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David Rautenberg Waterloo NY David Rautenberg is an entrepreneur. Here David Rautenberg is going to discuss that how social media can help your startup. Nowadays, everyone wants a piece of social media marketing. People have started to spend more and more time on social media. When it comes to startups, a small social media strategy can take your business to the moon. Social media is much more than just likes followers and filters. It’s about “engagement”. Social media framework for startups: ●

Content Development

Content Distribution

Content Engagement

Content Advertising

Content Analytics


David Rautenberg Waterloo NY Content Development Social media feeds on content and hence it should be in the ratio of 80:20 for organic vs promotional. Some pointers to keep in mind include: â—?

For organic content, choose a mix of casual,

inspiring

and

education

content. The best form is quotes, visuals and blog posts. â—?

For promotional content, try and be creative by producing content which people can relate to.


David Rautenberg Waterloo NY Content Distributions Content distribution basically comprises of the following steps: â—?

Deciding which networks your audience hangs out on.

â—?

Deciding the frequency of distribution on each network.


David Rautenberg Waterloo NY Content Engagements As a startup, you should be focused on improving your content engagement using the following techniques Facebook: Participate in relevant groups where industry topics are being discussed. Also, listen and respond to comments people are leaving on your posts. Twitter: Tweet regularly and include relevant hashtags. LinkedIn: It’s all about talking in groups and leaving meaningful comments on posts that people publish. The whole idea behind LinkedIn is to form lasting business relationships by discussing topics that matter to you and others.


David Rautenberg Waterloo NY Content Advertising Social media advertising is really successful if you know how to execute it. Begin by narrowing down your target audience. Once through, you would know where to put your money. Here the preferred platforms could be●

Facebook

Twitter

Instagram


David Rautenberg Waterloo NY Content Analytics The most important part of any marketing campaign is analytics. If you don’t know where you are going, there’s no point spending your money and time. Here are some KPIs you should never miss out on: ●

Social media traffic

Social followers

Engagement %

Cost per results


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David rautenberg waterloo ny how social media helps in your startup  

David Rautenberg is an entrepreneur. Here David Rautenberg is going to discuss that how social media can help your startup. According to Dav...

David rautenberg waterloo ny how social media helps in your startup  

David Rautenberg is an entrepreneur. Here David Rautenberg is going to discuss that how social media can help your startup. According to Dav...

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