in association with
What Advertising Effectiveness Means to Modern Marketers in a Digital World
WE SURVEYED
MARKETERS
to find out :
Are Marketers Measuring?
97%
ARE MEASURING
ONLY
but 25 %
The top objectives for measurement are
REACH THE RIGHT AUDIENCE
While the following are the biggest barriers to ad validation
61%
LACK OF RESOURCE
63% INCREASED SALES
61% 39%
NEW CUSTOMER ACQUISITION
BRAND AWARENESS
25%
LACK OF UNDERSTANDING
22%
LACK OF SKILLS
View the full report now: www.researchnow.com/EconsultancyReport