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DBS Library Online Databases Series

Case Studies - Advertising HOW TO ACCESS WARC?

Case Studies on WARC The WARC database has an extensive collection of case studies relevant to advertising and marketing, including TV and video clips of some of the world’s most successful advertising campaigns.

WARC is available offcampus via Moodle or Athens or directly through the Library website when on campus.

SEARCH You can search for specific products, campaigns or companies using the search box on the homepage: - Enter search term in box - Select ‘Case Studies’ - Click ‘Go’

BROWSE You can browse through case studies via 3 sections: - Case Finder - Campaign Videos - Latest Awards

Case Finder allows you to build your case study search in as much details as possible, selecting from various search menus, as highlighted.

Dublin Business School Library http://library.dbs.ie 13/14 Aungier Street | Dublin 2 | Phone: 01-417 7572 19/22 Dame Street | Dublin 2 | Phone 01-417 8745 Email: library@dbs.ie


Case Studies: Advertising