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Corporate Social Responsibility Roy Casey Success Train Ltd


My Objective Overview in 20 Minutes the subject of Corporate Social Responsibility

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What is it? Who is it about? When does it apply? Why would I do it? How can I do it? Where can I find out more?


What is Corporate Social Responsibility? Do you think it covers Compliance items like these? 1.CDM 2007 2.Hazardous Waste Management 3.Equal Opportunities 4.Stakeholder Pensions for Employees 5.CSCS Cards 6.Noise & Dust Pollution to Construction Site Neighbours 7.Paying Sub Contractors 8.Not Disturbing Bats


What is Corporate Social Responsibility? Do you think it covers items like these? 1.CDM 2007 2.Hazardous Waste Management 3.Equal Opportunities 4.Stakeholder Pensions for Employees 5.CSCS Cards 6.Noise & Dust Pollution to Construction Site Neighbours 7.Paying Sub Contractors 8.Not Disturbing Bats YES but NO They are subject to law and therefore these are CORPORATE SOCIAL OBLIGATIONS – unless you break the law you don’t have any options!


What is Corporate Social Responsibility?

Put simply within a CSR Policy your CORPORATE SOCIAL OBLIGATIONS or your COMPLIANCE might be simply stated as:

We commit not to break the law!


What is Corporate Social Responsibility? These could be subjects of CSR: 1.Sickness and injury insurance for employees 2.Limitation of carbon emissions and energy consumption beyond statutory limits 3.Supporting local communities to provide employment 4.Pension contributions above minimum levels 5.Constructing Better Health scheme cards 6.Adoption of the Considerate Constructors Scheme 7.Paying Sub Contractors in less than Statutory period 8.Creating ecological pools of biodiversity The things you volunteer to do beyond legal requirements are your CORPORATE SOCIAL RESPONSIBILITIES


What is Corporate Social Responsibility? ISO26000:2008 defines Social Responsibility as: “Responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that A.Contributes to sustainable development, health and welfare of society B.Takes into account the expectations of stakeholders C.Is in compliance with applicable law and consistent with international norms of behaviour D.Is integrated throughout the organisation and practiced in its relationships� I am continuing to assume you meet all legal requirements and thus item C is a given and is your CS Obligations


Who is it About? Stakeholders to your organisation What are stakeholders? ISO26000:2008 defines them as: “Individuals or groups that have an interest in any activities or decisions of your organisation” It is not just the owners or shareholders It is not just the employees or customers Have you ever mapped the Stakeholders to your organisation?


Who is it About? Possible Stakeholders (Not an exhaustive list) Business Partners •Employees •Suppliers •Agents – Distributors •Service providers •Unions

Legislators

External Influencers

Society

•Central Government •Local Government •Regulatory Agencies (e.g. HSE, EA, etc) •Shareholders & Investors •Professional Bodies (e.g. CIOB) •Board of Directors

•Direct customers •Indirect customers (e.g. building end users) •Neighbours and public affected by sites/works •Pressure and action groups •Media

• The public • Local communities to sites/works • Local Government • DWP, Job Centre Plus, etc. • Charities & Support Agencies

What commitments do you voluntarily make to these groups?


Who is it About? Consider each group of Stakeholders: Inside or outside of your organisation Commercially or Socially affected by your actions Equitable or Inequitable relationship (Win:Win – Win:Lose) What do you want out of the relationship What commercial advantage might you gain from an improved relationship How might your reputation be enhanced by an improved relationship In each relationship consider what is Ethical, what does Transparency mean and who is Accountable for the actions Allocate Stakeholder groups within Core Subjects of your policy so as to make your CSR Policy more clearly signposted


Who is it About? Consider each group of Stakeholders: Core Subjects to allocate Stakeholder groups within Organisational Governance Human Rights Labour Practices The Environment Fair Operating Practice Consumer Issues Community Involvement & Development


Who is it About?

Example Consideration: Next time you tell a prospective Customer you have a zero defects policy – what does that mean?


When Does It Apply?

At all times If you have a CSR policy then it cannot be switched on and off to suit changing circumstances Activity might be scaled down due to Economics – Compliance and Intent cannot be


When Does It Apply? Any time that you are thinking about Sustainability and the triple bottom line effects as they are linked with CSR: Social Economic Environmental SOCIAL

ENVIRONMENTAL

ECONOMIC


Why Should I Do It?

You may have personal reasons for wanting to be a better Corporate Citizen Let’s concentrate on Commercial reasons today 2 key reasons: •Competitive Advantage •Public Sector agenda


Why Should I Do It? Competitive Advantage Shape of the construction industry 1 to 25 employees = 97% of the industry CSR policies tend to exist in the 0.14% who employ 300 or more Where do your direct competitors lay? How many can boast having a CSR Policy?

Source: PAS91:2010 & Office National Statistics


Why Should I Do It? Stand out from the crowd – join the big boys Web sites of a range of Principal Contractors were reviewed for CSR Policies Most said they have a CSR policy or strategy Some published CSR reports on their web sites Few published CSR Policy on web sites – left guessing at their commitment      

BAM Nuttall Carillion G F Tomlinson Interserve Lovell Mansell

 Morgan Ashurst  Thomas Vale Construction  Vinci  Wates  Willmott Dixon

Having a CSR Policy and publishing it via your web site looks like a differentiator for an SME


Why Should I Do It? Public Sector agenda There is a Public Sector agenda for Economic Inclusion in commercial contracts Known to them as Sustainable Procurement: “using buying power to secure social, economic and environmental objectives� Creates imperatives to your Public Sector clients to gain from the contracts they let E.G. Targeted Recruitment & Training as covered by the West Midlands Procurement Framework for Jobs & Skills Your CSR planning should address these requirements


Why Should I Do It? Public Sector agenda The Public Sector procurement agenda is being changed constantly – 4 effects this year already:  West Midlands Procurement Framework for Jobs & Skills – March 2010  BS8903:2010 Principles & Framework for Procuring Sustainability – August 2010  PAS91:2010 Construction Related Procurement Prequalification Questionnaires – due September 2010  The Equality Act 2010 – October 2010 A good CSR Policy will most likely commit you to following such initiatives with your supply chain OR get you aware enough to comply with such provisions within someone else’s supply chain


How Can I Do It? Staged Process:  Against each of the Core Subjects record what are you already doing?  Are you breaking any laws?  Is what you are doing OK/Adequate/Enough?  What else might you be able to do in each Core Subject?  What would be Best Practice benchmarks in each Core Subject? – Competitor & Market Research  What can you afford to do?  What do you want to do? Suggest this is a management/board brainstorming exercise so there is group involvement Perhaps ask your workforce for their opinions


How Can I Do It? Staged Process:  Against each of the Core Subjects record what are you already doing?  Are you breaking any laws?  Is what you are doing OK/Adequate/Enough?  What else might you be able to do in each Core Subject?  What would be Best Practice benchmarks in each Core Subject? – Competitor & Market Research  What can you afford to do?  What do you want to do? Suggest this is a management/board brainstorming exercise so there is group involvement Perhaps ask your workforce for their opinions


How Can I Do It? Based on the previous work:  Reorganise into the 3 more widely known topic headings for triple bottom line sustainability – Environment. Economy & Social  Document your process, procedure, commitment against each item – your CSR System  Précis all of your individual commitments into a series of generic statements which fit into a one side of A4 Policy statement  Make one person in your organisation responsible for CSR – it may be the management responsibility of many


How Can I Do It? NOW  Tell the world  Collect demonstrable evidence of your performance  Publicise your performance and achievements Some ideas  Web site  New letters  Staff Meetings  Customer letters  Supply Chain letters  PQQs  Tenders  Media  Social media If you’ve got it - flaunt it!

 KPIs  Letters of reference and thanks  Certificates of achievement  3rd Party accreditations  Memberships  Awards


Where Can I Find Out More?  ISO 26000:2008 (final version ISO26000:2010 due to be released later this year)  Business In The Community www.bitc.org.uk  Corporate Social Responsibility And Construction: CIOB  Corporate Social Responsibility: Constructing Excellence  Ethics for the Built Environment: Peter Fewings  LinkedIn Groups – “CSR” and many more  Socially Responsible Organisation blog site www.thesro.ning.com  Major Principal Contractor web sites


Summary  Corporate Social Obligations – Make sure you do what the law requires - will undermine any policy otherwise  Corporate Social Responsibility – Most companies do more than the law requires of them – document your existing voluntary actions  Analyse what else you could and want to do  Document each item/process so that the what, how, when, who are clear  Assign a CSR champion (senior management)  Package it all up into a Policy  Tell the world – frequently  Leverage commercial advantage  Enjoy the additional feelings from doing something good


Roy Casey Success Train Ltd 01384 402592 07500 961180 roy@successtrain.co.uk


Corporate Social Responability  

Presentation onCSR by Roy Casey - Success Train

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