Page 1

branding interiors


analysis

introduction


process

move-in


Devel o p in g c om p a n y b r a nd through r edesign: D BI d e s i g n s th e new hea dqua r ter s f or

introduction


As an enterprise IT company that develops missioncritical software for the federal government, A-TEK, Inc. relies on the vigor and distinction of its brand to stand out from its industry competitors and to attract topnotch talent. The company, to foster its market identity and establish a strong presence in the Washington, DC metropolitan area, hired DBI to consolidate its two offices into one new headquarters in 2016.


DBI embarked on A-TEK’s project by conducting programmatic visioning sessions— meetings in which DBI’s design team and A-TEK’s key stakeholders discussed the company’s existing and desired workplace standards and physical space needs; communications structure and workflow processes; work culture and environment; staff composition and preferences; and objectives, brand, and strategy. DBI, after analyzing the information gathered during visioning, developed a program articulating A-TEK’s quantitative and qualitative requirements, which included the development of larger workstation space standards to facilitate an open, team-based working environment; the right-sizing of offices to

analysis


accommodate required meeting areas; the implementation of low-panel workstations and glass walls to provide visual connectivity among staff and to enhance the flow of natural light; and, perhaps most vital to bringing about A-TEK’s desired transformation, the top-to-bottom, resonant branding of the company’s new home. Having established a basis for planning and design direction, DBI and A-TEK scouted three possible spaces for the company’s new headquarters and selected one in Tysons Corner, Virginia, a location that provided proximity to A-TEK’s chief clientele. As a start-up in 1996, the company had one office in Leesburg, Virginia for nearly 16 years. In early 2012, A-TEK relocated from Virginia to Ellicott City, Maryland and leased two offices to accommodate staff living in either state. Although these new offices received minor updates, they still did not reflect the company’s mission or brand. Now, 20 years later, as an established firm that had defined its identity within its industry, A-TEK was eager not only to “put down roots” and sign a 10-year lease but also to announce and highlight its brand throughout its new space. The company set about rebranding itself, focusing on its logo—a triangular “arrow” divided into quadrants of color that represent A-TEK’s key client industries, including federal civilian, national security, medical, and law enforcement sectors. DBI, interpreting the logo as a distillation of A-TEK’s mission and brand, proceeded to base the entire design for the company’s new home on this simple, yet elegant, symbol. The logo’s four colors (lime green, lipstick pink, and sequin and sky blue) provided the foundation for the office’s overall palette. When designing to illuminate a brand, DBI often

analysis

weaves corporate logos, colors, and values throughout a space, merging these elements into a unified design approach. Yet basing the entire design strategy for A-TEK’s 10,000-SF office on a single shape found on the company’s business card was particularly creative and resourceful—and demonstrates how powerful and inspiring even the simplest design concept can be. “It was so rewarding to watch something simple and small transform into something great,” Project Director Michael Boyer comments. Having identified the company’s logo as the project’s conceptual core, the design team proceeded to develop a comprehensive strategy.


process

DESIGN DEV

TEST-FITS

VISIONING


SPACE PLANNING

VELOPMENT

CONSTRUCTION ADMINISTRATION


VISIONING


TENANT B



COPY / WORKROOM



196 SF

IT WORKROOM BREAKROOM 167 SF 1246 SF WKST 7-6X7

WKST 7-6X7 WKST 7-6X7

PRINTER

LAN

COFFEE/ COATS

WKST 7-6X7

186 SF

WKST 7-6X7

WKST 7-6X7

STORAGE

FILES

STORAGE

120 SF

94 SF

101 SF

62 SF

B OFFICE WKST 7-6X7

OPEN TEAM AREA

COE DEMO ROOM

139 SF 174 SF

RECEPTION

B OFFICE

FEATURE WALL WKST 7-6X7

180 SF

WKST 7-6X7

WKST 7-6X7

FEATURE WALL

WKST 7-6X7

LARGE CONFERENCE

C OFFICE

C OFFICE

C OFFICE

C OFFICE

C OFFICE

C OFFICE

C OFFICE

C OFFICE

137 SF

124 SF

123 SF

124 SF

124 SF

124 SF

117 SF

124 SF

524 SF

CEO OFFICE

B OFFICE

B OFFICE

B OFFICE

CONFERENCE

CONFERENCE

180 SF

180 SF

180 SF

241 SF

240 SF

254 SF

STAFF SPACE COUNTS STAFF SPACE B OFFICE C OFFICE CEO OFFICE WKST 7-6X7

COUNT 5 8 1 11 25

SUPPORT SPACE COUNTS SUPPORT SPACE BREAKROOM COE DEMO ROOM COFFEE/ COATS CONFERENCE COPY / WORKROOM FILES IT WORKROOM LAN LARGE CONFERENCE OPEN TEAM AREA PRINTER RECEPTION STORAGE 7,902 USF - A-TEK 7,575 USF - TENANT B

8614 WESTWOOD CENTER DRIVE - 5TH FLOOR A-TEK - TEST FIT REVISION 07/17/15

TEST-FITS

COUNT 1 1 1 2 1 1 1 1 1 1 1 1 2 15

SCOPE OF WORK


STAFF SPACE COUNTS STAFF SPACE

COUNT

B OFFICE C OFFICE CEO OFFICE WKST 7-6 X 7

5 6 1 12 24

SUPPORT SPACE COUNTS SUPPORT SPACE

TENANT C

COUNT

TENANT D BREAKROOM/ CAFE COATS COE DEMO ROOM CONFERENCE CONFERENCE ROOM COPIER/ WORKROOM FILE ROOM IT WORKROOM LAN ROOM LARGE CONFERENCE RECEPTION STORAGE

1 2 2 4 1 1 1 2 2 2 2 4 24

8,328 USF - A-TEK





SCOPE OF WORK  CEO OFFICE

CONFERENCE 258 SF



B OFFICE

B OFFICE

179 SF

190 SF

256 SF

LARGE CONFERENCE

 

370 SF

LAN ROOM



B OFFICE 60 SF

COE DEMO ROOM







RECEPTION

IT WORKROOM

214 SF

175 SF

FILE ROOM 191 SF

175 SF B OFFICE



STORAGE 214 SF 107 SF COATS CONFERENCE 167 SF





TENANT B

B OFFICE

COPIER/ WORKROOM



214 SF 290 SF STORAGE 95 SF

 C OFFICE WKST 7-6 X 7

WKST 7-6 X 7

WKST 7-6 X 7

WKST 7-6 X 7

WKST 7-6 X 7

WKST 7-6 X 7 141 SF

C OFFICE 148 SF WKST 7-6 X 7

WKST 7-6 X 7

WKST 7-6 X 7

WKST 7-6 X 7

WKST 7-6 X 7

WKST 7-6 X 7

CONFERENCE ROOM

BREAKROOM/ CAFE

288 SF

C OFFICE

C OFFICE

C OFFICE

C OFFICE

143 SF

154 SF

154 SF

157 SF

1430 SPRING HILL ROAD - 4TH FLOOR SCOPE OF WORK A-TEK - TEST FIT REVISION 07/17/15

C OFFICE 165 SF

STAFF SPACE C STAFF SPACE

B OFFICE 203 SF

CONFERENCE

LARGE CONFERENCE

112 SF

B OFFICE

B OFFICE

162 SF

187 SF

CEO OFFICE B OFFICE C OFFICE WKST 6x7 WKST 7x9 WKST 8x8

COE DEMO ROOM

497 SF

173 SF COFFEE C OFFICE

C OFFICE

166 SF

C OFFICE 155 SF

C OFFICE

FILES

MAIL/COPY

240 SF

83 SF

RECEPTION

COPY / WORKROOM

583 SF

279 SF

164 SF

155 SF

LAN ROOM 92 SF

WKST 6x7

SUPPORT SPACE SUPPORT SPACE

C OFFICE

BREAKROOM COATS COE DEMO ROOM COFFEE CONFERENCE COPY / WORKROOM FILES IT WORKROOM LAN ROOM LARGE CONFERENCE MAIL/COPY RECEPTION STORAGE

C OFFICE

WKST 8x8

155 SF

155 SF WKST 6x7

COATS

WKST 8x8 C OFFICE

WKST 6x7

155 SF

ELEC.

B OFFICE

JANITOR

235 SF

WKST 8x8

MECHANICAL

WOMENS IT WORKROOM CEO OFFICE

CONFERENCE

WKST 8x8

108 SF

MENS

235 SF

STAIR 2

358 SF

7,724 USF - A-TEK

7,441 USF - TENANT B

STORAGE

STAIR 1

WKST 8x8

98 SF WKST 8x8

WKST 7x9

BREAKROOM

WKST 7x9

551 SF

B OFFICE 206 SF

TENANT B


The DBI team explored the logo’s geometric variations and, ultimately, created a sculptural web wall by tilting and rotating its quadrant boundaries. Recognizing the originality and dynamism of this shape, the designers began to conceptualize its transformation from a micro to macro scale—from the company’s business card to a monumental branding wall in its new reception area. Uniting brand development with the design process, DBI first handsketched the “web wall” and, next, collaborated with millworkers to determine how the web’s components were to engage. After countless design and materials variations, the “web wall” was installed opposite the reception desk as the main backdrop to the seating area. A multi-layered composite of resilient MDF (medium-density fiberboard), the white web structure distinctly projects from the substrate, forming multiple inverted arrow shapes in the form’s negative space. A-TEK’s four corporate colors light a single arrow within the wall, providing a focal point.

DESIGN DEVELO


OPMENT


SPACE PLANNING

REC

A-TEK’s contoured and colorful arrow logo inspired the office’s wayfinding elements and signage by providing directional impetus and organizational structure. As visitors enter and proceed through the space, the arrow appears not only as a branding statement, but also as a graphic gesture encouraging circulation along a general route. DBI also implemented the use of “color families,” wherein each corporate color and its associated hues separate and identify different office zones. Running along every internal glass window, colored film bands and arrows further delineate these areas and provide a simple visual cue for navigating the space. In addition, each of A-TEK’s four conference rooms is finished in one of the company’s four corporate hues. In the breakroom, these colors are playfully bundled to emphasize the space’s collaborative and jovial nature. Even in the workstation area, the company’s brand is highlighted through the application of a wall covering, spanning the entire space, that superimposes “textual snapshots” describing A-TEK’s divisions, services, methods, and customer sectors over its signature web wall graphic.


LOBBY PRIVATE OFFICES OPEN OFFICES MEETING ROOMS CONFERENCE

SUPPORT SPACE

OFFICE

OFFICE

167 SF

186 SF

CEO OFFICE 322 SF

273 SF

CEO RECEPTION

CEPTION

LARGE CONFERENCE 318 SF

OFFICE

119 SF

C OFFICE

144 SF

HR FILES

131 SF COE

OFFICE

133 SF

214 SF

COFFEE

COATS

TEAM ROOM OFFICE

CONFERENCE 261 SF STAIR B

214 SF

CONTRACT/ACCT. FILES

OFFICE

BRANDING

141 SF COPY/ WORK ROOM

IT LAB

LAN ROOM

178 SF

121 SF

121 SF

SUPPLY OFFICE

63 SF

148 SF

BREAKROOM 425 SF

CONFERENCE OFFICE

OFFICE

OFFICE

OFFICE

152 SF

140 SF

231 SF

232 SF

289 SF


COE 453

C OFFICE 454

OFFICE 457

CEO RECEPTION 459

OFFICE 458

CONFERENCE 456

AI400

17

25

2 E

3

3

4 A

9

12

3

2 E

2

AI401

9" 9"

9" 2' - 10"

9" 9"

3

R C

9"

AI402 ALIGN

20 1

AI402

7

1 R B

7

1 B

1 B

7

1

13

7 1 B

1 1 B

6

1 B

7

6

R B 1

7

9

2 1'-0"

5 COPY/ WORK ROOM 472

BREAKROOM 471

CONFERENCE 473

CORRIDOR 481

IT LAB 474 OFFICE 470

OFFICE 469 LAN ROOM 475

7

6 4

6

1 B

R C

10

ALIGN

1

4' - 10"

3

AI402

ALIGN

8' - 0"

14

9"

5

1

11

ALIGN

8'-5"

26

6

13

23

8' - 0"

1 3

1 B

20

ALIGN

R D

4

3

20

3 AI600

4

ALIGN X X

5' - 0". MIN

AI401

6

7

5' - 0"

1

1

AI401

6 1

4

R D

9" 5

16 20

7

3 F

ALIGN

1

22

5' - 0"

13

6

6

7

6

18

5' - 0" HOLD

2

STAIR B

6

ALIGN

AI401

9

3 1

5

3

4

ALIGN

3

1

3

27 4 A

13' - 11"

1 B

R D

4' - 3"

1

1 B

4' - 1"

24

23'-3"

2

AI400

1 B

ALIGN

6

R A

6

1 ALIGN

10' - 0"

3

1

ALIGN

15

21

7

1 B

5' - 0" HOLD

ALIGN

14' - 0"

6

1

8

8'-2"

19

5' - 0" HOLD

7 R A

19

XX X2

25

2

COFFEE 452

4' - 3"

COATS 450A

9

22

5' - 0"

RECEPTION 450

1'-4"

LARGE CONFERENCE 451

1 AI601

CEO OFFIC 460

SUPPLY 477 ELEC. CLOSET 477A

OFFICE 468

OFFICE 467

8


CE

OFFICE 461 HR FILES 455

OFFICE 462 OPEN OFFICE 479 TEAM ROOM 478

OFFICE 463

CONTRACT/ACCT. FILES 476 OPEN OFFICE 480 OFFICE 464

OFFICE 465

CONFERENCE 466

22

2

CONSTRUCTION ADMINISTRATION


Project Management/Broker:

CUSHMAN & WAKEFIELD MEP Engineer:

BLUE MOON ENGINEERING General Contractor:

LANSDOWNE CONSTRUCTION LLC Signage/Branding:

SUI, INC.

Furniture:

WASHINGTON GROUP SOLUTIONS, INC. AV/IT Design:

KALOTHIA INC. Photography:

ERIC TAYLOR PHOTOGRAPHY


move-in


While staying within budget, the DBI team sought to infuse as much high-end design as possible and, to this end, reused several architectural features from the existing build-out, including all ceiling tiles, doors, and hardware, as well as some lighting—a costefficient approach that also decreased the project’s environmental footprint. Completed on time and within budget, A-TEK’s new headquarters not only unifies the company’s presence in the Washington, DC region, but also reflects its organizational identity, mission, and culture through the thoughtful and creative extrapolation of brand throughout its design. “A-TEK had the pleasure of working with Michael Boyer and his team at DBI Architects on our new office project. Using our new brand, coupled with their creativity, attention to detail, project oversight, and a genuine desire to ensure our project would be exceptionally pleasing to us, Michael and his colleague Kaitlin Dyer guided us from start to finish. From the unique architectural design, color palettes, furniture selections, and light fixtures, to the proper placement of white boards on the walls, they covered it all. Working with this team made the project less stressful because I was confident that Michael had our best interests in mind, stayed within the budget, and worked to make sure the project was delivered on time. I know who to call when I’m ready for the next project. We couldn’t be happier with our new space in Tysons Corner, VA and are grateful to have worked with Michael Boyer and the team at DBI.”

— Kathryn B. Freeland, MBA, President/CEO, A-TEK, Inc.


EXPLORE / CREATE / TRANSFORM

WASHINGTON DC 202.872.8844

WWW.DBIA.COM

RESTON VA 703.787.0882

a-tek Case Study  

Developing company brand through redesign: DBI designs the new headquarters for a-tek

a-tek Case Study  

Developing company brand through redesign: DBI designs the new headquarters for a-tek

Advertisement