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2013 Event Marketing Calendar

Smoke A Good Cigar Drink A Fine Wine Make Lots of Friends Laugh A Lot And Enjoy Your Business...

New Customers Now 725 Mason Rd Howell, MI 48843 Ph: 517-548-5315 Fax: 517-947-6044 Shannon_Grace@ameritech.net www.NewCustomersNowMarketing.com


I have assembled a 12-month calendar for Event and Cause Marketing. These dates have been chosen to give you many marketing ideas. In no way are these ideas and dates comprehensive; there are many more made-up holidays to use. You just need to find the right one for you business.

What Independent Businesses Must Learn As independent business people, we can react quicker than the big, slow-moving elephants around us, so always be looking for LOCAL Events and Causes you can quickly act on. There are several around you, from the more known causes like Susan G. Komen For the Cure and Toys For Tots, to more personal tragedies, such as a local house fire the week before Christmas, or the neighborhood child who is tragically diagnosed with cancer (which correlates to the Make-A-Wish Foundation, one of my favorites). You must begin to view all of these opportunities to help others as a way to also help your business.

Why Utilize Event Or Cause Marketing? As I stated in the No B.S. Guide To Marketing To Leading Edge Boomers and Seniors, this is the #1 way to create a surge of cash into your business. Have questions? Email Shannon at Shannon_Grace@ameritech.net, Fax us at 517-947-6044,or (heaven forbid) send us a note at 725 Mason Rd, Howell, MI 48843. All correspondence is answered within 24 hours of receipt, except on holidays, weekends, or when Shannon’s out sick! Enjoy!

Recurring Monthly Mailers YOU SHOULD BE DOING THESE EACH MONTH: 

Birthdays

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Anniversaries

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Half Birthdays

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Bounceback Postcards

New Customers Now 725 Mason Rd Howell, MI 48843 PH: 517-548-5315 F: 517-947-6044 Shannon_Grace@ameritech.net www.NewCustomersNowMarketing.com


JANUARY 2013 Events And Causes That Are Currently Available For Personalization 

New Year’s Eve

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Elvis’ Birthday

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Cowboy Poetry Week

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Speed Limit Day

Other Event Options New Year’s Week Hot Tea Month National Oatmeal Month National Soup Month Bean Day Step in a Puddle and Splash Your Friends Day Martin Luther King, Jr. Birthday Winnie the Pooh Day National Popcorn Day National Hugging Day National Blonde Brownie Day National Pie Day Compliment Day Chocolate Cake Day National Puzzle Day (puzzle mailer)

“YOUR IDEA HERE” January 2013 Sunday

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FEBRUARY 2013 Events And Causes That Are Currently Available For Personalization

Other Event Options American Hearth Month Canned Food Month Great American Pie Month National Cherry Month National Grapefruit Month Super Bowl Don’t Cry Over Spilled Milk Day Make a Friend Day Plum Pudding Day National Gum Drop Day National Chocolate Mint Day Cherry Pie Day Love Your Pet Day National Tortilla Chip Day National Pistachio Day Polar Bear Day Public Sleeping Day

1. Ground Hog’s Day 2. Valentine’s Day or Week 3. President’s Day Tax Letter 4. Valentine’s Day 5. Super Bowl Sunday 6. Mardis Gras

“YOUR IDEA HERE” February 2013 Sunday

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MARCH 2013 Events And Causes That Are Currently Available For Personalization

Other Event Options March Madness NCAA basketball Irish American Month National Peanut Month Red Cross Month Peanut Butter Lovers Day Employee Appreciation Day National Salesperson Day National Crown Roast of Pork Day Popcorn Lovers Day Johnny Appleseed Day National Anthem Day National Potato Chip Day National Pi Day Poultry Day National Goof Off Day National Chocolate Covered Raisins Day Pecan Day Waffle Day National Clam on the Half Shell Day

1. St. Patrick’s Day 2. Tax Letter Day 3. American Red Cross Month 4. Sports Car Racing 5. St. Patrick’s Day

“YOUR IDEA HERE” March 2013 Sunday

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31 NOTES:


APRIL 2013 Events And Causes That Are Currently Available For Personalization 1. Easter egg give away for Bounce Back 2. Easter Postcard 3. National Pet Day 4. Car Care Month 5. Tax Mailer

Other Event Options National Humor Month Keep America Beautiful Month National Pecan Month Week 2: Garden Week Week 4: Administrative Assistants Children’s Book Day National Peanut Butter and Jelly Day Caramel Popcorn Day Golfer’s Day Scrabble Day National Pecan Day National Eggs Benedict Day National Librarians Day Patriot’s Day National Cheeseball Day National Garlic Day National Jelly Bean Day National Zucchini Bread Day Pig in a Blanket Day National Pretzel Day National Prime Rib Day National Shrimp Scampi Day

“YOUR IDEA HERE” April 2013 Sunday

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MAY 2013 Events And Causes That Are Currently Available For Personalization

Other Event Options National Barbecue Month National Hamburger Month National Salad Month Week 1: Nurse’s Week Mother Goose Day No Diet Day Eat What You Want Day National Chocolate Chip Day No Dirty Dishes Day National Waiters and Waitresses Day

1. Cinco de Mayo: 2. Mother’s Day 3. Armed Forces Day 4. Memorial Day 5. Endangered Species Month

“YOUR IDEA HERE”

May 2013 Sunday

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JUNE 2013 Events And Causes That Are Currently Available For Personalization

Other Event Options Candy Month Charity Month National Fresh Fruit and Vegetables Month Turkey Lovers Month National Doughnut Day Applesauce Cake Day National Chocolate Ice Cream Day Donald Duck Day Iced Tea Day Flag Day Fresh Veggies Day Nursing Assistants Day Eat Your Vegetables Day Ice Cream Soda Day National Chocolate Éclair Day National Catfish Day Waffle Iron Day

1. NO PEEKING! 2. Secret Shopper 3. Flag Day 4. Father’s Day 5. Date Your Mate 6. Ugly Dog Day

“YOUR IDEA HERE” June 2013 Sunday

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JULY 2013 Events And Causes That Are Currently Available For Personalization

Other Event Options National Blueberry Month National Hot Dog Month National Ice Cream Month Creative Ice Cream Flavors Day National Country Music Day Sidewalk Egg Frying Day National Fried Chicken Day Chocolate Day National Sugar Cookie Day Pecan Pie Day National Ice Cream Day Tapioca Pudding Day Peach Ice Cream Day National Raspberry Cake Day National Junk Food Day Parent’s Day National Hot Dog Day Vanilla Ice Cream Day National Milk Chocolate Day National Lasagna Day National Cheesecake Day National Father-in-Law Day

1. July 4th 2. Secret Shoppers 3. Christmas In July 4. Tour De France

“YOUR IDEA HERE” July 2013 Sunday

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AUGUST 2013 Events And Causes That Are Currently Available For Personalization

Other Event Options National Catfish Month Peach Month Romance Awareness Month National Raspberry Cream Pie Day National Ice Cream Sandwich Day National Watermelon Day National Creamsicle Day National Tell a Joke Day More Herbs, Less Salt Day Toasted Marshmallow Day National Trail Mix Day

1. Charity 2. Half Birthdays 3. Paper Bag Mailer 4. Night Out Day 5. Romance Resurrection Day 6. Friendship Day

“YOUR IDEA HERE”

August 2013 Sunday

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SEPTEMBER 2013 Events And Causes That Are Currently Available For Personalization

Other Event Options Chicken Month Little League Month Honey Month Better Breakfast Month Cheese Pizza Day National Date Nut Bread Day Grandparent’s Day Teddy Bear Day Chocolate Milk Shake Day Fortune Cookie Day National Peanut Day National Cream-Filled Donut Day Mexican Independence Day National Apple Dumpling Day National Butterscotch Pudding Day National Punch Day National Cherries Jubilee Day Johnny Appleseed Day

1. Labor Day 2. Grandparent’s Day 3. Happy Cat Month 4. Back To School 5. Spouse Appreciation Day 6. National Dog Week

“YOUR IDEA HERE” September 2013 Sunday

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OCTOBER 2013 Events And Causes That Are Currently Available For Personalization

Other Event Options Apple Jack Month Cookie Month National Pizza Month National Vegetarian Month National Popcorn Popping Month National Angel Food Cake Day Cookbook Launch Day World Egg Day National Dessert Day Sweetest Day National Pumpkin Cheesecake Day National Nut Day World Pasta Day National Candy Corn Day Carve a Pumpkin Day

1. National Cancer Awareness 2. Sweetest Day 3. Halloween 4. Model T Ford Day

“YOUR IDEA HERE” October 2013 Sunday

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NOVEMBER 2013 Events And Causes That Are Currently Available For Personalization

Other Event Options Peanut Butter Lovers Month Deviled Egg Day Bittersweet Chocolate with Almonds Day Cook Something Bold Day Chicken Soup for the Soul Day Homemade Bread Day Black Friday Eat a Cranberry Day National Cashew Day

1. Veteran’s Day 2. Thanksgiving Day 3. Dear Santa Day 4. World Records Day

“YOUR IDEA HERE”

November 2013 Sunday

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DECEMBER 2013 Events And Causes That Are Currently Available For Personalization

Other Event Options Eat a Red Apple Day National Fritters Day Santa’s List Day Mitten Tree Day National Cotton Candy Day Pearl Harbor Day National Brownie Day Ice Cream Day National Lemon Cupcake day National Chocolate Covered Anything Day National Maple Syrup Day Bake Cookies Day Oatmeal Muffin Day National Date Nut Bread Day National Chocolate Day National Egg Nog Day National Pumpkin Pie Day National Fruitcake day

1. Toys for Tots 2. Make a Wish 3. Local Food Bank 4. New Year’s Eve 5. Christmas Cards

“YOUR IDEA HERE” December 2013 Sunday

NOTES:

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Recurring Monthly Mailers YOU SHOULD BE DOING THESE EACH MONTH: 

Birthdays



Anniversaries



Half Birthdays



Bounceback Postcards

Other Available Mailers Done-For-You Lumpy Mail. Don’t see what you need? Contact Shannon for more information.

Dear Jimmy, a If you want will at th mailer e best th u yo bring e the ROI ever...us legal letter mailer...

Pill Bottle

Trash Can Mailer

Message in a Bottle

Legal Letter

Bank Bag

New Customers Now Marketing Event Calendar  

Keep your marketing on track with Dean Killingbeck's 2013 marketing calendar.

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