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CONSUMER SURVEY Shopping 1. The following set of statements relates to consumers’ thoughts about shopping. Please MARK or CIRCLE a number on a 5-point scale (1= STRONGLY DISAGREE, 5 = STRONGLY AGREE) to indicate your level of agreement with each of the following statement. Strongly Disagree Disagree

It is important to accomplish just what I planned on each shopping trip. While shopping, I usually find just the items I was looking for. I would be disappointed if I had to go to another shop to complete my shopping. A good store visit is when it is over very quickly. I pay attention to the brand names of the products I buy Brand names tell me something about how ‘cool’ a product is. Brand names tell me something about the quality of the product. Sometimes I am willing to pay more money for products because of its brand name. Brand name products that cost a lot of money are good quality. I pay attention to the brand names of most of the products I buy.

Neutral

Agree

Strongly Agree

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2. What are the names of products or services you buy mostly for functional or practical purposes? List any that come to mind in the box below.


2 Fashion Shopping 3.

Please describe what you usually feel during shopping for fashion items. Please write any emotions that you remember you have had during fashion shopping in the box below.

4. The following set of statements relates to what consumers think related to fashion shopping. Please MARK or CIRCLE a number on a 5-point scale (1= STRONGLY DISAGREE, 5 = STRONGLY AGREE) to indicate your level of agreement with each of the following statement. Strongly Disagree Neutral Disagree

I am not willing to make extra effort to find lower prices when shopping for fashion items. I will shop at more than one fashion retail stores to take advantage of low prices. The money saved by finding low prices for fashion items is usually not worth the time and effort. I would never shop at more than one fashion retail stores to find low prices. The time it takes to find low prices for fashion items is usually not worth the effort. A shopping trip for fashion items is truly a joy. Compared to other things I can do, time spent in fashion retail stores is truly enjoyable. During fashion shopping, I feel the excitement of the hunt. A shopping trip for fashion items truly feels like an escape.

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3 Strongly Disagree Neutral Disagree

I enjoy being immersed in exciting new fashion items. I enjoy fashion shopping for its own sake, not just for the items I may purchase. I continue to shop for fashion items, not because I have to, but because I want to. I have a good time shopping for fashion items because I am able to act on the “spur of the moment. While shopping for fashion items, I am able to forget my problems. While shopping for fashion items, I feel a sense of adventure. Fashion shopping is a very nice time out. I feel really lucky during fashion shopping. I am able to do a lot of fantasizing during fashion shopping.

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Running Footwear Shopping 5. The following set of statements relates to consumers’ running activity. Please MARK or CIRCLE a number on a 5-point scale (1= STRONGLY DISAGREE, 5 = STRONGLY AGREE) to indicate your level of agreement with each of the following statement. Strongly Disagree Neutral Disagree

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I run in all seasons.

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I run in all types of weather.

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I am dedicated to running.

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It would be hard for me to quit running.

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I am determined to keep running.

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4 DIRECTION: Please answer the following questions by checking (Ă—) the appropriate selection. 6. I would be willing to pay a maximum of $________ for a new pair of running footwear. UP TO $49.99 $50.00 - $99.99 $100.00 - $149.99 $150.00 - $199.99 $200.00 OR MORE 7. How many pairs of running footwear do you intend to buy in the next 12 months? 0-2 3-5 6-8 9-11 12 or more 8. How much did you spend on running footwear for the past 12 months? UP TO $99.99 $100.00 - $199.99 $200.00 - $299.00 $300.00 - $399.99 $400.00 - $499.99 $500.00 OR MORE 9.

What motivates you to purchase a new pair of running footwear? Write your answer in the box below.


5 Demographic Information DIRECTION: Please answer the following questions by checking by checking the appropriate selection filling in the blanks, or writing up your answer. 10. What is your gender? MALE FEMALE 11. What is your age? _________ YEARS OLD 12. What is the highest level of education you have completed? 8TH GRADE OR LESS SOME HIGH SCHOOL HIGH SCHOOL DIPLOMA SOME COLLEGE OR TECHNICAL SCHOOL COLLEGE DEGREE (4 YEARS) SOME GRADUATE SCHOOL GRADUATE DEGREE (MASTER'S, DOCTORATE, ETC.) 13. Which of the following ethnic groups do you consider yourself to be a member of? AMERICAN INDIAN/ALASKAN NATIVE ASIAN/PACIFIC ISLANDER HISPANIC BLACK, NON-HISPANIC WHITE, NON-HISPANIC OTHER (Please specify: _________________________________) 14. What is your annual household income? UNDER $25,000 $25,000 TO $49,999 $50,000 TO $74,999

$75,000 TO $99,999 $100,000 AND ABOVE

Thank you very much for your participation in this study! Please return your completed questionnaire to Dawn Michaelson at dmm0029@auburn.edu.

Dawn's Group project questionnaire  

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