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Sotheby’s International Realty

®

2013 MARKETING PLAN BRAND ADVERTISING Wall Street Journal Digital Network BBC.com “Living In” & “Voices” Telegraph.co.uk “World’s Most Extraordinary Places to Live” NYTimes.com/IHT.com YouTube.com/sothebysrealty ArchitecturalDigest.com / Estates for Sale Real Estate Launch Sponsorship HongKongTatler.com Tatler (Print Magazines)

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PROPERTY ADVERTISING Bloomberg Markets The Wall Street Journal Sotheby’s At Auction Country Life New York Times Home Section Robb Report Exceptional Properties Robb Report Collection International Herald Tribune International Herald Tribune Event Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Mountain Living Land Report SEARCH ENGINE MARKETING Yahoo! Google Bing.com YouTube Yandex ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International Herald Tribune (GlobalNYTimes.com) WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FinancialTimes.com FTchinese.com scmp.com (South China Morning Post) Telegraph.co.uk BBC.com (British Broadcasting Corp.) PropGoLuxury.com PropGo.com CountryLife.co.uk ArchitecturalDigest.com JamesList.com HongKongTatler.com Google’s Display Network ® MMXIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.

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Sotheby’s International Realty

®

2013 MARKETING PLAN ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate FrontDoor.com / OpenHouse.com Realestate.AOL.com Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesList.com Homes.com Telegraph.co.uk CountryLife.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium

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MOBILE ADVERTISING BBC Smartphone Targeting BBC iPad Safari Browser Architectural Digest iPad Safari Browser New York Times iPhone App NYTimes.com iPad Safari Browser Wall Street Journal China iPad App SOCIAL MEDIA Facebook Twitter Google+ Pinterest youtube.com/sothebysrealty SIR Mobile eGallery INTERNATIONAL SIGNIFICANT SALES BRAND PUBLIC RELATIONS EFFORTS

• WALL STREET JOURNAL • NY Times iPad • BBC.com • TheDailyTelegraph.com • Frontgate.com/sothebysrealty • NYTimes.com • TMagazine • Key Magazine • Sotheby’s At Auction • Country Life • New York Times Home Section • Robb Report Exceptional Properties • Robb Report Collection • International Herald Tribune • The Globe and Mail • Luxury Properties Magazine • Financial Times • RESIDE® magazine • eRESIDE • RESIDE locale • Yahoo! • Google • Bing.com • Zillow • Trulia • Homefinder • JamesList.com • Homes.com • eGallery • Washingtonpost. com • Cyberhomes.com • architectural digest • globe & mail • mountain living • Land report • youtube

Delivering Over 700 million impressions worldwide


Sotheby's International Realty - Marketing Plan