Proefschrift M Moorman onderbouwing Umfeld

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Dutch Summary

Referenties BBC De Media en Reclamebank (2002). BBC Jaarboek Mediabestedingen 2002. Amsterdam: BBC De Media en Reclame Bank. Lynch, K., & Stipp, H. (1999). Examination of qualitative viewing factors for optimal advertising strategies. Journal of Advertising Reseach, 39(3), 7-16. Moorman, M, Neijens, P. C., & Smit, E. G. (2002a). The effects of magazine-induced

psychological

responses

and

thematic

congruence

on

memory. Journal of Advertising, 16(4), 27-40. Moorman, M, Neijens, P. C., & Smit, E. G. (2002b).The effects of program-involvement on commercial exposure and recall in a real-life setting. Manuscript submitted for publication. Moorman, M, Neijens, P. C., & Smit, E. G. (2003a). The effects of context on the impact of the advertisement: A literature review. Manuscript submitted for publication. Moorman, M, Neijens, P. C., & Smit, E. G. (2003b). The effects of program responses on the processing of commercials placed at various positions in the program and the block. Manuscript submitted for publication. Norris, C. E. & Colman, A. M. (1992). Context effect on recall and recognition of magazine advertisements. Journal of Advertising, 21(3), 37-46.


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