Page 1


The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers by Michael T. Fisher [Free Ebook] #book The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

Book details ●

Author : Michael T. Fisher

Pages : 200 pages

Publisher : Palgrave Macmillan

Language : eng

ISBN-10 : 1137348917

ISBN-13 : 9781137348913

Book Synopsis The Power of Customer Misbehavior explores the importance of customer driven innovation for top line and bottom line growth. It shows how companies should not only learn to identify how their products are being misused, but also how to use this knowledge to innovate new products and services that better meet customer needs and promote viral growth. These techniques also promote long-term customer loyalty and growth even in hypercompetitive environments. This unique new book is the first to explore the idea of 'customer misuse': when customers modify features or expand the usage of products and services in ways that were never intended. Reacting appropriately to customer misuse will allow companies to enter new markets, create more loyal customers, and encourage customers to tell others about the company's products, all of which foster faster growth. These compelling concepts are presented in the form of simple actionable principles and illustrated with rich case studies from

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning  

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning  

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

Advertisement