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SEPTEMBER 2016

Pawel Kuczynski

ANALYSIS

Pokémon Go 101 This summer, 20 years after the first wave of Pokémania, the world was once more overtaken by Pikachu and pals with the release of Pokémon Go. But where did the game come from, what are the marketing opportunities, and what can developers learn from its enormous success? Alex Spencer explains all

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02/09/2016 11:46


Mobile Marketing September 2016