Page 1

Event Guide

1-2 October 2012 Business Design Centre, London

MobileMarketing


LEADING THE CURVE IN

AD INNOVATION

Whether you’re looking for performance mobile advertising or rich immersive brand experiences, InMobi has the solution for you. Find out more by visiting www.inmobi.com.

www.inmobi.com Twitter: @InMobi | Facebook: facebook.com/inmobi © Copyright 2012 all rights reserved.


Welcome

Welcome Mobile Marketing Networking Party When: 1st October 2012 Time: 5:30pm till late Who: Registered Visitors of Mobile Marketing Live Where: Pitcher and Piano Bar 68 Upper Street London N1 0NY - 2min walk from Business Design Centre Cost: Free to Conference/Exhibitor delegates of Mobile Marketing Live - must show exhibition badge

Mobile Marketing Live is our new event for the global mobile marketing business. Over the past seven years, ever since we launched Mobile Marketing magazine in 2005, we have watched this industry take its first faltering steps towards maturity, before evolving, over the past couple of years, into a mainstream marketing channel. Any brand that ignores mobile today, does so at its peril. Over the course of the two days at Mobile Marketing Live, you will hear from leading brands and practitioners about how to use mobile to drive footfall, generate sales and keep customers loyal. It promises to be an educational, interactive and inspiring event, and the lessons learned from it will help you to champion mobile in your business in the weeks, months and years to come. We hope you enjoy the event.

Wi-fi Network: MMLiveEvent Password: Conference #mmliveglobal

David Murphy Conference Producer, Mobile Marketing Live david.murphy@mobilemarketingmagazine.com

www.mobilemarketingmagazine.com/live

3


Speakers

Speakers Thomas Ableman, Commercial Director @ Chiltern Railways

Thomas Ableman is Commercial Director of Chiltern Railways, Britain’s most innovative train company. Thomas recently led the relaunch of the Birmingham to London service under the Chiltern Mainline brand, with a new pricing structure, the introduction of mobile retailing and a new on-board offer designed for the business traveller. This included the UK’s first “Business Zone” product and the introduction of free wi-fi on every train. Thomas has worked for Chiltern Railways since 2009 and was previously Marketing Director at sister train company Wrexham & Shropshire, and Product Development Director at National Express, responsible for route and product innovation on the coach network. At Wrexham & Shropshire he launched an innovative new pricing structure, while at National Express he was responsible for the first “premium” coach service.

David Allen, VP Sales @ ScanLife

David is a veteran of over 30 years in the high tech business; focused on the key factors that build value. He is a joint US/UK national who has been in the UK for the past 20 years with a broad range of experience in each of the major areas of the business. He is a veteran of several successful start-ups and public offerings. He has a broad range of experience in mobile computing, internetwork access, and tablet devices. He has both undergraduate and graduate degrees from the University of Colorado in Boulder in the USA. He has played a major role in the development of Madge Networks, Cisco Systems, and Digi International in both the UK and Europe. He now heads the UK and Ireland expansion of Scanbuy, the company is the premier developer and implementer of all of the major barcode form factors. Specifically the company is the leader globally in delivering and supporting intelligent QR codes. The company lists most of the Fortune 100 companies as clients.

Sarah Baillie, Commerce Manager @ Debenhams

Sarah spent time in a broader online marketing role at Debenhams before focusing on mobile. She is responsible for Mobile Channels at Debenhams, capitalising on the growth in the industry by supporting mobile commerce initiatives and ultimately driving incremental sales and profit for Debenhams. During her time at Debenhams she has worked on the launch of the Debenhams iPhone app and the subsequent launches of the Nokia and Android mobile apps which saw combined sales of £3m and over 700,000 downloads up to October 2011. Her more recent deliveries include the Debenhams mobile site and iPad app, as well as managing various mobile marketing initiatives including trials with Augmented

Peter Briffett, MD @ Living Social UK & Ireland

Peter oversees LivingSocial’s UK and Ireland markets, communicating LivingSocial’s core strategy and overseeing growth as the next great consumer brand. Based in London, Peter is responsible for LivingSocial’s numerous markets in the UK and has developed a strong footprint in the UK & Irish group-buying space. Prior to LivingSocial, Peter held senior positions at Microsoft and Thomson Reuters. He has successfully built and managed a number of technology start-ups including VoIP (Voice over Internet Protocol) company Howler Technologies, Gissing Software, and iView Multimedia - where as CEO Peter oversaw its acquisition by Microsoft. He also founded Biometric Distribution, supplying fingerprint readers and iris scanners to leading companies before being acquired by Kyotec Securities.

Russell Buckley, Partner @ Ballpark Ventures

Russell’s previous role was with mobile advertising startup, AdMob. He learned about AdMob, soon after its launch, and joined as its first employee in 2006, with the remit of launching AdMob into the EMEA market. Four years later, AdMob was sold to Google for $750m. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading early pioneers in mobile advertising and location-based marketing.

4

MobileMarketing


Speakers Duncan Burrell, Manager, Connected Services and Solutions Organisation @ Ford of Europe

Duncan oversees the integration of communications-based services inside Ford vehicles – ensuring that such features are delivered to Ford customers in a safe and practical manner that adds value to the ownership experience. Rather than offering costly additional hardware or subscription options, Ford instead develops features that support the customers’ existing devices and connectivity services. Based at Ford’s Merkenich Research and Development Centre in Cologne, Germany, Duncan is a keen cyclist and runner. Appointed to his current role in November 2011, he has held 14 positions across a variety of departments during a Ford career that began in 1992.

Ian Carrington, Mobile & Social Advertising Sales Director @ Google

Ian is a veteran in digital advertising with over 14 years experience, including over nine years in Search marketing. Ian started work at Google eight years ago and was responsible for verticalising the UK business. He then went on to run the finance team across Europe, considered Google most advanced sector globally, and also led several key global projects around monetization. Ian formed the Mobile Ad sales team in Europe two years ago and the Social sales team in Jan 2012, where he is responsible for growth and strategy in these exciting and high-growth sectors. Ian lives at home with his wife, 2 year-old son and chocolate labrador.

Ben Carter, Head of Central Online Marketing @ Betfair

Ben Carter is Betfair’s Head of Central Online Marketing, tasked with managing its paid and none paid-for online marketing channels globally, ensuring Betfair meets its acquisition targets and continues to stay ahead of the digital curve, spanning Social to Mobile. As the commercial lead for Mobile, Ben has been responsible for creating Betfair’s mobile marketing strategy building awareness of our core mobile products globally and has seen Mobile grow from 2% of Sports revenue to over 10% of Sports revenue. Prior to joining Betfair, Ben ran his own digital consultancy, Evolv Digital, which created and executed online marketing initiatives for major blue-chip companies including Sky, npower and AOL and was also Head of Online Marketing at Setanta Sports, where he devised the fledgling sports broadcaster’s digital strategy.

Hugh Ritzema-Carter, UK Commercial Director at YOC Ltd.

Hugh has over eight years’ experience in mobile marketing, and has developed mCommerce solutions for some of the world’s largest retailers. He has pioneered projects with major brands such as Waitrose, Jigsaw, Lastminute.com, Air Berlin, Swiss International Airlines and Austrian Airlines. Hugh’s expertise covers mCommerce, mobile internet development, smartphone application development, mobile advertising, mobile strategy, ecommerce platform integration, and mCRM.

Mark Challinor, Director of Mobile Platforms @ Telegraph Media Mark is responsible for commercialisation of all mobile and Tablet services/apps for one of the world’s major newspaper groups, as the company moves from traditional print to becoming a true multimedia operation. He is also an International and European board member of The International Newsmedia Marketing Association (www.inma.org). The organisation networks latest trends and ideas via newspaper groups across the globe. Mark has his own mobile and Tablet blog on INMA’s website. Mark has more than 20 years’ experience in the newspaper/media industries, having held senior commercial roles at Trinity Mirror (Daily Mirror/Sunday Mirror); Associated Newspapers (Daily Mail/Mail on Sunday/Metro); and now, The Telegraph.

www.mobilemarketingmagazine.com/live

5


Speakers

James Chandler, Head of Mobile @ Mindshare

James joined Mindshare UK in 2008 after working for Channel 4 and a boutique media recruitment company in London’s West End. In his four years as a digital specialist at the agency, he’s worked across a number of sectors – including Telco, Autos, Beverages, Sports & FMCG. James helped Ford become the first auto brand in the UK to launch ‘Scrappage’ online, transformed Hutchison 3’s Free SIM digital activity into a mobile-only strategy and managed a year long partnership with Xbox LIVE, helping guys stay ahead in the mating game with LYNX. In July 2011, James became Mindshare’s first Mobile Account Director as he started work on developing the agency’s mobile proposition. In March 2012, he was promoted to Head of Mobile.

Paul Childs, Chief Marketing Officer @ Adfonic

Paul looks after Adfonic’s business operations and is a marketing and product whiz. He’s the guy thinking up new tools, experiences and the longer term strategic roadmap and direction.Prior to Adfonic, Paul worked in various senior marketing roles for mobile operators and online start-ups. Paul is an expert on all things mobile, especially mobile search, mobile advertising and enabling web browsing on mobile devices.

Matt Cockett, VP of Sales @ Velti Matt is a forward-thinking digital media executive, with over 12 years’ UK and international experience, working for corporate and start-up businesses in the mobile and media sectors. Operating at executive leadership level, his key strengths lie in new business growth and strategic partnerships, largely achieved through advising companies on how to make mobile a successful channel for commerce, marketing and advertising.

Ronan Cremin, CTO @ DotMobi

Ronan Cremin leads dotMobi’s engineering initiatives. He focuses on building and delivering mobile internet applications, such as the award-winning goMobi and DeviceAtlas products. Ronan also represents dotMobi at the World Wide Web Consortium (W3C) and has used this work as the basis for the dotMobi Web Developer Guide. Mr. Cremin has more than a dozen years of product management and development experience in mobile and internet sectors, including stints in leading markets like Japan with NTT DoCoMo, Europe with Vodafone, 3 and Orange, and the USA with AOL. Prior to dotMobi, he focused on product management in the mobile application sector at Valista. Before Valista, he was at Critical Path, where he managed email and directory products.

Jason Cross, Marketing Director @ Incentivated Jason is a professional marketer with wide-ranging experience and a flexibility of approach to target appropriate marketing solutions to different target audiences. He has been working in digital media since 1994, developing the first public internet kiosk for BT, and has been involved with marketing cutting edge technological developments such as mobile and using them as promotional tools throughout his career, launching Zingo, creating Cabwise for TfL and the Mayor of London, and now as Marketing Director at Incentivated. He has had the honour of marketing some of Britain’s most internationally recognised services, inclusing BT’s red phone boxes, London’s black cabs, as well as the policies and activities of two Mayors of London (Ken Livingstone and Boris Johnson).

6

MobileMarketing


Speakers Richard Firminger, MD @ Flurry

As Managing Director of Flurry EMEA, Richard leads the company’s UK office as well as advertiser sales and publisher relationships across Europe. Prior to Flurry, Richard led the digital media sales team for Amazon in Europe. Prior to Amazon, Richard was Commercial Director for Northern Europe for Yahoo!, UK MD for Enpocket (sold to Nokia to become Nokia Media Business in 2006), UK Deputy MD & BD Director for AdLink (a direct response media sales organization, sold to HiMedia in 2009) and the first UK Commercial Director for DoubleClick, subsequently sold to AdLink in 2001. Prior to DoubleClick, Richard spent nearly 10 years in B2B publishing in tech press on titles such as Computing and Personal Computer World and during this time he launched Information Week and Computer Reseller News in the UK for CMP Media.

Paul Francis, Head of Commercial Systems @ Domino’s Pizza

Paul Francis is Head of Commercial Systems at Domino’s Pizza. He is responsible for extending and maintaining all web and mobile eCommerce channels. His job is to provide a simple, convenient and reliable experience to all Domino’s online customers. Coming from a software development background, Paul has led both small and large (60+) teams to overhaul the digital sales channels of some of the UK’s leading online retailers, including easyJet and Figleaves.

Mark Fraser, CEO @ zappit

Mark is CEO and founder of zappit, the mobile technology firm that powers brand engagement with customers using NFC, QR and mobile payment systems. Mark has extensive experience in the digital space, including stints at some of the world’s biggest advertising and marketing agencies, creating and executing digital engagement strategies for global brands. Mark is one of London’s foremost digital entrepreneurs and founded zappit in 2011. The company has swiftly become one of the world’s most prominent suppliers of NFC, QR and mobile payment technology solutions, working with clients such as Morrisons, JCDecaux, Universal, Ladbrokes and NatWest on their customer engagement strategies.

Nick Gee, Mobile Director @ Trader Media Group

Mobile Director at Trader Media Group since 2009, Nick has developed Auto Trader’s mobile strategy focusing on audience growth, product innovation and monetisation of the mobile platform. Nick’s leadership has seen Trader Media Group’s mobile team win multiple mobile awards for innovation, including an Effective Mobile Marketing Award in 2011; New Media Age 2012; Revolution 2012; econsultancy 2012; and AOP Product Team of the Year 2012. Before joining Trader Media Group, Nick was the Product Director at Mobile People, where he ran mobile search and global advertising applications. Prior to that he was Commercial Manager for Mobile at Sensis (Australia) where he was responsible for mobile strategy, marketing and distribution.

Tamara Gillan, Founder & CEO @ Cherry London

Tamara Gillan is the Founder and CEO of Cherry London: an award-winning marketer whose expertise in profitable, unique and digitally-focused partnerships has attracted clients such as Pernod Ricard, AOL, O2 and Visa. Having started her career at London agencies Fullsix and ID Media, Tamara then headed up eMarketing at Orange, where she re-launched their eChannels. Cherry London is a marketing agency that specialises in brand partnerships and is the strategic partnership agency for O2’s Priority Moments, having launched the hugely successful rewards programme in 2011. Tamara has spoken at a number of events (Everywoman Conference, Consumer Marketing Forum), and likes to spread the word about the positive impact of partnerships, high-impact/ low-cost marketing and the role of women in business.

www.mobilemarketingmagazine.com/live

7


Speakers Alistair Goodman, CEO @ Placecast

As CEO of Placecast, Alistair Goodman brings both passion and experience in helping to create, build and scale successful new media organizations. Prior to Placecast, Alistair was Vice President of Strategic Marketing at Exponential Interactive, an online media services and technology company whose flagship brand - the Tribal Fusion ad network - grew to be one of the largest privately-held digital media companies in the US during his time there. Before joining Exponential, he was a founder and Senior Vice President for Sales and Marketing at Impli, a San Francisco-based digital media company which was acquired by Premier Retail Networks (PRN). Earlier in his career, he worked first on Wall Street and then as a management consultant for both CSC Index and Corven UK Ltd, helping large organizations with process reengineering and the implementation of growth strategies.

Sebastian Grebasch, Head of SEA / Mobile @ Zalando

Sebastian leads an international team of PPC (pay-per-click) and mobile marketing experts at Zalando, one of Europe’s biggest online fashion shops. Together with his team, he manages Zalando‘s global search engine advertising program, as well as the company’s marketing efforts across various mobile channels. Before joining Zalando, Sebastian worked for Rocket Internet, setting up online marketing teams and departments for several of the company’s startups, such as eDarling, Groupon and Wimdu. Before that, he was part of eBay’s SEA team, did web analytics for Vattenfall Europe, and affiliate marketing and eCRM for the otto group.

Paul de Gregorio, Head of Mobile @ Open Fundraising Paul has been fundraising since 1996. Before joining Open Fundraising to head up the agency’s mobile offering in 2011, he was client services director at telephone fundraising agency, Pell & Bales. He has worked with many charities and membership organisations including Cancer Research UK, The Labour Party, the NSPCC, Oxfam, Age UK, UNICEF UK and National Trust - to deliver fundraising and campaigning activity that inspires people to take action.

Julian Harris, Senior Business Development Manager @ Qualcomm

Julian has worked in the mobile industry for over 10 years. In his current role in the Snapdragon Ecosystem team Harris scouts across Europe for content, applications and mobile services to optimise for Qualcomm technologies. Previously, Julian worked for Qualcomm Internet Services (QIS), a Division of Qualcomm where he managed developer relations in Western Europe and managed teams in India, China and Latin America, responsible for recruiting application developers to supply the Brew ™ distribution network. He joined Qualcomm in 2004 following its acquisition of Trigenix. He was appointed the role of Brew™ Developer Relations in EMEA, where he was responsible for recruiting suppliers for the launch of Europe’s first Brew App Stores; TIM in Italy & H3G in the UK, ranging AAA games titles from EA Mobile, Glu, Gameloft & Superscape.

James Hilton, Joint CEO @ M&C Saatchi Mobile

James is a veteran in the mobile marketing space, with over 16 years’ experience, both agency- and client-side. He launched one of the first successful full service mobile agencies in the UK with a focus on mobile media, and continues to be a leader in the industry, heading up M&C Saatchi Mobile globally. James is a digital and mobile native and drives the agency to be at the forefront of mobile technology and strategy.

8

MobileMarketing

Exh


ALL ALL THE THE FUN FUN OF OF THE THE FAIR FAIR VISIT US ON STAND 7

TO BE WON  EXCLUSIVE OFFERS 

FREE FREE FREE

500

EXPERT ADVICE, DEMONSTRATION AND ACCOUNT MANAGEMENT working WITH YOU TO IDENTIFY WAYS THAT MOBILE CAN IMPROVE YOUR BUSINESS Inbound system with A unique short code keyword to help you grow your customer base Opt-out system so your customers can opt out if they wish

FREE TEXT CREDITS

run a test on us for FREE AND SEE IF IT IMPROVES YOUR BUSINESS

text local

Business Mobile Messaging

T:0845 009 3180 or E:sales@textlocal.co.uk or visit www.textlocal.com

Exhib' ad.indd 1

29/08/2012 17:27


Speakers Rich Holdsworth, CEO @ Wapple

Rich Holdsworth is a recognized name within the mobile industry for having true, proven, foresight into mobile internet. Rich has been key in the creation of Wapple core technology. Rich has eight years’ background in web and mobile development, and eight years within video games creation and development as Lead Designer on ‘Number 1’ products. He was credited in the Sunday Times for creating the first ever WAP game.

Thomas Husson, Principal Analyst @ Forrester

Thomas is Principal Analyst at Forrester Research where he serves consumer product strategy professionals. His research covers mobile consumer content and services and mobile strategy for non-telecom companies. Additionally, he covers mobile location and focuses on the evolving mobile ecosystem; the impact of new entrants in the mobile space; mobile services; mobile media and content; mobile Internet and applications; mobile commerce and payments; and mobile marketing and advertising. Thomas joined Forrester in August 2008, bringing more than 10 years’ experience in the mobile industry. Thomas also spent four years at Jupiter Research as a senior mobile analyst and six years at Bouygues Telecom (the third French operator), first as Internet Product Manager and then as Mobile Multimedia Product Manager. Thomas also worked in the financial services sector in Milan, Italy for one and a half years.

Ravi Kamran, CEO and Founder @ Trademob

Ravi Kamran is responsible for strategy, business development and distribution at Trademob. He studied business administration at the WHU Vallendar in Mexico and in the US. Within the scope of his diploma thesis he investigated the innovation management of companies. Afterwards, he successfully launched a business in the field of advertising (games) together with leading internet investors. Over the past two years, he has dedicated his time to exploring the technology developments in the mobile market. Having seen the great need for a sophisticated solution that reduces the complexity for mobile advertisers, he decided to combine his two interests by founding Trademob, the pioneering platform for app marketing. The unique tracking and optimizing technology enables advertisers to easily promote their mobile apps across all global ad networks and with maximum transparency.

Alex Kirmse, Head of Mobile @ Zappos

Born in Biarritz, France and raised in Berlin, Germany, to an American mother and German father, Alex Kirmse moved to the US in 1995. Alex joined Zappos in 2005, previously working as a freelance web developer. Bringing his passion for web standards, effective user experiences and new technologies, he helped build and grow the Zappos Front-End Development team, which is responsible for all forward-facing code for the Zappos sites. In 2010, he moved to head up the User Experience team at Zappos still working closely with the Front-End Development team. In 2011, he moved to head up the Mobile team at Zappos.

Miles Lewis, VP Advertising Sales @ Shazam Entertainment

Miles joined Shazam in February 2012 as Vice President, Advertising Sales to spearhead the growth of the Shazam for TV advertising sales efforts in the UK and Europe, as well as the Pacific Rim. Today, Shazam has more than 180m users with more than 1.5m new users joining the service every week and it is available in 30 languages in over 200 countries. Prior to joining Shazam, Miles was with last.fm for five years as its Senior Vice President of EU Advertising Sales. There, he built the award-winning London team following the acquisition by CBS, and also built numerous partnerships across Europe, S. America and Australasia to represent last.fm locally.

10

MobileMarketing

A


Are you shooting in the dark?

Visit us to find out

Use this coupon to try our Mobile Couponing solution at our stand and get ÂŁ1 off your next tea or coffee.


Speakers Oisin Lunny, Senior Market Development Manager @ OpenMarket

Oisin Lunny is part of the Market Development team at OpenMarket, looking at new verticals and strategic business and technology opportunities for the company. Oisin’s background of over 21 years in technology and media includes roles as UK Managing Director for the world’s largest social space for teens, Habbo Hotel; and Global CDN Product Manager for Media Services at Interoute Communications, Europe’s largest network operator. Oisin also maintains a profile as a film composer, producer, DJ and occasional blogger.

Laura Marriott, CEO @ Neomedia

Laura Marriott has been Chief Executive Officer of NeoMedia since October 2010. Prior to this, she served as NeoMedia’s Chief Marketing Officer and has been an active member of the NeoMedia Board of Directors since January 2009. Before joining NeoMedia, Laura ran her own mobile consultancy, helping companies engage the mobile channel in their day-to-day business. She has also served as President of the Mobile Marketing Association (MMA) from 2005 - 2009 and, earlier, as Director of Marketing for Intrado. During her tenure at the MMA, the organization’s membership experienced substantial growth, established global headquarters and regional chapters throughout the world, and developed guidelines for the industry. Laura is highly regarded for her global voice and expertise on mobile marketing. She is published in industry publications and quoted in broadcast, print, and radio worldwide.

Nick Marsh, Mobile Sales Director, EMEA @ Mojiva

Prior to Mojiva, Nick worked with Microsoft in the UK for 10 years, serving most recently as Group Head of Strategic Agency and Client Partnerships, earlier in his career, he was Team Leader for TopJobs.co.u; Senior Sales Person for News International - The Times & Sunday Times; and a Sales Executive for Yellow Pages Sales Force - Talking Pages division.

Fabrizio Di Martino, Mobile Marketing Manager Europe @ IHG

Fabrizio Di Martino is the Mobile Marketing Manager for Europe at IHG, a global hotel company with a strong presence in nearly 100 countries and territories around the world. Prior to joining IHG’s Web and Interactive Marketing team, he spent most of his time as Product Marketing Manager for Telefonica Digital, Technogym and Buongiorno, where he acquired more than five years’ experience on mobile applications in various areas. He started his career with Microsoft, working for Windows Mobile and Windows International divisions. At IHG, Fabrizio is responsible for driving mobile revenue and downloads, and mobilising the company’s marketing efforts across wider European regional teams.

James Maxwell, National Sales Executive Digital Solutions @ Prinovis

James has worked within the mobile and digital solution industries for over nine years, and is now the National Sales Executive within the Solution Development team at Prinovis. Since joining, he has been working to develop innovative digital solutions that support the marketing objectives of retail and publishing companies throughout the UK and Europe.

12

MobileMarketing

trade


trademob_250x176_druck.indd 1

29.08.12 15:14


Speakers Jonathan Milne, General Manager,Europe @ Celtra

Jonathan has successfully helped several US-based digital media and SaaS Platform technology companies expand their businesses to the European market. He has more than 15 years’ sales, operations and technology experience with high growth software companies. Prior to Celtra, Jonathan initiated and led the successful European market entry of online video technology company, Ooyala. Before joining Ooyala, Jonathan was General Manager for the online video platform Maven Networks’ UK business until its acquisition by Yahoo! He joined Maven as Technical Director and helped the company to establish a strong major media client base in the United States, before focusing on UK operations.

Ambarish Mitra, CEO and Co-Founder @ Blippar

Ambarish has over 15 years’ internet and mobile technologies experience spreading across Retail, Portal, Travel, Social, Finance and Government. He was previously Head of Innovationat AXA and Head of Product Development at isango.com. Ambarish has won a number of awards including the ‘Insurance IT Leader of the Year Award’ in 2011. He also founded www.womeninfoline.com, the first Indian internet portal aimed at women, which IPO’d in 2000. Most recently, Ambarish created a theme-based mobile social network called Stuck, which has more than 200,000 users worldwide. (Facebook.com/stucknow)

Mike Nicholson, Director of Mobile @ The Weather Channel

Mike has spent 20 years working in media, across regional and national press, an entrepreneurial business launch, digital outdoor and more recently digital, including specialist roles in online video and mobile at Telegraph Media Group, Web TV, Collective and The Weather Channel. Across two decades of working in media, he has always believed that it is imperative to start by understanding exactly what the consumer is doing when they are consuming the media, and then work backwards from there to find relevant partners.

Jason Palgrave Jones, Business Development and Client Services Director @ Textlocal

Jason leads the sales, business development and client services at the Chester Office. After studying Business Management & Marketing at the University of Wales, he has spent the past 20 years working in various senior management roles for brands including Capital Bank, Bank of Scotland, HBoS, Accor Services, and more recently as General Manager for Argos and Homebase as part of The Home Retail Group. In his spare time, Jason is a keen sailor and runs a Cheshire-based event management company, The Chester Treasure Hunt Company. You may find him out and about meeting new clients and presenting some of the brilliant work we do at Textlocal.

Andrea Ramponi Director Business Development & Partnership EMEA @ Netbiscuits

Andrea joined Netbiscuits in 2011 and leads the Business Development & Partnership team in the EMEA region. He was previously Account Director at deepblue networks (a WPP communication agency in Germany) serving the mobile business needs of companies such as Deutsche Post, Honda Europe and Red Bull. Andrea cut his teeth in the Internet sector in 1998 as co-founder of neteye.de in Hamburg, where he was responsible for massive business growth and customer service in the agency’s formative years. He then began specialising in mobile and worked for over five years in different international management roles at Netsize and Sybase365, and as a business consultant offering advice on leveraging the mobile internet for value-added services for brands. Andrea studied law in Switzerland and holds an LL.M in Internet Law from the University of Hamburg.

14

MobileMarketing


brainstorm

brainstorm.co.uk

Brainstorm Mobile Solutions is a leading provider of smart technology solutions that connect brands to customers as well as optimising big data, offering a truly superior mobile and web experience. Our technology is powered by Dragon; a cloud based Platform as a Service (PaaS) that forms the backbone to all our solutions across marketing, connectivity, social interaction, location, big data management and more. Engage with us and realise the full potential of mobile and the benefits it can offer for a fully integrated digital strategy. + Reward Loyalty + Grow ARPU + Create Brand Value + Understand Customer Behaviour + Drive Footfall + Increase Wallet Share

+ Enrich Customer Experience + Create Brand Awareness + Enhance Operational Efficiency + Optimise Big Data + Create Next Generation CRM + Engage Generation Y & Z E-mail: contact.me@brainstorm.co.uk Phone: +44 (0) 20 7183 3860 Website: www.brainstorm.co.uk


Speakers Kamran Saeed, Senior Innovation and Product Manager @ Brainstorm With over 10 years’ experience in the mobile/telco industry, Kamran has experienced the rapid growth in technology capability, and the emergence of opportunities in mobile commerce, communication and content. He now uses this experience to help brands explore new horizons in wireless innovation and transform opportunities into successful business ideas. Kamran was formerly with WIN plc, where, as Head of Products, his role was to define the product and innovation strategy, and drive an internal productisation programme, operating across Media, Enterprise and MNO verticals. Prior to joining Brainstorm, Kamran was Digital Banking Manager - Mobile & Payments at the Lloyds Banking Group.

Bob Schukai, Global Head of Mobile Technology @ Thomson Rueters

In his role at Thomson reuters, Bob is responsible for overseeing the development and execution of the mobile growth strategy across the organization. His remit includes the creation and deployment of system platforms, business model development, world-class user experiences, and new business opportunities. He is also the recently-appointed ambassador to New York City and the east coast of the United States for the London Tech City initiative, driven by the British government and the United Kingdom Trade and Investment group. Prior to joining Thomson Reuters, Bob was the Vice President of Wireless/Broadband Technologies for Turner Broadcasting System (TBS) from 2005-2010. During that time, he was responsible for global research and development activities for TBS in the areas of mobile/wireless, broadband, Internet Protocol television (IPTV) and games.

Scott Seaborn, Executive Creative Director @ XS2

Scott is the new Executive Creative Director at XS2, who recently won multiple Cannes Lions for mobile campaigns. XS2 are considered pioneers in mobile technologies and content. Previously, Scott created the mobile division at Ogilvy and Mather Advertising and led its operation across the 10 Ogilvy Group agencies. Scott’s campaign work has contributed towards winning over 40 awards for mobile marketing including multiple Cannes Lions, D&AD, DMA, Creative Circle, London International, IAB, MMA, BIMA, Campaign Big, Revolut!on and NMA.In the UK, Scott was Co-chairman for The Mobile Marketing Association and across Europe he held a seat on the MMA Exco Board of Directors. He believes that mobile represents the perfect canvas upon which creative ideas can blend with technology.

Sandy Shanman, General Manager @ Appsnack

Sandy has spent more than 12 years in commercial roles in online, then mobile and digital advertising companies. Having jumped from sales and marketing at PepsiCo to interactive in the late ‘90s, he has held executive roles at key interactive and mobile properties including Advertising.com (now AOL advertising) and Quattro Wireless (now iAds). Most recently, he led sales, marketing and business development for Kiptronic, which is now the mobile division of Limelight Networks.

Mark Stevenson, Managing Director @ O2 Priority Moments

Mark is a Senior Commercial Marketing professional with 17 years’ marketing and general management experience in some of the UK’s most popular consumer brands. Starting at Chubb Security as a Marketing graduate, he has also worked for Polycell Polyfilla, ICI Paints, and Centrica - British Gas, with the last eight years being spent at O2. Here, Mark has managed multi-million customer bases with KPIs such as reducing customer churn; improving customer ARPU; increasing customer profitability; and product holding. Whilst at O2, he also ran the operator’s award-winning portfolio of sponsorships including The O2, England Rugby Football Union, and Arsenal Football Club. He was also responsible for the deal that saw O2 tie up with Live Nation to enlarge and enrich the operator’s Priority Tickets customer proposition through sponsoring their national network of hugely popular music venues.

16

MobileMarketing


DAY 1 (Monday 1st October) Lessons from the Third Sector, successful charity campaigns on mobile Oisin Lunny @ 10:20am Main Auditorium Successful mobile engagement, interaction, monetization and CRM with OpenMarket CMX2 Adrian Sarosi @ 2.30pm Mobile Experience Lab DAY 2 (Tuesday 2nd October) 50 Shades Of Mobile CRM Oisin Lunny @ 10:30am Room A Multi Modal Short Codes, a revolution for mobile marketing Adrian Sarosi @ 2.15pm The Ideas Lounge See you there!

Don’t take chances with your mobile business Engaging directly with consumers through mobile devices can be an unpredictable affair. Perhaps you’re not getting the focused service you need or the reliability you can count on. Take control with the OpenMarket mobile transaction hub. OpenMarket is the world’s most reliable mobile transaction hub with over ten years’ experience in the market. We have more than 250 staff dedicated to providing innovative solutions to help you manage your mobile business successfully. We provide the industryleading cross-channel, cross-network platform with extensive mobile operator connections around the globe.

Get started today! Whether you are a large retailer, consumer brand, developer, or an agency, you need a partner that gives you a competitive advantage, as well as access to the most comprehensive suite of mobile service tools and the largest possible mobile audience. OpenMarket delivers the operator connectivity, application building blocks and mobile payment capabilities that drive your mobile business success.

openmarket.com/europe +44 20 8987 8855 Text sales to 88600 Email sales@uk.openmarket.com Copyright 2012 OpenMarket Inc. All rights reserved. OpenMarket is a business of Amdocs.


One Platform, Four Benefits: Quality, Efficiency, Reach & Performance Netbiscuits™ is the world’s leading cloud platform for the development and delivery of next generation web apps across all mobile and connected devices. Multi-device, multi-screen, multi-layered – mobile is an increasingly diverse environment to cater for. Netbiscuits offers you award-winning technology and a global network of partners to meet these challenges and help you implement your mobile strategy. Find us next to the Mobile Experience Lab 13 14 15 16 17 18 19 20 21 22

Mobile Experience Lab

10

9

Catering

8

4

3

2

7

6

5

1

11 12

Contact our Team sales_uk@netbiscuits.com phone: +44 207 182 4036 Get more Information netbiscuits.com

Drop by Stand 8 for a chat or listen in to our conference presentations to discover how Netbiscuits can help you maximize your mobile opportunity.

New York – San Francisco – Los Angeles – Reston – London – Kaiserslautern – Hamburg – Singapore – Sydney


am om 36

on om

Speakers John Stoneman, Sales Director EMEA @ Inmobi John joined InMobi with 17 years of digital experience, 12 of which have been in the mobile advertising sector. After originally training as a journalist and working on local and national newspapers in the UK, John joined Microsoft as an editor on MSN, before changing career paths and moving into business development. His first experience of mobile was with the PDA-based media network AvantGo, and he has worked with publishers, advertisers and agencies ever since. After a short spell with mobile start-up Refresh Mobile, he spent three years helping Nokia to launch its mobile advertising network, rising from leading the UK sales team to heading the sales efforts in EMEA.

Craig Sullivan, Group Business Manager @ Belron

Craig is the Group eBusiness Manager for Belron (you may know them as Autoglass, Carglass or Safelite). He looks after optimising visitor behaviour and making things nice for millions of customers, on 35 websites in 19 languages. Craig has been blending usability, customer insight, analytics, multi-variate testing, emotion, psychology and optimisation techniques for several companies over the last 11 years. He has built teams, run projects or used conversion voodoo on the likes of John Lewis, LOVEFiLM, Ocado, Waitrose, Zoopla and a smattering of tech startups. He tweets about 70 times a week on UX, Neuropsychology, Mobile technology, Persuasion, Copywriting and more as: @ OptimiseOrDie.

Neil Swanston, Mobile Experience Manager @ Centrica

Neil has over 10 years’ experience in the Telecommunications industry, working for mobile operators, service aggregators and major brands. The variety of companies he’s worked for has given him the opportunity to experience different parts of the value chain, and appreciate the customer’s needs at every step of the journey. He believes in creating simple solutions that allow customers to do what they want to, in a helpful and easy way. He claims to be a very difficult consumer to please, and wants to make things better.

Martin Talks, President, Digital @ Draftfcb

Martin Talks is a serial entrepreneur who has floated a company on the London Stock Exchange and recently sold his agency, Blue Barracuda, to Draftfcb. He is now Global Digital Lead for the Draftfcb Group of companies and has already launched a new digital agency in Dubai. He curates a website on the increasing merger between Man and Machine and hopes on day to be a robot. He regularly speaks at conferences and events.

Claire Valoti, Managing Director @ O2 Media

Claire Valoti was appointed Managing Director of O2 Media in January 2012. The company is leading the way in defining what is possible in terms of an interactive media service on mobile that consumers actually want to engage with and use. With an aim to drive awareness, engagement and purchase intent for the consumer on behalf of the 200 brands it currently works with, O2 Media has a platform and service that delivers rich media and video content to all of O2’s 22m customers. Claire is responsible for continuing to build the O2 Media business that will offer a portfolio of O2 services and cross-media opportunities for brands in the UK. Claire has extensive experience in Automotive, Finance, Technology and FMCG sectors.

www.mobilemarketingmagazine.com/live

19


Speakers Ben Wightman, PPC Strategist @ Latitude Digital Marketing

Ben is a Senior PPC Strategist leading a team of talented executives at Latitude Digital Marketing. Ben carries Google Adwords Advanced, Microsoft AdExcellence and Google Analytics qualifications, and has extensive experience in pay-per-click (PPC) marketing across a variety of sectors. Ben is responsible for managing successful PPC campaigns for major clients particularly in the Retail, Gaming, Finance and Automotive sectors. Ben is also Latitude’s resident Mobile Marketing champion, responsible for producing Latitude’s quarterly Mobile Report and providing best practice training and recommendations for mobile-specific strategies. Ben made the move to specialise in PPC marketing following 10 years of sales and marketing success in high street and eCommerce environments.

Jo Wightman, Director of Client Services @ Fiksu

As Director of Client Services at Fiksu, Jo has helped over 100 clients build successful app businesses on Android and iOS. She has developed global app marketing campaigns that span all types of apps from Games to Finance. Jo has been with Fiksu since its very beginning, having joined as the 10th employee. Formerly, she worked at Boston Consulting Group and has an MBA from Harvard Business School.

Steve Wing, Business Director, Mobile @ The Guardian

Steve Wing began his career in digital in 1999, joining Guardian Unlimited as Launch Advertising Manager, setting up GNM’s first Digital Sales Team, and then, as Head of Commercial Development, responsible for all digital revenue lines. In 2003, he was appointed Head of Advertising Strategy, working across all brands, and in 2007, joined the GNM Advertising Board as Business Development Director responsible for identifying and growing new revenue streams. In March 2010 he became Head of Digital Marketing, and in January 2012 was promoted to Business Director, Mobile, responsible for accelerating the growth of GNM’s mobile, tablet and eReader business, ensuring that the overall portfolio supports the Guardian’s reputation for award winning journalism, design and digital innovation.

Marcus Harding, Director of Business Development @ Theorem Marcus founded Theorem’s Europe company in 2008 and is responsible for the delivery of the region’s annual new business development revenue target, promotion of the Theorem brand and services within Europe and the day-to-day delivery of operations and client services to all existing customers. Since his arrival, Theorem has become a leader of digital media operations in the UK market and has annual revenues in excess of £1m. Prior to Theorem, Marcus spent seven years managing teams and generating revenue both in online and offline advertising, and also spent several years at AOL advertising.

Simon Murphy, Head of Gambling EMEA @ FremantleMedia

Simon joined the FME team, which represents such well-known brands as The X Factor, Britain’s Got Talent, Family Fortunes, Take Me Out and many more, with more than eight years experience in the online gambling, mobile and landbased industries. During this time, Simon held key roles with WagerWorks, the remote gaming arm of IGT. Prior to that he was the Commercial Director of Million 2-1, a mobile gaming specialist acquired by IGT in June 2008.

www.mobilemarketingmagazine.com/live

21


OUR STORY SO FAR… With a global footprint and over 400 people, Lumata represents 10 years of experience in helping brands, operators and hardware manufacturers achieve their marketing objectives on mobile. Our goal is to provide CMOs with the solutions they need to manage their brand’s interaction with consumers over mobile – what we call Mobile Relationship Management.

MAKING MOBILE WORK FOR YOU

“Meet us today to see how we can help you make the most out of your mobile relationships”

C O N TA C T U S contact@lumatagroup.com +44 20 7613 8900 57-63 Scrutton Street London EC2A 4PF www.lumata.com

®

Connecting Advertisers with Mobile Consumers. Everywhere. Tapjoy® helps you connect with millions of consumers on their smartphones and tablets. Tapjoy’s unique Mobile Value Exchange model enables targeted consumers to choose which ads to engage with, in exchange for a reward — like unlocking premium content or enhancing their experience. Since the ad they picked has enabled rewards in their favorite mobile apps, consumers will thank your brand for unlocking mobile joy.

2

1

4

Tapjoy Ad Units 1 Tapjoy Offerwall

3 Tapjoy Videos

2 Featured Ads

4 Banners Ads

For more information go to advertisers.tapjoy.com

3


Speakers Liam Corcoran, Head of Mobile @ Arbitron

One of the most experienced mobile and online researchers in the country, Liam founded Q Research, the UK’s pioneering mobile market research agency, in 2005, before selling it in 2009. He then went on to establish HPI Research’s mobile research division called Mobilocity, before joining forces with Arbitron Mobile to help promote its UK mobile and Tablet measurement solutions.

Adhish Kulkarni, Senior Vice President, Products & Marketing @ Lumata

Adhish brings over 14 years of experience in the Telecoms and Mobile Marketing industries to Lumata. He was part of the management team at Flytxt, a UK based pioneering mobile marketing specialist, and more recently served as Head of Products & CRM at Buongiorno. In the early part of his career, Adhish spent six years as a manager in Accenture’s strategy consulting practice, covering the Communications and Media industries in Europe and Asia. Adhish holds an MBA from INSEAD (Fontainebleau, France) and a B.Sc. from Carnegie Mellon University (Pittsburgh, USA).

boost app downloads. increase traffic. build a mobile campaign from the ground up. we’ll take care of mobile media which leaves you free to take care of business. +44 207 543 4600

london@mcsaatchimobile.com

mcsaatchimobile.com

www.mobilemarketingmagazine.com/live

23


Chairs

Chairs Russell Buckley, Partner @ BallPark Ventures

Russell’s previous role was with mobile advertising startup, AdMob. He learned about AdMob, soon after its launch, and joined as its first employee in 2006, with the remit of launching AdMob into the EMEA market. Four years later, AdMob was sold to Google for $750m. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising and location based marketing.

James Cameron, Founder @ Camerjam

James is the founder of Camerjam, an events company with a passion for all things mobile. Camerjam’s philosophy is to move away from traditional conference formats and create interesting event designs that provide the perfect environment for participants to broker business deals. James has been producing mobile conferences since 1999 and prior to founding Camerjam, was instrumental in building up IIR’s Mobile Content portfolio of events covering mobile advertising, mobile internet, mobile messaging and location based services. James and the Camerjam team work closely with Mobile Marketing on the Mobile Masterclass series of events, which launched in the UK in 2011.

Dave Chaffey, Co-founnder @ SmartInsights.com

Jon was appointed in November 2008 as the IAB’s first head of mobile, before moving into the role of director of mobile and operations. His role is to drive the IAB’s strategy in the mobile arena, via a series of ongoing initiatives, including dedicated events, educational publications and research essential to its development. Jon works with advertisers and agencies, helping them to understand the value of mobile advertising, and how it can add to marketing campaigns. Jon’s role also includes overseeing finance, HR and events for the IAB. Before joining the IAB, Jon was head of marketing for Orange portals team in the UK, controlling the trade and consumer marketing strategies for the operator’s fixed and mobile portals, along with media research. In his time there, he marketed the launch of Orange’s converged and mobile advertising opportunities, helping Orange to become the most recognized multi-platform media owner.

Andy Favell, Editor @ Mobithinking.com

Andy is a London-based freelance journalist and web editor. He has been writing about business and technology for a dozen years, for numerous trade titles and national newspapers, and has worked as a web editor/producer on the BBC and Channel 4 Websites. In 2008, he became the editor of mobiThinking, a dotMobi resource for mobile marketers. mobiThinking is best known for its Big Compendium of Mobile Stats and Guide to Mobile Ad Networks. Find out more at: http://mobithinking.com

24

MobileMarketing


Chairs Tim Green, Editor in Chief @ Mobile Money Revolutioon

Tim is well known to the mobile content market, having launched and edited industry news site Mobile Entertainment. But he left (last week!) after seven years to launch his new industry site Mobile Money Revolution. The site will track all developments in the crazy world of NFC, m-commerce, m-money transfers and more. You know, all that stuff that’s going to be huge, but is currently mired in confusion and nonsense.

Helen Keegan, Mobile Marketing Specialist

A retail and marcomms professional with over 20 years’ experience, Helen has specialised in mobile for more than 10 years, and was at the birth of mobile marketing in 2000, as head of customer experience at ZagMe, the location-based mobile marketing pioneer. Today, Helen is a specialist consultant in mobile marketing, advertising and media, working on a wide variety of projects, including developing mobile strategies, analysing trends, creating products and services, and implementing initiatives for a wide variety of clients, including Teletext, The English National Opera, BBC and Vodafone, to name but a few. Helen is a familiar face on the conference circuit at home and abroad and has also founded and produced her own conference, The Heroes of the Mobile Screen. She also runs events and initiatives for the Mobile Monday London community including the Vodafone Mobile Clicks Awards and the Vodafone Foundation Smart Accessibility Awards.

Jon Mew, Director of Mobile & Operations @ IAB

Jon was appointed in November 2008 as the IAB’s first head of mobile, before moving into the role of director of mobile and operations. His role is to drive the IAB’s strategy in the mobile arena, via a series of ongoing initiatives, including dedicated events, educational publications and research essential to its development. Jon works with advertisers and agencies, helping them to understand the value of mobile advertising, and how it can add to marketing campaigns. Jon’s role also includes overseeing finance, HR and events for the IAB. Before joining the IAB, Jon was head of marketing for Orange portals team in the UK, controlling the trade and consumer marketing strategies for the operator’s fixed and mobile portals, along with media research. In his time there, he marketed the launch of Orange’s converged and mobile advertising opportunities, helping Orange to become the most recognized multi-platform media owner.

David Murphy, Founder and Editor @ Mobile Marketing

David launched Mobile Marketing online in November 2005. The site now attracts over 35,000 unique visitors per month. It is updated several times each business day, and also comes in print, iPad and mobile versions. Mobile Marketing also runs webinars, conferences, the Mobile Masterclass series and the Effective Mobile Marketing Awards. In 2012, Mobile Marketing launched the Mobile Retail Summit, a one-day conference and exposition looking at all aspects of mobile in the retail channel. Mobile Marketing also runs the Mobile Training Academy, whose mission is to raise the standard of knowledge and best practice in the mobile marketing business.

Rob Thurner, Co-founder @ Mobile Training Academy

Rob is an established mobile consultant, trainer, speaker and author. In 2011 he founded the Mobile Training Academy with Mobile Marketing, and is its lead trainer. The MTA designs and delivers bespoke mobile training programmes for marketers of all levels of expertise across Europe and the USA. Rob runs intermediate and advanced courses for the IDM, IPM and the IAB where he was a founding member of the Mobile Leadership Council. He ‘s also course Tutor on The IDM’s Diploma in Digital Marketing. A regular presenter at digital conferences, Rob has written two books on Mobile Marketing best practice, including 7 steps for Mobile Marketing Success with co-author Dr Dave Chaffey,

www.mobilemarketingmagazine.com/live

25


Conference Agenda

Auditorium

Day 1 Craig Sullivan

10:00am

Alex Kirmse

10:30am 10:20am

Bob Schukai

10:00am

WHERE IS THE MONEY IN MOBILE EXPERIENCE?

Oisin Lunny Paul de Gregorio

10:20am

LESSONS FROM THE THIRD SECTOR, SUCCESSFUL CHARITY CAMPAIGNS ON MOBILE

Ian Carrington

LEARNINGS IN mCOMMERCE

BUILDING GREAT APPS STARTS WITH GREAT DESIGN

11:00am

10:40am

THE 3 BIG TRENDS IN MOBILE; SOCIAL, LOCAL AND COMMERCE

Steve Wing

11:30am 11:30am

Fabrizio Di Martino 11:50am

Simon Murphy

12:10pm

Ben Wightman

12:30pm

12:00

Paul Francis

Neil Swanston

3:00pm

3:40pm

WALK, CRAWL, RUN. DEVELOPING THE COMMERCIAL MODEL FOR THE iPAD

Miles Lewis

4:00pm

THE SECOND SCREEN: EXTENDING ENGAGEMENT AND LEVERAGING INNOVATION WITH A TV-TO-MOBILE EXPERIENCE

Alistair Goodman Claire Valoti

4:20pm

GEOFENCING THE HIGH STREET: USING PROXIMITY MARKETING TO DRIVE FOOTFALL

Russell Buckley

4:40pm

HOW TO GET FUNDING FOR YOUR BIG MOBILE IDEA

26

MobileMarketing

Mark Stevenson Tamara Gillan

TINY CELEBRITIES, THE BIG NUMBERS BEHIND AR

2:30pm 2:20pm

Giacomo Biggiero Thomas Ableman

2:40pm

James Chandler

3:00pm

Ambarish Mitra

THE DAWN OF AN mTICKETING GOLDEN AGE

3:00pm

IT’S GOOD TO TEXT AND TWEET KEEP TALKING TO CUSTOMERS ON THEIR OWN TERMS

Mark Challinor

Mark Fraser

Julian Harris 2:00pm 2:00pm FROM X-RAY SPECS TO TEENIE

2:40pm

HOW AND WHY MOBILE COMMERCE HAS WORKED FOR DOMINO’S PIZZA

12:10pm

PRIORITY MOMENTS: DRIVING CUSTOMER LOYALTY THROUGH INNOVATIVE PARTNERSHIPS

2:20pm

ALWAYS TAKE THE WEATHER WITH YOU

Sarah Baillie

DELIVERING A SUCCESSFUL MOBILE COMMERCE STRATEGY

12:30pm 12:30pm

GETTING THE MOST OUT OF MOBILE PPC MARKETING

2:00pm

Duncan Burrell

TURNING THE CAR INTO THE ULTIMATE MOBILE APP

NFC - TAKING SPORTS FAN ENGAGEMENT TO THE NEXT LEVEL

THE CONVERGENCE OF ONLINE, MOBILE AND SOCIAL GAMBLING

HOW MOBILE IS CHANGING MEDIA CONSUMPTION

Thomas Husson

GET READY FOR THE MOBILE REVOLUTION

11:50am

THE IMPORTANCE OF MOBILE FOR THE HOTEL INDUSTRY

Mike Nicholson

10:40am 11:30am

STAYING RELEVANT IN A MULTI SCREEN WORLD

Richard Firminger

Day 2

Auditorium

3:30pm

BEYOND MOBILE MEDIA: ‘SUPERCHARGING’ WIRELESS EXPERIENCES AND INTERGRATED PARTNERSHIPS

HARNESSING MOBILE IMAGE RECOGNITION AR FOR LONG TERM CONSUMER ADOPTION

3:40pm

4:00pm

Nick Gee TRANSFORMING THE CAR BUYING PROCESS

4:00pm

Ben Carter

CAPITALISING ON THE YEAR OF MOBILE GAMBLING

4:30pm 4:20pm Sebastian Grebasch PERFORMANCE-BASED MOBILE MARKETING

4:40pm

5:00pm

Scott Seaborn

A CREATIVE APPROACH TO MOBILE MARKETING


Conference Agenda

Room A

Room A

Day 1

Day 2

Location Based Services Mobile CRM 10:00am Jason Palgrave Jones 10:15am 10:15am Kamran Saeed DISPELLING THE MYTHS OF MOBILE MESSAGING

LET’S GET PHYSICAL

Peter Briffett

10:30am

SoloMo - THE CHANGING PSYCHOLOGY OF CONSUMERS

Alex Meisl

10:45am

LOCATION LOCATION LOCATION LOCATION BASED 11:00am SERVICES PANEL DEBATE

Mobile Sites

Ronan Cremin

Andrea Ramponi

12:00pm

Rich Holdsworth

12:15pm

YOU DON'T NEED A MOBILE STRATEGY, YOUR STRATEGY NEEDSMOBILE

Nick Marsh

2:05pm

Paul Childs

2:20pm

Sandy Shanman

2:35pm

mCommerce

James Maxwell

12:00

1:00pm

Martin Talks

4:05pm

WHY WE ARE ALL ADDICTED TO MOBILE AND WHAT BRANDS DO TO FEED THE HABIT

Hugh Carter

4:20pm

DIGITAL COMMERCE IN A MULTI-DEVICE WORLD mCOMMERCE 4:35pm PANEL DEBATE

12:00pm

Jo Wightman

12:15pm

Jason Cross

12:30pm

SMARTPHONE ARE FROM MARS, TABLETS ARE FROM VENUS

CREATING EFFECTIVE APPS MOBILE APPS 12:45pm PANEL DEBATE

Mobile Advertising 2:20pm Jonathan Milne 2:00pm MASTERING MOBILE RICH MEDIA

4:00pm

John Stoneman

2:35pm

James Hilton

2:50pm

THE CONNECTED CONSUMER: HOW TO MEET THE DEMANDS OF THE FUTURE CONSUMER

HOW TO ACQUIRE AND ENGAGE NEW MOBILE USERS MOBILE ADVERTISING 3:05pm PANEL DEBATE

Image Recognition

3:50pm

MAKING YOUR MOBILE STRATEGY WORK IN THE REAL WORLD

Liam Corcoran

INTERPRETING APP BEHAVIOUR THROUGH THE EYES OF THE MOBILE CONSUMER

2:50pm 3:00pm

HOW TO SAVE UP TO 70% WITH DATA- DRIVEN APP MARKETING MOBILE ADVERTISING 3:05pm PANEL DEBATE

11:00am

11:30am Mobile Apps

THE THREE R’s OF MOBILE ADVERTISING - RELEVANCE, ROI AND RICH MEDIA

Ravi Kamran

10:45am

REAL-TIME MARKETING MOBILE CRM 11:15am PANEL DEBATE

THE FUTURE OF MOBILE ADVERTISING

DRIVING RESULTS WITH MOBILE ADVERTISING

Matt Cockett

11:00am Adhish Kulkarni

12:30pm

Mobile Advertising

10:30am

LINKING BRANDS TO THEIR CONSUMERS

11:45am

MAKING YOUR MOBILE STRATEGY WORK IN THE REAL WORLD

CH-CH-CH-CHANGES MOBILE SITES PANEL DEBATE

10:30am

Oisin Lunny

50 SHADES OF MOBILE CRM! HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

4:30pm

Dave Allen

3:50pm

Laura Marriott

4:05pm

HOW MOBILE ENGAGEMENT CAN SHORTEN THE LIFECYCLE BETWEEN BRANDS AND CONSUMERS USING QR CODES IN THE MOBILE MARKETING TOOLKIT

5:00pm Tamara Roukaerts 4:20pm MAKE MOBILE THE STAR WITH AR

IMAGE RECOGNITION PANEL DEBATE

4:35pm

www.mobilemarketingmagazine.com/live

27


Floor Plan

Floor Plan Gold 3. Trade Mob 4. Brainstorm 5. Velti 6. Prinovis 7. Textlocal 8. Netbiscuits 9. Inmobi

Pod 25. The IDM 26. Openmarket 27. Steelyeye 33. Scramboo 34. Pixelpin 35. Inspiring Interns 36. Adsmobi

Silver 11. M&C Saatchi Mobile 12. Scanlife 14. Easy2 15. Spoke 16. justAd 17. Fiksu 18. Adfonic 19. Celtra 20. Tapjoy 21. Messmr 22. Cogenta

Stand 28. Got Focus Solutions 29. Sybase 365 30. Strike Ad

Official Media Partner 2. The Guardian Media Network

Conference One Conference Two

28

Ideas Lounge

14 15 16

Mobile Experience Lab

Speaker Lounge

Event Office

23 24

MTA

MobileMarketing

Speaker Lounge

10


Floor Plan

First Floor Gallery Atrium 28 29 30 31 32 Recharge Zone

24 25 26 27 33 34 35 36

Upstairs from ground floor to Gallery

Ground Floor Gallery Hall 17

16

erience

9

18

19 20

21 22

Catering

8

4

3

2

7

6

5

1

11 12 www.mobilemarketingmagazine.com/live

29


GoldSponsors

Gold Sponsors

30

MobileMarketing


Silver Sponsors

Silver Sponsors Mobile site provider

www.mobilemarketingmagazine.com/live

31


Media Partners

Media Partners

32 MobileMarketing


Media Partners

Media Partners

www.mobilemarketingmagazine.com/live

33


MobileMarketing

NETWORKING

PARTY

1ST OCTOBER 2012

5:30PM TILL LATE REGISTERED VISITORS OF MOBILE MARKETING LIVE PITCHER AND PIANO BAR 68 UPPER STREET LONDON N1 0NY 2 MIN WALK FROM BUSINESS DESIGN CENTRE FREE TO CONFERENCE/EXHIBITOR DELEGATES OF MOBILE MARKETING LIVE - MUST SHOW EXHIBITION BADGE


g

G

Y

2

E

F E

E

Mobile Experience Lab

Mobile Experience Lab

The Mobile Experience Lab is free to attend, and offers delegates the chance to hear about the latest mobile marketing solutions through a series of high-tempo, interactive presentations and demonstrations, running throughout the two days of the show.

Day 1 10:00am

Julian Runnette

Messmr

Jo Wightman David Allen

Fiksu Scanlife

Yariv Erel Adrian Hobbs

justAd Cogenta

12:30pm

Engaging customers and employees in real time with mobile messaging - Enterprise mobile messaging Mobile App Marketing Super Practices How ScanLife contributed to the mobile experience at the Olympics Multi-screen multi-format rich media ads “MyOffers” - Cogenta’s mobile marketing and advertising platform NFC Case Study - Orange Quick Tap Treats

Daniela Gallo

Lumata

1:00pm

Joined-up Mobile Strategy

Jason Quinn

Steelyeye

1:45pm

Delivering advertiser value through RTB

Adfonic

2:15pm

Compelling use cases of location

Skander Ben Mansour Kamran Saeed

2:45pm

OpenMarket’s award winning CMX2 platform, and how Adrian Sarosi it can bring together mobile engagement, interaction, monetization and CRM through one easy to use console Rich Media Mobile Advertising Jonathan Milne

10:30am 11:00am 11:30am 12:00pm

3:15pm 3:45pm

Brainstorm Openmarket

Celtra

Attention Please - Achieving cut-through in a multidevice world 400% lift: how to blow open the doors of your app engagement - Mobile Apps Mobile Audiences Engaged – Mobile Advertising

Adam Yates

Wild Tangent

Christopher S.Dean Sandy Shanman

Urban Airship

10:00am

Beyond the mobile banner: Creating engaging and interactive digital campaigns across the mobile space

Marcus Harding

Theorem

10:30am

You don’t need a mobile strategy, your business strategy needs mobile Mobile Couponing / Direct Marketing on Mobile with a strong retail focus Empowering businesses with simple mobile communications (Mobile Messaging) Boost your app marketing campaign – the smart way Mobile Advertising Using Digital Watermarks as part of your mobile strategy - Print-to-digital Bridging Introduction to M&C Saatchi Mobile

Andrea Ramponi Netbiscuits

4:15pm 4:45pm

Appsnack

Day 2

11:00am 11:30am 12:00pm 12:30pm 1:00pm 2:15pm 2:45pm 3:15pm 3:45pm 4:15pm

JamesMaxwell

Prinovis

Alastair Shortland Textlocal Ravi Kamran

Trademob

Graham Halling

Spoke

James Hilton

M&C Saatchi

A Love Triangle: The Mobile Affair Between Retailers, Brands and Shoppers Linking brands to their consumers

JimKlar

Easy2

Matt Cockett

Velti

Thoughts on Social Content for Mobile & Connected Devices InMobi RichMedia on the Sprout Platform (Mobile Advertising) Creating an effective Mobile strategy

Douglas McDonald TMW Ben Williams

Inmobi

Jason Cross

Incentivated

www.mobilemarketingmagazine.com/live

35


Reach, engage and convert your target audiences through Appsnack, the mobile advertising solution that provides in-app, rich-media brand engagement campaigns for advertisers.

uksales@appsnack.com | www.appsnack.com | 0203 411 7401

Mobile & Interactive Solutions for Consumer Engagement

WIN an

iPhone 5! Visit us on STAND 15 for info

Learn about using Digital Watermarking as part ofDon’t yourmiss: mobile Digitalstrategy: Watermarking showcases 4.30pm -Day 1 –-Ideas 4.30pm Day 1 –Lounge Ideas Lounge 12.30pm - Day 2 -Mobile Experience Lab 12.30pm - Day 2 – Mobile Experience Lab

Vis i us o t n

Sta

nd

15


Ideas Lounge

Ideas Lounge The Ideas Lounge, hosted by Rob Thurner, Lead Trainer at the Mobile Training Academy, offers delegates the chance to talk to mobile marketing experts in a relaxed, informal environment. Following a short presentation from each speaker, delegates can drill deeper, asking the presenter about the mobile marketing challenges they are trying to overcome.

Day 1 9:45am

Why Real Time Bidding makes sense

Wes Biggs

Adfonic

10:30am

Mobile Apps

Tim Jones

Fiksu

11:15am

Mobile Targeting

Nick Marsh

Mojiva

12:00pm

Simon Green

Velti

Sandy Shanman

Appsnack

1:30pm

The mobile landscape - consumer behaviour and planning for 2013 Delivering engaging mobile experiences - Mobile Advertising Mobile Media

James Bott

M&C Saatchi

2:15pm

Mobile messaging, the secret weapon

Rob Townsend

Textlocal

3:00pm

Mobile first means performance first: how to optimise Maged Fahmy mobile websites Interactive print showcase - mobile & interactive Graham Halling solutions

12:45pm

4:30pm

Netbiscuits Spoke

Day 2 9:45am

Mobile rich media: a practical guide to success

11:15am

Scanlife

12:00pm

A practical guide to mobile engagement with QR codes David Allen at the Olympics How to effectively engage the mobile shopper Adrian Hobbs

12:45pm

Rich Media provider and the value chain

Yariv Erel

justAd

1:30pm

Florian Lutz

Trademob

Adrian Sarosi

Openmarket

James Maxwell

Prinovis

3:45pm

App advertising and click fraud - find out what you’re really paying for Workshop on Multi Modal Short Codes, a new technology offered byOpenmarket which revolutionizes consumer interactions with marketing campaigns via the mobile channel. Tracking emails offline: how we helped a retail outlet quantify marketing success Enterprise Mobile Messaging

Julian Runnette

Messmr

4:30pm

The Brand Journey

David Nicholson

Lumata

2:15pm

3:00pm

Jonathan Milne

Celtra

Cogenta

www.mobilemarketingmagazine.com/live

37


DRIVE CONVERSIONS

Multi-Channel, Mulit-Device Merchandising Programs (Relax. We Make It Easy.)

Come join us for our discussion…

“A Love Triangle: The Mobile Affair Between Retailers, Brands & Shoppers”

our easy chair

Mobile Experience Lab, Tuesday October 2nd at 2:15pm

PRODUCT DEMOS PRODUCT SELECTORS BUYING GUIDES BRAND STORES INSPIRATION GALLERIES Booth# 14

scan me


Sponsors & Exhibitors

Sponsors & Exhibitors

Adfonic Ltd Level 10 Orion House 5 Upper St Martin’s Lane London WC2H 9EA, UK sian.fishwick@adfonic.com www.adfonic.com

260 Madison Avenue 8th Floor New York City New York 10016, USA contact@adsmobi.com www.adsmobi.com

Global mobile advertising marketplace, Adfonic, enables advertisers to bid for display advertising space on mobile sites and applications to extend their reach and drive results, and publishers to maximise the earning potential of their mobile traffic. Adfonic runs an average of over 4,000 campaigns a month for clients including Samsung, Warner Bros. eBay, McDonalds, Groupon and Google and reaches an estimated 200m mobile unique users monthly. Over 80bn quarterly ad requests are generated through Adfonic’s network. The company is headquartered in London with further operations in New York, Paris, Madrid, Munich, San Francisco and Singapore. To learn more, visit http://adfonic.com or http://blog.adfonic.com Adsmobi is one of the world’s largest transparent mobile media buying platform for rich media and mobile advertising that focuses on placing successful mobile campaigns for advertisers. The company delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms.

Brainstorm is a leading provider of smart technology designed to connect brands with customers and to automate enterprise communications. We have been delivering innovative mobile services since 1994 and have been at the forefront of mobile consumer communication ever Studio 311 since. Utilising our proven technology platforms and global reach, we help clients develop new Highgate Studios 53 / 79 Highgate Road ways of interacting with their customers. We create interactive campaigns that mix all types of London NW5 1TL, UK communication within a single service or campaign and utilise rich reporting and analytics to contact.me@brainstorm.co.uk understand trends, allowing clients to adapt to their customer’s behaviour. Brainstorm offer www.brainstorm.co.uk fully hosted and secure solutions, which are ready for immediate use at a cost that enables companies to implement a mobile communications strategy rapidly with minimum risk. Work with Brainstorm to unlock the potential of mobile communications by automating the processes necessary to achieve fast, reliable and secure workflow from your data to your customers.

1 Broadway Cambridge MA 02142, USA www.celtra.com hello@celtra.com

Cogenta Systems Ltd. 2 Thames Avenue Berkshire SL4 1QP, UK info@cogenta.com www.cogenta.com

Celtra is the global leader for rich media mobile advertising and analytics across mobile devices. AdCreator 3, which is used directly by top agencies, publishers and ad networks in more than 18 countries, is the only complete, SDK-agnostic platform for building, managing and tracking effective rich media mobile advertisements. Celtra’s unparalleled HTML5 ad formats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience. For more information, visit Celtra at www. celtra.com or @CeltraMobile on Twitter. Cogenta provides unrivalled data intelligence to retailers and brands and uses this intelligence to innovate retail marketing via mobile apps, such as O2 Wallet. Cogenta’s mobile marketing and advertising platform allows brands to engage consumers who are shopping for their product at the time when they are looking for it and drive new sales. The platform creates positive mobile shopping experience by: • Providing price comparison of millions of products; • Identifying consumers’ shopping behaviour; • Targeting these consumers by serving only relevant promotions. Due to depth of consumer targeting, Cogenta effectively engages the mobile channel, delivering high conversion rates and increasing mobile revenues.

www.mobilemarketingmagazine.com/live

39


Sponsors & Exhibitors

1220 Huron Road East 7th Floor Cleveland OH 44115 USA sales@easy.com www.easy2.com

101 Arch Street Suite 304 Boston, MA 02110, USA aura@fiksu.com www.fiksu.com

Knaresborough Tech Park Manse Lane Knaresborough N Yorks HG5 8LF, UK Hello@gotfocussolutions.com www.gotfocussolutions.com

265, Strand London WC2R 1BH claire.owen@inmobi.com www.inmobi.com

22a Theobald’s Road, London, WC1X 8PF, UK www.inspiringinterns.com sam@inspiringinterns.com

3 Ahuzat Bit St. Tel Aviv, 65143 Israel info@justad.tv www.justad.tv

40

Easy2 Technologies is the leading provider of multichannel merchandising content and technology to consumer product manufacturers and retailers. Easy2 helps manufacturers and retailers provide a consistent experience across all shopping devices because each of them is used differently, in different places and under different circumstances. The Easy2 technology platform generates mobile versions of all product demos and product selectors, so a demo created using Easy2 tools is automatically available as a web demo, smartphone demo and a tablet demo. That is a true multichannel merchandising strategy to connect with shoppers whenever, and wherever, they shop. Mobile product selectors and demos from Easy2 allow you to connect with your mobile shoppers and reach them everywhere - online, in-store and on-the-go. Shoppers already research and buy products online. Using their mobile devices to do so is the logical “next step.” Fiksu is a mobile app user acquisition platform that helps marketers overcome the complex and expensive challenge of promoting their mobiles apps in the vastly crowded app marketplace. Fiksu increases ROI by cost-effectively delivering loyal users - those most likely to engage by repeat use, registration, in-app purchases, etc. Fiksu works across many traffic sources, tracks ad performance and optimizes ad buys in real time, and generates more organic and loyal users at a lower cost, lowering acquisition cost by as much as 3x. Fiksu’s impressive client list includes major brands such as Groupon, Gilt, Hearst Magazines, Barnes & Noble Nook, and MTV as well as up-and-coming ventures such as Where, HotelTonight, Nomad, and GrubHub.

GotFocus Solutions is a UK-based mobile app development company specialising in iOS, Android & Windows phone. We design, develop, deliver and market apps and we have had over half a million downloads. We are massively passionate about mobile technologies and we are working with some of the world’s leading brands to deliver powerful, creative and intuitive mobile apps. Our services include mobile app development, app design, app marketing, software development and social media strategy.

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through billions of ad impressions every single day. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. Inspiring Interns is the mobile industry’s leading graduate recruitment agency. We can help find the perfect graduate for your company. With many years’ experience of mobile, and having worked with some of the biggest names in the business, we know the characteristics and calibre of candidate that can make a difference to your organisation. With hundreds of applications a day, from the top universities and courses in the country, we are sure to have the right graduate for you. Browse video CVs of our candidates on our website or send us your requirements to receive a free, no obligation shortlist of targeted, qualified applicants.

justAd is an ad technology company specializing in the creation of rich media as well as interactive video ads for Smartphones, Tablets and Smart TV. Our award winning Ad Studio is a cloud based, self-service creative platform designed for creative designers not software engineers. Once the ad unit is live our analytics engine kicks in, offering time spent and various engagements metrics in tables and dedicated ad heat maps. The Ad Studio is the rich media platform of choice for ad agencies and ad networks in the US, EU and Latin America. To start creating jaw dropping effective ads contact us at info@justad.tv

MobileMarketing

Ad.


Stand

POWERING

22

Target new customers

with relevant messages while they shop for

products you sell Ad.indd 1

29/08/2012 10:48


Sponsors & Exhibitors M&C Saatchi Uk London W1F 9EE, UK London@mcsaatchimobile.com www.mcsaatchimobile.com

34b York Way, London, N1 9AB www.messmr.com info@messmr.com

Netbiscuits 19-20 Noel Street London W1F 8GW, UK sales_uk@netbiscuits.com www.netbiscuits.com

London 15th Floor, 389 Chiswick High Rd London W4 4AL, UK support@openmarket.com www.openmarket.com

2-10 Capper Street Shropshire House London WC1E 6JA info@pixelpin.co.uk www.pixelpin.co.uk

4 Dakota Drive, Liverpool, L24 8RJ, UK james.maxwell@prinovis.com prinovis-digitalsolutions.com

42

At M&C Saatchi Mobile, we pride ourselves on our global reputation as market leaders. If you’re looking to drive app downloads, site traffic, mCommerce and app rankings then you’re definitely in the right place. We’re a full service agency, offering mobile production, consultancy and mobile media planning and buying. As leaders in performance advertising, we strive to provide the best possible ROI for a wide variety of direct response and brand campaigns across a vast spectrum of media. We deal in all types of mobile media, including premium display, network display, mobile search, partnerships, ad exchanges, incentivised downloads, rich media, wi-fi, SMS and MMS.

Messmr is a Mobile Response solution provider, and northern Europe’s premier mobile interaction platform. The solution has enabled organisations to improve one-to-one communication straight to the pocket of their customers, employees and stakeholders. As an enterprise grade messaging platform, Mobile Response combines interactive mobile web content, dynamic app messaging, SMS and e-mail. The service seamlessly integrates to back office ERP or CRM using a set of web-tools and APIs. Customers include Kone, Volvo, Ericsson, Siemens, TeliaSonera, and Astra Zeneca, to name but a few. Netbiscuits is the world’s leading cloud platform for the development and delivery of nextgeneration web apps across all mobile and connected devices. Netbiscuits helps maximize the mobile opportunity by removing the complexity of programming for many devices, enhancing in-house and outsourced development resources and reducing the amount of time and money it takes to execute mobile strategies. The Netbiscuits Platform leverages web standards, rich media design and a Global Partner Network to implement and optimize web experiences for multiple screens and operating systems. Founded in 2000, the company has eight offices on four continents and is committed to making Netbiscuits the standard platform for the mobile web.

OpenMarket provides a comprehensive set of mobile solutions to allow our customers to engage and transact with consumers via their mobile devices. As a market leader, our mission is to remove the complexity and fragmentation of the mobile ecosystem, enabling enterprises in any industry to drive relevant consumer engagement via the mobile channel. Our superior domain expertise, global scale, demonstrated performance, and industry-leading reliability will allow you to focus on your core business while we take care of the rest. With OpenMarket, you get a stable and reliable platform with a service commitment to back it up. Our market expertise and trusted relationships with mobile operators enable faster time-to-market and ongoing delivery and support for your mobile initiatives. As a trusted partner, we help keep you connected to those who mean the most to your business. OpenMarket’s global headquarters are in Seattle, Washington, with regional offices in Detroit, New York, London, Pune, and Sydney. To reach us, visit the Contact page on our website.

People remember images better than words. Scientists call it the Pictorial Superiority Effect (PSE). PixelPin uses PSE so you never have to remember a password again. Weak passwords expose the user to the risk of fraud; too complex passwords put them off using the service. PixelPin is more secure than PINs and passwords, eliminates phishing, and encourages users to return. There are real advantages when you use a no-keyboard mobile/smart device, as it’s a lot quicker to login. PixelPin’s mission is to bring a new breed of authentication products to market that are easy to use, secure and accessible to all.

Prinovis helps Europe’s leading retailers and publishers communicate with their customers through innovative solutions. Our bespoke mobile couponing solutions increase footfall, develop multichannel customer loyalty, and provide actionable customer data. By tagging multichannel outbound communications and measuring in-store redemption, you can determine the direct marketing mix that delivers the best results in store. Because we use unique, dynamic codes across your campaigns, you gain valuable insight in to the messages and channels that consumers are responding to most frequently. Setup is extremely flexible, which means solutions can be customised to meet the needs of any retailer.

MobileMarketing

M t

C Y


MULTICHANNEL MULTIPLATFORM MESSAGING

SYSTEM

SMS

MOBILE RESPONSE

Sales & Marketing

Mobile Forms

Customer Ser vice

Mobile Tickets

Resource Planning

Reminders / Aler ts

Ser vice Deliver y

PIN / QR / Bar Codes

Finance

Authentication

GSM/ WIFI

E-MAIL

Join us on stand 21 www.messmr.com

Sur veys First Come

API

MOBILE APP

MOBILE WEB

info@messmr.com @messmr

Mobile Response is an enterprise messaging toolkit for connecting people and devices. Reach out to your customers, employees and stakeholders with personalised one-to-one communications. Client satisfaction surveys, engage field employees, build customer loyalty, confirm transactions. Your imagination is the only limit!

www.celtra.com/adcreator

All New Celtra AdCreator 3 Unmatched creative options, high performance ad formats, seamless and reliable ad-trafďŹ cking and insightful analytics.

The preferred choice for rich media mobile advertising. Leading brands and agencies understand why.


Sponsors & Exhibitors

10 East 39th Street 10th Floor New York, NY 10016, USA david.allen@scanbuy.com www.scanlife.com

hello@scramboo.com www.scramboo.com

7 Swallow Place London, W1B 2AG, UK info@spoke-interactive.com www.spoke-interactive.com

ScanLife is a mobile connections platform that delivers smarter, more relevant experiences to hundreds of millions of mobile consumers from triggers like QR Codes. ScanLife provides these applications and services to customers including Coca-Cola, UPS, Panasonic, Starbucks, H-P, Disney, SKY, and FedEx, as well as the London Organising Committee for the Olympic Games. The ScanLife platform delivers valuable analytics on how millions of people from more than 140 countries access content from the physical world. The ScanLife mobile application has been downloaded over 20m times and preloaded on millions of other devices.

Scramboo brings brands and content to life by offering audiences a truly compelling experience using interactive content delivered through mobile devices. From simple, location-based treasure hunt games to sophisticated story-telling involving augmented reality, unlockable content and even live actors, our goal is maximum audience engagement. Using Scramboo, agencies, brands, charities, visitor attractions and others can offer their audiences a truly unforgettable experience. Our HTML5 web apps work on iPhones, iPads, Android and Blackberry Touch devices and our easy-to-use authoring tools allow clients to update content on the fly and publish instantly to all devices, with no app store involvement.

Spoke (www.spoke-interactive.com) are consumer engagement experts, specialising in mobile and interactive solutions for brands, agencies, media owners and charities. Clients include BBC, Comic Relief, Fosters, Channel 5, News International, IPC Media, NHS, the Disasters Emergency Committee and many others. Spoke provides everything from strategy and creative concept development to implementation, management and analysis, for a broad range of interactive and mobile services, Social TV and donation and payment solutions. Spoke will be showcasing Digital Watermarking and other mobile and digital solutions on stand #15, in the Mobile Experience Lab and in the Ideas Lounge. Spoke was previously Telecom Express Ltd.

Fiks

4th Floor, Crown House 143-147 Regent Street, London W1B 4JB hello@steelyeye.net www.steelyeye.com

Centre Point 18th Floor 101 New Oxford Street London WC1A 1DB, UK vanessa.ringel@strikead.com www.StrikeAd.com

Equitable House 47, King William Street, London EC43R 9AF info365@sybase.com www.sybase.com/365

44

Steely Eye is a digital multi-platform creative technology company. At Steely Eye, designers and developers, creatives and engineers work side by side because no one person can be an expert in both. By having both a design team and a development team in one organisation, Steely Eye ensure they never propose something that cannot be built to look or operate the way it was designed to. Most importantly, Steely Eye is dedicated to the big picture. Mobile has an essential role for most businesses, but Steely Eye will always guide clients to what’s right for them – not what’s trendy, or over-elaborate, or makes them look cool, although they’re always looking to deliver innovation. StrikeAd™ is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimize and deliver effective global mobile advertising campaigns. StrikeAd has created a powerful self-service solution that lets a media agency buy media across multiple devices, operating systems and territories in a far more transparent and effective manner. We are a global company with headquarters in London and New York, with operations in Los Angeles, Singapore, Hamburg and Kiev.

Sybase 365, a subsidiary of SAP, is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in mobile messaging interoperability, end-to-end mobile commerce solutions, innovative mCRM, and mobile marketing services. Sybase 365 processes more than 1.8bn messages per day, reaching 900 operators and 5.2bn subscribers around the world.

MobileMarketing


New eBook from Fiksu

WHAT YOU NEED TO KNOW Learn how to improve Android app discovery, drive more installs, and generate long-term, loyal usage.

Download this and other popular eBooks at

www.fiksu.com/ebooks

Mobile App Marketing Fiksu, Inc. is a mobile marketing technology company. The Fiksu for Mobile Apps user acquisition platform cost-efficiently helps marketers and developers acquire large volumes of loyal app users on iOS and Android.

US Office 101 Arch Street Suite 304 Boston, MA 02110 Phone: 855-463-4578 Email: sales@fiksu.com

UK Office 20 Hanover Square London W1S 1JY Phone: +44 (0) 203-585-3412 Email: sales-uk@fiksu.com

FiksuMobileMarketerAd(176x125).indd 1

1 single buying point to access 100 billion monthly impressions

8/30/12 8:49 PM


Sponsors & Exhibitors

8 Lincoln’s Inn Fields London WC2A 3BP andy.chandler@tapjoy.com www.tapjoy.com

Textlocal Ltd Bell Meadow Business Park Chester CH4 9EP, UK sales@textlocal.com www.textlocal.com

Trademob GmbH Friedrichstraße 126 D-10117 Berlin info@trademob.com www.trademob.com

Velti Uk 7 York Road London SE1 7NX, UK mchan@velti.com www.velti.co.uk

136 Baxter Street, Suite 1A New York, NY 10013 USA hello@mojiva.com www.mojiva.com

57-63 Scrutton Street London EC2A 4PF contact@lumatagroup.com www.lumata.com

2200 Powell Street, Suite 600 Emeryville, CA 94608 info@appsnack.com www.appsnack.com

46

Tapjoy is a mobile advertising and monetization platform whose unique Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual currency or premium content. Tapjoy empowers more than 800m mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of ads in exchange for virtual currency they can use in their favorite apps. Tapjoy’s turnkey in-app advertising platform lets brand advertisers reach a global mobile audience of over 250m people each month, spanning more than 20,000 applications. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Atlanta, London, Seoul, Beijing, and Tokyo.

Textlocal provides online mobile marketing and communication services for businesses, enabling them to instantly communicate with customers, members or staff via mobile. Textlocal’s goal has always been to bring fast, direct, low-cost marketing to the UK business market. We enable any size of business to do this, with costs starting from as little as 2.4p. The user can craft mobile marketing campaigns, develop messages, and pay online in a matter of minutes. The award-winning, feature-rich system, ‘Messenger’ gives clients the ability to communicate with thousands of customers in a few clicks. Today, Textlocal works with over 75,000 businesses from all sectors and of all sizes, from councils and universities, to big clients like Google, Marie Curie, English National Opera, Shell, Pizza Hut and Greenpeace.

Trademob is a data-driven app marketing platform, helping advertisers to increase users for their iOS or Android apps, and boost their App Store ranking and mobile revenues. With our independent platform and pioneering tracking and targeting technology, we pool the global reach of all relevant ad networks, monitor results and automatically optimise, allocating ad spend to the most profitable sources. As an objective partner, we enable clients such as eBay Classifieds, Universal Music, HRS and Wooga to realise the full potential of their mobile app marketing and increase active users and ROI by up to 70 per cent. Velti was founded over 11 years ago to develop and execute highly interactive campaigns with subscribers for mobile operators. More than a decade later, our focus and reach have expanded dramatically. The Velti team now has a global footprint in over 15 countries, supporting Fortune 500 companies around the world in delivering innovative mobile advertising and marketing campaigns that reach their consumers and drive increased awareness, loyalty and engagement with their brand. As the largest mobile marketing provider listed on Nasdaq, Velti reported $189.2m revenue for fiscal year 2011. The company works with over 825 brands and agencies across the globe to deliver industry-leading mobile marketing solutions to consumers. Mojiva develops unique, cutting-edge mobile advertising campaigns and monetisation strategies for agencies, brand advertisers and publishers around the world, with creative executions which can run across every device and tablet, mobile site and app. Mojiva provides a monthly reach of more than 1bn unique devices worldwide, with over 69m unique devices in Europe. Mojiva is headquartered in New York with offices in San Francisco, Los Angeles, Seattle, Detroit, Chicago and London, and offers a team with experience from Google, AdMob, DoubleClick, Microsoft and Motricity. With a global footprint and over 450 people, Lumata represents 10 years of experience in helping brands, operators and hardware manufacturers achieve their marketing objectives on mobile. Our goal is to provide CMOs with the tools they need to manage their brand’s interaction with consumers over mobile – what we call Mobile Relationship Management. Our success is built on a strong foundation of market leading technology, deep category expertise and a focus on transparency and measurement. Formed as a standalone entity in November 2011, Lumata is privately owned by Francisco Partners, a leading technology focused private equity firm with over $7Bn under management, and Buongiorno, the leader in B2C entertainment on mobile. Appsnack is a mobile advertising solution that provides rich-media brand engagement campaigns for brand advertisers through in-app and mobile web banner inventory. It is a division of Exponential Interactive, the global digital advertising company that also owns global display advertising provider Tribal Fusion, engagement video platform Firefly Video and in-stream video advertising specialist AdoTube. Appsnack’s EMEA headquarters are based in London, with a presence in Amsterdam, Spain, Germany, the Middle East, APAC and the US.

MobileMarketing


The premium mobile ad network exceeding expectations for agencies, brand marketers and publishers worldwide.

• 1.1 billion unique devices globally • Rich media experts • Premium publishers • Device agnostic • Mobile web & in-app • Premium brand campaigns Did we mention 1.1 BILLION* unique devices globally? *Based on internal Mojiva data, January 2012.

To discover how these details can help with your mobile advertising strategy, contact

hello@mojiva.com Like us on Facebook Follow us on Twitter


MobileMarketing EFFECTIVEMOBILE MARKETING AWARDS

BOOK YOUR PLACE AT OUR AWARDS TODAY

NETWORK WITH MAJOR GLOBAL BRANDS Contact Lisa Slavin on 02071832920 or lisa.slavin@mobilemarketingmagazine.com


g

Notes

S

E

Y

H

S

www.mobilemarketingmagazine.com/live

49


Notes

Notes

C

M

Y

CM

MY

CY

CMY

K

50

MobileMarketing


TOTAl

MObIlE MARKETING // ACTIVATION

ACQUISITION

OPTIMISATION

RETENTION

Activation begins with your customers. Ensure your mobile strategy is developed to enhance the customer experience.

Designed with your unique objectives in mind, Velti helps you understand the right mobile tactics to deliver on your KPIs.

Our results-driven model ensures your campaigns are driving outcomes, and that experiences are personalised to the unique needs of your customers.

Loyalty is more than a word, it’s an ethos. Our retention campaigns are structured to keep your most valued customers engaged with your brand.

Get in touch to activate your mobile strategy Call: +44 (0) 870 235 4042 Email: marketers@velti.com or visit our website www.velti.co.uk

REINVENTING MARKETING fOR ThE MObIlE ERA

Mobile Marketing Live 2012 Event Guide  

The Event Guide for Mobile Marketing Live 2012