When Breeding for Carcass Traits, Don’t Forget Tenderness! In 1994, U.S. Meat Animal Research Center (MARC) concluded after testing 1,663 cattle that marbling improved juiciness and flavor but had little effect on tenderness. Beef needs to be tender to make it the great piece of meat that today’s consumers crave and are willing to pay extra to get.
Tenderize your beef with bulls from Rogers Valley Farm The fastest and easiest way to improve tenderness in your herd is to use a bull that has proven tenderness genetics. At Rogers Valley Farm, we’ve used DNA technology to identify and measure these economically important traits. Our dams and herdsires are selected for their tenderness genetics as well as growth and reproduction. With our genetics, you can add tenderness without losing performance. For information on our bull offerings or to purchase semen from our tenderness sires, call Ronald Rogers at 660-375-7266. See our website for more information and data on all our bulls.
www.RogersVFG.com
KHR 47R Heifer Calving Ease with Added Muscle and Big Growth Homozygous for the Rare 316 Tenderness Gene EPDs Spring, 2011 CE BW WW YW 112 0.6 55 100
M 15
TM 43
GL -1.7
CED 112
CW 28
REA 0.26
MB 0.02
FM 28.59
Semen also available throught Cattlemen’s Connection at 800-743-0026
Mark Your Calendar
Midwest Beef Alliance Bull Sale March 10, 2012 at TIna, Mo. We’re selling our top yearling and 18-month bulls. All will be out of our A.I. herdsires that are selected for their tenderness and carcass genetics with exceptional growth.
LRSL He’S A 10 83U A Perfect 10 for Tenderness EPDs Spring, 2011 CE BW WW YW 105 2.2 42 82
M 8
TM 29
GL -0.6
CED 101
CW 21
REA 0.15
MB 0.01
FM 17.91
KHR 08W
Power Plus a 9 for Tenderness EPDs Spring, 2011 CE BW WW YW 113 -1.0 49 84
M 21
TM 46
GL -2.0
CED 110
CW 10
REA 0.14
MB 0.05
FM 12.35
Ronald & Kathryne Rogers
Visit us on the web at RogersVFG.com
P. O. Box 51, Mendon, MO 64660 • Email rogers_valley_farm_feedlot@hotmail.com • (660) 272-3805 • cell (660) 375-7266