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Typography Experimental hand-rendered techniques


Can technique make a difference?


Stitching Discuss decisions made‌


DISCUSS…

 Do techniques or processes  What methods can we employ to visually communicate with the specific target audience?  Limitations of a budget and/or brief and remaining creative options


What is typography?


Can type make a difference?


What other elements that enhance communication? •  Colour •  Texture •  Size •  Rotation/Tilting •  U/c or l/c •  Line breaks •  Distortion


Film Typography Discuss decisions made‌


Charlie & Choc


Clockwork Orange


Godfather


Lock, Stock


Res Dogs


Harry Potter


Star Wars


Rocky


Edible Typography Discuss decisions made‌


Conclusions‌ • Typefaces can be informative, emotive, persuasive, encouraging, sympathetic, outrageous, scary, shy, feminine, masculine - in short, they build character.


PRIVATE STUDY ACTIVITY Collect a minimum of 3 good typographic examples of the following: •  Music CDs • Film posters • Food/drink packaging •  Book covers •  … and any interesting findings •  Collate these into an A4 binder/folder DEADLINE: Next weeks lesson.


PRIVATE STUDY ACTIVITY Equipment you will need: •  USB or other external storage device •  Typography resource file •  Full art kit

Each and every week.

TYPE: Experimental examples  

TYPE: Experimental examples

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