What is Branding and Why is it Important for Your Marketing Strategy? A brand is a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Your company’s brand is the face the company sees. To be successful, this brand must accurately reflect who you are and what you do. Here at Webranx, we believe that a good brand should: 1. Deliver a clear message 2. Confirm your credibility 3. Connect to your target audience 4. Motivate the buyer 5. Solidify customer loyalty A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After-all your brand is the source of a promise to your consumer. Brand Identity A major role in the corporate image of your company is your identity. Your identity will distinguish you from your competitors. The visual devices used within your company compose your identity. The different visual devices used for creating your identity are your logo, marketing collateral, stationery, apparel design, signage, products and packaging - basically anything that visually represents your company. These visual devices are typically created within a specific set of guidelines. These guidelines govern how your identity is used in various mediums, using fonts, specific color palettes, measurements, layouts and so on. By following these guidelines, your company’s brand identity stays consistent which will allow your entire brand to be recognizable. Brand Awareness Brand awareness is regarded as a way for customers to become familiar and acquainted with the existence and availability of your business and/or products. It is a means of estimating your marketing effectiveness by measuring the ability of customers to recognize and recall your business’ name and image and directly associate them with your particular brand. Your marketing message must always be consistent. Building awareness is vital for building equity. Strong awareness leads to high market share and sales. It includes the use of various marketing channels such as advertising, sponsorships, event launches, social media, etc.
Our experienced business identity experts will help you to effectively communicate your message and build your brand identity and awareness.