Town Planning
and the price of parking Come April, the start of the new financial year, and everything goes up. Including, in many towns across the country, the price of parking. Well, you may say, these are hard times and local councils have to fund their activities somehow. But the cost of town-centre parking is more than just a nuisance: it’s slow poison for high street retailers whether they’re independent or branches of national chains. Town-centre planning is an incredibly abstruse art with an infinite number of variables and nobody, not even the professionals, really knows what works and what doesn’t. A new supermarket in a Hampshire high street – was it responsible for killing off the independent traders, or did it increase footfall and keep them on life-support, allowing them to absorb high rents for a few years longer? A new Waitrose in a Cambridgeshire town centre: yes, the butcher and the greengrocer couldn’t compete, but on the other hand an independent wine merchant set up shop directly opposite because Waitrose people are his people too, and as a specialist he feels he can do the job better. These two examples give just a hint of the complexities involved. But there’s one constant
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that separates all high street retailers whether chain or independent from all out-of-town retailers: free parking. And it’s not just Tesco and B&Q that have moved out of town centres and settled in car parks the size of small farms: why are franchises like Fired Earth and Cotton Traders generally sited in garden centres and farmyard malls? Plenty of free parking! A case in point: Beers of Europe is located in an old grainstore down a track outside King’s Lynn. It has unlimited parking. Shoppers can, and do, fill the boots of their cars with beer, and Beers of Europe is thriving. But town-centre beer shops in Bury St Edmunds and Lincoln went under because the most a customer could physically carry away was five or six bottles. And it’s worth remarking that nearly all of the spectacular retail collapses of recent years – Woolworth’s, HMV, Clinton Cards – were primarily high street operators. Campaigns to ‘shop local’ are commonplace, but convenience is the order of the day. If intown parking has limited availability and means shoppers must carry loose change, but have to cut their shopping trip short for fear of a hefty fine, they will vote with their tyres and head straight to the big free car parks. Persuading local councillors who need income that providing plentiful free parking is in their interest is a very hard sell. But a high street populated with charity shops isn’t good for the council either. Charity shops don’t pay business rates and they rely on volunteers: they don’t hire unemployed people whose housing benefit is funded by the council. Surely carting all the unpopular and inconvenient pay-and-display meters off to the scrapyard is a measure that would encourage local shopping. The trouble is that so many town-centre independents have already gone to the wall that their political voice is very feeble. Many towns no longer even have a chamber of trade. One answer to that would be to persuade the high street chains – Iceland, Boots, M&S Food, Costa etc – to permit and indeed encourage their store managers to get involved. A chamber of trade that represented more than just the last independent optician and the last independent jeweller would be an energetic and influential lobby group that local councils would have to listen to.
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