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Published book titles in Iceland 1991–2010 Source: The Icelandic Publishers Association. These figures are based on ICPA Annual Book Registry, counting books that are meant for the public

market. Thus, they do not include all sorts of more specialized material, as well as some books published independently by authors, etc.

800 700 600 500 400 300 200

10

20

09 20

08 20

07 20

06 20

05 20

04 20

03 20

02 20

01 20

00 20

99 19

98 19

97 19

96 19

95 19

94 19

93 19

92 19

19

91

100

As stated before, the majority of Icelandic publishing houses are situated in Reykjavík, or over 90 percent.10 The biggest publishing house by far is Forlagid, which has four imprints – Mál og menning, Vaka-Helgafell, JPV and Idunn. Bjartur/Veröld is the second biggest publisher. Smaller publishing houses with diverse publications include Uppheimar, Opna, Ormstunga, Sögur and Salka. Many more publishers also have their home in the capital, including more specialized publishers of grassroots and non-commercial literature like Nýhil and Ókeibæ(!)kur, visual arts and photography publishers such as Crymogea and Útúrdúr, educational and academic literature such as Námsgagnastofnun and University of Iceland Press, children´s literature such as Æskan, Edda and Unga ástin mín, and so on. Independent publishing is also quite common in Reykjavík. For further information on publishing houses see appendix.

The Icelandic Publishers' Association market is immensely popular and seems to be un­ affected by the economic crisis, actually it's quite the opposite – attendance reached a record high in 2010, the market has tripled in scale these past five years, and sales have never been higher.

According to Statistics Iceland there are five titles published per every 1.000 Icelanders, while similar statistics for the other Nordic countries are 2 to 2.5 per 1.000 inhabitants. The average print run of fiction is 1.000 copies, which would for example equal a million copies in the USA.

30 mil. €

Turnover in book publishing 2002–2009 Turnover (without VAT) according to VAT-returns. According to exchange rates 7th Jan. 2011. Source: Statistics Iceland

35 mil. €

25 mil. € 20 mil. € 15 mil. € 10 mil. €

108

Reykjavik

UNESCO City of Literature

9 20 0

08 20

07 20

06 20

05 20

20 04

3 20 0

20 02

5 mil. €

Reykjavik City of Literature - Submission  
Reykjavik City of Literature - Submission  

Reykjavik City of Literature - Submission

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