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MARKETING LISTING PRESENTATION

Copyright © 2017 Amherst Madison Partners LLC. All rights reserved.


REDEFINING SERVICE IN REAL ESTATE Selling a home can be challenging - We understand that. What’s the difference between selling your home or failing to do so? The details. Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our extensive network, our team leaves no detail overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. We created this guide to help educate you as a Seller, and empower you to make the right decision when selecting the best Agent to market and sell your home. When we say we aim to “redefine service in real estate,” we mean it. Our clients come first. We will educate you on what needs to be done to have a successful sale. There are many components to a successful real estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set, and years of experience, our team has the tools to successfully sell your home. If you’re serious about selling, we’re serious about getting the job done. If you are unhappy with our service at anytime, just send us written notice and we will unconditionally release you from your listing contract. Now more than ever, who you work with matters.

Copyright © 2017 Amherst Madison Partners LLC. All rights reserved.

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MEET US We are a team built on trust and understanding. We strive to continually refine our expertise to meet our goal of giving our clients the best experience in their real estate transaction. Debbie Burgess

208-880-4975 Debbie@DebbieBurgess.com

Debbie Burgess

Connie Jones 208-251-0777 Connie.Jones.Accel@gmail.com

Your Dream Home…… Doesn’t have to be a dream!

Connie Jones

Copyright © 2017 Amherst Madison Partners LLC. All rights reserved.

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REVIEWS & CLIENT TESTIMONIALS You've been the BEST real estate agent ANYONE can hope for. Your kindness and thoughtfulness fear exceeds any business standard. We are extremely grateful to you, the other Broker, the owners.... to all parties involved for their understanding of our situation.

You've been the BEST real estate agent ANYONE can hope for. Your kindness and thoughtfulness fear exceeds any business standard.

Please know it was an intense awakening that we realized our physical limitations involved. No one knows what the future will hold, but for certain, you will always hold a special place in our heart for all your help and understanding. You've been more than a real estate agent, but have become a friend. Again, MANY many thanks. Steve & Robin Rohrig

We are extremely grateful to you, the other Broker, the owners.... to all parties involved for their understanding of our situation. Debbie Keller Burgess really did an exceptional job of quickly selling this property. She met with the owner Please the same know day Iitreferred was her anand intense she started awakening showing the property that we within realized 48 hours. If our you physical are limitations interested in buying or selling property with a professional to guide you through or handle the involved. No not one knows what the future will hold, but forPartners certain, you will always hold process, I could more highly recommend Debbie Burgess Realty at Accel Realty 208-8804975 (This is a completely specialunsolicited place intestimonial.) our heart for all your help and understanding.

a

Phil Leonardson

You've been more than a real estate agent, but have become a friend. MANY manyReal thanks. When she says “Top 10 Things to do Again, when buying or selling Estate; #1 call me (I’ll Handle the other 9). That’s what happens. Jim & Kim Hunter

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2019 SALES 383 S Cedar Rockland, ID (represented the seller & buyer)

4740 Gretchyn Court Chubbuck ( For Sale By Owner)

3801 Jason Ave Pocatello 3793 Jason Ave Pocatello 3797 Jason Ave Pocatello

511 Martha Pocatello (represented the buyer)

Copyright Š 2017 Amherst Madison Partners LLC. All rights reserved.

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OUR COMPANY We represent the highest standards of service and professionalism. Our success comes from a culture of personal integrity, a written code of business practices, a proven track record in all price ranges, and a commitment to our clients and community. • Advanced Technology Systems • Focus on Distinctive Marketing • Local Professionals with Global Exposure • Worldwide Syndication Network • Strong Social Media Channels

Copyright © 2017 Amherst Madison Partners LLC. All rights reserved.

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CHARITABLE

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OUR COMMITMENT TO YOU

Our commitment to you is to consistently provide the highest quality, most efficient, and exceptional real estate service available. Our client’s needs always come first. We will strive to provide value far in excess of expectations. We will never rest on our accomplishments. We will constantly strive to create, develop, and implement new ideas, strategies, and services that will benefit our clients. We will continue to learn in all aspects of the business to increase the level of service offered.

Copyright Š 2017 Amherst Madison Partners LLC. All rights reserved.

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WHERE BUYERS FIND HOMES 51% of buyers found the home they purchased on the internet Where buyers found the home they purchased (Percentage Distribution)

Internet

51%

Real estate Agent

30%

Yard sign/open house sign

5%

Friend, relative or neighbor

3%

Home builder or their Agent

5%

Directly from seller/knew the sellers

3%

Print newspaper advertisement

1%

Home book or magazine

*

Other

* *Less than 1 percent

Source: National Association of REALTORSÂŽ, Profile of Home Buyers and Sellers, 2015

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IMPORTANCE OF EXPOSURE • 98% of home buyers use the internet or mobile apps to search for a home1 • More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date • 10,300 people (on average) will see you home online for every one person who steps inside the door

1

National Association of REALTORS®, Profile of Home Buyers and Sellers, 2015

Home buyers and sellers searching online

98%

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OUR PROVEN SYSTEM OF MARKETING MAKES YOUR HOME STAND OUT First, professional photography is essential when attracting buyers to your listing.

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PREMIUM MARKETING SYSTEM High-quality marketing approach: • • • • • • • • • •

Property Brochures Property Websites Just Listed/Just Sold Amenity Sheets Virtual Tour E- Slideshow E-Postcards Video Emails 3-D Home Tours E-mail campaigns

Buyers who are searching can find your home through a variety of our media platforms

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SOCIAL NETWORKING We use social media networking as a non-intrusive way to keep a large network apprised of your listing. Some of the ways this has worked is‌

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PREMIUM SIGNAGE

Ad Agency Designed Signage This sets the standard of a higher expectation from the first minute a buyer sees it. The design and layout are an example of the high standards we hold ourselves to.

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GETTING STARTED

Pre-listing

-schedule an appointment -meet with me -discuss best strategy for selling -property evaluation & market analysis completed -formal listing presentation -Idaho required forms signed -sales price established

Listed/Active

-marketing campaign started -professional photography taken -submitted to MLS service -property website launched -property brochure delivered -signs installed -marketing campaign started -email marketing, open houses

Pending

-offer(s) received -offer(s) negotiated -offer accepted -inspections & disclosures -appraisal completed -contingencies -closing -refer friends

Copyright Š 2017 Amherst Madison Partners LLC. All rights reserved.

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LISTING SHOWCASE How we Showcase Your Home • Up to 50 (always a minimum of 25) High-Definition 1080 photos of your home or community • Descriptive, call-to-action paragraph to capture buyer attention • Brightly colored digital print and digital pieces to bring attention to your listing’s best features

Copyright © 2017 Amherst Madison Partners LLC. All rights reserved.

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LISTING EXPOSURE Paid Placement Syndication We pay to provide a platform to manage the complexities of online marketing across a wide variety of reputable real estate marketing websites. Rest assured your property will receive the highest level of digital exposure.

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SUPERIOR EXPOSURE MEANS ü Tens of Thousands of consumers viewing your home ü Tens of Thousands of quality connections with prospective buyers ü More opportunities to showcase your homes best features ü More Exposure ü More Connection ü More Interest and Higher Offers

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ASKING PRICE vs. SELLING PRICE Strategically pricing your home to get it sold for the most money in the least amount of time

COMMON Price Range

BUYERS Desired Range

SELLERS Desired Range

$ Price too low and you lose the value. Price too high and you lose the buyers. Copyright © 2017 Amherst Madison Partners LLC. All rights reserved.

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PRICING CORRECTLY TO MAXIMIZE PROFITS

OUT OF THE MARKET IN THE MARKET

PERCEIVED

VALUE


THE CRITICAL WEEKS Pricing correctly helps you strike a deal when there is more competition for your home. 80 70

Buyer Activity

60 50 40 30 20 10 0 1

2

3

4

5

6

7

8

9

10

11

12

Weeks on market

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PRICING VS. POTENTIAL BUYERS Properly priced, you will have the possibility of many more buyers competing for your property. Asking price compared to market value

Percentage of potential buyers who will look for property +15%

+10%

Market value

-10%

-15%

10%

30%

60%

75%

90%

Copyright Š 2017 Amherst Madison Partners LLC. All rights reserved.

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IMPORTANCE OF PRICING

Price

I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time. A professional like myself is necessary to help determine the ideal pricing strategy.

Market value Home price

Over time a home that has not been sold may attract offers below market value.

Copyright Š 2017 Amherst Madison Partners LLC. All rights reserved.

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OPEN HOUSES (OPTIONAL)

With your permission we will hold an “Open House” on days and times convenient for you. We will market the Open House to other Agents and potential buyers

Copyright © 2017 Amherst Madison Partners LLC. All rights reserved.

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CONTRACT & NEGOTIATION

When an offer is presented on your home, you will have many choices. We will work together to thoroughly analyze the offer, and discuss its strengths and weaknesses. After studying the entire contract, I will give you my recommendations and then you can decide how to respond. This is where a competent, professional Agent like me is worth it, because having the right wording or contingency clause in the contract can mean the difference between a smooth transaction and a serious legal issue.

Copyright Š 2017 Amherst Madison Partners LLC. All rights reserved.

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YOUR ADVANTAGE Pricing I will make certain your listing is priced to maximize you the greatest net in the shortest amount of time with the least inconvenience of your time Positioning My premium digital marketing package will make your listing stand above the prospective competition and attract the most buyers Digital Placement Your listing will have premium placement on 1100+ home search websites including Realtor.com, Zillow.com (Capturing 99.3% of all online search traffic) Facebook and Other Social Media I will display your property on my social media sites such as Facebook and Instagram Online Marketing Center Our Agent CRM helps market to and manage prospective buyers so that we never miss an inquiry or request for you listing Digital Transaction System Our Agent Transaction System helps manage important contract and transaction dates so that we never miss a deadline or fall out of compliance

Copyright Š 2017 Amherst Madison Partners LLC. All rights reserved.

Profile for Debbie Burgess Realty

Listing Presentation DBR  

Listing Presentation DBR  

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