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OVERVIEW: Create an interesting yet historically accurate program housed in a unique DVD box set to entice all ages and those from every background. History Channel is the leading cable network for history related information. During the months of September to December, the website saw peak visitation from those who want to learn more. These people have been identified as male, 13-17 and 35-49 years of age, Caucasian, African American, Hispanic with kids, with no college background and a reported salary of $0-60k. Karmarama Creative Agency currently holds the advertising account for the History Channel. CHALLENGE: Create an interesting yet historically accurate program housed in a unique DVD box set to entice all ages and those from every background. SOLUTION: The use of a container that appears aged and unearthed after many years, lends itself to the idea that the cards housed inside are old and weathered as well. With the cards bound in a small handheld case, the DVD being held on by the bullet piercing the cover, and a handwritten card with fingerprints, make it look as though everything came off an FBI agents desk. Four different sets have been created: famously famous, military, politicians, and outlaws.


OVERVIEW: House Industries is a type foundry and design studio based in Yorklyn, Delaware. Typically, Caucasian and African American females, aged 18-50+ who have no kids, are making $0-30k and have attended Grad School, are seeking out their website for information. It has been known throughout the industry that the company goes to â&#x20AC;&#x153;elaborate lengths to promote its typefacesâ&#x20AC;? by developing their own goods in which they sell on their site. CHALLENGE: Create play-on-words marketing slogans to advertise House Industries typefaces. SOLUTION: Using the typefaces in which House Industries developed and advertises on their website, and merging with design aimed play-on-words, the company can distribute their products at a broader audience. Developing posters and T-shirts as well, more people will become familiar with the House Industries name.


OVERVIEW: The Alzheimer’s Association is the leading American voluntary health organization focusing on care and support, as well as being the largest private, non-profit funder of Alzheimer’s research. During the months of January and July, the website saw peak visitation from those who want to learn more. These people have been identified as female, 35-50+ years of age, Caucasian with no kids, graduates of College and Grad School with a reported salary of $100k+. Each state has their own independently run branch of the association. On their website, alz.org, they state “We do not accept or host paid advertising on www.alz.org”. CHALLENGE: Create an application which focuses on locating a person affected by Alzheimers. SOLUTION: Letting people have the power of finding their loved one in their hands creates ways to save lives. The iPhone app can be used to locate any person wearing the special bracelet received with the purchase of the application. For those who do not have a smartphone, they are still able to access the same features online from their personal computer .


OVERVIEW: Murphy’s Law Beer is an organic beer company out of Burlington, Vermont. Although this is a made up company, the target market has been identified as male, 18-34, Caucasian. CHALLENGE: Create a beer company from scratch. The company needs to be playful and stress the use of organic goods. SOLUTION: The use of the crow is used to signify bad luck, which Murphy’s Law describes. “Whatever bad that can happen, will happen.” Using the brown, recycled paper, it stresses the companies use of organic materials, not only in the bottle, but what is on the bottle as well.


OVERVIEW: Smoothie King, the smoothie franchise leader, is a health food retailer that caters to a healthy lifestyle through nutritious blended fruit-based drinks. Through research of the companies peak traffic time, it is noted that April and July are the best times to develop new advertisements for customers. Those customers have been identified as female, aged 18-49, African-American and Hispanic, with no kids, receiving roughly $30-100k after attending College and Grad School. The Kolar Advertising and Marketing Agency in Dallas, Texas currently holds the account for Smoothie King, something they have held since 2004. CHALLENGE: Create an interesting, playful and appealing advertisement campaign to market smoothies stressing use of fresh fruit. SOLUTION: The bright colors and use of rebus style advertisement, displays the message of fun, playful and freshness which is immediately translated to the customer. The ads can be used in magazines or as in-store banners.


Smoothie King uses only the freshest fruit to make only the freshest best tasting smoothies.


Try the new MangoFest flavor.

Smoothie King uses only the freshest fruit to make only the freshest best tasting smoothies.

Try the new Grape Expectations flavor.

Smoothie King uses only the freshest fruit to make only the freshest best tasting smoothies.


Try the new Pineapple Surf flavor.

Smoothie King uses only the freshest fruit to make only the freshest best tasting smoothies.

Try the new Pomegranate Punch flavor.

Smoothie King uses only the freshest fruit to make only the freshest best tasting smoothies.


OVERVIEW: Preserve Magazine is a magazine striving to keep all historic sites and locations in the United States from being torn down, worn down, or forgotten. Although this is a made up magazine, the target audience has been identified as both male and female, 35-50+, Caucasian, who have gone to graduate school. CHALLENGE: Create a historic magazine full of current and active information about historic sites throughout the U.S. SOLUTION:

By using a masthead which appears deteriorated, brings the user in immediately. Merging together historically accurate information on each spread with the use of typography, pushes the appeal and draws people into the magazine.


December 2010 Cover Reads #

EXLUSIVE! INTERVIEW: Richard Moe, the President of the National Trust for Historic Preservation

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SPEAK OUT:

How a public installation sparked the interest of design and preserving our history

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MOST ENDANGERED: 11 of the most endangered historic places throughout the United States

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PRODUCT FEATURE:

Hand picked new product design to help in your touring, documenting, memorable moments needs

“SMART GROWTH”:

A land use policy that covers a range of strategies that help protect our environment

LOG ON!

Featured blog on the month

EDITOR’S NOTE: in Guam

#

# #

MARK YOUR CALENDAR!

#

CONTRIBUTE!

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Events scheduled nationally, locally and everywhere in between

“SMART GROWTH”:

A land use policy that covers a range of strategies that help protect our environment

LOG ON!

Featured blog on the month

EDITOR’S NOTE: in Guam

#

# #

MARK YOUR CALENDAR!

#

CONTRIBUTE!

#

Events scheduled nationally, locally and everywhere in between

How you can join in on the

How you can join in on the

backyard

backyard

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TABLE OF Can you hear that? Shhh. Listen. That's the sound of freedom you're hearing. Several events throughout history brought that to you. History is something that makes each one of us who we are. The events happened. Some are taught to us throughout school, while others fade away in time, not getting the recognition they deserve. If these sites are so important to one generation, why aren't they to the future generations?

rather can go straight into your very own home. Those of you with your grandmothers old sewing table she inherited from her grandmother, or you with the collection of priceless photos of your grandfather when he enlisted in the Navy during WWII; this is for you. This magazine will serve as a learning resource while giving you, the reader, an understanding for what you have become because of what was done decades before. what there is to know about the purpose of historic preservation and the importance behind it. It takes readers to listen to the voices of those from the past who have been waiting to tell their side of the story. Readers like you. Just by picking this magazine up you were interested in some way - won’t you dive in a bit deeper? It only gets better from here. Take another listen around you. Still hear what you heard before? Enjoy it. Embrace it. Know it. Read it.

Dana Whippy Editior

This issue dedicated to Judith Lippman.

MOST ENDANGERED:

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Trust headquarters near Dupont Circle, we talked about what he has learned.What does history do for us?It reminds us of where we've beadison, John Marshall, and James Monroe as well as the site of many Civil War engagements. Thank goodness we won that

America’s state parks and state-owned historic sites are threatened – perhaps more than at any other time in recent history – with deep funding cuts and uncertain futures. In response to

Dupont Circle, we talked about what he has learned.What National Trust headquarters near Dupont we talked about what he has learned.What National Trust headquarters near Dupont we talked about what he has learned.What National Trust headquarters near Dupont we talked about what he has learned.What National Trust headquarters near Dupont we talked about what he has learned.What National Trust headquarters near Dupont we talked about what he has learned.What National Trust headquarters near

state governments are cutting funding for state-owned and -managed parks and historic sites from coast to coast. State park systems welcome an estimated 725 million visits every year and include places of from Native American historic sites to Revolutionary War forts to Civil War

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estates. This year nearly 30 states have experienced cuts to parks’ and sites’ budgets, and a recent survey estimates as many as 400 state parks could close. While providing some short-term budget relief, this approach will actually cost states far more in the long term. Before they can re-open, state-owned and -managed resources will require massive investments to undo

By Adrian Scott Fine

abandonment, neglect, and deferred maintenance.

Photo by John Mathew Smith

In the National Trust headquarters near Dupont Circle, we talked about what he has learned.What does history do for us?It reminds us of where we've been and who we are, which helps determine where we're oing.Here at the trust, we teach history through place. It's one thing to read history but quite another to see, touch, walk, and feel history. Then it comes alive. as James Madison, John Marshall, and James Monroe as well as the site of many Civil War engagements. Trust headquarters near Dupont Circle, we talked about learned.What does history do for us?It reminds us of where we've been and who we are, which helps determine where we're oing.Here at the trust, we teach history through place. It's one thing to read history but quite another to see, touch, walk, and feel history. Then it comes alive.In the National Trust headquarters near Dupont Circle, we talked about what he has learned.What does history do for us?It reminds us of where we've been and who we are, which helps determine where we're oing.Here at the trust, we teach history through place. It's one

In the National Trust headquarters near Dupont Circle, we talked about what he has learned.What does history do for us?It reminds us of where we've been and who we are, which helps determine where we're oing.Here at the trust, we teach history through place. It's one thing to read history but quite another to see, touch, walk, and feel history. Then it comes alive. as James Madison, John Marshall, and James Monroe as well as the site of many Civil War engagements. Thank goodness National Trust headquarters near Dupont Circle, we talked about learned.What does history do for us?It reminds us of where we've been and who we are, which helps determine where we're oing.Here at the trust, we teach history through place. It's one thing to read history but quite another to see, touch, walk, and feel history. Then it comes alive.In the National Trust headquarters near Dupont Circle, we talked about what he has learned.What does history do for us?It reminds us of where we've been and who we are, which helps determine where we're oing.Here at the trust, we teach history through place. It's one thing to read history buquite another to see, touch,

Trust headquarters near Dupont Circle, we talked about what he has learned.What does history do for us?It reminds us of where we've been and who we are, which helps determine where we're oing.Here at the trust, we teach history through place. It's one thing to read history buquite another to see, touch, walk, and feel history. Then it comes aliveames Madison, John Marshall, and James Monroe as well as the site of many Civil War engagements. Thank goodness we won thatas . Then it comes alive.Madison, John

Trust headquarters near Dupont Circle, we talked about what he has learned.What does history do for us?It reminds us of where we've been and who we are, which helps determine where we're oing.Here at the trust, we teach history through place. It's one thing to read history buquite another to see, touch, walk, and feel history. Then it comes aliveames Madison, John Marshall, and James Monroe as well as the site of many Civil War engagements. Thank goodness we won thatas . Then it comes alive.Madison, John


OVERVIEW: Hasbro, a multinational toy and board game company, has been in households since two brothers in 1923 founded the Hassenfeld Brothers company. Through research of the companies traffic times, it is noted that September sees the highest peak, as weather changes and it starts to get cold outside. Those customers have been identified as female, under 18, Caucasian, with kids in the household. The kids are researching the products, the moms and dads buy them. CHALLENGE: Create an interesting way to publish the Hasbro annual report. SOLUTION: Each card features the Hasbro toy/game on the front with a special interesting fact about it on the back. By making these cards intercactive by be able to pull out the interior card which holds the information held in the annual report, it reflects the playful aspect that Hasbro stives for.


OVERVIEW: Kennedy Space Center is one of the two main NASA space centers. Due to the end of the shuttle program, the centers have taken a big hit. Through research it is found that the peak time of NASA interest happens at the end of March and beginning of April. These people have been identified as female, primarily under 18, but also 35-50+, all races, no kids, $100K+ coming from grad school. CHALLENGE: Bring tourists back to Kennedy Space Center, focusing on the family aspect. SOLUTION: By centering the exhibit around a typographic cube which lights up details about black holes in the universe, it makes for an interactive experience for families. When touched, the cube lights up in the touched area.


OVERVIEW: Kokomo Beach Cottage, an ocean front home in Fort Myers Beach, Florida, serves as a rental property for any wanting to â&#x20AC;&#x153;get away from it allâ&#x20AC;?. Generally, males, aged 50+ seek out rental requests for the house. The peak times are from January to May as people from the north want warmer weather. CHALLENGE: Create a website to appeal to the slow-paced, calm lifestyle offered by visiting the beautiful white beaches on the Gulf of Mexico and Fort Myers Beach. SOLUTION: Using a gradient on the top of the page with the use of silhouettes of palm trees and seagulls, it reflects the peacefulness offered at the location. Presenting all the links offered at the site in an organized manner at the top, gives the website ease of access to the target audience.


OVERVIEW: Daytona International Speedway, iconic speedway in Daytona Beach, Florida, holds the infamous Daytona 500 yearly. It is the location which started the NASCAR track racing circut. Through research of their target audience, it was found that there is equally male and female interest, with it being ages 35-50+, Caucasian, no kids, $60-100k with no college. The peak time is June to July and then September to October when the season is beginning and ending, respectively. CHALLENGE: Create an effective brochure that reflects the track while merging all information regarding tours together. SOLUTION: The slip of the brochure is painted to reflect the feel of the surface of the track, with a die-cut window to expose the Daytona logo. By using the tri oval shape of the track as the shape of the brochure, it brings the visitor right into the experience of Daytona International Speedway. The three tours the track offers are shown and color coded so the visiotr is able to chose the perfect experience for their visit.


OVERVIEW: “Rita Hayworth and the Shawshank Redemption”, a story written by Stephen King in his novel “Different Seasons”, is a story of life in prison for an innocent man, and his inevitable escape. Through research of people who read Stephen King novels, it was found that the target is equally men and women, aged 18-50+, Caucasian, Hispanic and Other, with no kids, receiving $0-60k, with college and grad school education. Cemetery Dance Publications has been attached the Stephen King cover designs multiple times. CHALLENGE: Creat a book cover never used for a Stpehen King novel using typography as the main element. SOLUTION: Using different parts of the story, typographic structures were used to evoke emotion in the scene. The text used to make up the shapes and shawdows that the cover is built upon are exerpts taken straight from the story itself.


Rita Hayworth !"#$%&' Shawshank Redemption ()*+$,-((')'"%$.'!/*"/ by Stephen King

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That never happens at Shawshank. The first thing Gonyar did was to get in touch with the warden. The second things as to get a search of the prison In all the prison movies I've seen, this wailing horn goes off when there's been a break. That never happens at Shawshank. The first thing Gonyar did was to get in touch with the warden. 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That never happens at Shawshank. The first thing Gonyar did was to get in touch with the warden. The second things as to get a search of the prison going. The thirdww movies I've seen, this wailing horn goes off when there's been a break. That never happens at Shawshank. The first thing Gonyar did was to get in touch with the warden. The second things as to get a search of the prison going. The third noses.They Theydidn't didn'thave havetotogogofar.far."Who "Whobelongs belongsininthis thiscell?" cell?"Gonyar Gonyarasked askedthetherightside rightsidenight nightguard. guard."Andrew "AndrewDufresne," Dufresne,"thetherightside rightsideanswered, answered,and andthat thatwas wasallallit ittook. took.Everything Everythingstopped stoppedbeing beingroutine routineright rightthen. then.The Theballoon balloonwent wentup.up. noses. seen,this thiswailing wailinghorn horngoes goesoffoffwhen whenthere's there'sbeen beena abreak. break.That Thatnever neverhappens happensatatShawshank. 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Gonyar asked the rightside night guard. "Andrew Dufresne," the rightside answered, and that was all it took. Everything stopped being routine right then. The balloon went up. In all thetheprison goesoffoffwhen whenthere's there'sbeen beena abreak. break.That Thatnever neverhappens happensatatShawshank. 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The third was to alert the state police in Scarborough to the possibility of a breakout. That was the routine. It di The first thing Gonyar did was to get in touch with the warden. The second things as to get a search of the prison going. The third was to alert the state police in Scarborough to the possibility of a breakout. That was the routine. It di suspected escapee's cell, and so no one did. Not then. Why would they? It was a case of what you see is what you get. He and Burkes went up the line again, counting noses. They didn't have to go far. "Who belongs in this cell?" Gonyar aske suspected escapee's cell, and so no one did. Not then. Why would they? It was a case of what you see is what you get. He and Burkes went up the line again, counting noses. They didn't have to go far. "Who belongs in this cell?" Gonyar aske "AndrewDufresne," Dufresne,"thetherightside rightsideanswered, answered,and andthat thatwas wasallallit ittook. took.Everything Everythingstopped stoppedbeing beingroutine routineright rightthen. then.The Theballoon balloonwent wentup.up.InInallallthetheprison prisonmovies moviesI've I'veseen, seen,this thiswailing wailinghorn horngoes goesoffoffwhen whenthere's there'sbeen beena abreak. break.That Thatnever neverh h "Andrew thingGonyar Gonyardid didwas wastotogetgetinintouch touchwith withthethewarden. warden.The Thesecond secondthings thingsasastotogetgeta asearch searchofofthetheprison prisongoing. going.The Thethird thirdwas wastotoalert alertthethestate statepolice policeininScarborough Scarboroughtotothethepossibility possibilityofofa abreakout. breakout.That Thatwas wasthetheroutine. routine.It Itdidn't didn'tcall callfofo thing escapee's cell, and so no one did. Not then. Why would they? It was a case of what you see is what you get In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't thinkAndy AndyDufresne Dufresneeven evenexists exists escapee's cell, and so no one did. Not then. Why would they? It was a case of what you see is what you get In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't think anymore.But ButI think I thinkthere's there'sa aman mandown downininZihuatanejo, Zihuatanejo,Mexico, Mexico,named namedPeter PeterStevens. Stevens.Probably Probablyrunning runninga avery verynew newsmall smallhotel hotelininthis thisyear yearofofour ourlord lord1976. 1976.On OnMarch March12th, 12th,1975, 1975,thethecell celldoors doorsininCellblock Cellblock5 5opened openedatat6:30A.M., 6:30A.M.,asasthey theydodoevery everymorning morningaround aroundhere here anymore. exceptSunday. Sunday.And Andasasthey theydodoevery everyday dayexcept exceptSunday, Sunday,thetheinmates inmatesofofthose thosecells cellsstepped steppedforward forwardinto intothethecorridor corridorand andformed formedtwo twolines linesasasthethecell celldoors doorsslammed slammedshut shutbehind behindthem. them.They Theywalked walkedupuptotothethemain maincellblock cellblockgate, gate,where wherethey theywere werecounted countedoffoffbybytwo twoguards guards except before being sent down to the cafeteria for a breakfast of oatmeal, scrambled eggs, and fatty bacon. All of this went according to routine until the count at the cellblock gate. There should have been twenty-seven. Instead, there were twenty-six, The Captain of the before being sent down to the cafeteria for a breakfast of oatmeal, scrambled eggs, and fatty bacon. All of this went according to routine until the count at the cellblock gate. There should have been twenty-seven. Instead, there were twenty-six, The Captain of the Guards,a anot nothalf-bad half-badfellow fellownamed namedRichard RichardGonyar, Gonyar,and andhishisassistant, assistant,a ajolly jollyprick pricknamed namedDave DaveBurkes, Burkes,came camedown downtotoCellblock Cellblock5 5right rightaway. away.Gonyar Gonyarreopened reopenedthethecell celldoors doorsand andheheand andBurkes Burkeswent wentdown downthethecorridor corridortogether, together,dragging draggingtheir theirsticks sticksover overthethebars, bars,their their Guards, gunsout. out. InIna acase caselike likethat thatwhat whatyou youusually usuallyhave haveis issomeone someonewho whohas hasbeen beentaken takensick sickininthethenight, night,sososick sickhehecan't can'teven evenstep stepout outofofhishiscell cellininthethemorning. morning.More Morerarely, rarely,someone someonehas hasdied…or died…orcommitted committedsuicide. suicide.But Butthis thistime, time,they theyfound founda amystery mysteryinstead insteadofofa asick sickman manoror guns deadman. man.They Theyfound foundnonoman manatatall.all.There Therewere werefourteen fourteencells cellsininCellblock Cellblock5,5,seven seventotoa aside, side,allallfairly fairlyneat neatand andallallvery veryempty. empty.Gonyar's Gonyar'sfirtst firtstassumption assumptionwas wasthat thatthere therehad hadbeen beena amiscount miscountorora apractical practicaljoke. joke.SoSoinstead insteadofofgoing goingoffofftotowork workafter afterbreakfast, breakfast,thetheinmates inmates a adead of Cellblock 5 were sent back to their cells, joking and happy. Any break in the routine was always welcome. Cell doors opened; prisoners stepped in; cell doors closed. He and Burkes went up the line again, counting noses. They didn't have to go far. "Who belongs this of Cellblock 5 were sent back to their cells, joking and happy. Any break in the routine was always welcome. Cell doors opened; prisoners stepped in; cell doors closed. He and Burkes went up the line again, counting noses. They didn't have to go far. "Who belongs ininthis cell?"Gonyar Gonyarasked askedthetherightside rightsidenight nightguard. guard."Andrew "AndrewDufresne," Dufresne,"thetherightside rightsideanswered, answered,and andthat thatwas wasallallit ittook. took.Everything Everythingstopped stoppedbeing beingroutine routineright rightthen. then.The Theballoon balloonwent wentup.up.InInallallthetheprison prisonmovies moviesI've I'veseen, seen,this thiswailing wailinghorn horngoes goesoffoffwhen whenthere's there'sbeen beena abreak. break. cell?" Thatnever neverhappens happensatatShawshank. Shawshank.The Thefirst firstthing thingGonyar Gonyardid didwas wastotogetgetinintouch touchwith withthethewarden. warden.The Thesecond secondthings thingsasastotogetgeta asearch searchofofthetheprison prisongoing. going.The Thethird thirdwas wastotoalert alertthethestate statepolice policeininScarborough Scarboroughtotothethepossibility possibilityofofa abreakout. breakout.That Thatwas wasthetheroutine. routine.It It That didn'tcall callforforthem themtotosearch searchthethesuspected suspectedescapee's escapee'scell, cell,and andsosononoone onedid. did.Not Notthen. then.Why Whywould wouldthey? they?It Itwas wasa acase caseofofwhat whatyou youseeseeis iswhat whatyou youget. get.It Itwas wasa asmall smallsquare squareroom, room,bars barsononthethewindow windowand andbars barsononthethesliding slidingdoor. door.There Therewas wasa atoilet toiletand andempty emptycot. cot.Some Some didn't pretty rocks on the windowsill. And the poster, of course. It was Linda Ronstadt by then. The poster was right over his bunk. There had been a poster there, in that exact same place, for twenty-six years. And when someone-it was Warden Norton himself, as turned pretty rocks on the windowsill. And the poster, of course. It was Linda Ronstadt by then. The poster was right over his bunk. There had been a poster there, in that exact same place, for twenty-six years. And when someone-it was Warden Norton himself, as it itturned out,poetic poeticjustice justiceif ifthere thereever everwas wasany-looked any-lookedbehind behindit,it,they theygotgotone onehell hellofofa ashock. shock.But Butthat thatdidn't didn'thappen happenuntil untilsix-thirty six-thirtythat thatnight, night,almost almosttwelve twelvehours hoursafter afterAndy Andyhad hadbeen beenreport reportmissing, missing,probably probablytwenty twentyhours hoursafter afterhehehad hadactually actuallymade madehishisescape.In escape.In1975, 1975,Andy Andy out, Dufresneescaped escapedfrom fromShawshank. Shawshank.HeHehasn't hasn'tbeen beenrecaptured, recaptured,and andI don't I don'tthink thinkheheever everwill willbe.be.InInfact, fact,I don't I don'tthink thinkAndy AndyDufresne Dufresneeven evenexists existsanymore. anymore.But ButI think I thinkthere's there'sa aman mandown downininZihuatanejo, Zihuatanejo,Mexico, Mexico,named namedPeter PeterStevens. Stevens.Probably Probablyrunning runninga avery verynew newsmall small Dufresne hotel in this year of our lord 1976. On March 12th, 1975, the cell doors in Cellblock 5 opened at 6:30A.M., as they do every morning around here except Sunday. And as they do every day except Sunday, the inmates of those cells stepped forward into the corridor and hotel in this year of our lord 1976. On March 12th, 1975, the cell doors in Cellblock 5 opened at 6:30A.M., as they do every morning around here except Sunday. And as they do every day except Sunday, the inmates of those cells stepped forward into the corridor and formed two lines as the cell doors slammed shut behind them. They walked up to the main cellblock gate, where they were counted off by two guards before being sent down to the cafeteria for a breakfast of oatmeal, scrambled eggs, and fatty bacon. All of this went formed two lines as the cell doors slammed shut behind them. They walked up to the main cellblock gate, where they were counted off by two guards before being sent down to the cafeteria for a breakfast of oatmeal, scrambled eggs, and fatty bacon. All of this went accordingtotoroutine routineuntil untilthethecount countatatthethecellblock cellblockgate. gate.There Thereshould shouldhave havebeen beentwenty-seven. twenty-seven.Instead, Instead,there therewere weretwenty-six, twenty-six,The TheCaptain CaptainofofthetheGuards, Guards,a anot nothalf-bad half-badfellow fellownamed namedRichard RichardGonyar, Gonyar,and andhishisassistant, assistant,a ajolly jollyprick pricknamed namedDave DaveBurkes, Burkes,came camedown downtoto according Cellblock5 5right rightaway. away.Gonyar Gonyarreopened reopenedthethecell celldoors doorsand andheheand andBurkes Burkeswent wentdown downthethecorridor corridortogether, together,dragging draggingtheir theirsticks sticksover overthethebars, bars,their theirguns gunsout. out. InIna acase caselike likethat thatwhat whatyou youusually usuallyhave haveis issomeone someonewho whohas hasbeen beentaken takensick sickininthethenight, night,sososick sickhehecan't can'teven even Cellblock step out of his cell in the morning. More rarely, someone has died…or committed suicide. But this time, they found a mystery instead of a sick man or a dead man. They found no man at all. There were fourteen cells in Cellblock 5, seven to a side, all fairly neat andallall step out of his cell in the morning. More rarely, someone has died…or committed suicide. But this time, they found a mystery instead of a sick man or a dead man. They found no man at all. There were fourteen cells in Cellblock 5, seven to a side, all fairly neat and very empty. Gonyar's firtst assumption was that there had been a miscount or a practical joke. So instead of going off to work after breakfast, the inmates of Cellblock 5 were sent back to their cells, joking and happy. Any break in the routine was always welcome. Cell very empty. Gonyar's firtst assumption was that there had been a miscount or a practical joke. So instead of going off to work after breakfast, the inmates of Cellblock 5 were sent back to their cells, joking and happy. Any break in the routine was always welcome. Cell doorsopened; opened;prisoners prisonersstepped steppedin;in;cell celldoors doorsclosed. closed.HeHeand andBurkes Burkeswent wentupupthetheline lineagain, again,counting countingnoses. noses.They Theydidn't didn'thave havetotogogofar.far."Who "Whobelongs belongsininthis thiscell?" cell?"Gonyar Gonyarasked askedthetherightside rightsidenight nightguard. guard."Andrew "AndrewDufresne," Dufresne,"thetherightside rightsideanswered, answered,and andthat thatwas wasallallit it doors took.Everything Everythingstopped stoppedbeing beingroutine routineright rightthen. then.The Theballoon balloonwent wentup.up.InInallallthetheprison prisonmovies moviesI've I'veseen, seen,this thiswailing wailinghorn horngoes goesoffoffwhen whenthere's there'sbeen beena abreak. break.That Thatnever neverhappens happensatatShawshank. Shawshank.The Thefirst firstthing thingGonyar Gonyardid didwas wastotogetgetinintouch touchwith withthethewarden. warden.The The took. second things as to get a search of the prison going. The third was to alert the state police in Scarborough to the possibility of a breakout. That was the routine. It didn't call for them to search the suspected escapee's cell, and so no one did. Not then. Why would they?It It second things as to get a search of the prison going. The third was to alert the state police in Scarborough to the possibility of a breakout. That was the routine. It didn't call for them to search the suspected escapee's cell, and so no one did. Not then. Why would they? wasa acase caseofofwhat whatyou youseeseeis iswhat whatyou youget. get.It Itwas wasa asmall smallsquare squareroom, room,bars barsononthethewindow windowand andbars barsononthethesliding slidingdoor. door.There Therewas wasa atoilet toiletand andempty emptycot. cot.Some Somepretty prettyrocks rocksononthethewindowsill. windowsill.And Andthetheposter, poster,ofofcourse. course.It Itwas wasLinda LindaRonstadt Ronstadtbybythen. then.The Theposter posterwas was was rightover overhishisbunk. bunk.There Therehad hadbeen beena aposter posterthere, there,ininthat thatexact exactsame sameplace, place,forfortwenty-six twenty-sixyears. years.And Andwhen whensomeone-it someone-itwas wasWarden WardenNorton Nortonhimself, himself,asasit itturned turnedout, out,poetic poeticjustice justiceif ifthere thereever everwas wasany-looked any-lookedbehind behindit,it,they theygotgotone onehell hellofofa ashock. shock.But Butthat thatdidn't didn'thappen happen right until six-thirty that night, almost twelve hours after Andy had been report missing, probably twenty hours after he had actually made his escape. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't until six-thirty that night, almost twelve hours after Andy had been report missing, probably twenty hours after he had actually made his escape. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't thinkAndy AndyDufresne Dufresneeven evenexists existsanymore. anymore.But ButI think I thinkthere's there'sa aman mandown downininZihuatanejo, Zihuatanejo,Mexico, Mexico,named namedPeter PeterStevens. Stevens.Probably Probablyrunning runninga avery verynew newsmall smallhotel hotelininthis thisyear yearofofour ourlord lord1976. 1976.On OnMarch March12th, 12th,1975, 1975,thethecell celldoors doorsininCellblock Cellblock5 5opened openedatat6:30A.M., 6:30A.M.,asas think theydodoevery everymorning morningaround aroundhere hereexcept exceptSunday. Sunday.And Andasasthey theydodoevery everyday dayexcept exceptSunday, Sunday,thetheinmates inmatesofofthose thosecells cellsstepped steppedforward forwardinto intothethecorridor corridorand andformed formedtwo twolines linesasasthethecell celldoors doorsslammed slammedshut shutbehind behindthem. them.They Theywalked walkedupuptotothethemain maincellblock cellblockgate, gate,where where they theywere werecounted countedoffoffbybytwo twoguards guardsbefore beforebeing beingsent sentdown downtotothethecafeteria cafeteriaforfora abreakfast breakfastofofoatmeal, oatmeal,scrambled scrambledeggs, eggs,and andfatty fattybacon. bacon.AllAllofofthis thiswent wentaccording accordingtotoroutine routineuntil untilthethecount countatatthethecellblock cellblockgate. gate.There Thereshould shouldhave havebeen beentwenty-seven. twenty-seven.Instead, Instead,there therewere were they twenty-six, The Captain of the Guards, a not half-bad fellow named Richard Gonyar, and his assistant, a jolly prick named Dave Burkes, came down to Cellblock 5 right away. Gonyar reopened the cell doors and he and Burkes went down the corridor together, dragging

He and Burkes went up the line again, counting noses. They balloon went up. In all the prison movies I've seen, this wailin third was to alert the state police in Scarborough to the possib went up the line again, counting noses. They didn't have to go In all the prison movies I've seen, this wailing horn goes off w state police in Scarborough to the possibility of a breakout. T again, counting noses. They didn't have to go far. "Who belo movies I've seen, this wailing horn goes off when there's been noses. They didn't have to go far. "Who belongs in this cell?" seen, this wailing horn goes off when there's been a break. T to the possibility of a breakout. That was the routine. It didn didn't have to go far. "Who belongs in this cell?" Gonyar aske wailing horn goes off when there's been a break. That never possibility of a breakout. That was the routine. It didn't call have to go far. "Who belongs in this cell?" Gonyar asked the goes off when there's been a break. That never happens at S routine. It didn't call for them to search the suspected escape Gonyar asked the rightside night guard. "Andrew Dufresne," never happens at Shawshank. The first thing Gonyar did wa call for them to search the suspected escapee's cell, and so no rightside night guard. "Andrew Dufresne," the rightside answ Shawshank. The first thing Gonyar did was to get in touch w search the suspected escapee's cell, and so no one did. Not the guard. "Andrew Dufresne," the rightside answered, and that The first thing Gonyar did was to get in touch with the warde suspected escapee's cell, and so no one did. Not then. Why wo "Andrew Dufresne," the rightside answered, and that was all thing Gonyar did was to get in touch with the warden. The se escapee's cell, and so no one did. Not then. Why would they? more. But I think there's a man down in Zihuatanejo, Mexic except Sunday. And as they do every day except Sunday, the before being sent down to the cafeteria for a breakfast of oatm Guards, a not half-bad fellow named Richard Gonyar, and hi guns out. In a case like that what you usually have is someon a dead man. They found no man at all. There were fourteen of Cellblock 5 were sent back to their cells, joking and happy.


"Who belongs in this cell?" Gonyar asked the rightside night guard. "Andrew Dufresne," the rightside answered, and that was all it took. Everything stopped being routine right then n there's been a break. That never happens at Shawshank. The first thing Gonyar did was to get in touch with the warden. The second things as to get a search of the prison going. That was the routine. It didn't call for them to search the suspected escapee's cell, and so no one did. Not then. Why would they? It was a case of what you see is in this cell?" Gonyar asked the rightside night guard. "Andrew Dufresne," the rightside answered, and that was all it took. Everything stopped being routine rig reak. That never happens at Shawshank. The first thing Gonyar did was to get in touch with the warden. The second things as to get a search of the prison go It didn't call for them to search the suspected escapee's cell, and so no one did. Not then. Why would they? It was a case of what you see is what you get. He a nyar asked the rightside night guard. "Andrew Dufresne," the rightside answered, and that was all it took. Everything stopped being routine right then. The b r happens at Shawshank. The first thing Gonyar did was to get in touch with the warden. The second things as to get a search of the prison going. The third w ghtside night guard. "Andrew Dufresne," the rightside answered, and that was all it took. Everything stopped being routine right then. The balloon went up. Shawshank. The first thing Gonyar did was to get in touch with the warden. The second things as to get a search of the prison going. The third was to alert arch the suspected escapee's cell, and so no one did. Not then. Why would they? It was a case of what you see is what you get. He and Burkes went up the li guard. "Andrew Dufresne," the rightside answered, and that was all it took. Everything stopped being routine right then. The balloon went up. In all the nk. The first thing Gonyar did was to get in touch with the warden. The second things as to get a search of the prison going. The third was to alert the sta he suspected escapee's cell, and so no one did. Not then. Why would they? It was a case of what you see is what you get. He and Burkes went up the line agai . "Andrew Dufresne," the rightside answered, and that was all it took. Everything stopped being routine right then. The balloon went up. In all the prison thing Gonyar did was to get in touch with the warden. The second things as to get a search of the prison going. The third was to alert the state police in Scarb e did. Not then. Why would they? It was a case of what you see is what you get. He and Burkes went up the line again, counting noses. They didn't have to go ed, and that was all it took. Everything stopped being routine right then. The balloon went up. In all the prison movies I've seen, this wailing horn goes of the warden. The second things as to get a search of the prison going. The third was to alert the state police in Scarborough to the possibility of a breakout. T Why would they? It was a case of what you see is what you get. He and Burkes went up the line again, counting noses. They didn't have to go far. "Who belon ll it took. Everything stopped being routine right then. The balloon went up. In all the prison movies I've seen, this wailing horn goes off when there's been second things as to get a search of the prison going. The third was to alert the state police in Scarborough to the possibility of a breakout. That was the routi It was a case of what you see is what you get. He and Burkes went up the line again, counting noses. They didn't have to go far. "Who belongs in this cell?" Go ything stopped being routine right then. The balloon went up. In all the prison movies I've seen, this wailing horn goes off when there's been a break. That nev s as to get a search of the prison going. The third was to alert the state police in Scarborough to the possibility of a breakout. That was the routine. It di ase of what you see is what you get. He and Burkes went up the line again, counting noses. They didn't have to go far. "Who belongs in this cell?" Gonyar aske topped being routine right then. The balloon went up. In all the prison movies I've seen, this wailing horn goes off when there's been a break. That never h a search of the prison going. The third was to alert the state police in Scarborough to the possibility of a breakout. That was the routine. It didn't call fo t you see is what you get In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't think Andy Dufresne even ex ns. Probably running a very new small hotel in this year of our lord 1976. On March 12th, 1975, the cell doors in Cellblock 5 opened at 6:30A.M., as they do every morning around s stepped forward into the corridor and formed two lines as the cell doors slammed shut behind them. They walked up to the main cellblock gate, where they were counted off by two , and fatty bacon. All of this went according to routine until the count at the cellblock gate. There should have been twenty-seven. Instead, there were twenty-six, The Captain of th ck named Dave Burkes, came down to Cellblock 5 right away. Gonyar reopened the cell doors and he and Burkes went down the corridor together, dragging their sticks over the bars, n sick in the night, so sick he can't even step out of his cell in the morning. More rarely, someone has died…or committed suicide. But this time, they found a mystery instead of a sick seven to a side, all fairly neat and all very empty. Gonyar's firtst assumption was that there had been a miscount or a practical joke. So instead of going off to work after breakfast, the utine was always welcome. Cell doors opened; prisoners stepped in; cell doors closed. He and Burkes went up the line again, counting noses. They didn't have to go far. "Who belon


1975,

Cellblock 5 right away. Gonyar reopened the cell doors and h step out of his cell in the morning. More rarely, someone has very empty. Gonyar's firtst assumption was that there had bee doors opened; prisoners stepped in; cell doors closed. He and took. Everything stopped being routine right then. The ballo second things as to get a search of the prison going. The thir was a case of what you see is what you get. It was a small squ right over his bunk. There had been a poster there, in that ex aped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. Inuntil fact, I don't Andy Dufresne even six-thirty that think night, almost twelve hours after Andyexi had aped from Shawshank. He hasn't beenProbably recaptured, and Iadon't he ever willinbe. fact, don't think Andy Dufresne even exi think Andy Dufresne even exists anymore. I think there's tanejo, Mexico, named Peter Stevens. running very think new small hotel thisInyear ofI our lord 1976. In 1975,But Andy Dufre they doof every around here except Sunday. And as th tanejo,and Mexico, named Stevens. a very newDufresne small hotel in exists this year ourmorning lord 1976. In 1975, Andy Dufre ptured, I don't thinkPeter he ever will be.Probably In fact, Irunning don't think Andy even anymore. But I think there's a man down they were counted off by two guards before being sent down ptured, and I don't everhotel will be. In fact, Andy Dufresne anymore. Butfrom I think there'sa not a man ably running a verythink newhe small in this year Iofdon't ourthink lord 1976. In 1975, even Andyexists Dufresne escaped Shawshank. He down hasn't twenty-six, The Captain of the Guards, half-bad fellow theirinsticks over the bars, their guns out. In a case likehasn't that w ably running very Andy new small hoteleven in this yearanymore. of our lord 1975,aAndy Dufresne escaped from Shawshank. He n fact, I don'tathink Dufresne exists But1976. I thinkInthere's man down Zihuatanejo, Mexico, named Peter Ste mystery instead of a sick man or a dead man. They found no aped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, Irecaptured, don't think Andy even exi n fact, of I don't think1976. AndyIn Dufresne even Dufresne exists anymore. I Shawshank. there's a man down inafter Zihuatanejo, Mexico, named Peter Ste s year our lord 1975, Andy escapedBut from He hasn't been and ofI Dufresne don't think he work breakfast, the inmates Cellblock 5 were senteve bac have toof gorecaptured, far. "Who inIn this cell?" Gonyar asked the named Peter Stevens. Probably a very new small hotelHe inhasn't thisStevens. year our lordbelongs 1976. 1975, Andy Dufre stanejo, yearanymore. ofMexico, our lord 1976. Inthere's 1975, Dufresne escaped fromMexico, Shawshank. been and I don't think he eve xists But I think aAndy man down inrunning Zihuatanejo, named Peter Probably running a very new small goes off when there's been a break. That never happens at S ptured, and I don't think hethere's ever will be.hasn't In fact, think Andy even anymore. But I think there's aAndy man down xists anymore. But I think a He man down inI don't Zihuatanejo, Mexico, named Peter Stevens. Probably running a very newDufres small ufresne escaped from Shawshank. been recaptured, andDufresne I don't think heexists ever will be. fact, I don't think breakout. ThatIn was the routine. It didn't call for them to sea ably a very new small hotel in hasn't this year ofProbably our 1976. 1975, Andy escaped from Shawshank. hasn't ufresne escaped from Shawshank. He been recaptured, and In Iahe don't think he ever will fact, don't think Andy was a toilet andIn empty cot. Some pretty rocks onHe theDufres window aped from Shawshank. He hasn't been recaptured, and lord I don't think ever will be.Dufresne In fact, don't think Dufresne even exi wn inrunning Zihuatanejo, Mexico, named Peter Stevens. running very new small hotel inIbe. this year ofI Andy our lord 1976. In 1975, Warden himself, it turned out, poetic justice if Ste ther ntanejo, fact, IMexico, don't think Andy Dufresne even exists anymore. think a man down ineven Zihuatanejo, named Peter wn in Zihuatanejo, Mexico, named Stevens. Probably running athere's veryhotel new small hotel inNorton this yearanymore. ofasMexico, our lord 1976. In 1975, named Stevens. running aBut very new small in this year of our lord 1976. In 1975, Andy Dufre been recaptured, and IPeter don't thinkPeter heProbably ever will be. In fact, IIdon't think Andy Dufresne exists But I think there' ally made his escape.In 1975, Andy Dufresne escaped from S s year of our lord 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I hotel don't think evelo been recaptured, and I he don't think he ever will fact, I of don't think Andy even exists anymore. But think there' ptured, andProbably I don't think ever willnew be. In fact, Ibe. don't think Dufresne evenDufresne anymore. But I think there's man down r Stevens. running a very small hotel inIn this yearAndy our lord 1976. Inexists 1975, Andy Dufresne escaped from Shawshank Probably running a very new small inIathis yearhe of our stepped forward into the corridor and two lines asexi the xists anymore. But IIrunning think there's abeen man down ineven named Peter Stevens. Probably running aformed very new small rably Stevens. a very new small hotel in this year ofMexico, ourInhe lord In 1975, Dufresne escaped from Shawshank aped from Shawshank. He hasn't recaptured, and I don't think ever will be. In fact, Iescaped don't think Andy Dufresne even running very new small hotel inDufresne this year ofZihuatanejo, our lord 1976. 1975, Andy Dufresne from Shawshank. He hasn't ver will be.Probably Inafact, don't think Andy exists anymore. But I1976. think there's a Andy man down in Zihuatanejo, Mexico, nam and fatty bacon. All of this went according to routine until th ufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever be. In fact, IMexico, don't Andy Dufres ver will be. In fact, I don't think Andy Dufresne even exists anymore. But I think there's awill down in Zihuatanejo, Mexico, named Peter Stevens. Probably running aBut very new small hotel in this year of our lord 1976. Into think 1975, Andy Dufre ntanejo, fact, IMexico, don't Andy Dufresne even anymore. I think there's a man down inman Zihuatanejo, named Peter Ste all hotel in thisthink year of our lord 1976. Inexists 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and Inam doG named Dave Burkes, came down Cellblock 5 right away.

escaped

Andy Dufr sne

aped Shawshank. He hasn't been recaptured, andthink Idown don't think ever will be. In fact, don't think Andy Dufresne even exi wn in from Zihuatanejo, Mexico, named Stevens. Probably running ahevery new small hotel inIHe this year our lord 1976. In 1975, all hotel in year of our lord 1976. In 1975, Dufresne escaped from Shawshank. hasn't been and Ieve doa ptured, and Ithis don't think he will be. In fact, I Andy Andy Dufresne even exists anymore. But Iof think there's athink man down s year of our lord 1976. Inever 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, andrecaptured, IProbably don't he Dufresne even exists anymore. But IPeter think there's adon't man in Zihuatanejo, Mexico, named Peter Stevens. running tanejo, Mexico, named Stevens. Probably a very new small hotel inDufresne this year ofescaped our lord 1976. InProbably 1975, Dufre been recaptured, and IPeter don't think he ever willinrunning be. Inhasn't fact, Ibeen don't think Andy even exists anymore. But I Andy think there' Dufresne evenaexists But think there's aZihuatanejo, man down in Zihuatanejo, Mexico, named Peter Stevens. running ably running very new small hotel inShawshank. this year of our lord 1976. In 1975, Andy Dufresne from He hasn't xists anymore. But Ianymore. think there's aIman down Mexico, named Peter Stevens. Probably running a very new small n 1975, Andy Dufresne escaped from He recaptured, and I don't think he ever willShawshank. be. In fact, I don't tha from Shawshank. He hasn't been recaptured, and I But don't think he ever will be. In fact, I don't think Andy Dufresne even exi ptured, and I don't think he ever will be. In fact, I don't think Andy Dufresne even exists anymore. But I think there's a man down raped Stevens. Probably running a very new small hotel in this year of our lord 1976. In 1975, Andy Dufresne escaped from Shawshank 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't th n fact, I don't think Andy Dufresne even exists anymore. I think there's a man down in Zihuatanejo, Mexico, named Peter ufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't think Andy Dufres there's a man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel in this year of ourSte lo Mexico, named Peter Stevens. Probably running a Stevens. very new small inthere's this year ofescaped our lordin 1976. In 1975, Andy Dufre ably running alord very new small hotel in this year ofescaped our 1976. In 1975, Andy Dufresne Shawshank. He hasn't ver will Inhasn't fact, Iin don't Andy Dufresne even exists anymore. Ihotel think abeen man down Zihuatanejo, Mexico, nam there's abe. man down Zihuatanejo, Mexico, named Peter Probably running a very small hotel in this year of our loB stanejo, year of our 1976. Inthink 1975, Andy Dufresne from Shawshank. He hasn't recaptured, and I don't think eve wn in Zihuatanejo, Mexico, named Peter Stevens. Probably running aBut very new small hotel innew this yearfrom of our lord 1976. Inhe 1975, wshank. He been recaptured, and I don't think helord ever will be. In fact, I don't think Andy Dufresne even exists anymore. ptured, Ithis don't think he ever will be. In fact,anymore. don't think Dufresne exists anymore. But Ibeen think there's a anymore. man down nbeen fact, Iand don't think Dufresne exists ButAndy think there's aeven man down ineven Zihuatanejo, Mexico, named Peter all hotel in year of lord 1976. In Andy Dufresne escaped from HeProbably hasn't recaptured, and I Ste doB wshank. He hasn't been recaptured, andever I 1975, don't ever will be. Innamed fact, I Shawshank. don't think Andy Dufresne even exists xists anymore. But IAndy think there's a even man down inIthink Zihuatanejo, Mexico, Peter Stevens. running aDufresne very new small recaptured, and Iour don't think he be. Inhe fact, IIhotel don't think Andy Dufresne exists anymore. But I think there' co, named Peter Stevens. Probably running awill very new small in this year of our lord 1976. In 1975, Andy escape ably running alord very new small hotel in hasn't this year ofaescaped our lord 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't sufresne year ofthink our 1976. In 1975, Andy Dufresne from Shawshank. He hasn't been recaptured, and don't think eve from Shawshank. He hasn't been and Idown don't think ever will be. Inlord fact, Ibe. think Andy Dufresne even exia Dufresne even exists anymore. But Inew think there's man in Zihuatanejo, Mexico, named Peter Stevens. running co, named Peter Stevens. Probably running ahotel very new hotel in this year ofIn our 1976. 1975, Andy Dufresne escape escaped from Shawshank. He been recaptured, and I he don't think he ever will InInfact, Iescaped don't think Andy Dufres raped Probably running a very small in thissmall year of our lord 1976. 1975, Andy Dufresne from Shawshank IStevens. don't he ever will be. In fact, I recaptured, don't think Andy Dufresne even exists anymore. But Idon't think there's a IProbably man down inhe Zihua n IMexico, don't think Andy Dufresne even exists anymore. Ibeen think a man down inthink Zihuatanejo, Mexico, named Ste xists anymore. But think there's ayear man down ineven Zihuatanejo, Mexico, named Peter Stevens. running ahasn't very new small tanejo, named Peter Stevens. running aBut very newAndy small in this year of lord 1976. In 1975, Andy Dufre n 1975, Andy Dufresne escaped from Shawshank. He hasn't recaptured, and I don't he ever will In fact, IPeter don't th I fact, don't think he ever will be. InAndy fact, IProbably don't Andy Dufresne even exists anymore. IProbably think there's man down in Zihua wn in Mexico, named Peter Stevens. Probably running athere's very new small hotel in our this year of ourabe. lord 1976. In 1975, ver will be. In fact, II don't think Dufresne exists anymore. But Ihotel think there's a But man down in Zihuatanejo, Mexico, nam ning aZihuatanejo, very new small hotel in this of ourthink lord 1976. In 1975, Dufresne escaped from Shawshank. He been recap aped Shawshank. He hasn't been recaptured, and I don't think he ever will be. Ina fact, Ibe. don't think Andy even exi sufresne yearafrom of our lord 1976. Inever 1975, Andy Dufresne escaped from Shawshank. HeDufresne hasn't been recaptured, and I Dufresne don't think he eve escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will In fact, I don't think Andy Dufres ptured, and I don't think he will be. In fact, I don't think Andy Dufresne even exists anymore. But I think there's a man down there's a man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running very new small hotel in this year of our loP ning very new small hotel in this year of our lord 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recap been recaptured, and I don't think he ever will be. In fact, I don't think Andy even exists anymore. But I think there' all hotel in this year of our lord 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I on't think Andy Dufresne even exists anymore. But I think there's a man down in Zihuatanejo, Mexico, named Peter Stevens.do aped from Shawshank. He hasn't been recaptured, andhelord Iaever don't think he1975, ever will be. In fact,of Iescaped don't think Andy Dufresne even exiB tanejo, Mexico, named Peter Stevens. Probably running very new small hotel in this year our lord 1976. In 1975, Andy Dufre xists anymore. But I think there's a man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small wn in Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel in this year of our lord 1976. In 1975, ably running a very new small hotel in this year of our 1976. In Andy Dufresne from Shawshank. He hasn't wshank. He hasn't been recaptured, and I don't think will be. In fact, I don't think Andy Dufresne even exists anymore. on't think Andy Dufresne even exists anymore. But I think there's a man down in Zihuatanejo, Mexico, named Peter Stevens. rofStevens. Probably a very small hotela in thisdown year of lord Inbeen 1975, Andy Peter Dufresne from Dufresne even existsInrunning anymore. ButDufresne Inew think there's man in our Zihuatanejo, Mexico, named Stevens. running our lord 1976. 1975, Andy escaped from Shawshank. He1976. hasn't recaptured, and I escaped don'tProbably think heShawshank ever will aPb Mexico, named Stevens. aBut very newDufresne hotel inDufresne this year of our lord 1976. In 1975, Andy Dufre ptured, and I1976. don't think he ever will be. In fact, Irunning don't Andy exists anymore. But I think there's man down ufresne escaped from Shawshank. He hasn't been recaptured, and Ismall don't think he ever will be. In fact, don't think Andy Dufres been recaptured, and IPeter don't think heProbably ever be. Inthink fact, IIhotel don't think exists anymore. But Iahe think there' ntanejo, fact, Ilord don't think Andy Dufresne even exists anymore. think there's aeven man down ineven Zihuatanejo, named Peter Steb co, named Peter Stevens. Probably running awill very new small in this year of our lord 1976. In 1975, Andy Dufresne escape of our In 1975, Andy Dufresne escaped from Shawshank. HeAndy hasn't been recaptured, and IIMexico, don't think ever will


then.

down the corridor together, dragging their sticks over the bars, their guns out. In a case like that what you usually have is someone who has been taken sick in the night, so sick he can d suicide. But this time, they found a mystery instead of a sick man or a dead man. They found no man at all. There were fourteen cells in Cellblock 5, seven to a side, all fairly neat a actical joke. So instead of going off to work after breakfast, the inmates of Cellblock 5 were sent back to their cells, joking and happy. Any break in the routine was always welcome. line again, counting noses. They didn't have to go far. "Who belongs in this cell?" Gonyar asked the rightside night guard. "Andrew Dufresne," the rightside answered, and that was a he prison movies I've seen, this wailing horn goes off when there's been a break. That never happens at Shawshank. The first thing Gonyar did was to get in touch with the warden. T te police in Scarborough to the possibility of a breakout. That was the routine. It didn't call for them to search the suspected escapee's cell, and so no one did. Not then. Why would t he window and bars on the sliding door. There was a toilet and empty cot. Some pretty rocks on the windowsill. And the poster, of course. It was Linda Ronstadt by then. The poste wenty-six years. And when someone-it was Warden Norton himself, as it turned out, poetic justice if there ever was any-looked behind it, they got one hell of a shock. But that didn't But I think probably twenty hours after he had actually made his escape. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fac But IShawthink uatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel in this year of our lord 1976. On March 12th, 1975, the cell doors in Cellblock 5 opened at 6:30A.M om ept Sunday, two lines as the cell doors slammed shut behind them. They walked up to the main cellblock gate om Shaw-the inmates of those cells stepped forward into the corridor and formed()*+$,-((')'"%$.'!/*"/ ,breakfast Mexico, of oatmeal, scrambled eggs, and fatty bacon. All of this went according to routine until the count at the cellblock gate. There should have been twenty-seven. Instead, ther , Mexico, red, andhisIassistant, a jolly prick named Dave Burkes, came down to Cellblock 5 rightbyaway. nyar, and GonyarKing reopened the cell doors and he and Burkes went down the corridor together, dr Stephen someone red, and who I has been taken sick in the night, so sick he can't even step out of his cell in the morning. More rarely, someone has died…or committed suicide. But this time, they fo yisrunning were fourteen cells in Cellblock 5, seven to a side, all fairly neat and all very empty. Gonyar's firtst assumption was that there had been a miscount or a practical joke. So instead of goi But II think yct, running don't Any break in the routine was always welcome. Cell doors opened; prisoners stepped in; cell doors closed. He and Burkes went up the line again, counting noses. They d g and happy. . "Andrew om Shawct, Iof don't ear ourDufresne," the rightside answered, and that was all it took. Everything stopped being routine right then. The balloon went up. In all the prison movies I've seen, this wail thing Gonyar did was to get in touch with the warden. The second things as to get a search of the prison going. The third was to alert the state police in Scarborough to the possibilit ,apee's Mexico, ear ofcell, our anymore. and so no one did. Not then. Why would they? It was a case of what you see is what you get. It was a small square room, bars on the window and bars on the sliding door. red, of escaped course. ItI was Linda Ronstadt by then. The poster was right over his bunk. There had been a poster there, in that exact same place, for twenty-six years. And when someone-it w But I and think eanymore. d running behind it, they got one hell of a shock. But that didn't happen until six-thirty that night, almost twelve hours after Andy had been report missing, probably twenty hours after he had yein escaped om ShawZihuat been recaptured, and I don't think he ever will be. In fact, I don't think Andy Dufresne even exists anymore. But I think there's a man down in Zihuatanejo, Mexico, named Peter S ct, Irecapdon't in Zihua,en Mexico, 12th, 1975, the cell doors in Cellblock 5 opened at 6:30A.M., as they do every morning around here except Sunday. And as they do every day except Sunday, the inmates of those ce shut behind by two guards before being sent down to the cafeteria for a breakfast of oatmeal, scramble ear ourIthem. They walked up to the main cellblock gate, where they were counted off Andy en Iof recapBut think red, and ns. ProbDufr sne ock gate. There should have twenty-seven. Instead, there were twenty-six, The In 1975, Andy Dufresne escapedbeen from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't think Andy Dufresne even exists anymore. But I think Captain of the Guards, a not half-bad fellow named Richard Gonyar, and his assistant, a jolly pr In 1975,a Andy Dufresne escaped fromMexico, Shawshank. hasn't been recaptured, and I don't think he small ever will be.inInthis fact, I don't think Andy Dufresne even exists anymore. But I think there's man down in Zihuatanejo, namedHe Peter Stevens. Probably running a very new hotel year of our lord 1976. In 1975, Andy Dufresne escaped from anymore. Probom Shawyns. running er will be. a manHe down in Zihuatanejo, Mexico, Peter he Stevens. running a very small hotel ineven thisexists year of our lordBut 1976. In 1975, Andy from Shawshank. hasn't been recaptured, and Inamed don't think ever the willProbably be. Incorridor fact, I don't thinknew Andy Dufresne anymore. I think there'stheir a manDufresne downsticks inescaped Zihuatanejo, cell doors and hethere's and Burkes went down together, dragging over the bars, their guns out. In a case like that what you usually have is someone who has been t Shawshank. HePeter hasn'tStevens. been recaptured, and I don't think hesmall ever hotel will be. In fact, Andy Dufresne even exists anymore. I think there's a He manhasn't downbeen in Zihuatanejo, Mexico, named Probably running a very new in this yearIofdon't ourthink lord 1976. In 1975, Andy Dufresne escapedBut from Shawshank. recaptured,

Shawshank Redemption

In

1975,

Mexico, named Stevens. a veryAndy new Dufresne small hoteleven in this yearanymore. of our lord 1975, Andy from Mexico, Shawshank. HePeter hasn'tStevens. been recaptured, and I don't thinkPeter he ever will be.Probably In fact,running I don't think exists But1976. I thinkInthere's a manDufresne down in escaped Zihuatanejo, named Probably In 1975, Dufresne Shawshank. He1976. hasn'tDufresne been recaptured, andanymore. I don't think he ever will be.a In I don't think Andy Dufresne even exists But I think and I don't think hesmall everescaped will In I of don't Andy even exists But I think there's man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running aAndy very new hotelbe.infrom thisfact, year ourthink lord In 1975, Andy Dufresne escaped from Shawshank. Hefact, hasn't been recaptured, and I don't think heanymore. ever will be. In fact, there's a man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel in this year of our lord 1976. In 1975, Andy Dufresne escaped running a very newDufresne small hotel in this of our lord 1975,a Andy Dufresne escaped from Shawshank. hasn't been recaptured, and I don't everhotel will be. Infrom fact, I don't think Andy even existsyear anymore. But 1976. I thinkIn there's man down in Zihuatanejo, Mexico, namedHe Peter Stevens. Probably running a verythink newhe small in this year Shawshank. He hasn't beenAndy recaptured, andescaped I don't think he there's ever willa man be. fact,been think Andy even exists Butfact, Irunning think there's man down in Zihuatanejo, Iofdon't think1976. Andy Dufresne even exists anymore. But I think down inI don't Zihuatanejo, Mexico, named Peter Stevens. a think verya new hotel in thisexists year our lord In 1975, Dufresne from Shawshank. He In hasn't recaptured, andDufresne I don't think he everanymore. will Probably be. In I don't Andysmall Dufresne even Mexico, named Stevens. running a very new small in this year our lord 1976. In 1975, Dufresne escaped Shawshank. He hasn't been recaptured, of our lord 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, Iwill don't think he will be. Andy Ininfrom fact, Iyear don'tofthink Andy Dufresne evenI Andy exists In 1975, Andy Dufresne escaped from Shawshank. He hasn't beenhotel recaptured, and Iofdon't think he and ever be.aAndy In fact, Iever don't think Dufresne even anymore. But think anymore. But IPeter think there's aProbably man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running very new small hotel this our exists lord 1976. In 1975, and I don't think he ever will be. In fact, I don't think AndyStevens. Dufresne even exists anymore. But I In think there's man down Zihuatanejo, Mexico, Peter Stevens. Probably anymore. But I think a man down innamed Zihuatanejo, Mexico, Peter Stevens. running very new hotel in thisexists year of named our lord 1976. Inescaped 1975, there's a man down in there's Zihuatanejo, Mexico, Peter running a very new small hotel this year ofin our lord even 1976. In 1975, Andy Dufresne from Dufresne escaped from Shawshank. He hasn't been recaptured, and Probably Inamed don't think he ever willProbably be. fact, I don'tainthink Andysmall Dufresne anymore. But I think there's aAndy man running veryHenew small hotel in thisHe year ofStevens. lordrecaptured, 1976.heIn 1975, Dufresne escaped from He been recaptured, and Ithere's don'tescaped think hefrom will be. In fact, Dufresne escaped from Shawshank. hasn't been and don't ever will be. InShawshank. fact, I of don't think Andyanymore. Dufresne even exists anymore. But Iever think there's a man Shawshank. hasn't been recaptured, and Iour don't think ever willI Andy be. Inthink fact, Ismall don't think Dufresne even exists But I think a man down in Zihuatanejo, down in aZihuatanejo, Mexico, named Peter Probably running a very newhe hotel inAndy this year our lordhasn't 1976. In 1975, Andy Dufresne Shawshank. He Idown don't think Andy Dufresne exists anymore. But Ihasn't think there's a man down named Peter Stevens. Probably running very newhasn't small hotel in year in Zihuatanejo, Mexico, named Peter running ainthink very new in this year ofbe. our 1976. Inescaped 1975, Andy Dufresne from Shawshank. He In 1975, Andy Dufresne escaped from Shawshank. HeProbably been recaptured, andinsmall IofZihuatanejo, don't thinkeven heMexico, ever Inlord fact, I Idon't think Andy Dufresne exists anymore. Butthis I think Mexico, named Peter Stevens. Probably running very new this year ourhotel lord 1976. Inwill 1975, Andy Dufresne from Shawshank. He been recaptured, hasn't been recaptured, and Ieven don't think he Stevens. ever awill be. In small fact, Ihotel don't Andy Dufresne exists anymore. But think there's a man downa even inescaped Zihuatanejo, Mexico, named of our lord 1976. Dufresne escaped from Hethink hasn't been recaptured, and Ithere's don't ever be. IIn don't think Andy Dufresne even exists hasn't been recaptured, and Ibe. don't think ever will be. InStevens. fact, don't Andy Dufresne even exists anymore. But I think there's afact, man down in Zihuatanejo, Mexico, named there's a man down in1975, Zihuatanejo, Mexico, named Peter Probably running a1975, veryBut new small hotel in thishe year ofShawshank. our lordIn1976. 1975, Andy Dufresne escaped from and I Stevens. don't think heInever willAndy fact, Ihedon't think Andy Dufresne even exists anymore. I think athink man down inwill Zihuatanejo, Mexico, named Peter Stevens. Probably Peter Probably running aIn very new small hotel in Shawshank. this yearI of our lord 1976. In Andy Dufresne escaped from He hasn't been recaptured, and I don't think In Dufresne Shawshank. He hasn't been recaptured, and don't think he ever will in be.escaped In I don't think even anymore. But In IaAndy think anymore. But I In think there's ain man down Zihuatanejo, Mexico, named Peter Stevens. Probably running aeven very new small hotelAndy in He this yearIthere's of ourthink lord 1976. InZihuatanejo, Peter Stevens. Probably running afrom very new small hotel in this year of our 1976. In 1975, Andy Dufresne from Shawshank. hasn't been recaptured, I1975, don't think Shawshank. He hasn't been recaptured, and Iour don't think he ever will be. lord InBut fact, IIdon't think Dufresne exists anymore. But IDufresne think a exists man down in running aAndy very new small hotel this year ofin lord 1976. In 1975, Andy Dufresne escaped from Shawshank. Hefact, hasn't been recaptured, and don't he everand will be. fact, he 1975, ever will be. fact, Iescaped don't think Andy Dufresne even exists anymore. I think there's aAndy man down Zihuatanejo, Mexico, named Peter Stevens. Probably running very there's awill man down inStevens. Zihuatanejo, Mexico, named Peter Stevens. running athere's very new small hotel in this year ofMexico, our lord 1976. In he 1975, Andy Dufresne escaped from escaped Shawshank. He hasn't been recaptured, and I don't think heofZihuatanejo, ever will InHe fact, Inamed don't think Andy Dufresne even exists anymore. But IInthink there's athink man he ever be. Infrom fact, I don't think Andy Dufresne even anymore. But Ifrom think a1976. man down inbeen Zihuatanejo, named Peter Stevens. Probably running very Mexico, named Peter Probably running a1975, very newexists small hotel in this year our lordbe. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been IDufresne don't think Andy Dufresne exists anymore. But I Andy think there's aProbably man down in Mexico, Peter Stevens. Probably running aever very new small hotel in this year new small hotel in this year ofeven our lord 1976. In Dufresne escaped Shawshank. hasn't recaptured, and I don't think will be. fact, Irecaptured, don't In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and Idon't don't think he ever willofbe. In fact, I don't think Andy Dufresne even exists anymore. But I think Shawshank. He been recaptured, and I In don't think heDufresne ever will be. In fact, Ismall think Dufresne even exists But Ithink think there's awill man down in Zihuatanejo, down inlord Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new hotel inAndy year our lord 1976. Inrunning 1975, Andy Dufresne escaped Shawshank. He new hotel inhasn't this year of our lord 1976. 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and he ever be. In fact, I of don't think and Ismall don't think heIn ever will be. In fact, II don't think Andy exists anymore. But I this think athink man down inwill Zihuatanejo, Mexico, named Peter Stevens. Probably of our 1976. 1975, Andy Dufresne escaped from He hasn't been recaptured, and Ithere's don't he everanymore. be.I don't In Inew don't think Andy Dufresne even Andy Dufresne even exists anymore. But think there's a Shawshank. man down ineven Zihuatanejo, Mexico, named Peter Stevens. Probably afact, very small hotel infrom this year ourexists lord there's a man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel in He thishasn't yearI think of our lord 1976. In 1975, Andy Dufresne escaped from Mexico, Peter Stevens. Probably running awill very new small inthink this year ofDufresne our lord 1976. In Dufresne escaped Shawshank. He hasn't recaptured, hasn't been recaptured, and I adon't think he be. In fact, Ihotel don't Andy even exists anymore. But there's avery man down Zihuatanejo, Mexico, named Andy even exists anymore. But Iofthink there's a man down inAndy Zihuatanejo, Mexico, named Peter Stevens. Probably running new small hotel in1976. this year of our lord running very new small hotel in this year our lord 1976. Inhasn't 1975, Dufresne escaped from Shawshank. been recaptured, and IDufresne don't think he everbeen will be. In fact, anymore. But IAndy think there's man down inever Zihuatanejo, Mexico, named Peter Stevens. Probably running aAndy very new small hotel think inafrom this year of inour lord In 1975, Andy 1976. Dufresne Inanamed 1975, Dufresne escaped from Shawshank. He been recaptured, and I don't think he1975, ever will be. In fact, I don't Andy even exists anymore. But Shawshank. He hasn't been recaptured, and I don't think heDufresne ever will be. lord In fact, I don't think Andy Dufresne even anymore. ButHe Irunning think there's a new man down inanymore. Zihuatanejo, and I Stevens. don't think he ever willineven be. fact, I don't think even exists anymore. But I think think there's awill man in Zihuatanejo, Mexico, named Peter Stevens. Probably Peter running aIn very small hotel in this year ofbeen 1976. In 1975, Dufresne escaped from Shawshank. hasn't been recaptured, and I in don't 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't recaptured, and I don't he be.exists In I don't Andy Dufresne even But IDufresne don't think Andy Dufresne exists anymore. But IAndy think there's aIour man down in Mexico, named Peter Stevens. Probably aInvery small hotel this year escaped from Shawshank. Henew hasn't been recaptured, and don't think heZihuatanejo, ever will be. In fact, Iever don't think Andy Dufresne even exists But Iexists think there's athink man think there's aProbably man down Zihuatanejo, Mexico, named Peter Stevens. Probably running aAndy very new small hotel indown thisfact, year of ourthink lord 1976.anymore. 1975, Andy Dufresne escaped Mexico, Peter Stevens. Probably running alord very new small hotel in this year our lord 1976. InIwill 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, running anamed very new small hotel in this year ourand 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and IBut don't think hefrom ever be. In fact, In 1975, Andy from Shawshank. He hasn't been recaptured, and IofIndon't think he ever be. In fact, Iever don't Andy Dufresne even exists anymore. But Iaexists think he ever will be.aDufresne InIn fact, Iescaped don't think Andy Dufresne even exists anymore. But I been think there's ain man down Zihuatanejo, Mexico, named Peter Stevens. Probably running very Iof think there's man down in Zihuatanejo, named Peter Stevens. Probably running very new small hotel in1976. this year of lord 1976. In 1975, Andy Dufresne escaped our 1976. 1975, Andy Dufresne escaped from Shawshank. He hasn't recaptured, and don't think he will be.our Inanymore. fact, I don't think Andy Dufresne even down inlord Zihuatanejo, Mexico, named PeterofMexico, Stevens. running a very new small hotel this year ofin our lord Inthink 1975, Andy Dufresne Shawshank. He from Shawshank. He hasn't been recaptured, IProbably don't think he ever will be. fact, I adon't think Andy Dufresne even exists Iescaped think there's awill man down in and Ismall don't think hethis ever will be. In fact, I don't think Dufresne even exists anymore. But I Mexico, think there's a Dufresne man down Zihuatanejo, Mexico, named Peter Probably Inew don't think Andy Dufresne exists anymore. ButIPeter IAndy think there's aProbably man down inStevens. Zihuatanejo, named Peter Probably running aever very new small hotel in this year there's a man down innamed Zihuatanejo, Mexico, named running a very new small hotel this year ofinour lord 1976. In 1975, Dufresne escaped from hotel year our lord 1976. Inand 1975, Andy Dufresne escaped from Shawshank. He hasn't recaptured, and I don't think he will be. InStevens. fact, I1975, don't think from Shawshank. He hasn't recaptured, don't think ever will be. In fact, I don't Andy exists anymore. But I Andy think there's aMexico, down in anymore. But I inthink there's abeen man down Zihuatanejo, Mexico, named Peter running ain very new small hotel in year of lord 1976. Inman Andy hasn't been recaptured, andofIeven don't think heinever will be. InStevens. fact, Ihe don't think Andy Dufresne even exists anymore. But I even think there's a this man down inour Zihuatanejo, named Zihuatanejo, Mexico, Peter Stevens. Probably running a very new small hotel in thisProbably year ofthink our lordbeen 1976. InStevens. 1975, Andy Dufresne escaped from Shawshank. He hasn't In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't think Andy Dufresne even exists anymore. But I think running a very new small hotel in this year of our lord 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, of our lord 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't think Andy Dufresne even exists Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't think Andy Dufresne even exists anymore. But I think there's a man down in Zihuatanejo, Andy Dufresne even exists anymore. But I will think down Zihuatanejo, Mexico, named Peter Stevens. Probably running a He very new small hotel inMexico, year our lord Zihuatanejo, Mexico, Peter Stevens. Probably running aand very new small hotel in1975, this be. yearInofDufresne ourIlord 1976. In 1975, Andy Dufresne escaped from Shawshank. He Dufresne escaped from Shawshank. He hasn't been recaptured, Iin don't think he ever will fact, don't think Andy Dufresne even exists anymore. But Ithis think there's ahasn't man Peter Stevens. Probably running a very new small hotel ina man this year of our lord 1976. In Andy escaped from Shawshank. hasn't been recaptured, and I of don't think been recaptured, and Inamed don't think he ever be.there's In fact, I don't think Andy Dufresne even exists anymore. But I think there's a man down in Zihuatanejo, named Peter In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't think Andy Dufresne even exists anymore. But I think there's a man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel in this year of our lord 1976. In 1975, Andy Dufresne escaped from Ianymore. don't think Andy Dufresne even exists anymore. But I think there's a man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel in this year But I think there's a man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel in this year of our lord 1976. In 1975, Andy Mexico, named Peter Stevens. Probably running a very new small hotel in this year of our lord 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, 1976. Inwill 1975, Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he escaped ever willlord be. In fact, don't think Andy Dufresne even exists anymore. But been recaptured, IMexico, don't think heAndy ever will be. inInthis fact, I don't think Dufresne even exists But I think there's a man down in Zihuatanejo, Mexico, named down in Zihuatanejo, named Peter Stevens. Probably very small hotel thisanymore. year ofinour 1976. InI 1975, Andy Dufresne escaped from He he ever be. Andy Inand fact, I don't think Dufresne even exists anymore. Butnew IIn think there's ainDufresne man down Zihuatanejo, Mexico, named Peter Stevens. Probably aPeter very Stevens. Probably running a very new small hotel year ofrunning our lordaAndy 1976. 1975, Andy from Shawshank. He hasn't been recaptured, andShawshank. Irunning don't think he there's athere's man down indown Zihuatanejo, Mexico, Peter Stevens. running a very small hotel in thishe of our lord 1976. 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and Inamed don't think he ever willProbably be. In fact, I 1975, don't think Andy Dufresne even exists anymore. But I think there's a man down in Zihuatanejo, of our lord 1976. In 1975, Andy Dufresne escaped from Shawshank. Hethink hasn't been recaptured, and Ithere's don't ever will be. In fact, IIn don't think Andy even Dufresne escaped from Shawshank. He hasn't been Ilord don't think he ever will be. In fact, Iescaped don't think Andy Dufresne even exists IDufresne think there's aexists man and Ismall don't think he ever willain be. fact, Ihedon't think Andy Dufresne even exists anymore. I down think athink man down in Zihuatanejo, Mexico, named Peter Stevens. Probably IStevens. think man Zihuatanejo, Mexico, named Probably running anew very new hotel inyear this year of 1976. In 1975, Andy Dufresne escaped Probably running new small hotel inrecaptured, this year of and our 1976. In Andy Dufresne from Shawshank. He hasn't been recaptured, and I don't think he hasn't been recaptured, and Ivery don't think ever will be. InPeter fact, IStevens. don't Andy Dufresne even exists anymore. But I think there's alord man down in Zihuatanejo, Mexico, named new hotel in this year of ourIn lord 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and Iour don't think heanymore. ever will But be. In fact, I adon't think ever will be. Ina fact, I don't think Andy Dufresne even exists anymore. But I think there's a But man insmall Zihuatanejo, Mexico, named Peter Stevens. Probably running very new Shawshank. He hasn't been recaptured, and I don't think he ever will be. In fact, I don't think Andy Dufresne even exists anymore. But I think there's a man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel in this year of our lord 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, anymore. But I think there's a man down in Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel in this year of our lord 1976. In 1975, Andy down in Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel in this year of our lord 1976. In 1975, Andy Dufresne escaped from Shawshank. He running abe. very new small hotel inathis year ourand lord In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and IBut don't think he ever be. InAndy fact, from Shawshank. He hasn't been recaptured, I 1976. don't he ever will be. InIn fact, don't think Dufresne even exists anymore. Ibe. think there's awill man down in ever fact, Iexists don't think Andy Dufresne even exists anymore. But I think there's a Iman down in Andy Zihuatanejo, Mexico, named Stevens. Probably running adon't very new Peter Stevens. Probably running very new small hotel inaDufresne thisthink year of in our lord 1976. 1975, Andy Dufresne escaped from Shawshank. He been recaptured, and I think think Andy Dufresne even anymore. But Iofthink there's man down Zihuatanejo, Mexico, named Peter Stevens. 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I think there's a man down in Zihuatanejo, Mexico, named Stevens. Probably running a very small hotel inlord this year small hotel in this ofand lord 1976. In 1975, Andy Dufresne from He hasn't been and I Idon't think heAndy ever will Ineven fact, I of don't think Andy he ever will be. Inyear fact, I our don't think Andy Dufresne even exists ButAndy IShawshank. think there's aeven man down inrecaptured, Zihuatanejo, Mexico, named Peter Stevens. Probably running a1976. very 1976. In 1975, Andy Dufresne escaped from Shawshank. He hasn't been recaptured, and I don't think he ever willPeter be.ButIn don't think Dufresne exists anymore. But Dufresne even exists anymore. But Ithink think aBut man down inanymore. Zihuatanejo, Mexico, named Peter Stevens. Probably running a very new small hotel innew this year our and I don't think he ever will be. In fact, I don't think Andy Dufresne even exists anymore. But I think there's a man down in Zihuatanejo, Mexico, named Peter Stevens. 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OVERVIEW: Bone Suckinâ&#x20AC;&#x2122; Sauce, a bar-b-que sauce made in the woods of North Carolina, strives on giving their customers a great tasting sauce to accompany the meats they so delicately grill. At the same time, a welcoming, and backyard, at-home environment is established through their use of humorous anecdotes. Through research of the companies peak traffic time, it is noted that June through September are the best times to develop new advertisements for customers. Those customers have been identified as male, aged 18-50+, Caucasian, with kids, receiving roughly $0-60 after attending some College.

CHALLENGE: Redesign the branding of a small North Carolina based bar-b-que company. The packaging must clearly represent the area it is made in. The sauce will be sold in stores throughout the county.

SOLUTION: The bottle used reflects the era of moonshine that was established in North Carolina, while the label uses burnt wood effect from the grill. By using these elements, it is meant to evoke manliness as well as a sense of home.


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