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Winter 2014 Lookbook Issue I Š2013-2014 DawnCorrespondence

Table of Contents 2

No. 5

Introducing: 2014 Winter Lookbook

No. 6 It's Personal

No. 8

No. 26

Real Wedding: Rena & Chris

Timing is everything

Introducing: The Flora Collection

Introducing: The Initial Collection

No. 20

No. 28

No.40 Two if By Sea

No. 42 The Send-Off


2014 Winter Lookbook

Oh, thank you, thank you with a cherry on top for checking out

extensive list of what we offer, it should get the wheels turning for you! And as

DawnCorrespondence's very first Lookbook, ya'll! I'm so thrilled to be able

always, we are completely delighted to create some special ideas from scratch

to share this with you, and hope you will find inspiration and ideas for the most

just for you...even if you have no idea what you are looking for!

special day of your whole life! I hope you'll take some time to browse through the brand new collections In this Winter Lookbook you'll find inspiration for your garden soiree in the

and ideas we've put together in these pages for you. If you have any questions

Flora Collection, pretty papers for your swanky fĂŞte in the Initial Collection,

whatsoever, we are here for you! We want the process of ordering stationery

and nautical elegance in the Two if By Sea collection. You can also learn more

for your very special day to be an easy one, and will do our very, very best to

about the custom order process and timing your orders accurately.

accommodate your requests!

Even better? Every single item in each of our collections is totally customizable! Go ahead... ask us! We'll try our very, very best to make it happen for your big day! Need help dreaming up your perfect wedding stationery? No problem, we've got you covered with that, too! Check out the Send-Off section on the last page for our most popoular designs, fonts, and colors. While this is by no means an


Amanda Rose Founder & Paperie Artist

It's Personal The Custom Order Process

At DawnCorrespondence, we strive to provide you with the most unique wed-

budget you'd like to work within and/or any "add-ons" you may like on your

ding stationery. We know everyone has different tastes and your wedding day

invitation/stationery (twine, ribbon, tags, envelope liners...the possibilities are

is one of the most special days of your life, so we don't want to provide you with


the same old cookie cutter designs.

2. Custom request discussions.

If you don't see exactly what you are looking for on our website, we encourage

Within 2 business days of receiving your email, we'll begin to brainstorm ideas

you to submit a custom request. Custom orders from DawnCorrespondence

for your wedding invitations based on what you are looking for, and begin

are very affordable, and we provide top-notch, one-on-one customer service

discussions with you via email or phone to hash out ideas. Once we've agreed

to each and every one of you to ensure your custom order turns out perfectly.

upon a general idea for your invitations, we'll provide you with an estimate of

We've streamlined the custom order process as much as possible to make it

costs, and we'll move onto the next steps in the process.

easy for you during this busy, special time in your life!

3. Deposit due & proof phase begins. 1. Submit a custom request.

Once you are ready for electronic proofs to be created, a 50% deposit will be

This step is as simple as sending an email to Amanda at

due and I will begin creating proofs of your wedding invitations based on ideas letting her know what you are looking for,

discussed. At this time, we will need the details for your wedding invitations

or a design from our site you like, but isn't exactly what you were hoping your

and any accompanying stationery. Amanda will send you a very simple form you

final wedding invitation or product to be. Simply let Amanda know what you

can use to submit your details to ensure you don't forget anything. You will

have an mind (or an idea/theme for your event) so she can get an idea of what

receive your proofs electronically within 2 business days of approval to move

you'd like the final product to be. If possible, it would be helpful to know a

forward with an idea.

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4. Editing process. Once you receive your proofs, you'll have the opportunity to review and initiate any changes to the design and/or content. There are no hidden fees in the editing process. If time allows, we'll create as many proofs as necessary for you to be completely happy with your finally product (though, we do recommend bulking as many of your editing requests into one as possible for efficiency). If requested, hard copy proofs will be printed and mailed to you after final approval of your electronic proofs. The key here is to get the electronic proofs to the most final state possible so you are seeing almost exactly what the final invitation will look like in your hard copy proofs. Hard copy proofs will add aproximately 1-2 weeks to turnaround time, so please plan accordingly when placing your order!

5. Final approval process & balance due. Once the editing process is complete (and hard copy review has been approved, if applicable) and you have given us the final approval on your wedding invitations, the remaining balance will be due for your order. Final printing and assembling stages of your invitations will take 3-4 weeks, depending on the size and complexity of your final order. For additional questions about the custom process, please contact Amanda at

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Rena and Chris exchanged vows on a beautiful August afternoon in Saint

Megan Clouse Photography perfectly captured this gorgeous and unforgettable

Helena, California. Their traditional ceremony was followed by a gorgeous

day for Rena and Chris. Additional vendors include:

reception at the Culinary Institute of you know the menu was amazing!

It's evident just by looking through these photos that the couple has an amazing eye for detail. Absolutely no detail went unturned. From the gorgeous floral arrangements and bridesmaids' dresses to the sweet favors and even the belly dancer!

Event Planner: Elsa Vera Productions Floral Designer: Tesoro Flowers Musicians: Jay Alvarez Reception Venue: The Culinary Institute of America at Greystone Invitation Designer: DawnCorrespondence Dress Designer: Lea Ann Belter Ceremony Location: The Harvest Inn + St. Helena Catholic Church Makeup Artist: Betten + Vanity Pham Fashion Designer: Plum Pretty Sugar winter lookbook | 9

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The Flora Collection Introducing:

The Flora Collection. A mix-and-match collection showcasing

vintage-inspired botanicals, clean typefaces, and rustic appeal. This collection is best suited for outdoor, garden, and backyard weddings and events.

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Timing Is Everything When he's popped the question and you're ready to begin the process of planning one of the most special days of your life, timing really is everything in order to avoid stress and last-minute fees your budget certainly doesn't need.

the most perfect design for your wedding stationery without being rushed to make a decision at the last minute.

I get asked a lot when the best time to order wedding stationery is. The truly best time? As soon as you've finalized the details of the venue and time! It's never too early to place your order if you have these two most important aspects of your day planned. This will help to avoid rush fees and added stress, and makes the design process much more enjoyable for both you and the designer! Even if you don't have all your details nailed down yet, it's best to put a deposit

If you're planning a wedding with a quick turnaround time, you can, of course, still request custom wedding invitations. Just be aware that custom invitations are likely to cost you additional rush fees and expedited shipping fees, if you are ordering invitations that aren't produced locally. Your designer is likely working with several clients at any given time (even though they are providing you with top-notch, one-on-one customer service!) and needing your order within just a couple of weeks means they have to put their other customers on hold for

down as soon as you have an idea of what you want. Without all the details, your designer can still begin your custom order for you with place holder text until your details have been finalized. This still allows you plenty of time to work on proofs with your designer, request a hard copy to review in person, and finalize

a couple of days in order to perfectly complete your order on time. So, while rush fees may seem high and unnecessary to you, they are a small price to pay for exceptional service from a designer who will quickly expedite your order and ensure your guests have plenty of advanced notice about your special day.

Planning a wedding on a whim?

The truly best time to order wedding stationery? As soon as you've finalized the details of venue and time!

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So, what is the ideal timeframe to place my order? Ideally, it is best to place your order for wedding invitations 12-16 weeks in advance. This means 12-16 weeks before you'd like to mail your invitations to your guests, not 12-16 weeks before your actual wedding date. While this may seem early to you, your designer is diligently working with you this entire time. For custom design requests, there may be several conversations between you and your designer regarding style, color, themes, and ideas. Once your designer creates an idea for you, you may find it doesn't look exactly as you had thought it would and tweaks will likely need to be made. You will want to check, recheck, and check again every single word on your invitation. Is your mother's name spelled correctly? Is the year correct? Is there a comma in an unnecessary place? Your designer will certainly try their best to correct any errors found, but they are also concerned about the overall look and feel of the invitations, not necessarily the grammatics. The process of creating electronic proofs can take up to several weeks, depending on the style, how many edits you have, and information that may change. Additionally, hard copy proofs add 1-2 weeks to the turnaround time. So, as you can see, the earlier you are able to order, the better - for both your stress level and your budget! If you have any questions at all about the timing of your order, please do not hesitate to contact me at!

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introducing: the initial collection

The Initial Collection. Sleek, modern lines. Simple, yet sophisticated, designs with an emphasis on the bride and groom. winter lookbook | 29

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Two if By Sea

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A collection of nautical designs perfect for a seaside or destination wedding.

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The Send-Off A collection of our most popular fonts, color choices, and designs.

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Will you marry me? Will you marry me?

Will you marry me? Will you marry me?

Will you marry me? winter lookbook | 43

Winter 2014 Lookbook  

A photo collage of wedding stationery and designs from our Winter Collection.

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