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USE THE POWER OF DERBY COUNTY FOOTBALL CLUB TO IMPROVE LIVES AND COMMUNITIES THROUGH SPORT, PHYSICAL ACTIVITY, HEALTH AND EDUCATION.

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Welcome

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2019 Timeline

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2019 Staff Chart

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Caring in our Approach

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Collaborative in our Partnerships

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Creating Meaningful Experiences

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2019 Player Appearances

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Effectively Fulfilling Potential

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Valued by our Community

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Taking Pride in our Work

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Our Partners

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Contact


Welcome to the Derby County Community Trust’s Annual Report. We have seen the highest ever number of participants in our sessions this year, exceeding the 30,000 mark for the first time. This is a huge credit to the skills and expertise of our staff who are encouraging more people than ever to better their lives through sport, physical activity, health and education. Not only do the numbers show that our outreach is growing, but the quality of these interactions remains central to the work we deliver. We pride ourselves on creating meaningful experiences – so much so that this year we incorporated this into our values, which form the guidance and rationale behind everything we do, as this report hopes to demonstrate.   More than ever, we are privileged to work with a host of partners who ensure our projects are delivered to the highest standard. This year, our ground-breaking partnership with our city’s cultural organisations saw us change the lives of nearly 3000 children and young people in just a one-year time frame – something that we could never have achieved in isolation.  

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DCCT Annual Report 2019

Our relationships with the business community also continue to develop and we are pleased to be recognised for the service we can provide for not just individuals and communities but also within workplaces – something our newly established Club 1884 will take forward into the new year. As ever, the support of Derby County Football Club is paramount to the difference we are able to make in Derby and Derbyshire and each year we look back proudly on what we have achieved through the power of the badge, and look forward to seeing another year of development, growth and success ahead.   Simon Carnall Head of Community Derby County Community Trust

As the year draws to a close, it is great to be able to reflect on what has been another outstanding 12 months of achievement at Derby County Community Trust. Its outreach into the ever-growing and diverse communities it serves allows so many participants to fulfil their potential, meet likeminded individuals or just become a part of something that means that lives – theirs and often those around them - are changed for the better.   We look back on these accomplishments annually at the Trust’s Awards Evening, where the breadth of nominations and stories we hear are testament to the varied nature of the Trust’s reach and impact; something that goes far beyond what might normally be expected of a football club.   Speaking on behalf of the Board, as trustees we are not just proud of an organisation that sticks to its roots and inspires children to take part in sport, but continually amazed by how far projects now range from this starting point.  

Rehabilitation activities, producing future England stars for Disability squads and supporting record numbers of students through their post-16 education and degrees; these are just a few examples of the ever-evolving work the staff do, and they should be proud of their everyday achievements. This report highlights some of those resounding success stories, some emotive and inspiring challenges our participants meet, and above all underlines the brilliant work done by the charitable arm of Derby County Football Club to make futures brighter right across the county. Stephen Pearce Chief Executive Officer Derby County Football Club

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Girls from West Park School qualified for the EFL Girls’ Cup semi-finals.

Started our year of England call-ups with one of our Girls’ RTC players being selected for the U17 squad.

Disability squads (Shooters and U16 Deaf Squad) progressed in the FA’s People’s Cup

Over 1100 school children participated in our annual Celebration of Dance and Show Racism the Red Card events

Biggest ever Derby 10K raised over £38,000 for the Trust and saw over 5600 runners enter the event

We had a busy half term at holiday coaching with multiple player appearances!

Hosted BBC Breakfast live from Pride Park Stadium for the EFL Day of Action.

This Is Derby won the Partnership Working Award from The Mighty Creatives.

The 8th Rams in Kenya trip went viral when school children from Nakuru sent their good luck message to Derby County in the play-off final

Our over 50s and over 65s Walking Football teams won the Derbyshire Walking Football leagues!

Hosted the national launch of EFL Extra Time Hubs at The Yard with club ambassadors Roy McFarland and Roger Davies

Were a major charity in Mercia Image Print’s 30 Days of Giving campaign where £30,000 was raised for 30 charities in 30 days!

Active Choices participant Mireia Salinas was called up to captain England at the Homeless World Cup

Over 700 teenagers celebrated graduating from NCS and raising in excess of £40,000 for local charities

Hosted our third Annual Awards evening where worthy winners from across the Trust were recognised for their commitment

Our first ever Girls Football and Education team started their season in the EFL Ladies Championship

Received Silver Recognition from the Armed Forces Covenant for our commitment to serving personnel and veterans.

A back-to-back weekend of events saw hundreds of young people take part in the This Is Derby celebration and over £2000 was raised at the annual Colin Bloomfield Cup cricket match.

Martyn Waghorn and Kelle Roos helped us launch the new Get Set to Go programme with the EFL and Mind.

Launched Club 1884 – our new corporate partnerships programme alongside founding members.

Presented Team Talk at the international Sustainable Gambling Conference on behalf of 32Red.

Nominated for Best Community Scheme (Non Premier League) Football and Business Award.

Organised a matchday food collection to support the homeless community over Christmas.

Celebrated the festivities with our participants!


Board of Trustees Andrew Pilkington, Peter Sterling, Carol Hart, Leon Taylor, Steve Hall, Stephen Pearce, Sharon Sewell, Phillip Ellis, Nick Britten, Tracy Harrison.

Head of Community Simon Carnall

Community Manager Paul Newman

Schools Development Manager Jo Wilkinson

Schools and Coaching Manager Richard Mansfield

Events Manager Emma Pilgrim

NCS Project Manager Simon Doherty

Safeguarding Lead Tony Brittan

Marketing and Communications Manager Megan Patrick

Education Manager Kieron Wicks

Business Development Manager Will Turner

Health Manager Sharon Dale

Finance Manager Debbie Hewkin

Community Engagement Manager Gavin Lewis

Equality, Diversity and Inclusion Manager Lauren Asquith

Community Administrator Nazia Parveen

Physical Education Officer Jack Southwart

Schools Project Officer Lauren Slater

NCS Project Officer Tom Liddell-Roberts

NCS Project Officer Megan Daykin

NCS Project Officer Jorgie Wallace

Digital Marketing Officer Nicky Furness

Education Lead Jodie Hayes

Active Schools Manager Arwen Green

Macmillan Project Lead Jack Bell

Finance Officer Carly Burns

Community Engagement Officer Jordan Hedges

Inclusion Officer Stuart Asquith

Community Administrator Tracy Potter

Schools Event Officer Wayne Collings

Community Coach Danny Tomlinson

Apprentice Graphic Designer Jack Griffiths

Education Support Jacob Straw

Health Team Leader Stephanie Thompson

Physical Activity & Health Coach Jon Fairbrother

Community Engagement Officer Jack Parkes

Wellbeing Officer Jacob O’Keefe

Active Sport Activator Michael Comerford

Active Sport Activator Joe Gallimore

Community Coach Sam Howard

Education Support Adam Jones

Physical Activity & Health Officer Jess Needham

Health Team Leader Luke Wilkinson

Community Engagement Co-Ordinator David Goulding

Inclusion Coach Andy Bromyard

Community Coach Adam Woolley

Community Coach Paddy Reston

Community Coach Elliott Dawson

Community Coach Steve Williams

Community Coach Jake Mann

Education Support Alan Ure

Physical Activity & Health Officer Ben Asquith

Physical Activity & Health Officer Chris Russell

Community Engagement Co-Ordinator Luke Shakesby

Community Coach Jack Repton

Community Coach Brandan Wright

Community Coach Patrick Binnion

Community Coach Zack Yates

Community Coach Saul Simpkin

Education Support Michael Noon

Physical Activity & Health Officer Hannah Stanier

Health Team Leader Adam Rowley

Apprentice Community Coach Ellie Marshall

Apprentice Community Coach Fred Inasi

Apprentice Community Coach Callum Taylor

Apprentice Community Coach Troy Riley

Apprentice Community Coach Will Mellor

Football & Education Coach Jake Fairbrother

Physical Activity & Health Officer Sara Adcock

Active Choices Project Officer Lee Fearnley

Physical Activity & Health Coach Rainy Wilmot

Active Choices Project Officer Marek Hyde

An extended thank you to all of our casual staff, coaches and volunteers without who we couldn’t deliver all of our diverse and wide-reaching projects and programmes.

NCS Administrator Cora Doherty


We deliver a huge variety of programmes at Derby County Community Trust, and no matter what the purpose of an individual project may be, we are committed to ensuring that our approach is always participant-led, adaptable and ultimately caring.


Caring in our Approach.

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Certain programmes we deliver exemplify this caring approach, and as mental health provision becomes an ever more important offer for our communities, we are committed to ensuring we are providing opportunities to support those with mental health problems in its various degrees.

A further 80 pupils completed a Transitions project to support their move from primary to secondary school. Community-based sessions have seen a further 150 Winning Minds participants learn key leadership and confidence skills.

Long-standing sessions including Winning Mentality which provides physical activity for those experiencing mental ill health, and Winning Goals which provides a ten-week course with sustainable exit routes for participants in a similar position, continue to grow and evolve in line with demand.

As an extension of the Winning Minds project, Tackle It has been developed with Derby CAMHS (Child and Adolescent Mental Health Services) to provide targeted support for males aged 11-17 who are accessing their support. The weekly session aims to provide a safe space for these young adults to talk and socialise.

This year’s joint up approach from the EFL and Mind has seen us awarded funding to launch the Get Set to Go programme alongside 18 other football league clubs to provide physical activity for those with mental health problems.

The need for our staff to be aware of mental health across all sessions has become evident, so in order to provide the best support for all participants, 95 staff across Derby County Community Trust and Derby County Football Club have received Mental Health First Aid training to become qualified first aiders or completed awareness courses to become mental health champions. As a licensed deliverer of the course, local businesses will be able to take up the offer to train their own staff too.

The development of newer programmes including Winning Minds has extended the reach of our Inclusion department to support younger participants to deal with challenges they may face, as anxiety and depression in children has risen 48% since 2004. Almost 500 school children have completed our SATs-based six-week delivery programme designed to combat stress and promote coping mechanisms for Year 2 and Year 6 pupils taking the tests. Throughout the year, our Resilient Rammie programme supports the wellbeing of primary-aged pupils through important selfesteem and resilience skills.

DCCT Annual Report 2019

Our caring approach is also crucial to the Health programmes we deliver, specifically with our expanding work with children in the Early Years and Foundation Stage. For young children, we have created Rammie’s Little Movers to support development. Statistically Derby’s youngsters are not prepared to start school with poor physical literacy, concentration and behaviour, which can lead to under-achievement in later years and contributes towards Derby’s lower than average educational results.

At the other end of the age span we work with our provision for older age groups is expanding too. Our long-standing Forever Active physical activity and falls prevention programme is now complemented by our recently launched Extra Time Hub, an EFL Trust initiative designed to encourage socialisation amongst our elderly participants. Our work in care homes continues to support nearly 300 individuals annually, and our ever popular over 50s and over 65s walking football teams continue to prosper, with league wins for our teams this year and our first England call-up. This year Sporting Memories has also grown to support 60 participants and their families affected by and living with dementia. With the help of the club historian we provide monthly sessions to reminisce about Derby County’s history in partnership with Making Space.

Les has been a part of Derby County Community Trust programmes for over five years, first as a Forever Active participant and dedicated member of our walking football squad, then for the last two years as a volunteer too. He wanted to give something back to the Trust after the positive experience that we had provided for him. Les completed his Sport Leaders level 1 and his dementia awareness training and is now volunteering his time on five different programmes: Team Talk, Sporting Memories, Extra Time Hub, Walking Football and within our care home sessions. His passion, commitment and caring approach is admired by our participants and he has helped the sessions he supports to grow, taking on responsibility and encouraging others to make positive lifestyle changes. He was recognised for his commitment to the Trust at our 2019 awards where he received the Community Champion accolade, in particular for his volunteering at a local care home where the impact that he has had on residents has been immeasurable. Those who don’t have regular visitors have stated on numerous occasions that they look forward to seeing his infectious smile and through his caring personality he has become an important part of their support network.

Team Talk was set up to provide a safe space for males to talk about any problems they are facing that they might want to share, but not always with those who they are close to. We aim to provide an alternative network and make sure they know they are in a positive, safe environment where they can talk about their feelings or simply just chat about their daily lives. This year, we received significant funding from 32Red to establish five hubs across the city. Males aged 18+ can attend any of the hubs to chat, socialise and take a break from everyday life. The investment has allowed the original hub to be duplicated in a community centre, the University of Derby and The Royal British Legion, with further plans to provide support in the local business community. The quality of the interaction has seen high retention figures and seven participants have become volunteers to support the extension of the programme across the city. Members of the session also received mental health awareness training and have the option to take part in physical activity to support their wellbeing. Recognition through additional funding is testament to the hard work of staff’s caring and dedicated nature which has grown an important programme across the city.

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Ever collaborative in our work, this year has seen us diversify our reach even further, with a host of innovative partnerships which have strengthened our offer and increased our engagement with a wide variety of participants across Derby and Derbyshire.


Collaborative in our Partnerships.

Capitalising on the strengths of our staff, we have developed a cross-departmental Super Schools package this year, designed to support our extensive work within primary, secondary and SEND schools, along with Multi-Academy Trusts. Our reach into the city’s schools sees us work with 68 affiliated primary schools, delivering a vast range of programmes from after-school clubs to sports-centred programmes for pupils who don’t engage in more traditional teaching methods.

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Based on providing activity for whole schools, teachers, pupils and families, there are over 40 individual projects designed to meet the needs of these schools. In addition, we work with 14 affiliated secondary schools and another 20 schools within the Derbyshire catchment. We continue to deliver adaptable sessions within 10 SEND Schools and 15 enhanced-resource units across Derby and Derbyshire. The more joint-up approach of our Super Schools offer means we have worked with more pupils than ever this year, with over 10,000 taking part in schools events and over 1100 in our flagship schools event – the Celebration of Dance. Our Active Schools programme delivers a whole-school approach to physical activity that aims to integrate health and wellbeing within the ethos, culture and routine life of the school setting. It involves addressing the needs of pupils, staff and the wider community. Through universal provision, we work with schools to identify children in need of support from

DCCT Annual Report 2019

targeted intervention, whether this be for their physical literacy or to manage their weight and knowledge of healthy eating through our Live IT programme. Within secondary schools, this ethos of embedding physical activity has been readdressed with the relaunch of The Movement this year. Designed to engage teenagers through our partnership with local authority gyms, we are able to provide bespoke exercise plans, personal training and group activity sessions. Significant funding from Macmillan Cancer Support off the back of findings from our Active Recovery project has seen 372 participants from BAME communities engage in our Wellbeing For All programme. Despite its success, Active Recovery sees less than 5% of participants come from ethnic minority backgrounds, so Wellbeing For All was established to take a new approach to spreading awareness in these communities to deliver key messages around cancer signs and symptoms – especially in cancers more prevalent to BAME participants. We have also increased our provision for serving personnel and veterans in line with us achieving Silver Recognition status from the Armed Forces Covenant for our commitment to providing opportunities for those who are serving or have served their country. Partnership work with Help for Heroes allowed us to host our first ever event for veterans this summer, with plans in place

for this to become an annual event. We have also started working with Combat Stress – a veteran’s mental health charity – to establish a Team Talk hub exclusively for serving personnel or veterans. Our continued work with the Royal British Legion is highlighted each year as part of the dedicated Remembrance fixture.

A perfect example of our partnership work with schools, Bishop Lonsdale C of E Primary School were the worthy winners of our Education Champion award this year. Their attitude to whole school physical activity and embedding this ethos within its classes has been exemplary.

On an operational side we have increased our working relationships with several local businesses and established Club 1884, a corporate network where we are able to tailor our services to support the needs of the local business community. This partnership work has been a key focus of the year and will continue to grow and develop as we look to diversify and expand on the benefits that working alongside businesses can have for both parties involved.

A large proportion of pupils were not active enough, with many not achieving 30 daily active minutes at school, and obesity levels were above average. The school aimed to increase the engagement of all pupils in regular physical activity and wanted to improve parental engagement and advocate the importance of being active.

Early examples of this work have seen us deliver in-house yoga sessions in return for legal workshops, establish health checks for taxi drivers and provide reminders for body MOTs in car garages.

Taking part in a huge variety of programmes, the school has ensured the mental wellbeing of their pupils remains top of the agenda too, with Resilient Rammie and Winning Minds featuring to support the key curriculum area of PSHE. They have catered for all of their pupils by using our educational programmes to encourage reluctant readers and those who don’t respond as well to traditional teaching methods, along with supporting families through healthy eating workshops in a collaboration that has seen huge success for their pupils. The school believe in physical activity and can see the difference it makes. They remain committed to ensuring all pupils are active and healthy through embedding an ethos and culture that will continue to be present in the future and ensure that their pupils thrive.

A key development of this year saw us establish This Is Derby: a ground-breaking partnership, uniting the city’s arts and sports organisations for the first time in order to combat the huge ‘gap’ that Derby’s youngsters face. The challenge of social mobility that we are tackling sees Derby sit at 316 out of 324 local authority areas for children and young people’s opportunities and ties in with our wider delivery in schools and communities. This Is Derby was created to reinstate a sense of belonging, identity and pride into our city, channelled by the power of the football club. We have led a consortium of partners with the aim of raising aspirations and improving educational attainment through avenues that they are far more receptive to than traditional school-based methods. We have introduced sports and arts sessions into the lives of over 2800 children and young people (5-18 year olds) who have never had the opportunity to take part in these activities due to barriers of cost, travel and a lack of knowledge of the doors which are open to them. Transforming community spaces into vibrant hubs has seen consistent weekly activity and meaningful engagement invested into these youngsters who are integral to Derby’s future, and most importantly has allowed them to have their say on their own futures through this collaborative partnership.

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Whatever circumstances our participants may be in when they take part in our activities, we aim to make sure that every experience they have with us is meaningful. We ensure that wherever possible our programmes are fully accessible and adaptable for all.


Creating Meaningful Experiences.

Our Disability programme caters for those with additional needs to provide them with a platform to play football and other sports. We have a range of pan-disability sessions including Shooters and Ability Counts, and further impairment specific sessions including our popular DS Active team. All our Disability squads play in friendly fixtures and over 700 participants have taken part across our programmes in the last year. We have also worked with five psychiatric hospital units to deliver both in-house and integrated community physical activity and classroom-based sessions designed to support the service users to develop life skills in preparation for their re-integration into the local community and world of work.

diet. Children from within our school sessions and from across our whole school network can be referred into our community-based hub sessions, where the aim remains to educate but ensure all activity is enjoyable and meaningful. Many of the Health programmes which we provide for adults are catered to supporting those with a particular health inequality. Longrunning weight loss scheme Active Supporters launched a new project this year where male participants took on the challenge to lose weight through football to earn themselves a place in a Derby County side managed by club ambassador Marc Edworthy against an Aston Villa side who had took on the same task. We look forward to launching a similar EFL project: Fit Fans, in 2020.

22 On our Child Weight Management pathway, Live IT, we encourage behaviour change in children, young people and their families to adapt healthier lifestyles. This involves focusing on both physical activity and healthy eating and is delivered in both school and community environments. The aim of the programme is to educate and inspire families to make small changes that can significantly improve their health and wellbeing. Rammie’s Healthy Heroes is our in-school provision that is seen as an exclusive club for youngsters to attend with friends, to remove any stigma attached from the perception that they are attending because of their weight or

DCCT Annual Report 2019

Active Minds continues to support women through a number of issues, whether it be weight-related depression or anxiety, or a lack of confidence and self-esteem. The weekly sessions allow women of all ages to try out a number of activities to find exercise that suits them, before they integrate themselves into our wider community-based Everybody Active timetable. These fitness sessions are open to all and aim to provide an affordable workout in convenient city-wide locations, to ensure that everyone can access exercise and maintain a healthy lifestyle without the price tag.

One of our flagship programmes, Active Choices, celebrated a milestone this year in helping its 1000th participant through recovery from alcohol or substance misuse. This huge achievement marks countless success stories from over the years. The programme is highly-commended across city and county for the service it provides for not just those affected by addiction, but the network around them too. Extending this service into the county in 2018 has meant that we have provided activity to support the rehabilitation of many more participants of which 71% were positively discharged from the programme into mainstream sport and physical activity sessions, volunteering, employment or training after completing their treatment.

Lizzie attends one of the county schools we work in and despite having Cerebral Palsy, suffering from epileptic fits and using a frame to help her mobility, she never lets anything get in her way. Her happy personality and natural chattiness make her a fantastic participant, but her resilience and ability to push herself as an individual or in a team is incredible. Within PE lessons, especially dance, she loved getting involved every week, using her frame as part of the routine and the group that she was in really supported her to progress. She is the first to try anything, including football where she gets involved and does her best to dribble and shoot and is one of the only girls in the team. No matter what her limitations she strives to take part in everything and she was even adapting some of the lessons herself to help her progress. She always wants to learn new skills and push her limits. Even when she is in pain, or feeling unwell, she is the happiest person in the room and was recognised as our Inclusion Champion in 2019. She is a participant who truly lets no barrier affect her enjoyment or success in sport and epitomises making every moment meaningful.

Active Recovery, the Derby County Community Trust’s cancer rehabilitation programme, celebrated its second anniversary in September. Over the last two years nearly 400 participants have engaged in the programme. Along with supporting those recovering from cancer, families and friends of those going through treatment are invited along to sessions too, and a real community network has been set up between individuals and families in similar situations who are able to support and confide in one another. 23 Over the last year, the programme has more than doubled the number of patients it works with and also started working with a much younger group of patients. There are currently 28 under 40s taking part in the programme compared to 0 in this age group 12 months ago. The positivity of participants, regardless of their situation, is a huge testament to the programme and its progress since 2017. Plans for 2020 are to provide support for other long-term conditions in the same way as Active Recovery has allowed those in recovery from cancer to benefit from physical activity. We are also extending our support for those in palliative care to ensure that wherever possible, meaningful physical activity is built into people’s daily routines to improve their wellbeing.


Participants at Derby County Community Trust’s DS Active were surprised by Derby County youngsters Jason Knight and Louie Sibley at their training session. The session runs weekly and supports participants of any age with Down’s Syndrome and their families to take part in physical activity, as well as competing against other clubs. The Derby County duo joined in all aspects of the training, from drills to match play, and took time to meet all the participants and their families.

Derby County duo Martyn Waghorn and Kelle Roos joined the Derby County Community Trust’s ‘Get Set to Go’ session, which encourages using football as a tool to manage mental health problems.

Stuart Asquith, Inclusion Officer at Derby County Community Trust, said, “The participants we have down here are all huge Derby County fans, most of them season ticket holders, so the chance to meet the players is brilliant for them.

The session has recently become part of the EFL and their official charity partner Mind’s new ‘Get Set to Go’ campaign, which is an extension of the ‘On Your Side’ programme which has been running for a number of years.

“They were a bit nervous to begin with as they often are when they get to meet their idols, they were the same last year when Waghorn and Marriott came down, but within five minutes they were trying to get them out of the warm up game!”

they are able to enjoy the physical, social and mental benefits of being active. The players got stuck in with the session, and even presented one of the players with a new pair of boots after he had damaged his beyond repair during the match and was playing in his walking shoes. Waghorn said, “It helps people out with different stages of their lives, different situations they’re going through. It’s nice to be down here and have a chat with everyone.”

It helps people to find the physical activity that’s right for them so that

A number of players have supported the schools delivery at Derby County Community Trust this year, making appearances at events and within lessons.

education methods but respond well to sport – from reluctant readers who love football to those who find maths easier to visualise in the form of football shirts.

Graeme Shinnie and Henrich Ravas supported the Move and Learn lesson on healthy eating earlier this year, and Max Lowe and Florian Jozefzoon came along to the Trust’s Learning Festival.

Lauren Slater, who oversees the Primary Stars programme at the Trust, said, “It’s great to have the players at events where they get involved with activities that help pupils and go far beyond football. When children are engaged by football and sport it means so much to them to get to meet their idols.”

The festival activities are a part of the Premier League Primary Stars programme that the Schools and Coaching department at Derby County Community Trust deliver in order to help pupils who may not engage in traditional

Chris Martin and Kieran Dowell joined participants from Derby County’s Premier League Kicks session at Arboretum Park to celebrate the commitment from the Premier League to fund the community programme for another three years. This investment will enable more than 175,000 young people to access Premier League Kicks sessions across England and Wales by 2022. Premier League Kicks gives young people access to free football sessions, sports sessions and workshops, providing them with opportunities, support and pathways to achieve their full potential. It sees club community staff working closely with young people and authorities in their

local area, including police, local councillors, multi-agency and NHS teams to create stronger, safer and more inclusive communities. Derby County Community Trust has been running Premier League Kicks sessions for the past 11 years and has encouraged thousands of participants to take part in positive activity. Martin said, “It’s great to come and get stuck in with community sessions. It’s been a while since we played on this sort of surface but it’s brilliant to see so many kids down here having a kickabout, and the standard is really high.”


Whether a performance-based programme or not, Derby County Community Trust knows that potential is present in every participant we work with. Our aim is to successfully get each one of our participants to achieve their goals, however diverse they may be.


Effectively Fulfilling Potential.

Our Education department is key in delivering this message. We have core programmes in the department which all aim to support the learning, training and employability of every participant who passes through them. They provide pathways all the way from entry level to degree qualifications, and ensure each learner is set on the right path for their own development.

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Football and Education is our long-standing post-16 programme which gives students the opportunity to continue their studies while receiving elite football coaching four times a week and playing in weekly competitive fixtures. The balance between the coaching and academic options is managed by our highly-qualified staff, and through working with additional education providers this year we now provide nearly 100 students’ post-16 education, including our first girls-only Futsal team. Our Community Football Coaching and Development Degree continues to support students through their Higher Education. Delivered in partnership with the University of South Wales, we provide high-quality teaching within a real football club environment, with a placement designed to provide invaluable experience for a number of exit routes including teaching, coaching and sports science or psychology. We deliver participatory sessions for over 1400 children on our popular Holiday Coaching and Weekend Club courses, which provide access to football and multi-sports at affordable prices to ensure that kids stay active and healthy in a safe

DCCT Annual Report 2019

environment. Demand for these sessions has seen us increase our holiday provision to a sixth venue this year, and Weekend Club is frequently at full capacity. This is a huge testament to the quality of our coaching staff, as we are working with more children than ever on these programmes which are the longest running sessions we deliver. We also have a number of talent squads across the organisation. TIPs (Talent Identification Pathway) is our boys’ football programme for ages 5-12 which shadows the Academy pathway for youngsters and enables them to play competitively and receive expert training. We also host one of 34 national Girls’ RTCs (Regional Talent Centre) where four squads at U10, U12, U14 and U16 level play at a highquality level on the first stage of the potential England player pathway. Our Disability Talent Hub hosts our Cerebral Palsy and Deaf players and works with participants aged 7-17 and senior age groups. This year, we have seen ten call-ups to regional talent programmes from our younger squads and a further five national call-ups for players who have joined existing England players who still train with Derby County Community Trust.

Away from coaching, within schools our Premier League Primary Stars programme encourages children to engage with education through using sport. Delivering in key areas of reading, writing, maths and PSHE, the programme has helped over 2500 pupils this year to engage with key learning themes through use of sport and physical activity. In a similar way, our Move and Learn project, part of EFL Trust framework, brings to life key messaging around healthy lifestyles. The power of using Derby County as a tool to empower and inspire is evident within these programmes, which have helped over 32 schools this year. We are also committed to ensuring that young people can fulfil their potential regardless of their circumstances, and programmes we run in communities highlight the pathways that participants can take to control their futures. Advice and guidance on prevalent issues include knife crime, sexual health, hate crime and emerging trends such as county lines. This forms the educational side of our PL Kicks offer, alongside trusted partners including the Prince’s Trust who we run regular workshops with.

Finnlay is a participant within the Derby County Community Trust FA Disability Talent Hub and plays in the Derby County Cerebral Palsy squad too. He is the youngest member of our team at just 10 years old. This year he has transitioned into mainstream football with a local junior team, demonstrating that disability doesn’t have to be a barrier to sport or physical activity. His can-do attitude means he consistently puts 100% into everything he does. His passion and enthusiasm are infectious and despite being the youngest member of the team by four years, he oozes with confidence. This season has seen Fin selected for the FA Emerging Talent Pathway Programme which involves further training, strength and conditioning, psychology and nutrition sessions. Fin’s determination sets him apart from other participants, as he never gives up or lets his progress be halted. Fin was only 8 when he joined us and has certainly made a lasting impression. His potential seems limitless and he is integral to the Disability Talent hub with his witty sense of humour and brilliant skill. We look forward to watching Fin progress in years to come where we are sure his name will join several other Derby players on a national stage.

Our Traineeships are for 16-24 years olds not in education, employment or training, and aim to get participants back into one of those avenues. Career interests do not have to relate directly to sport and we pride ourselves in being able to work with partners to ensure that the best opportunities are provided for all. Success stories have seen participants find interests and job prospects in new industries, return to academic education to start or complete qualifications and gain employment within the programmes that we run as a Trust. 29 This year, we piloted the 25+ Employabilty Programme with the EFL Trust and positive results have seen 33 participants return to work, education or training after taking part in either the traineeship or employability programme. Learners are able to access a wide range of qualifications which may inspire them to take up new interests or pursue new job prospects based on our ability to open their eyes to the vast array of careers that are out there. Over the last two years our traineeship offer has grown from running once a year to providing a tailored 12 week programme which runs backto-back to provide year round activity for those not in education, employment or training to realise their potential.


Earlier in 2019 we altered our mission statement to reflect that we very much aim to make a difference to not just individuals, but also the communities in which they live and work in. The key phrase ‘to improve lives and communities’ is now a much clearer representation of the work we continue to deliver, particularly within certain projects.


Valued by our Community.

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Our PL Kicks programme, which has been running at the Trust since 2008, underwent a relaunch this year which saw us celebrate alongside other clubs across the country. Trips to Charlton and Liverpool formed part of the two-week relaunch, with a visit to Derby and the knife angel from our neighbours at Burton Albion. As a national network, the Premier League’s flagship community programme aims to provide diversionary activity for youngsters aged 8 to nineteen in more deprived areas. It gives them opportunities to progress within our wider Education pathways, and ensure they are well educated on topics pertinent to their age group. Set in the heart of communities, PL Kicks has secured a further three years of funding to continue to make a difference to the teenagers who are most in need of support, advice and guidance. Further Community Engagement sessions see us extend our reach across the county, with similar-themed diversionary sports activities taking place in Chesterfield, South Derbyshire and Amber Valley. In total over 2000 young people have taken part in over 1000 community sports sessions in 2019, with an increasing number of female participants. Running parallel to our existing community offer, the This Is Derby project utilised a whole new network to appeal to the city’s children, young people and their families this year. It transformed the city centre into a vibrant

DCCT Annual Report 2019

carnival of activity this summer. The first event of its kind, over 1000 participants and spectators lined Derby’s streets to witness the talents and skills of these youngsters in action, in a non-stop showcase of dance, art, sport and culture. We had our busiest year ever on our NCS programme, which worked with 722 16- and 17-year-olds in the summer and a further 128 teenagers on our Autumn programme, which saw us deliver a specific SEND offer for the first time. Whilst on programme, participants gained skills designed to prepare them for moving forwards in their life, whether on to further education, apprenticeships or employment. They completed many workshops on key topics, including deaf awareness, confidence, healthy relationships, self-defence, finance and responsibility, first aid and mental health, along with the EFL Trust’s You vs Train campaign. Independent learning and teamwork are central to NCS and the social return on investment from this year’s graduates was over £250,000, accounting for a total of £30,000 raised for countless charities and over 45,000 hours of voluntary time. This makes our participants extremely valued by our local community as

the difference they are able to make in a short period of time to various other organisations is immeasurable. Despite being over 4000 miles away from Derby, one of the communities that does value our commitment beyond doubt is Nakuru, Kenya. The NCS team took their first cohort on the Grads in Kenya trip designed to complement our annual Rams in Kenya visit to the slums of Nakuru. A group of 14 graduates made vast improvements to one of our five partner schools to ensure it met requirements to be permitted to remain open. The annual Rams in Kenya trip visited these five schools for the eighth time in 2019, with 53 volunteers supporting the development of the grounds, education of the children and repairing or extending facilities at each school. The gratitude of the local community in Kenya is brought back to Derby through these volunteers, who do an amazing job in helping those far less fortunate.

Lilja was named this year’s Grad of the Year from our summer cohort of NCS, winning the accolade after her brilliant journey with NCS came to an end. Initially reluctant to come on the four-week programme, she finally agreed to give it a go. By the end of her four weeks on the programme, Lilja’s name had been put forward by three different people to receive a Grad of the Year nomination. Her confidence and ability to lead had increased dramatically and it had been noticed by everybody around her. All shortlisted graduates were invited to present an idea to take on the Grads in Kenya trip. Her winning idea is to install solar panels at the Jubilee Academy to allow children in Kenya to experience the benefits of technology that have become second nature in the Western world. Many electronic devices support children’s learning without them even realising, and Lilja wants to replicate this in Kenya. To win Grad of the Year is a huge achievement out of the 722 young people who took part in the programme, and the service that all participants provide to the local community, along with the school they now support in Kenya, is a brilliant showcase of their talents and abilities.

In March 2019 we launched our Sensory Room at Pride Park Stadium to allow a safe, accessible environment for everyone to be able to go and see the team they love. It is for children and adults who have additional needs, specifically aimed at those with Autism and/or Asperger syndrome. The equipment was funded by the Shaun Barker Foundation and has allowed families to experience a matchday together for the first time. After trialling the box for five games in the 2018/19 season, we have made it a permanent fixture for 2019/20. 33 Families can come and enjoy the game with the support of Derby County Community Trust trained staff, and the various facilities that the room provides mean that participants with limited communication can enjoy relaxing music and can play with tangible and sensory stimulating objects. Several NCS teams helped to fundraise for the sensory room, meaning we could buy additional equipment and decorate it so that even if participants don’t leave the box they can still sit in the stands of Pride Park. The success of the facility has seen demand outweigh supply and we aim to help more families in our communities enjoy games at Derby County for seasons to come.


The diversity of the programmes we deliver range from long-established football and multi-sports coaching sessions which continue to support the development of thousands of youngsters across the city and county all the way to catering for those with disabilities, health inequalities or impairments. The breadth of our work means there is really something for everyone to engage in and the growth of our charity in staffing levels and investment has never been greater.


Taking Pride in our Work.

Last year we received our biggest ever single investment from the Department for Education’s Opportunity Area fund which saw the highly successful This Is Derby project reach nearly 3000 of the city’s most deprived children and young people in 2019. They would have never had the chance to take part in the sports and arts activities on offer if it weren’t for the project, and this innovative way of working has opened a new chapter in our story. We are one of the only football clubs to be working so closely with its city’s cultural partners to create an unprecedented number of opportunities for our young people to get involved with in their communities.

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Investment from such trusted organisations, including the Department for Work and Pensions, Macmillan Cancer Support, Sport England, Home Office, the Premier League and the EFL Trust to name but a few of our funders, is testament to the quality of the work we are delivering. Every person involved in our projects has the right to be justly proud of what they do to improve lives and communities, whether it be in a voluntary, supportive or full-time capacity.

Our ever-expanding work aims to support growing and specific areas of need including mental health provision, early years support and targeted activity to close the social mobility gap. These development areas are key to ensuring Derby and Derbyshire remain safe and healthy places to work and live. As we increase our engagement with the local business community through our newly established Club 1884 network, the positivity of our work is being seen by new audiences who are also keen to support their own staff. Plans for the next year include adapting our Mental Health First Aid offer for corporate customers, so that the support we can provide continues to go beyond our tradition outreach, along with providing them with tailored solutions to increase physical activity and, as a result, wellbeing at work. No matter how much we expand as a charity, through number of staff or turnover, it is the feedback from our participants which inspires

us every day. From the cancer survivor who had to miss Active Recovery’s second birthday celebrations as it was her wedding day, to those who have found an extended family through our walking football sessions, our success can’t always be counted in numbers.

Daniel is a volunteer-turned-coach who has been part of our set up since 2012. Originally looking for relevant work experience after a career change, he has become part of the fabric of our organisation and somebody who has every reason to be proud of his achievements.

This inspiration drives us to constantly develop, grow and enhance, and each time we support one more person through a difficult time we know we are doing our jobs well. We don’t want to rest on the strong foundations we have built though. Derby and Derbyshire still have their problems and we are committed to becoming and remaining a key player in our communities.

After receiving a funded place to Kenya six years ago as a result of his dedication to our PL Kicks sessions, he now returns every year, fundraising alongside running a business and supporting the homeless through other charitable efforts. His inspiring but humble attitude was rightly awarded at our 2019 Awards Evening where he gained our Special Recognition Award as a small thank you for the number of lives he has helped touch and even transform whilst he has been part of our staff. His selfless nature saw him awarded a Derbyshire Constabulary Award this year too, as his actions saved a young woman’s life when she was contemplating suicide. To sum up pride in one person we work with is difficult given that we work with over 30,000, but not many people go as above and beyond as Daniel. His approachable personality has been integral to our projects for many years, and hopefully for many more to come.

Our events exist to support our work through awareness, celebration or fundraising. Our stand-out event of the year is always the Derby 10K, a city-wide race which brings over 5000 people together to take on the challenge. Suitable for beginners all the way through to elite athletes, the support from across the community not only saw a record number of participants this year but also a huge number of volunteers and local business engagement. The event provides a platform for thousands to better their times or simply take part in a mass participation event for enjoyment and fulfilment. In preparation for 2020’s event we have supplemented the race with a dedicated training plan and weekly training sessions to ensure that our event remains accessible and attainable for all. It is also our best example of teamwork from across the organisation, with all staff from all departments getting involved to support our biggest fundraiser and the important income it generates. We are hugely proud of the Derby 10K, a highlight of our year, and with a number of supportive sponsors on board for the 2020 event we are hoping to see more people than ever achieve their goals and take pride in doing so.

DCCT Annual Report 2019

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A huge thank you to our highly valued partners for all their contributions during 2019. We look forward to continuing our collaborative work in the future.

Facebook: Derby County Community Trust Twitter & Instagram: DCCTOfficial LinkedIn: Derby County Community Trust Website: DerbyCountyCommunityTrust.com Email: community@dcct.co.uk Call: 01332 416140

20Ten Garage Services, ACE Sameday Couriers, Active Derbyshire, Albatross Cars, Black & White PR, Chesterfield College, Derby CAMHS, Derbyshire County FA, Derbyshire Mind, Enterprise, Eden Tyres and Servicing, Forterra, FrameFast, Friesland School, Frontline Recruitment, Kev Brett Design, Kick It Out, Knights PLC, Making Space, Marketing Derby, Mercia Image Print, Mitre Group, Motorpoint, Prince’s Trust, Rolls Royce, SCL Education, SeeTech, Smith Partnership, Show Racism the Red Card, Timms, Toyota Manufacturing GB, University of Derby, University of South Wales, Warwickshire College Group.

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DCCT Annual Report 2019  

DCCT Annual Report 2019  

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