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Portfolio

Deanna Middleton


Project 01

Aeon - designing for space tourism


Portfolio

Aeon

Major Players

Low-orbit hotels

Insights Commercial space travel is going to become increasingly popular and more accessible in the coming decades. Holidaymakers will soon be able to take a trip to Space, however, the industry still remains utilitarian and research-based. There is a huge gap for products designed for space holidays.

New Spaceports

Hotel Interior

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Portfolio

Aeon

The Brief The year is 2050, your user is travelling to a space hotel for a weeks holiday. Design a piece of luggage for their stay. Specifications:

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The project must highlight new design opportunities and inspire others. It must focus on how the luggage is optimised for commercial travel. The bag must be large enough for a weeks stay There is no up or down in space, the bag should reflect this. The bag needs to packed and used on Earth, so must work in both environments -- The user will be from a luxury market, which also needs to be reflected in the design. -- It should be unique and recognisable as the bag for space

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Portfolio

Aeon

Life in 2050 Future predictions based off current trends and insights.

AR leads to virtual fashion

Hyper-personalised products

AR contact lenses become integrated with society

Face recognition payments

A move to sustainable materials

Key Trends

The first people are inhabiting Mars

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Portfolio

Aeon

27 Years Old

Vegan

Uses Insideable technology

The Consumer Meet River an VR Experience Vlogger from London. A space hotel is sponsoring River to document his visit for his followers on back Earth. Adventurous

Documents Everything

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Portfolio

Aeon

Secondary Research using books and the web

Visit to National Space Centre

Understanding Life in Space Delving deep into research to understand the environment.

Attended Lecture by Astronaut Micheal Foale

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Portfolio

Aeon

Receive bag back on Earth _Do you have to stay after your trip for medical tests etc?

Travel home _How do you carry the bag? _Is it delivered by drone?

Receive the bag in Space Hotel _How does the bag react in micro-gravity? _How do they know it’s yours?

Unpack _How? _Does the bag transform? _Do you need to unpack?

Bring it home _Unpack the bag

On Earth

Bag goes onto flight _Where is it put? _Should the bags fit together?

In Space

Arrive at Spaceport _Bag taken for testing _What are the security measures and restrictions?

End of use _Do you keep it for other trips? _How do you store it? _Do you give it back to the company?

Book Flight

Browse for Luggage _Are you sent recommendations by space flight company? _Does AI suggest products for you? _How do you browse through AR? _Do stores still exist?

Store the bag _Where do you put the bag when not in use? _Does it stick to the wall? _Float around?

Travel to Spaceport _How do you carry it? _Is it delivered by drone?

Make your choice _Opportunity for personalisation or customisation _Space Flight approved?

Buy the Bag _Paid through cryptocurrency? _Could it be rented?

Bag Delivered _How is it delivered? _Does it come with strict guidelines?

Pack the Bag _How is it organised? _What do you need to pack? _Does it need to be packed in a certain way? _How does open/close? _What are the weight restrictions?

Bag stored for flight

Repack the bag _Repacked in the same way? _Does it have to be secuirty checked again?

Consumer Journey Imagining how the user would interact with the bag by mapping out the process from getting the news the consumer is going to space all the way to their return to Earth.

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Portfolio

Aeon

Ideation Using the consumer journey for direction initial ideas are noted down on post-it notes, similar ideas are then grouped into themes.

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Portfolio

Aeon

Design Language Inspirational images for developing ideas

Metal Fastenings

Form

Colour

Soft Aesthetic

Soft Futurism

Accent colour

Foil printing

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Portfolio

Aeon

Concept Development Using traditional sketching to develop ideas before moving on to digital sketching using Photoshop and Illustrator to bring the ideas to life.

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Portfolio

Aeon

Developing in 3D Using rapid prototyping to understand size form and material behaviors.

Understanding size and shape

Exploring form

How will it be carried?

How is it organised?

Materials Testing

Translating to cutting patterns

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Portfolio

Aeon

Final Design The luggage system is split into three compartments to contain the items in smaller sections, this stops items floating away, increasing organisation. The handle around the outside can be grabbed from multiple directions, especially useful in Space and also means the bag can be carried in different orientations whilst on Earth. Aeon come packaged in a reuseable vegan leather shipping bag, that the user can keep to protect their bag.

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Portfolio

Aeon

Personalised lining and Mission Patch

Unfolds to create floating storage system

Features The luggage is designed to be a complete system that is unique and instantly recognisable. Carried Multiple ways

RFID Tag Identification

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Portfolio

Aeon

Styling And Photography The final photos took inspiration from film and editorial photo shoots, using peoples’ perception of Space to convey a clear aesthetic.

Lighting

Inspiration

Outcome

Weightless

Setting

Video link: https://vimeo.com/345034908

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Project 02

Asmara - designing for generation Z

Bronze Award


Portfolio

Asmara

69% of 11-21 year olds girls blame exam pressure as the leading cause of their stress and anxiety

Constant pressure from schools reported

Insights Generation Z is under immense pressure from schools and social media, leading to more mental health problems than ever. Wearable tech has the potential become our saviour.

New Spaceports Turning to tech for help

Photo from teen exhibition about what it is like to be a teenager

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Portfolio

Asmara

The Brief Design a product aimed at 14-18 year old girls that uses ASMR sounds to help reduce stress and anxiety. Specifications: -- Age appropriate and appeal to the range of ages -- Quick access -- Be within a reasonable price range for the age group -- Be sensitive to subject of stress and mental health

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Portfolio

Asmara

16 Years Old

Enjoys listening to music and podcasts

Studying for GCSE’s

The Consumer Meet Lucy, a teen from London studying for her GCSE’s. She’s finding it hard to balance her life right now, as she is always busy and stressed. Heavy Social Media User

Sells clothes on Depop for extra money

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Portfolio

Asmara

‘Trigger’ vary from tapping and brushing to slime noises

A typical ASMR video on YouTube

Binaural mics mean that the ASMR artist can control which ear listeners hear the sound in

ASMR-The Internet Trend Auto sensory median response is an Internet trend that involves people making sounds close to mics. The internet is full of people claiming that ASMR has helped to cure their stress and depression, yet there is little scientific research into the phenomenon.

Netflix Documentary about ASMR

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Portfolio

Asmara

Bone Conduction Technology In bone conduction headphones the sound is converted into vibrations and travel through the skull to the cochlea so that the user can hear the sounds but their ears are left open to their environment, meaning they do not have to completely shut themselves off.

Transducer makes vibrations

Google glass

Cycling to hear traffic

Military

Office phone

Ear canal left open

Bypasses ear drum

Current uses

How it works

Sound travels through bone

Sounds picked up by cochlea

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Portfolio

Asmara

Side View

Brightly coloured surface pattern

Brushed steel touch sensor

Inspiration

Inspiration

Traditional Tech Concept Full View

Concept Development

_Soft silicon design _Patterned surface _A more traditional tech aesthetic

High shine silver

Jewellery Concept _Geometric design _Jewellery inspired _Button control on device _Can be worn on both or one ears

Button Control

Curved extruded design Silver metal casing

3 concepts inspired by different design languages were developed to be presented at the focus groups in school.

Inspiration Touch pad controls

Headband Concept _Bone conduction arms _Sleek, decorative design _One touch control _potential to be worn over head also

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Portfolio

Asmara

The Art class where focus group took place

“I’m in top sets and I try to stay there and my mum pressures me about it a lot” -age 13 “I am currently behind in a lot of my subjects and I feel stressed about deadlines. I also find it hard to juggle friends and school life, trying to make time for both” -age 17 “I personally don’t understand why there is so much stress put onto us at this age, surely 10 years ago people got good enough grades to get into Oxbridge universities why have they decided to complicate our lives now even more e.g new A-levels and GCSE’s”- age 17

How often do you feel stressed in a week? 7 6 5 4 3 2 1 0 Everyday

Most days

1-2 days

I don’t feel stress

other

What is your main cause of stress?

School work

Friends

Family

Social Media

Trying to juggle everything

other

Data from the survey was quantified and analysed

A tally was kept of which concepts they liked

School Focus Group Primary research was undertaken at a secondary school, with girls aged 13-18. They were presented with a short survey about their stress levels and were asked about which concepts they preferred.

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Portfolio

Asmara

Developing in 3D Using rapid prototyping to understand how the device fits around the head.

How will it sit?

How is it attached?

Initial 3D model

Varying thickness?

Form and Shape

3D Printed Prototype

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Portfolio

Asmara

Final Design Asmara is a wearable bone conduction device that delivers ASMR sounds to promote relaxation. Studies into ASMR (Auto Sensory Median Response) have found that it can lower heart rate more than music therapy meaning it has the potential to become a new type of treatment. Sounds can be pre-loaded onto the device via an the app.

“It’s really interesting because one thing that people often use ASMR videos for is studying and things like that and a trend of using it to relax but the problem with that is you’re immersed in a world and you can’t get out of it but being about to hear your environment would be really useful especially in the application of ASMR in studying, so that is really really interesting as a concept.” Dr Guilia Poerio University of Sheffield Leading scientist in ASMR

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Portfolio

Asmara

Features Asmara comes in 3 colourways, with a complementary coloured touch sensor to control the device, it can also be charged using any USB-C cable.

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Portfolio

Asmara

App Design and Video A working prototype of the app was created using Adobe XD. The device can be pre-programmed through the app so that the user does not have to use their phone to listen, as phones can often be a cause of stress or distraction. Simply using the touch controls on the device activates the sounds. Video link: https://vimeo.com/323504574

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Portfolio

Asmara

Asmara - The Brand The word Asmara was chosen to sound like the name of a friend, that can help you through the stressful times. At the focus group it was unanimous that the colours from one branding option should be combined with the patterns and shapes of option 2.

Inspiration

Outcome

Colour Inspiration

Peach R: 239 G: 155 B: 111 C: 3 M: 48 Y: 58 K: 0

Deep Teal R: 9 G: 64 B: 91 C: 97 M: 66 Y: 40 K: 34

Soft Pink R: 233 G: 204 B: 193 C: 9 M: 23 Y: 23 K: 0

Soft Grey R: 217 G: 213 B: 211 C: 17 M: 15 Y: 16 K: 0

Pattern and Theme

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Section 03

Work Experience


Portfolio

Experience

Placement Year at Matter Completed a years internship at Matter a design consultancy specialising in front end innovation __ Involved concept generation __ Created moodboards and visuals for clients __ Attended user focus groups Hunting for inspiration and imagery

Concept generation

Sketch model making

Group discussions and feedback

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Experience

Portfolio

Preparation

Exhibition Lead for the Degree Show Volunteered to lead the degree show exhibition __ Managed a team of 20 students __ Liaised with suppliers, printers and workshop to organise the show __ Created Floor Plans using AutoCAD __ Communicated with the whole year group to understand the scale and theme of everyones’ projects

Open to the public

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Thank-You deanna.middleton2@gmail.com +44 7588 730971 @deannadoesdesign

Profile for Deanna Middleton

Deanna Middleton Portfolio  

Deanna Middleton Portfolio  

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