541.383.7600 Main Office Fax: 541.383.3940 www.debtebbsgroup


Debbie Tebbs, Broker/President

Debbie Tebbs has been an Oregon resident for over 30 years and a fulltime Oregon Realtor for nearly 20 years. She began her career in Southern Oregon and came to Central Oregon two decades ago to manage and co-own a high-end custom home building company, Sun Ridge Building and Design, as well as to pursue a real estate career. After building a successful high-end usiness in resort sales, De pursued the Sothe y’s International Realty fran hise for Oregon in 2005. As the sole owner of the Cas ade Sothe y’s International Realty, Deb currently owns four offices which support over 65 brokers in the state of Oregon. Throughout both the housing boom and the subsequent downturn of the last decade, Deb was recognized consistently as one of the top brokers for gross commission and sales volume in Central Oregon. Best of all, Deb loves Oregon! She is delighted to show the area and share her enthusiasm for this beautiful state.


Experience • Deb represents dozens of the area’s most valued real estate offerings (over $40 million in listings) • Hired to represent the entire resort communities of Pronghorn & Tetherow • Manages and trains Broker teams staffed at Pronghorn & Tetherow • Over 20 years of extensive marketing and business management experience • Certified Resort Specialist, CRES • Top agent for $1million sales transactions • Active member of both the Tetherow and Pronghorn Country Clubs


Stephanie Wilson Ruiz, Broker Deb Tebbs Group

Stephanie Wilson Ruiz, originally from the San Francisco Bay Area, relocated to Bend in 2003 with a boutique private investment firm from Palo Alto, CA. Prior to obtaining her Oregon Real Estate Broker's license in 2009, she had been in the finance industry since 1998. She also participates in her neighborhood HOA, school PTO/TEAM, and local sports programs. Stephanie is married with three children. In her extra time, she enjoys being with family and friends, working out, traveling, water skiing, hiking, and biking. She enjoys working with people and the challenge of finding the perfect home or investments for her clients.


Jessica Venable, Marketing Manager Deb Tebbs Group

Jessica Venable graduated from the Art Institute of Seattle with a Bachelor of Fine Arts degree in Graphic Design. Before working in real estate, she was a Compliance Specialist with Wells Fargo where she assisted clients in resolving service issues, during one of the most difficult times in the housing market. Jessica relocated to Central Oregon from Seattle, six years ago, to be closer to her family. She supports Debbie Tebbs with various aspects of marketing to ensure stellar client communication & the maximum exposure of all listings. In addition, she contributes to presentations, eBooks & newsletters. She enjoys running, camping, fishing, family gatherings & spending quality time with her boyfriend, dog & bunny.


Print Advertising        

Luxury Homes Magazine Reside Locale Magazine Farm & Ranch West for ranches Real Estate section-Bend Bulletin Sunriver Scene for Sunriver properties Golf Magazine for golf properties Cas ade Sothe y’s Magazi e-local distribution Bend Bulletin weekly rotation

Website Advertising        

www.sothebysrealty.com www.luxuryrealestate.com www.debtebbsgroup.com www.bendoregonhomesnow.com www.cascadesothebysrealty.com www.luxuryhomes.com www.farmandranchSIR.com www.realtor.com


Our Commitment  Sign and Lockbox Placed

 Just Listed Postcards

 Realtors Multiple Listing Service

 Virtual Tour – Up to six web sites

 Launch listing and photos to Sothe y’s

 Create Ad for local publications

Websites and partners  Design and distribute flyers/brochure  I trodu e your ho e to our Sothe y’s agents in sales meetings- Broker Tour  Host a caravan for agents to preview your home  Inform you of responses and inquiries relating to your home including showing feedback from Brokers

 Advertise your home in media (online and/or print)  Realtors® Broker’s ope house if e essary  Provide you with a copy of all advertising  Monthly and weekly emails on website activity  Provide regular updates on comparable homes in your area (sales & new listings)


300

2013 YTD Central Oregon Real Estate Companies Closed Volume in Millions All Property Types CSIR out sells nearest competitor in first half of 2013 by $ 44 Million

200

100

0 Cascade Sotheby's International Realty

Competitor 1

Competitor 2

Competitor 3

Per MLSCO records, sales of all properties, 1/01/2013-6/30/2013


400

Central Oregon Real Estate Companies Closed Volume in Millions All Property Types Last 12 Months CSIR out sells nearest competitor in the last 12 months by $67 Million

300

200

100

0 Cascade Sotheby's International Realty

Competitor 1

Competitor 2

Competitor 3

Per MLSCO records, sales of all properties, 7/01/2012-6/30/2013


Past 12 Months Closed Volume in Millions for Properties Valued Over $300,000 250

CSIR sold 102 more units than the nearest competitor in properties valued over $300,000

200

150

100

50

0 Cascade Sotheby's International Realty

Competitor 1

Competitor 2

Competitor 3

Per MLSCO records, sales of all residential properties, all areas, 7/01/12– 6/30/13


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Valuable Points of Exposure August Advertised Featured Sponsored Attended

o o o o o o o o o o o o o o o o o o o o o o o o o o

1859 Magazine- inside back cover full page, distributed to over 138,000 readers The Week National News Publication yielded great response Alaska Airlines Publication Extraordinary Living Magazine Fall Edition 104 pages hits the stands August 20th Peak Summer Nights Josh Radin Concert August 25th Athletics Club of Bend Grand Opening of our new Sisters office Launch of Rezora email marketing campaign program Work begins on the new CSIR website KTVZ.com enhanced video features go live on Extraordinary Living The Bend Bulletin weekly two page plus spread largest newspaper in the area Sunriver Scene monthly full page ad- between 8,500-12,000 copies distributed monthly Weekly Source promotional ads for Peak Summer Nights Athletic Club of Bend newsletter Peak Summer Nights promo Horizon Broadcasting Group radio ads for Peak Summer Nights Bend Broadband/KBNZ television spots for Peak Summer Nights promotion Downtown Bend Business Association newsletter C3events.com for Peak Summer Nights and a Lite Christmas Nite Sponsorship VisitBend.com events calendar Pronghorn Monthly Newsletter Sunset Lodging Monthly Newsletter sent to property owners and to past guests First Friday Art Walk sponsored by Pronghorn New marketing piece for Visit Bend relocation packages 15 Sunriver Movie Night events Between August 1- September 1 cascadesothebysrealty.com had 47,379 page views and 4,676 new users KTVZ.com was the number 3 source of traffic behind cascadesothebysrealty.com and sothebysrealty.com, out performing relator.com, zillow.com and trulia.com 3 properties selected for the home page of SIR specialty sites


Valuable Points of Exposure Coming in September Advertised Featured Sponsored Attended

o o o o o o o o o o o o o o o o o o o o o

The Financial Times- property feature First company sponsored Rezora email marketing campaigns to be sent out Farm and Ranch Division targeted advertising to begin Work continues on the new CSIR website Individual property websites will be available 3 new sections on KTVZ.com Extraordinary Living Page KTVZ.com interior design tips goes live on Extraordinary Live page The Bend Bulletin weekly two page spread largest newspaper in the area The Nugget - 2,300 papers distributed weekly in Sisters area Sunriver Scene monthly full page ad- between 8,500-12,000 copies distributed monthly New Tetherow, Broken Top and Widgi Creek Neighborhood magazine ad to be created Downtown Bend Business Association newsletter VisitBend.com events calendar Pronghorn Monthly Newsletter Sunset Lodging Monthly Newsletter sent to property owners and to past guests First Friday Art Walk featuring the art of golf CSIR maps to arrive New Cascade Sothebyâ&#x20AC;&#x2122;s relocation packages to be completed Work to begin on Cascade Sothebyâ&#x20AC;&#x2122;s Buyers and Sellers guide to be available in print and on our new website New marketing graphs to be created for our online referral traffic and sources New marketing pieces available for all offices to show the demographics of where searches are being done on our listings


LISTING DISTRIBUTION WORLDWIDE PROPERTY MARkETING EXPOSURE

®

The Sotheby’s International Realty brand has partnered with and distributes properties to the most signiicant media companies and real estate-focused websites in the world resulting in 60,000,000 property views annually.

P R E F E R R E D G LO B A L M E D I A PA RT N E R

8


Online Marketing Summary

August 08, 2012 - January 23, 2013 18 West Reds Road Aspen, CO 81611, US $19,500,000 MLS # 126606 Property Id: 4421270

To increase the potential for your home to be found by the most qualiied real estate consumers, the Sotheby’s International Realty® brand has partnered with and distributes properties to the most signiicant media companies and real estate-focused websites in the world. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 60,000,000 times across all of our partner sites annually.

Craig Morris Aspen Snowmass Sotheby's International Realty 415 E Hyman Ave Aspen, CO 81611, US Agent Phone: 970-379-9795 Office Phone: 970-925-6060 craig.morris1@sothebysrealty.com http://www.aspensnowmasssir.com

Website Traffic Comparison

Website

Property Views

Inquiries

4,389

7

810

0

NY Times

177

0

Wall Street Journal

143

Number of Views - Last 4 Weeks

sothebysrealty.com

Inquiries

Your property has received 7 inquiries.

JamesList

9

0

Chase

0

0

Zillow Network

1,839

Trulia

1,281

0

0

0

HomeFinder.com

Top Cities

0

PropGOLuxury

0

City

Property Views

Homes.com

339

0

New York, NY

87

AOL Real Estate

20

Not Applicable

Denver, CO

73

Other Sites

23

0

Dallas, TX

70

Los Angeles, CA

56

TOTAL

9,030

7

Chicago, IL

53

Madrid, Spain

48

Your Listing is Also Displayed On*

44

CountryLife

Aspen, CO

40

Daily Telegraph

New Orleans, LA

38

Athens, Greece

35

Houston, TX

Real-Buzz

Online Marketing Summary

Smarter Agent

Terms Used

Te Atrium

Property Views - Occurs when a consumer views the full property detail page on the website for the specific listing. Inquiries - The number of times a consumer completes and submits a contact form that is sent via email to the listing broker or agent. Top Cities - The cities from which the greatest number of consumers live that are viewing your listing.

USAA March 14, 2012 - January 23, 2013 Viale Morin Forte Dei Marmi, LU 55042, IT $51,937,675 MLS # GP246 Property Id: 4000029001

FrontDoor

*Although your property listing is being displayed on these websites,

Gianluca Puracchio Rome Sotheby's International Realty Palazzo Colonna Piazza S.S. Apostoli, 61 Roma, Rome 00187, IT

we are currently unable to track the property views and inquiries for these websites.

Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Office Phone: +390669923996 Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery gianluca.puracchio@sothebysrealty.com and updates of reporting metrics and related data.

http://www.romesir.com

Website Traffic Comparison

Website Number of Views - Last 4 Weeks

Inquiries

Your property has received 27 inquiries. Top Cities

City

Property Views

Milan, Italy

426

Rome, Italy

308

Florence, Italy

219

London, United Kingdom

212

New York, NY

Property Views

Inquiries

sothebysrealty.com

10,580

25

JamesList

1,408

0

Wall Street Journal

165

PropGOLuxury

33

2

Chase

0

0

0

NY Times

0

0

Zillow Network

0

Trulia

0

0

HomeFinder.com

0

0

Homes.com

8

0

AOL Real Estate

0

Not Applicable

Other Sites

2

0

12,196

27

TOTAL

158

Your Listing is Also Displayed On*

Pisa, Italy

105

CountryLife

Paris, France

100

Daily Telegraph

Moscow, Russian Federation

73

Genoa, Italy

70

Montreal, Canada

65

0

Real-Buzz Smarter Agent Te Atrium

Terms Used Property Views - Occurs when a consumer views the full property detail page on the website for the specific listing. Inquiries - The number of times a consumer completes and submits a contact form that is sent via email to the listing broker or agent. Top Cities - The cities from which the greatest number of consumers live that are viewing your listing.

USAA FrontDoor

*Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites. Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.


property distribution partners UNITED STATES YAHOO! REAL ESTATE Zillow now powers yahoo! Real Estateâ&#x20AC;&#x201D;one of the nationâ&#x20AC;&#x2122;s top real estate classiied websites for consumer trafic, driving millions of visits. HOME FINDER With 3,000,000+ property listings, homeinder.com is able to deliver a full snapshot of the local market to home buyers and sellers, while delivering online advertising solutions to agents and brokers with powerful results. FRONTDOOR.COM | OPENHOUSE.COM powered by HGTV, FrontDoor.com and OpenHouse.com provide access to the millions of consumers who search real estate property listings, home-related how-to articles and video on FrontDoor and its sister web sites, which include HGTV, DIy Network, Travel Channel, and the Fine Living Network, among others. HOMES.COM Search over 3 million homes for sale or rent on Homes.com including new homes, apartments for rent, homes for rent, condos, townhouses and more. as well, Homes.com provides a wealth of real estate information to help you learn more about inding the perfect home. ZILLOW.COM Zillow and yahoo! Real Estate have joined forces to create one of the largest real estate networks on the web and mobile, The Zillow network! The combined network draws millions of visitors. TRULIA.COM Trulia is a residential real estate search engine that helps consumers search for homes for sale, trends, neighborhood insights and other real estate information directly from hundreds of thousands of real estate broker websites. 4


THE DAILY TELEGRAPH Founded in 1855, The Daily Telegraph has transformed from London’s first penny paper to a fully integrated, leading, multi-platform media group and is now recognized as the Uk’s fastest-growing newspaper website with the country’s most exciting advertising opportunities. attracting more than 4.6 million viewers monthly to the site in general, and more than 130,000 property seekers, the site boasts an affluent, loyal, influential and elusive audience. PROPGOLUXURY propGOLuxury.com was created to fulfill the high demand of our affluent Chinese consumer base requesting exclusive properties from around the world. China represents the world’s largest and fastest growing population with more new millionaires being created than at any time in history. propGOLuxury.com is the largest and fastest growing property portal in the China and asia pacific region. JAMESLIST Jameslist is the world’s first marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting-edge technology lets consumers find and compare listings from submariners to luxury real estate. The site reaches more than 500,000 potential buyers from 113 countries each month. REAL-bUZZ.COM Real-buzz.com® is the world’s largest real estate database of homes for sale from the mLS in each buyer’s preferred language. Find homes for sale and other real estate listings, realtors and other real estate professionals, mortgage rates and information on buying a home, real estate blogs, real estate discussions, advice and more. COUNTRY LIFE Country Life is the quintessential British magazine with a focus on advertising premium town and country property in the Uk and overseas. Country Life is the market leading digital and print magazine for advertising premium property and carries more property pages than any other Uk publication. With its ability to reach high-end buyers, advertising in Country Life ensures your premium town, country and international properties are presented to the right audience.

6

TE ATRIUM Te atrium is an international portal dedicated to luxury properties with the most advanced range of services worldwide. They offer a large showcase of exclusive properties and professionals who stand for quality and competence.


eGALLERY The Sotheby’s International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property. It is displayed on flat screens in most of the Sotheby’s International Realty and Sotheby’s auction house locations around the world. and to provide even more exposure for the listings our network represents, property brochures have the opportunity to be distributed in our exclusive Global property Distribution program where copies are sent to hundreds of real estate and auction House locations around the world. minimum list price of $1.5m USD and above is required to participate.

7


Sotheby’s International Realty

®

2013 MARKETING PLAN January

February

March

April

May

June

July

August

September

October

November December

BRAND ADVERTISING Wall Street Journal Digital Network BBC.com “Living In” & “Voices” Telegraph.co.uk “World’s Most Extraordinary Places to Live” NYTimes.com/IHT.com YouTube.com/sothebysrealty ArchitecturalDigest.com / Estates for Sale Real Estate Launch Sponsorship HongKongTatler.com Tatler (Print Magazines) PROPERTY ADVERTISING Bloomberg Markets The Wall Street Journal Sotheby’s At Auction Country Life New York Times Home Section Robb Report Exceptional Properties Robb Report Collection International Herald Tribune International Herald Tribune Event Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Mountain Living Land Report SEARCH ENGINE MARKETING Yahoo! Google Bing.com YouTube Yandex ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International Herald Tribune (GlobalNYTimes.com) WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FinancialTimes.com FTchinese.com scmp.com (South China Morning Post) Telegraph.co.uk BBC.com (British Broadcasting Corp.) PropGoLuxury.com PropGo.com CountryLife.co.uk ArchitecturalDigest.com JamesList.com HongKongTatler.com Google’s Display Network ® MMXIII Sotheby’s International Realty Afiliates LLC. All Rights Reserved. Sotheby’s International Realty Afiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Ofice is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Afiliate LLC.

Continued…


Sotheby’s International Realty

®

2013 MARKETING PLAN January

February

March

April

May

June

July

August

September

October

November December

ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate FrontDoor.com / OpenHouse.com Realestate.AOL.com Homeinder.com PropGoLuxury.com lp-luxuryproperties.com JamesList.com Homes.com Telegraph.co.uk CountryLife.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium MOBILE ADVERTISING BBC Smartphone Targeting BBC iPad Safari Browser Architectural Digest iPad Safari Browser New York Times iPhone App NYTimes.com iPad Safari Browser Wall Street Journal China iPad App SOCIAL MEDIA Facebook Twitter Google+ Pinterest youtube.com/sothebysrealty SIR Mobile eGallery INTERNATIONAL SIGNIFICANT SALES BRAND PUBLIC RELATIONS EFFORTS

• WALL STREET JOURNAL • NY TIMES IPAd • BBC.COM • ThEdAILYTELEGRAPh.COM • FRONTGATE.COM/SOThEBYSREALTY • NYTIMES.COM • TMAGAzINE • KEY MAGAzINE • SOThEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES hOME SECTION • ROBB REPORT ExCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL hERALd TRIBUNE • ThE GLOBE ANd MAIL • LUxURY PROPERTIES MAGAzINE • FINANCIAL TIMES • RESIdE® MAGAzINE • ERESIdE • RESIdE LOCALE • YAhOO! • GOOGLE • BING.COM • zILLOW • TRULIA • hOMEFINdER • JAMESLIST.COM • hOMES.COM • EGALLERY • WAShINGTONPOST. COM • CYBERhOMES.COM • ARChITECTURAL dIGEST • GLOBE & MAIL • MOUNTAIN LIvING • LANd REPORT • YOUTUBE

Delivering Over 700 milliOn impressiOns wOrlDwiDe

Richard Hill Listing Presentation  

A listing presentation created exclusively for Mr. Richard Hill by Deb Tebbs Group.

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