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WARC

DBS Library Online Databases Series

WARC - the ‘World Advertising Research Centre’ The World Advertising Research Centre database – WARC – is a database giving access to case studies, articles, research and conference papers drawn from authoritative sources of advertising, media, marketing, advertising statistics and country by country demographics.

Accessing WARC Via your MyAthens account You can access your MyAthens account via the Library website e-Library page by clicking on the MyAthens icon or by going directly on MyAthens’ website available at: https://auth.athensams.net

Login screen on the Library e-Library page

WARC content News Headlines: this is WARC’s daily news service focusing on the top global advertising and marketing news stories.

Just Arrived: this section allows you to browse WARC editors' selection of the best articles, case studies and research papers recently added to WARC. All the content featured here appeared in the daily-changing ‘Just Arrived’ panel on the homepage. Most Read: just what its says! Takeaway Charts: if you need a chart for a presentation, click on any section to browse PowerPoint charts created by WARC editors from trusted editorial sources. Best Practices: an essential collection of guides to major marketing issues. They offer a good introduction and overview of any unfamiliar issue, enhanced by a detailed list of recommended further reads. Videos: there you can Search award-winning campaign videos and effective advertising creative. Read the advertising effectiveness case studies behind the videos and save them to your personal Playlist using the buttons below the player.

Dublin Business School Library http://library.dbs.ie 13/14 Aungier Street | Dublin 2 | Phone: 01-417 7572 19/22 Dame Street | Dublin 2 | Phone 01-417 8745 Email: library@dbs.ie


Searching on WARC Quick search: anywhere on the site, you can conduct a full text keyword search of WARC and/or choose to have your search done among ‘All of WARC’, ‘Case Studies’ only, ‘Articles’ only or ‘Research Papers’ only.

Advanced search: you can perform a precise search with multiple search terms, and by specifying a time frame, the source in which you want the search to be performed, etc.

Dublin Business School Library http://library.dbs.ie 13/14 Aungier Street | Dublin 2 | Phone: 01-417 7572 19/22 Dame Street | Dublin 2 | Phone 01-417 8745 Email: library@dbs.ie

WARC  

Quick guide to Warc

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