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2014 ANNUAL REPORT

A GROUNDBREAKING YEAR


“I get to forget about my illness and just have fun.�


OUR BOARD AND STAFF BOARD OF DIRECTORS

STAFF

CHAIR Brian J. Rooney, ESQ

CHIEF EXECUTIVE OFFICER Doug Armstrong, RN, MS

VICE-CHAIR Edward (Skip) Walton, MD Division Director of Pediatric Emergency Medicine, William Beaumont Hospital

HOSPITAL PARTNERS Beaumont Children’s Hospital Bronson Children’s Hospital Children’s Hospital of Michigan (DMC Detroit Medical Center) Covenant HealthCare Genesys Health System Helen DeVos Children’s Hospital of Spectrum Health Henry Ford Health System Hurley Medical Center Oakwood Halthcare System Rush University Medical Center St. John Providence Health System Sparrow Hospital The University of Chicago Medicine Comer Children’s Hospital University of Michigan C.S. Mott Children’s Hospital

SECRETARY Anna Maiuri, JD Dickinson Wright PLLC, Troy TREASURER Daniel Craig President, Hatch Stamping

Jessica Doletzky OutReach Coordinator Roxann Keating Database Specialist Deb Kern Annual Giving Coordinator W. Patrick Smith, MA Camp Operations Director

Steven Berger Chairman, First Choice Building and Maintenance, LLC

Laura Tomassi Event Specialist

Sean Byrne Assistant Chief Legal Counsel of Ohio Development Services Agency

Dawn Whitford Business Manager

Tammi Carr Executive Director, The Jones Family Foundation

Marji Wisniewski Director of Marketing and Communications

Patti Harris Past President and Chief Executive Officer, Harris-McBurney Co. President, C H Land & Cattle Co. Alonzo Lewis Vice President, Women’s and Children’s Services Beaumont Hospitals Michael Morse Attorney, CEO, The Mike Morse Law Firm

Nor th Star Reach offers life-changing camp experiences for children with serious health challenges and their families.


“It feels like I got inside a wonderful fairy tale.”


OUR MISSION & VALUES 1

Kids and Families First

2

Camp is a Prescription for Fun

3

Practice Playful Professionalism

4

Always Reach as High as You Can

5

Together We Are Better

6

Safety Doesn’t Happen By Accident

7

Gratitude is the Best Attitude

8

Well Done is Better than Well Said

HERE’S HOW WE FIND OUR WAY: The use of a compass for navigation can be traced back to the 11th century and was used to determine orientation showing direction relative to the geographic cardinal directions or “points” of north, south, east and west. In other words, it was a guide to help set course for a journey. Using this as a metaphor, we have chosen these points as our compass rose keeping the journey of campers, families, volunteers, donors and staff aligned with our mission and focused on the magical transforming fun that is our destination.


“Once in a lifetime happens every day.�


MILESTONES IN 2014 Under the North Star In June of 2014 North Star Reach held the 1st Annual "Under the North Star" major event at Zingerman's Cornman Farms in Dexter, MI. Close to 350 supporters and volunteers attended this magical evening under the stars and met soon to be campers and their families. The event was hosted by former Michigan football standout and NFL Offensive Tackle, Jake Long and his wife Jackie. Nearly $500,000 was raised to help build camp.

Jake and Jackie Long Groundbreaking & Construction With the official groundbreaking ceremony held in July, the capital campaign, which began in 2012, became public. The groundbreaking event included campers unveiling the architectural drawings of North Star Reach, and was celebrated by attendees, who wrote their wish for campers and camp on a wood chip and dropped them in an inaugural campfire. Construction began shortly after the groundbreaking ceremony and continues in 2015, with a planned camp opening in 2016.


“I love camp so much. I am counting down the days until I can go again!�


MILESTONES (continued) Partners North Star Reach will serve kids located in the Great Lakes region, including Illinois. In 2014 two Chicago hospitals, Rush University Medical Center, and The University of Chicago Medicine - Comer Children’s Hospital, signed partner agreements with North Star Reach. We now have associations with 14 medical centers and hospitals. Supporters Many supporters of North Star Reach organized fundraisers in support of camp. We are thankful for all of the hard work and generosity provided, including two very successful events: - FrenchieSkate 2014 A performance by former and current U.S. and world figure skating champions, organized by Georgia Glastris in association with US Figure Skating, and University of Michigan Figure Skating Club. - The Polo Fields Foundation of Michigan Golf Outing Gala This charitable outing featured an entire day of events: 18 holes of golf, cocktails, a gourmet strolling dinner, silent auction, and fabulous LIVE auction. This event is organized by the Berger Family. The Boathouse The very first building at camp, the Boathouse, was completed due to a very successful year-end, comprehensive fundraising campaign. A matching gift challenge provided by board member, Mike Morse helped the campaign raise close to $62,000 which surpassed our goal of $50,000.

Georgia Glastris


“Sometimes I can’t stop laughing. We have so much fun.”


CAPITAL CAMPAIGN In 2012 North Star Reach began a five year capital campaign to raise $26.2 million to build camp on a 105-acre parcel located in Pinckney, MI. The support has been inspiring. Together we have raised a little over $22 million with more than 1,054 donors contributing to the campaign. With your help we can finish our initial fundraising and be positioned to open camp and began serving children and their families for generations to come.

CAMPAIGN PROGRESS $9.2M Silent Phase of CapitalCampaign Begins

Public Phase of CapitalCampaign Begins

$6.1M

$4.9M

2011

2012

2013

2014

$22,000,000 (total raised as of March 2015)

Nor th Star Reach hopes to raise the additional $4M needed to finish the capital campaign by the end of 2015.


“At camp I hear yes you can, instead of no you can’t.”


MARKETING HIGHLIGHTS “LIVE in the D” on Detroit television WDIV, covered the groundbreaking Secured $2.1M of in-kind PSA’s (3x higher than any other SeriousFun Children’s Network camp in the U.S.) Grew website traffic from 675 unique visitors per month to 1,780 unique visitors per month Expanded social media market with a 41% increase on our Twitter account as well as a 36% increase in Facebook followers Began “Wishlist Wednesday” tied to our Amazon account making it easy for supporters to donate in-kind items to be used at camp and by our programs.


“It is such a relief to know that all of my child’s medical and emotional needs will be attended to at camp.”


OUTREACH PROGRAM North Star OutReach brings the magic of camp to kids and families in the hospital. OutReach was developed to serve children (and their families) who are frequently hospitalized and unable to attend camp. OutReach expanded in 2014 and is now serving children at The University of Michigan C.S. Mott Children’s Hospital and Children’s Hospital of Michigan with plans to expand programing to our other hospital partners in the future.

People Served by North Star OUTReach in 2014 65 Siblings

180 Families

245 Children


“Camp has given me the oppor tunity to develop friendships with kids who share life experiences similar to my own.�


CAMP ON THE MOVE Camp on the Move, a program in partnership with SeriousFun Children’s Network, sends Michigan area campers to other SeriousFun camps in the U.S. until North Star Reach opens. In 2014, 60 children with heart disease, cancer, hemophilia or sickle cell disease enjoyed a week at camp making new friends, gaining new experiences and most importantly, enjoying what it feels like to just be a kid again. Children attended camp at Double H Ranch in New York, The Hole in the Wall Gang Camp in Connecticut and Victory Junction in North Carolina. Since 2008, nearly 200 children and volunteers have benefited from Camp on the Move.


“My favorite camp memory is talking with kids who have the same condition as me.�


FINANCIAL REPORT Camp is free of charge to children and their families. The fulfillment of North Star Reach’s mission and vision depends upon the generous support of individuals, foundations, corporations and volunteers. Below is a summary of the North Star Reach financial statements for 2014.

2014 TOTAL REVENUES Pledges and contributions

$

4,448,569

In-kind contributions

$

125,605

Special events

$

490,000

Total support & revenue

$

5,064,303

Where Your Money Goes 12% (management & programs) 9% (fundraising)

79% (to build camp)


1050 Highland Drive Suite F Ann Arbor, MI 48108 www.northstarreach.org

Profile for North Star Reach

North Star Reach 2014 Annual Report  

North Star Reach is a camp for children with chronic and life-threatening health challenges, serving kids from the Great Lakes region.

North Star Reach 2014 Annual Report  

North Star Reach is a camp for children with chronic and life-threatening health challenges, serving kids from the Great Lakes region.

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