Ultimate 77 Point Marketing Plan 1. 2. 3.
4. 5. 6. 7. 8. 9. 10. 11. 12.
14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.
Place advertising in Accel Realty Partners Send “Just Listed” cards to over 1,300 partners and affiliates in our database Insert property on my website, www.DebbieBurgessRealty.com which will have several property pictures and main information about your property made available to anyone who visits my website. Submit professional photos available to millions of people via our website at https://debbie.idahorealestatesearch.com which is linked to several other sites. Distribute color flyer to other agents in my Accel Realty Partners. Place ad on Facebook, Twitter, and Linked In. Promote the property to all top Realtors in Pocatello/Idaho Falls Real Estate Offices. Perform a Reverse Prospecting Search to attract prospective buyers within the MLS. Weekly meeting with the team to mastermind on what steps have been completed and executed in the marketing of the home. Advertise the property on other co-op listing fliers. Maximize showing potential through professional signage. Accel Realty Partners has the most recognizable Logo and Trademark in this area. Electronically submit the listing information to the Multiple Listing Service for exposure to over 1000’s active real estate agents in the Multiple Listing Service area. Enter the sellers name and address in office computer system to keep seller informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of their property. Provide Open Houses with a licensed Realtor at the seller’s request. Explain the use of the Seller’s Property Disclosure Statement the seller will complete, and that will be presented to the buyer of their home. Price the property right the 1st time. . .to open the market vs. narrowing the market. Promote the property at the weekly company sales meeting. Advertise the property electronically to all the Pocatello/Idaho Falls Realtors with full color flyers e-mailed directly to their inbox. Suggest or advise changes to make the seller more saleable and attractive to buyers. Prospect three hours, and contact twenty people per day looking for potential buyers. Contact my buyer leads, centers of influence, and past clients for potential buyers. Assist seller with interim financing if necessary. Provide a professional home staging consultation if desired. Provide professional photography. Prepare a full color photo flyer with a list of features of the property to leave at the
26. 27. 28. 29. 30. 31. 32. 33.
35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57.
home for visitors to take with them after the showing. Submit to property to Top Internet Sites: Realtor.com, Homes & Land.com, Yahoo Real Estate, Homes.com, MSN Real Estate, and more than 20 others. Submit the property to web-based buyer classifieds (Trulia, Craigslist, Zillow Etc.) Promote the property at all MLS association marketing sessions. Represent the seller on offer presentations, and negotiating the best price and terms. Handle the entire escrow process for the seller. Research property’s current use and zoning use. Deliver the sellers check to them at closing. Provide seller with a list of preferred vendors. Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agents on MLS printout. Provide Staging Checklist to suggest constructive changes to the property to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer. Provide seller with a Showing Checklist which offers home showing guidelines to help have the home prepared for appointments. Obtain sellers contact information for follow up and emergency contacts. Research ownership and deed type from title company. Research property’s land use, deed restrictions, and easements. Prepare a Seller’s Net Proceeds Sheet to show seller expenses, closing costs and net proceeds. Determine if the property qualifies for the property to be toured by agents from my office following our weekly sales meetings. Meet with our transaction coordinator daily for status updates on the closing process. Email the seller several times per week with feedback & reports on the property. Mail the seller copies of any advertising regarding the property. Prequalify all prospective buyers to avoid wasting sellers time with “shoppers”. Monitor the buyers loan to assure timely loan commitment. Arrange all inspections, including utility and municipal. With the sellers permission provide & arrange for contractors to perform any agreed upon repairs. Make arrangements with the Title Company. Monitor buyer and agent feedback to make any necessary changes to price, condition...etc. Require all offers include buyers pre-approval and proof of funds for down payment. Make available my entire team so that any questions or concerns will be handled in a timely manner. Provide seller with a blank copy of the Residential Purchase agreement to review and become familiar with it at the time the offers come in. Update qualified Buyers with your property information. Work to qualify prospective buyers and assist them in obtaining suitable mortgage financing through our preferred lenders. Re-write Advertisements weekly to keep them fresh. Target the market to determine who is the most likely buyer willing to pay the highest price.
58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73.
74. 75. 76. 77.
Follow up with all buyer leads and inquires within 5 minutes. Track all numbers to determine where the buyers are seeing the property. Improve the marketing of any under-performing marketing campaigns. Enable option to â€œpress zeroâ€? so the prospective buyer can speak with someone in our office about the property immediately. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale. Listing Cancellation Policy. 100% Satisfaction GUARANTEE. Targeted telemarketing directed to qualified buyers. Buyer profile report to determine the buyers purchase needs. Communication Guarantee. Call the seller every Tuesday or they fire us. Specialized team of full time licensed assistants to care for the sellers every need. Tele-market to bring more buyers and sellers together through our network. Cooperate with all Real Estate companies in the (AREA/CITY). Provide a Homeowners Guide to prepare the home for showings and negotiate the inspection process. Coordinate scheduling of appraisal and supply comparable sales if needed. Set up final walk through of the property for buyers and their agent. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of neighborhood policies. Help seller find their next home if they will be staying in our area. Obtain one set of keys which will be inserted in the lockbox. Review and explain all clauses in Listing agreement and other paper work/agreements. Explain the benefits of a Home Owner Warranty with the seller.
How do I help you market your property