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Acknowledgments 163 I’d like to thank Sara Alvarado for helping to keep the onPoint office running smoothly as I was immersed in writing this book. Also, my thanks to COSE Mindshare whose business owners read the manuscript and provided helpful feedback to make the content more valuable for you, the reader. My loving gratitude belongs to my brother, Mike Schopmeyer, and my dad, Jim Alexander, for their many contributions to my communication adventures throughout the years. Finally, to my lifeblood, my two children, Spencer and Ali, who inspired me to leave broadcasting and pursue my calling as an executive communication coach, author, and keynote speaker. They also encouraged me and waited patiently for their mother to finish chapters so they could eat, among other things. You make everything worthwhile, and I love you both with all my heart.