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Author : Richard H. Thaler Pages : pages Publisher : Audible Studios on Brilliance Audio Language : ISBN-10 : 150123871X ISBN-13 : 9781501238 710

Misbehaving: The Making of Behavioral Economics Win ner of the Nob el Priz e in Eco no mic sGe t rea dy to cha nge


the wa y you thin k abo ut eco no mic s.N obe l laur eat e Ric har d H. Tha ler has spe nt his car eer stu dyi ng the radi cal noti on tha t the cen tral


age nts in the eco no my are hu ma ns —p redi cta ble, err orpro ne indi vid ual s. Mis beh avi ng is his arr esti ng, freq uen tly hila riou s acc oun t of the


stru ggl e to brin g an aca de mic disc ipli ne bac k do wn to ear th —a nd cha nge the wa y we thin k abo ut eco no mic s, our selv es, and our wor ld.T


radi tion al eco no mic s ass um es rati ona l act ors. Earl y in his res ear ch, Tha ler real ize d the se Spo cklike aut om ato ns wer e not hin g like real


peo ple. Wh eth er buy ing a cloc k radi o, selli ng bas ket ball tick ets, or app lyin g for a mo rtg age , we all suc cu mb to bia ses and ma ke dec isio


ns tha t dev iate fro m the sta nda rds of rati ona lity ass um ed by eco no mis ts. In oth er wor ds, we mis beh ave . Mor e imp ort antl y, our mis beh


avi or has seri ous con seq uen ces. Dis mis sed at first by eco no mis ts as an am usi ng sid esh ow, the stu dy of hu ma n mis calc ulat ion s and thei r


effe cts on mar ket s no w driv es effo rts to ma ke bet ter dec isio ns in our live s, our bus ine sse s, and our gov ern me nts. Cou plin g rec ent disc ove


ries in hu ma n psy cho log y wit ha pra ctic al und erst and ing of inc enti ves and mar ket beh avi or, Tha ler enli ght ens rea der s abo ut ho w to ma


ke sm art er dec isio ns in an incr easi ngl y my stif yin g wor ld. He rev eals ho w beh avi oral eco no mic ana lysi s ope ns up ne w wa ys to loo


k at eve ryt hin g fro m hou seh old fina nce to assi gni ng fac ulty offi ces in a ne w buil din g, to TV ga me sho ws, the NFL dra ft, and bus ine sse s like


Ube r.La ced wit h anti c stor ies of Tha ler’ s spir ited bat tles wit h the bas tion s of tra diti ona l eco no mic thin kin g, Mis beh avi ng is a sin gul ar loo


k into pro fou nd hu ma n foib les. Wh en eco no mic s me ets psy cho log y, the imp lica tion s for indi vid ual s, ma nag ers, and poli cy ma ker s are


bot h pro fou nd and ent ert aini ng. Sho rtlis ted for the Fin anc ial Tim es & Mc Kin sey Bus ine ss Boo k of the Yea r Aw ard Misbehaving: The Making of Behavioral Economics

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Misbehaving: The Making of Behavioral Economics  

Misbehaving: The Making of Behavioral Economics  

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