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People of the AGA: The success and enhanced professional development of the people involved with the AGA is essential to the wellbeing of the association. Providing avenues for membership education and staff involvement in the industry are two important aspects of association enrichment. One goal that has been met in 2018 is to increase member participation in committees. This year, 10 percent of each committee’s roster is composed of members not having served on that committee the prior year. The AGA staff has continued to enhance their presence at industry events and further their professional development. AGA staff attends National Cattlemen’s Beef Association annual convention, Beef Improvement Federation annual symposium, Agricultural Media Summit, Young Cattlemen’s Conference and GeneSeek’s summer conference, etc., which provides education, networking and the ability for staff to become involved in leadership roles within those organizations. It is the goal of the association for each member to attend at least one AGA organized event annually. While we are still working on that goal, the movement of the AGA national convention to different locations across the country provides members and those interested in the breed an opportunity to catch a convention closer to them compared to when the convention was held in Denver during the National Western Stock Show. The association has seen a doubling in convention attendance since convention has been moved away from Denver in early January and is working to continually grow the event.

Genetics and Information: The Association is committed to providing the most accurate and applicable data in the industry and assisting stakeholders in employing that information to gain a competitive advantage in the market place. One goal that will be achieved ahead of schedule is the ability for EPDs to be comparable across breeds. As the AGA moves to the multi-breed genetic evaluation powered by BOLT, most EPDs will be across-breed comparable within the International Genetic Solutions (IGS) breeds; the exception will be the residual feed

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intake data, which is not part of the BOLT transition as of now. Advancements in the RFI data is expected in the future. Over the past several years, AGA members have embraced DNA testing and have provided an enormous amount of information to the AGA registry, which is used to better predict the genetic merit of registered Gelbvieh and Balancer® cattle.

Breed Growth and Marketing: The AGA is actively working to continue establishing a competitive position in the market place to drive the expansion of the AGA and increase overall Gelbvieh mass. The strategic plan goals combine genetic and management tools with market accessibility to create an environment of increased stakeholder profitability. The Profit Picture publication plays an integral role in the dissemination of the Gelbvieh and Balancer message throughout the industry. The AGA broadened the reach of the publication in 2018 to reach producers representing 10 million cows. Building and retaining a strong non-member bull customer base is critically important to the future of the Association and its members. The membership provides customers with industry-leading genetics and the Association provides them with commercially oriented programs and services. The strategic plan outlines the need to increase both the rate of new customers and the retention rate of non-member bull customers.

Conclusion: While this is just a snapshot of a longer list of goals contained within the AGA’s Meeting Modern Industry Demands strategic plan, know that the Association is working hard for its membership to accomplish these goals. Please visit the Strategic Plan page under the Membership tab at www.gelbvieh.org to view the complete Meeting Modern Industry Demands Strategic Plan brochure.

July 2018 Gelbvieh World  

This month's issue of Gelbvieh World is the annual herd reference edition.

July 2018 Gelbvieh World  

This month's issue of Gelbvieh World is the annual herd reference edition.