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Ryan D2013 awson P ortfolio


Table of Contents About Me

3

Print Bayer Aspirin Toronto Zoo Staedler Snickers

5-7 8 9 10-11

OOH/Guerilla Kleenex Nixon Google Interactive Technology Red Bull

13 14-15 16-17

Campaign

Doritos Crunch (excluding TV spot) Print

OOH 1 OOH 2

19-25 20-21 22-23 24-25

Photography Splash Shoot Diesel Megan’s Shoot Hair Schmutz Product Shoot Luminous Beings Linus’ Photo Series (4 of 12)

27 28-29 30-31 32-33

About me


INMISSISSAUGA1993 born

JULY 23rd

HAZEL EYES SCHOOL

BROWN HAIR

IN

MIDDLE CHILD

TORONTO

ST. MICHAEL’S COLLEGE SCHOOL

ADVERTiSINGSAM SPRATT&

OCADU

STUDYING

KNOWNFOR

wearing

inspired by

MATTIS ADOLFSSON

PURPLEBAND SHIRTS &

SKINNY JEANS

BEANIES,

TALL ATHLETIC LANKY

NERDY SARCASTIC

CREATIVE ACTIVE

& QUIRKY

DRIVEN INSPIRED

CONCERTS MOSHPITS

CROSSWORDSCROWDSURFS

BOARDGAMES DRAWING METALCORE

VIDEOGAMES DOCTOR WHO HOW I MET YOUR MOTHER WALKING DEAD DEADPOOL

COMICS

BIG BANG THEORY

LONGBOARDINGFRISBEE

KENYA TRAVELCHINA KILIMANJARO TANZANIA

ECUADOR GALAPAGOSMACHU PICCHU PERU

RYANMICHAELDAWSON


Client: Bayer Aspirin 8.5x11 Magazine Print

PRINT


For every late night, there will always be a good morning.

www.aspirin.com


For every mother’s early mornings.

www.aspirin.com


To get the gears moving and start your day.

www.aspirin.com


Client: Toronto Zoo 8.5x14 Newspaper Print

Client: Staedler

8.5x11 Magazine Print

Your potential starts somewhere. Let it begin here. Giving you the tools to experiment and imagine anything. Introducing Staedtler Design and Drafting pencil palette with a variety of sizes from 6B-4H. Available individually or in mutiple sets.

www.staedtler.ca


FOR MAXIMUM SATISFACTION, TRY STARING AT THE BLACK DOT FOR ABOUT 30 SECONDS.

Client: Snickers

8.5x15 Double Page Magazine Spread


YOU’RE NOT YOU WHEN YOU’RE HUNGRY

THEN LOOK OVER HERE AND TRY TO FOCUS!

SATISFIES.


Client: Kleenex Tissue 12x20 Zoom Media

OOH/GUERILLA


Stop the nightmare.

www.kleenex.com


INTERACTIVE TECHNOLOGY.

With the use of Google’s Interactive Technology, Nixon is able to bring advertising to the three-dimensional level. By utilizing the Google’s Glass Detection Technology (QR Code), the wearer will be able to detect and project Nixon’s newest lines onto the their own wrists. Allowing the wearer the ability to project different styles of watches onto their wrist, it provides user’s the convenience of not actually having to try on each watch separately. This advertisement would be best showcased at an event (such as a tradeshow or concert) where by the barcode will be placed on the enterance wristbands of every guest attending. This is because each attendees will be obliged to wear/have these wristbands.

JULY 5

ADMISSI

TIDE COL

When viewing the wristband through the Google Glass screen, the camera picks up and scans the code prompting the user to select the watch they would like to try on. Providing an image of what the watch might look like, this advertisement program ultimately gives the wearer a completely innovative and “hands-on” test try of Nixon’s collection.

see for y

www.nix


5TH 2013

ION $45

LLECTION.

youself at

xon.com

*Google Interactive Technology Concept Board For Nixon Wristbands


Client: Red Bull 5:11 Billboard


FOR WHEN

COFFEE CANNOT

CUT IT.


Client: Doritos Campaign involving three different media for Doritos “Three New Canadian Flavours”.

CAMPAIGN


Ryan Dawson 2420800

Print 1 Magazine

Cheesy Maple

Smoked Salmon FOLLOW US FOR MORE OF THE DECLICIOUS DETAILS @DORITOS

TASTES SO REAL YOU’LL WANT TO USE A FORK.

Print 2 Magazine

OOH 1 Transit

Poutine

TASTES SO REAL, YOU’LL WANT TO USE A FORK.

FOLLOW US FOR MORE OF THE DECLICIOUS DETAILS @DORITOS

TASTES SO REAL YOU’LL WANT TO USE A FORK.

OOH 2 Billboard

TV 15 Second Spot


FOLLOW US FOR MORE OF THE DECLICIOUS DETAILS @DORITOS

TASTES SO REAL YOU’LL WANT TO USE A FORK.


FOLLOW US FOR MORE OF THE DECLICIOUS DETAILS @DORITOS

TASTES SO REAL YOU’LL WANT TO USE A FORK.


TASTES SO REAL YOU’LL WANT TO USE A FORK.


TASTES SO REAL YOU’LL WANT TO USE A FORK. FOLLOW US FOR MORE OF THE DECLICIOUS DETAILS @DORITOS


PHOTOGRAPHY


How messy do you want it?


Hair

Schmutz

How messy do you want it?

ISO: 200 Lens: 55mm Aperture: f8.0 Shutter Speed: 1/80 White Balance: Tungsten

Pre-editing

Rationale Photographer: Ali Ogston Positives •Fun and new experience •Very relevant to our future in art direction •Everything clicks when both parties work together •Lighting came easy with the use of soft boxes •Use of plexi-glass made it easy to mess around, as well as easy clean up •A lot of freedom with the materials •Ali gave me great shots for post-production •She gave great direction with her idea and the feel that she wanted •Nothing really went wrong •What was wanted was set out and clear Negatives •Ali’s material she used was difficult to manipulate the way her concept entailed •She seemed to struggle with the angle at which her show needed to be taken at •The product I used was a fingerprint magnet and needed to be constantly cleaned •The Hair gel went everywhere and was really greasy •The label would have looked better digitally •Second time shooting did not seem to help all that much •Shooting at a 90 degree angle was very difficult

For this assignment we were given a product called Hair Schmutz and needed to art direct an advertisement where by we did not shoot our own photos. For my concept I wanted initially just shoot the container of the hair product from above looking down with all the hair gel mixed inside. But when shooting it in studio made it seem too simple and there was too much negative space. So I started to play with the hair gel and a palette knife and loved the effect that it was giving me (hence the texture in the background). So for my final concept I played off my initial concept and took it further and more abstract. I wanted to show a cleaner look (the outside) against a messy look (inside the container) giving it visual interest and a sense of how something so messy is in such a neat and clean looking container. For the product shot, I wanted to give it a feel of high class almost a narcissistic feel because it looks so good (Like Narcissus looking at his own reflection). I wanted it to be shot straight on, maybe even looking up at it. Overall, I think the shots turned out great and conveyed my concept very well. The second time in the studio produced different results as we fixed up changes. I believe that the changes are for the better, but aestically like the first photo better (aside from the changes needed).


END.


Portfolio 2013