Typography Experimental hand-rendered techniques
Can technique make a difference?
Stitching Discuss decisions madeâ€Ś
Do techniques or processes What methods can we employ to visually communicate with the specific target audience? Limitations of a budget and/or brief and remaining creative options
What is typography?
Can type make a difference?
What other elements that enhance communication? • Colour • Texture • Size • Rotation/Tilting • U/c or l/c • Line breaks • Distortion
Film Typography Discuss decisions madeâ€Ś
Charlie & Choc
Edible Typography Discuss decisions madeâ€Ś
Conclusionsâ€Ś â€˘ Typefaces can be informative, emotive, persuasive, encouraging, sympathetic, outrageous, scary, shy, feminine, masculine - in short, they build character.
PRIVATE STUDY ACTIVITY Collect a minimum of 3 good typographic examples of the following: • Music CDs • Film posters • Food/drink packaging • Book covers • … and any interesting findings • Collate these into an A4 binder/folder DEADLINE: Next weeks lesson.
PRIVATE STUDY ACTIVITY Equipment you will need: • USB or other external storage device • Typography resource file • Full art kit
Each and every week.