Issuu on Google+

Propaganda [prop-uh-gan-duh], noun

Official government communications to the public that are designed to influence opinion. The information may be true or false, but it is always carefully selected for its political effect. American Psychological Association (APA): propaganda. (n.d.). The American Heritage速 New Dictionary of Cultural Literacy, Third Edition.


Introduction


Final Design - The President Centre

12

Final Presentation

10

Preliminary Presentation

09

Revision and Consolidation

08

Enclosure: Dressing the Frame

07

Frame: Articulating a Structure

06

Occupation and Circulation

05

Fragmentation and Appropriation

04

Volumetric Diagramming

03

Formulation of a Program

02

Contextualisation

01

Excavation and Transformation

Τhe President Centre

Tunis, Tunisia Andrew Kim 309257441


Collage

Massing Model


Tunis, Tunisia

Jasmine Flower Couscous Colonisation Carthage - city of Roman ruins Tajine bowls

One of the things which struck out to me was the Tunisian doors which are typically blue. The collage is a reminiscent of the personal experiences of Tunisia. A city full of history, culture and tradition, one only needs to open the door to experience them. I decided to just make a one massing model. Having read the studio outline, making the massing model perfectly seemed unnecessary because we had to make them in the end again anyway.

01

Excavation and Transformation


Plan

Elevation


For this task, there was a major problem for all of us in the group. Unlike the New York group or the Paris group, the Google satellite images were very poor and were impossible to make out the details. I believe the point of the exercise wasn’t to exactly draw how it looks like, but to show the context of the city. I used Google images of the Tunisian facade for references.

02

Contextualisation


2D Montage Private

Primary

Public

Secondary

Circulation


3 Potential Functions Charlton Driving Education Centre Charlton, Victoria, Australia.

Driving Education Centre Tunisians are known to be notoriously bad drivers and have experienced it first hand.

L’Umbracle (walkway and garden) Valencia, Spain Architect: Santiago Calatrava

Jasmine Nursery Jasmine is the Tunisian national flower and is sold all around Tunisia during the day/night. Perhaps it could be a walkway and a garden of just jasmines.

Monument for President for Life Saparmurat Niyazov Ashgabad, Turkmenistan

The President Centre In Turkmenistan, the president built numerous of monuments all dedicated to himself. Similar to Turkmenistan, the personality cult of the president is just as strong and perhaps I could design a monument to satire the political situation.

In the beginning, I had the intention to design a building which was to be located in a public square where both the locals and the visitors could hear the president’s speeches. It will be located next to a garden. The bottom floor would have been for merchandise shops. There is an interesting circulation within the space where the entrance and the exits are in different places to address the issue of crowding. The top floor would be strictly private for the president and personnel. The small bridge which connects two towers would be the place for the president to give speeches.

03

Formulation of a Program


A

B

C

3 Different Volumetric Configurations


A

B

Advantages

Disadvantages

+ Interesting shape of the public space + Circulation works + Slightly displaced block is effective as a digital screen space. + The two buildings are facing each other directly -> lack of privacy? + Nice neutral space between the tower. Maybe it could be used as a public space as well.

- The two buildings do not complement each other. - The displaced block is blocking the view of the tower A. - The building looks squashed in the back corner.

+ The height of the tower symbolises the power of the government. + Elevators on the corner look very nice + The public space on the ground works very well + The digital screen at the top can be viewed from far away

- People can’t gather here to hear the president speak because the digital screen would not be able to be viewed. - The building will need to have a different function: Something like a museum. But it can’t be a place where the people listen to the president.

+ All the blocks fit very nicely into the gap + The gathering place is great. as well.

- If taken literally, the aesthetics are not visually pleasing.

C

As suggested by Joseph, I decided to change the whole design of the building to Volumetric arrangement B. This meant the purpose of the building would need to change. It was a feasible approach because it seems more of a building.

04

Volumetric Diagramming


Plan

Section

Second to Thirteenth Floor There are no windows on the outside shell of the building. This means no one from outside can spy inside which results in a high level of security. Natural light can still enter from the top of the building and from the ground level, through the hollow space and through the glass walls.

Offices

Digital Screen Boxes There will be several digital screen boxes and they will be located high enough for the whole city of Tunis to see constantly.

CENTRE DU PRESIDENT

First Floor This is accessible via the elevator. This area is a Museum of the documentations of the president’s great works and effort towards to building this country a better place to live. They will have to exit through the Merchandise Shop.

President Museum

Ground Floor The information desk located on the open corner of the building will help people who have questions, wants to make a booking, or people who just want more information about the building. The Merchandise Shop will give both the Tunisians and the tourist the opportunity to purchase memorabilia to take home with them - whether it be of Tunis, of The President Centre or most importantly, of the President.

Merchandise Shop

Information Desk

Plan and Section


Experimental House Alvar Aalto Muuratsalo; 1954

Jacobs House Frank Lloyd Wright Madison; 1936

Collage using Fragments of the Plan This was an exercise which forced us to be open minded and to experiment with the aesthetics and functions for the building. Through this exercise, I decided on the function The President Centre: A place where people can learn about the President such as museums, libraries, merchandise shops, information desks. And in the middle would be offices and at the top there would be a digital screen. Note: The plan and section has been revised and is at the back.

05

Fragmentation and Appropriation

Lovell Beach House Rudolf Schindler Newport Beach; 1926


CENT R PRES E DU IDEN T

x8

Axonometric


Shows the overlapping circulation, shows where it would be busier. Note: The axonometric and the circulation has been revised and is at the back.

06

Occupation and Circulation


Structural Model


Made from plywood, balsa wood and perspex.

07

Frame: Articulating a Structure


Enclosure


Elevation Grained white cardboard, colour printed paper, brown cardboard and paint.

08

Enclosure: Dressing the Frame


Few things were added: 1. Helicopter pad. 2. Stairs, to enhance the journey to the building

09

Revision and Consolidation


Tutor: Sam

10

Preliminary Presentation


E16, Tunis

Aerial Plan

A

_A

Axonometric Elevation

Section A_A


The president centre, dedicated to the President Ben Ali, aims to “educate” the people of the great president. This is to be taken as a satire of the situation in Tunisia, where personality cult of the president is much encouraged. The president centre is for everyone - the public, the government and the country. The visitor’s information centre, the museum and archives of the president, government office spaces and large digital billboards are all incorporated into this one the building.

The President Centre Andrew Kim 309257441

E15

Not sure whether you’ve picked the president? The President Centre will reassure you yes, you’ve picked the right president - Ben Ali.

Level 1-10

The Country

The Country

Government Level 0.5

Public

Wall Section

Ground Level

Building Plans

Public

Government

Circulation

Postcards

12

Final Presentation


The President Centre


To the world, Tunisia is republic. However, it’s run by an authoritarian regime. In the Economist’s 2008 Democracy Index Tunisia is 141 out of 167 countries studied. Worse than Pakistan, China, worse than Afghanistan. It is led Ben Ali, who has governed as President since 1987. Last year it was his fifth time being elected. There is a much encouraged and apparently organised personality cult. Daily newspapers run articles praising the President. Large pictures of the President and banners praising him are found on all public buildings and major streets. The country’s most recently built airport was also named after President Ben Ali. Now it’s time to build a monument to praise him.

The President Centre Centre du President

Similar to the Pravda building, or Kim Il Sung Square in North Korea, the aim of The President Centre or Centre du President is to “educate” the people for political purposes. In this case, of the president Ben Ali. This is a satire of the situation in Tunisia – It’s an exaggeration of the personality cult of the president. The President Centre is dedicated to the President Ben Ali and is for everyone: The public, the government and the country


Aerial Plan


Elevation The President Centre


For the Country For the Government For the Public The president centre is for everyone the public, the government and the country.

A

_A

Axonometric


Elevation

Section A_A The President Centre


For the Public

Reading place A place for people to read the books from the archives. It offers fantastic views.

Museum of the President and Archives There are archives of the wondrous works the President has done for the country and also glass display boxes of significant historical items such as photos and diary entries of the president.

Visitor’s Information Desk Learn about the building, the architect (Andrew Kim) and about the area.

Axonometric


Circulation

Section Plan

The President Centre


For the Government

The facade The facade would be made out of white concrete without any windows and would be bland and non-decorative. This is done for Privacy and security reasons. People won’t be able to observe into the tower from outside, nor would it interest them because the skin itself is very boring – It doesn’t attract attention. It would be perfect to carry out government jobs such as censoring the media and the internet which Tunisian government is famous for doing. These offices act like a filter.

Glass walls There are two reasons for placing the glasses between the two entities. 1. As a result of being no windows outside the building, this solves the skylight and ventilation issues 2. For efficiency. As you can see in the layout of the office, people in each block are positioned so that they are facing each other constantly. Also, the bosses of each office would sit at the back in the corner of a room watching over everyone. Since people are being observed by each other, they would probably do work and hence they will maintain being efficient.

Why two entities instead of just one? Well if we look into the politics of Tunisia, Since the independence of Tunisia, there has ever been 2 presidents and probably ever will for a long time. This notion has been symbolically embedded into the architecture.

Axonometric


Circulation

Section Plan

Close up Wall Section The President Centre


For the Country Rotating Cube This will be the logo of the President Building and symbolises Modern Tunisia and the progression since the independence. They are painted in red and white, which are Tunisian colours.

H

Emergency exit to the Helicopter Pad The Helicopter Pad is located at the top of the billboard boxes. However, the rotating cube is high enough so that the helicopter won’t crash right into it.

Digital Billboards/Screens These digital billboards/screens are the focus of the building. They will constantly display news of the president, photos of the president and quotes of the president and also it will display the name of the building. They are definitely an upgrade from gigantic posters of Ben Ali, these will be animated and constantly changing. As the government offices filters out the raw truth, the digital billboards are where the filtered information is shown. Similar to “Brave New World” and “Brazil”, Tunis will be surrounded by advertisement and propaganda of the President.

Axonometric


Circulation Through this it will inform how great the president is no matter where you are in Tunis, no matter when – day or night, 24/7 everyday of the year. When you are in doubt of the politics of Tunisia, just turn your head and look at the digital billboards – it will reassure you yes you’ve chosen the right president.

The President Centre


01

Excavation and Transformation


Studio 102 Portfolio