AMERICAN THEMED CHICKEN WING RESTAURANT CONCEPTS FOR POSITIONING TESTING
The folllowing concepts have been designed to illustrate a possible position for a chicken wings restaurant in New Zealand. The ideas riff on all things American but steer clear of clichĂŠ (except ironically). The use of provocative ideas is intended to overcome a small budget - get people talking. Ironic use of American iconography and sybolism make it plain that it is not really an American brand - it is a kiwi take on things. Images have not been cleared for use by their owners - concept ideas only. Concepts have been developed for the sole putrpose of testing the idea with investors.
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Wings â€˜Nâ€™ Things. Be specific about core offering. Leave scope for futher range extension. Ryhme. Ryhming is a good device for being memorable.
Wings ‘N’ Things. Strong Pick up motif of USAF but add in the ironc use of Cadillac Car wings from the 1950s and 1960s as reference to Americana Amrican Graffiti and a time when the US was optimistic and fun - avoid the cliche’s of Burger King joints. This is a modern interpretation.
TA S T E W E TRUST
Wings ‘N’ Things. IN TASTE WE TRUST Ads are a great way of figuring out how the brand will be expressed - sure great food and clean kitchens are the real expereince. But people buy the idea before they buy the food. And nobody buys anything from people they don’t like.