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DIVERSITY AFFAIRS AWARD LUNCHEONS


1 : INTRODUCTION BY VP MARCUS JADOTTE 3 : ABOUT THE DIVERSITY AFFAIRS AWARD : AWARDS THROUGH THE YEARS

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17 : ABOUT DIVERSITY AFFAIRS


"NASCAR, its teams, tracks, sponsors and industry stakeholders are committed to diversity throughout our sport. Coming together to acknowledge the outstanding work of these individuals and organizations gives us the opportunity to heighten awareness of the strides that are being made in the sport.�

-Marcus Jadotte

Affairs NASCAR Vice President, Public ment elop Dev al ltur and Multicu


About the Diversity Affairs Award

The NASCAR Diversity Awards Luncheon highlights individuals and organizations that have shown dedication to diversifying the landscape of motorsports. The luncheon is the single largest gathering in the motorsports industry to recognize and celebrate diversity within the industry. Awardees are nominated based on their excellence in seven different categories. Cuptatium ame suntorro dem quasper epudiorecab ium solorio. Eque nam disquis quibus idendignihil magnim la velitis non consequae consequi am estiasiti bera cullacerunt verum cori corum fugit optatur, simus magni ad et aliquibus utatur? Vid erum id qui doluptaqui blab idi num et reped qui ide comnis eos que sime ius dentior eruptat ibusto id minum, corisquo denditatis accusdae earum, sapicit, conserem dolupta tenimodit exerfer oresequi autendi aepelles dolorum derest, ut alia commodi rest dolorae volupta quat maios esequi occaerit lit re volupietur restium dit optate estium conseru mquaspidendi natatquid que dolorectio blaut ipsantur? Genemperum nos ea dio. Ut doluptatium as sed quam, venisit, occum ditae eseres dolla consed elluptat quae volessimetur rem. Et rae porrorerchil idit perunte etur alibus maximus dolla vit, unduntiam sit quid ullesti nossus, solor adit est lat atum nessit quod unt.


Categories 1 Drive For Diversity Driver Award

Exemplifies outstanding performance on-track as well as off-track to reach out to youth about NASCAR and motorsports. 2 Drive For Diversity Crew Member Award (introduced 2013)

Exemplifies outstanding performance on-track as well as off-track to reach out to youth about NASCAR and motorsports. 3 Young Driver Award

A youth between the ages of 8-15 years old that has partaken in some form of competitive racing and has overcome some sort of hardship in order to follow their dream of getting involved in the motorsports industry. 4 NASCAR Diversity Internship Program Award

Showed outstanding performance and leadership skills in academics as well as during their internship in the NASCAR Diversity Internship Program. 5 Educational Institution Award

College/University that attracts and trains diverse students for relevant careers in the motorsports industry with a recognized and relevant curriculum. 6 NASCAR Partner Award

Demonstrated commitment to NASCAR’s diversity goals through their program support and engagement with NASCAR Diversity Affairs. 7 Individual Recognition/Industry Ambassador Award

Individual who has displayed a personal effort to incorporate/include diversity initiatives as part of their job


Awards Luncheon 2008 - Highlights

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2008

Educational Instituional: North Carolina A&T State University Ehenti num sapis derati nusant ent modiate eariam utem haribus quidel ipsamus doloressunt quatemo dignimaximi, ut officabo. Et excestiistis eaturi vellor resequi reptat a volendi pientio ilique porpor sum nus que reped et quatur re ipsandandit dolupta voles doluptate sequi consedici ditiur, quia qui quatecae volut exerci dolor andignam hilliqui ommoluptatur soloribus evendia dolupidion et molupta turiandae. Untet ma dolore magnihicab ium

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Awards Luncheon 2009 - Highlights

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Awards Luncheon 2009 - Winners Diverse Driver: Kristin Bumbera Bumbera was chosen as the driver who exemplifies outstanding performance on the track while also educating and exposing young people to NASCAR and motorsports. In addition to breaking two track records, Kristin won five poles and numerous top 5s and top 10s at All-American Speedway in Roseville, California during the 2008 season. In 2008, she counseled high school students on NASCAR's Diversity programs, shot a public service TV ad and visited youth at the Buckner Children's Home.

Young Racer: Annabeth Barnes Barnes, driver of the World Karting Association, was named the Briggs & Stratton Speedway Dirt Series National Champion in both the Jr. Champ Lite and Jr. Champ Heavy classes. In 2008, Annabeth, was a top participant in the inaugural Go Racing initiative, a program focused on increasing minority and female youth’s participation in motorsports. She earned championship titles in the Tennessee State Dirt Divisional in four classes and in the North Carolina State Pavement Divisional in three different classes.

Diversity Internship Program: Jaime Bowman & Kristopher Rincon Jaime Bowman, intern with NASCAR’s Consumer Marketing department, was the catalyst for the NASCAR Kinetics Program, a new NASCAR Consumer Marketing initiative, later becoming ambassador for the sport on campus at Howard University. Kristopher Rincon, intern with Brand Sense, Goodyear’s marketing agency in Los Angeles, was involved in the Goodyear Racing & Diversity Program. Kris continued to work on-site at Auto Club Speedway while enrolled at the University of Arizona.


2009

Educational Instituional: Winston-Salem State University Winston-Salem State University (WSSU) was recognized for helping to attract and train students for a career in motorsports by offering a Bachelor of Science in Motorsports, the only one of its kind in the nation, as well as the only motorsport management-related curriculum at a historically black college or university (HBCU). From participating in the NASCAR Kinetics program to conducting at track surveys, WSSU strives to develope its motorsports curriculum.

NASCAR Partner: Goodyear Tire & Rubber Company The Goodyear Racing & Driving Program was recognized for demonstrating an enduring commitment to NASCAR’s diversity goals. In the program, high school students are given the opportunity to experience NASCAR first-hand with a behind-the-scenes look at a NASCAR race and race-weekend internship. Students who completed their internships were eligible to apply for a scholarship. In 2008, the grand prize winner was presented a scholarship for $30,000.

Individual Recognition: Max Siegel Siegel was chosen as the individual who has displayed a personal effort to include diversity as part of their job. Max has been interviewed by countless media outlets and speaks to industry and youth groups about NASCAR’s diversity initiatives. The former President of Global Operations at Dale Earnhardt Inc., he recently formed The 909 Group, a sports, entertainment and lifestyle marketing firm that will manage day-to-day operations of NASCAR’s Drive for Diversity initiative.


Awards Luncheon 2010 - Highlights

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Awards Luncheon 2010 - Winners Diverse Driver: Paul Harraka Harraka, who began racing at age seven, has won a total of 158 races in all types of race cars. In 2007, Harraka was named All-American Speedway's NASCAR Late Model Rookie of the Year. In 2008, he won the NASCAR Whelen All-American Series Championship, winning 11 races. During the 2009 NASCAR K&N Pro Series West season, he won the Sunoco Rookie of the Year Award while winning two races. Harraka returned to the Drive for Diversity program for the fifth year in 2010.

Young Racer: Amber Calvin Calvin was chosen as the Young Racer to watch for 2010. She has been racing since 2004 in both Bandoleros and Legends cars. Amber placed second in the Georgia Winter Points Series in her first season racing Bandoleros. In 2008, she made the switch to Legends cars where she had 39 starts, 36 top tens, 24 top fives and six wins. In 2009, Calvin competed in six races. She's also been affiliated with the Lyn St. James Driver Development Program, helping young racers to become a professional racer.

Diversity Internship Program: Arionne Allen Allen was an intern last summer in the NASCAR Series Operations department where she was responsible for various duties from the on-track schedule to ensuring all cars participating in racing events had the proper decals for the NASCAR contingency program, and that all decals were within NASCAR guidelines. She also worked very closely with drivers and teams to ensure compliance with NASCAR agreements. Allen currently works for Revolution Racing in Mooresville, N.C.


2010

Educational Instituional: NASCAR Technical Institute The NASCAR Technical Institute was recognized for training students for careers in the motorsports industry. NASCAR Technical Institute, a branch of Universal Technical Institute, is the exclusive educational partner of NASCAR. As the first technical training school to combine an automotive technology training program with NASCAR specific courses, NASCAR Technical Institute addresses the nation's shortage of automotive technicians entering the workforce with hands-on training.

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Industry Ambassador: Lyn St. James St. James was recognized for being a vocal and inspirational ambassador to the NASCAR Diversity program. She runs the Lyn St. James Academy, an educational and training program for talented women race drivers who aspire to the professional levels of motorsports. St. James is one of only five women to have qualified for the Indianapolis 500, and became the first woman to win the Indianapolis 500 Rookie of the Year in 1992.


Awards Luncheon 2011 - Highlights

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Awards Luncheon 2011 - Winners Diverse Driver: Darrell Wallace, Jr. Darrell Wallace Jr., who started racing when he was 9 years old, became the first African American and youngest driver in history to win a race in the NASCAR K&N Pro Series East. Wallace was also crowned Rookie of the Year in 2010, becoming the first African American to achieve the honor. He won his first late model race at Franklin County Speedway in 2008, becoming the youngest driver to win a late model race at the historic speedway, at age 14.

Young Racer: Elijah Bacon Bacon, who is African American, was identified for the Revolution Racing Youth Driver Program last year after a community auto racing event at the New Birth Church in Huntersville, N.C. Last year marked his first year in racing, driving Bandoleros for Revolution Racing where he had three podium finishes. His most memorable experience came when he finished second in just the third race of his career.

Diversity Internship Program: Kathryn Lee & Brittani Parker Kathryn Lee interned in the NASCAR Human Resources department, working on such projects as “Bring Your Kids to Work Day,� NASCAR University, and creating framework for the new NASCAR employment website. Lee also did administrative research, including employee reference and background checks. Brittani Parker interned with The NASCAR Foundation where she served as lead coordinator for a NASCAR Foundation-sponsored event at the NASCAR Hall of Fame, assisted with NASCAR Day projects and gift entries.


2011

Educational Instituional: Virginia State University Virginia State University is awarded this prestigious honor because of their role in shaping tomorrow’s industry leaders. The school has set a high standard of excellence in the motorsports industry, and it is a prime example of the level of involvement and passion its students portray in regard to NASCAR and the entire motorsports industry. The institution has inspired and raised the student body’s interest and appreciation of motorsports.

NASCAR Partner: Toyota Toyota is recognized for their exemplary effort to incorporate diversity and inclusion within the motorsports industry. They have recognized the value and accomplishments of the Dentire Drive for Diversity team’s mission and will play a major role in the success of Revolution Racing. Revolution Racing will be the only team in the NASCAR K&N Pro Series East without an affiliation to a NASCAR Sprint Cup Series team that will receive Toyota Racing Development support.

Individual Recognition: Phil Horton Phil Horton is the strength and conditioning coach for Revolution Racing, and is a 10-year veteran in NASCAR. Horton is a former pit crew coach for Chip Ganassi Racing, and driver Juan Pablo Montoya. Horton is honored for being an outstanding figure in this industry for his commitment to diversity in the motorsports industry, growing the NASCAR Drive for Diversity Crew Member Development Program, and his ability to bring talented people to the program.


Awards Luncheon 2012 - Highlights

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Awards Luncheon 2012 - Winners Diverse Driver: Darrell Wallace, Jr. In Wallace’s first year of INEX Bandolero competition in 2005, he won 35 of 48 races. At 14, he became the youngest competitor to win a late model race. Before late models, he raced karts, bandoleros and legend cars, often dominating the competition. Darrell was a participant in the NASCAR Drive for Diversity Program in 2009 and 2010 competing in the NASCAR K&N Pro Series East. In 2010, Darrell became the youngest and first African American to win in the K&N Pro Series and receive Rookie of the Year Award.

Young Racer: Walter Thomas III Walter’s young racing career began at four years old when he started racing quarter midgets followed by three years in junior dragsters. FSince 2010, he has raced in bandoleros where he scored a win in a national qualifier as well as becoming the first African American to win the Outlaw Track Championship. Walter finished 2011 in a legends car where he will continue his racing career this season. Walter’s success and work ethic extends into the classroom, where he is an honor roll student.

Diversity Internship Program: Perron Jones Perron interned through the NASCAR Diversity Internship Program with the NASCAR IT department. During his internship, Perron worked in with the service call center taking and solving trouble calls and wrote a valuable app that saved the department several additional man hours. In addition to his coursework, Perron also runs track at Georgia Tech and recently set a school track and field record in the 60m dash while holding a 3.37 GPA at Georgia Tech University.


2012

Educational Instituiona: Hampton University Hampton University is awarded this honor due to their role in the off-track evaluation of participants at the 2011 NASCAR Drive for Diversity Combine hosted by Langley Speedway. Both the Sports Managements School and Scripps School of Journalism and Communications participated in key initiatives where students gained experience by staging media exercises across campus which covered one-on-one interviews, live group press conferences and at-track coverage.

NASCAR Partner: International Speedway Corporation The NASCAR Diversity Affairs department partnered with ISC tracks to execute a pilot program entitled “Bienvenidos a NASCAR.” With guidance and support from several ISC tracks, NASCAR increased its targeted Hispanic reach via advertising, promotions, concerts and Spanish language garage QR codes that gave an overview of the sport. The resulting partnership enhanced the at-track experience for Hispanic fans by incorporating culturally relevant touch points throughout the race weekend.

Individual Recognition: Steve deSouza In his 14th year as VP of NASCAR Nationwide Series operations at Joe Gibbs Racing (JGR), deSouza has seen over JGR’s Nationwide operations driver development program. Through his work in the program, drivers were given the opportunity to compete in the national series as well as providing test opportunities for several minority drivers. JGR has been committed to diversity for years and deSouza has been a key part of this.


Awards Luncheon 2013 - Highlights

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Awards Luncheon 2013 - Winners Diverse Driver: Kyle Larson In 2012, his first season of NASCAR competition, Larson – a Japanese-American – scored two wins and 12 top 10s in the NASCAR K&N Pro Series East. He capped his season off with Sunoco Rookie of the Year honors while bringing Rev Racing and the NASCAR Drive for Diversity’s first series championship. Kyle became just the third driver in NASCAR K&N Pro Series East history to capture the championship and Sunoco Rookie of the Year honors in the same season.




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Young Racer: Ryleigh Lemonds In 2012, while Ryleigh competed in 29 races with 10 wins, 27 top 5s and 29 top 10s, winning on five tracks in three states. Ryleigh’s epic season ended with her winning the Langley Speedway Bandolero Track championship and the 2012 INEX Virginia State Bandolero Bandit championship.

Tapped to be a 2013 developmental driver with Rev Racing, Lemonds will participate in arena racing, driving one of the team’s Bandolero cars throughout the southeast.



Diversity Internship Program: Stacey Houston Stacey Houston, a senior at Davidson College, interned with the Market Research Group in the NASCAR Marketing Department. During the course of his internship, Stacey worked on a variety of projects, one of which was the development of a database that allows the department to create more impactful and meaningful questionnaires for the official NASCAR fan council.

Houston's leadership qualities and academic excellence mirrored during his internship.


The Ten80 Student Racing Challenge is a STEM curriculum and annual competition league that provides students with professional development opportunities. Ten80 Student Racing Challenge teams are mini-race teams that compete using a 1:10 scale electric radio-controlled car. This program has helped thousands of students not only develop a passion for motorsports but also to cement their interest in careers based on science, technology, engineering and mathematics.



NASCAR Partner: Octagon As the agency of record for several of NASCAR’s key partners including Sprint and Sunoco, Octagon has diligently worked with NASCAR to create and support initiatives that help to expose the sport to new audiences in unique ways. Octagon’s dedication has led the company to annually bring on an intern from the NASCAR Diversity Internship Program, a commitment that has given several minority students the opportunity to gain hands-on experience in the sport.



Individual Recognition: Bryan Sperber

Photo courtesy of Phoenix International Raceway

As president of the Phoenix International Raceway (PIR), Sperber sets the strategic direction for one of NASCAR’s most popular tracks. Under his leadership, PIR has become a part of the local community and continuously seeks to form partnerships with minority organizations. In 2013, PIR will host the NASCAR Toyota Series’ inaugural race in the United States, where some of Mexico’s best drivers will compete during the NASCAR Sprint Cup Series weekend.

2013

Educational Instituional: Ten80


About Diversity Affairs

At molo offic tet dolorero dollauda cullore ptatem quosamet volum nonsequi volut ommodit apid eium quos sumquunt a dolupta sperum es eumquaes ist ipsanist alignis dolupta consequam doluptate et eos iur a quas pid excesci enimus elicia sim quo tempero blaceaquas eici de porem asitatior aut maximus etur aut omnisitam fugias magnat. The primary purpose of NASCAR’s Diversity Affairs program is to engage women and people of diverse, ethnic and racial backgrounds in all facets of the NASCAR industry. From this, we strive to: ■ engage industry stakeholders in efforts to broaden the audience of the sport ■ increase minority & female on-track participation ■ introduce career opportunities in the motorsports industry ■ provide outreach to multicultural target markets Ehendig niatem qui ulparum rest, officil laccus que aut arum doluptius eum laborro berorepre rererspedi optatur mati nus. Dae nobitaqui corerum atque eum quia ditati dolut qui blaut facerovid ipsante pe sus, accusan dantur aut quaesci isquae num sitam latur. Soluptium, odi acessitiis est aliqui que nimaio. Ipient magnamus eria seque quam eum il eum dolupta simpore sequis et vellum autem at ipienis exped quia simpore rionsed min con nam, et dolor adi tem. Haruptaquid quiam sam, torum aspedit es dicil idis dus acit as reperectat.


Connect with Diversity Affairs:

Web: www.nascardiversity.com Twitter: @NASCARDiversity Facebook: https://www.facebook.com/NASCARDiversity


NASCAR Diversity Affairs Š 2013


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