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WE Cinemas by EngWah


E cinemas operates 2 cinemas with 15 screen halls, all of which are strategically located within the town centre of densely populated HDB estate at bukit batok West Mall, and one, lucratively located in Singapore’s largest commercial and retail complex, at Suntec City. Its target audiences are mainly targeted to people who love watching movies but only when they’re nearby. The new Engwah identity art direction seemed to be over obsessive with colors. More does not mean better perhaps it does not turn out to look nicer or any better from the previous Identity. Our research has shown why customers does not take Eng wah as a prior. There are still room for improvements.

Rebranding Eng Wah Cinema  
Rebranding Eng Wah Cinema  

NON COMMERCIAL. A collaborative design proposal upon completion for client. A realistic foundation in managing the multi-dimensional attri...