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Most Effective Mobile Application – b2b

Most Effective Mobile Site

Most Effective Mobile Ticketing Solution

WINNER

WINNER

Auto Trader – Dealer Portal Mobile iPhone App

The Guardian – The Masabi/Chiltern Guardian Mobile Site Railways – Ticket Machine in Your Pocket

The Dealer Portal Mobile app enables car dealers to set up and manage ads for their stock via their iPhone. The app also includes a Profit Indicator feature that allows dealers to understand the margin they’d make on a given car, and gives a suggested price before they buy, based on realtime, market-based intelligence. For the ability it offers car dealers, not only to run their business remotely, but actually to develop it by adding and displaying new stock to their inventory instantly, Auto Trader’s Dealer Portal Mobile app takes the award.

The judges loved this free, adsupported site for the clarity of presentation, ease of navigation, the quality of the content, and the impressive user and advertising numbers. The site carries all the content from the newspaper’s website, including live football scores, favourites, top stories, and new navigation features. The site attracts over 7m unique browsers and more than 36m page views per month, and accounts for around 12 per cent of the Guardian’s total digital traffic. By combining targeted advertising solutions with rich media creative formats, the Guardian’s mobile site has also delivered a significant increase in ad revenues.

FINALISTS

Egencia – Egencia Mobile iPhone App Global Bay – iPad Retail App O2 Media/Golden Gekko – O2 Media App IDG Global Solutions/OMG/HP – IDG/HP ROI Resource Centres Safaricom M-Pesa/Redsky – M-Pesa Buy Goods

WINNER

Masabi, and its ticketing services provider, Atos, developed a complete, end-to-end mobile rail ticketing system for Chiltern Railways, powered by the Atos rail booking engine and using EncryptME, the world’s first NIST-certified mobile security software. The system turns the humble mobile phone into both a ticket machine and the ticket itself. This implementation marks the first time in the UK that rail passengers can use both smartphones and everyday handsets to buy and receive mobile rail tickets, and customer feedback on the app has been overwhelmingly positive.

FINALISTS

bemoko/Macmillan Cancer Support – Macmillan Mobile Site Found/Autoglass Incentivated/Centaur – Marketing Week Live! New Look/MIG – New Look’s Mobile Commerce Site Somo/Audi – Audi Mobile Site

December 2011

FINALISTS

Movement/Virgin Media – mTicketing at V Festival: Our Garden Safaricom M-Pesa/Redsky – Safaricom M-Pesa Ticketing www.mobilemarketingmagazine.com

Profile for Mobile Marketing Magazine

Mobile Marketing Issue 8 - December 2011  

The 8th edition of our quarterly print magazine

Mobile Marketing Issue 8 - December 2011  

The 8th edition of our quarterly print magazine

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