Visual Communication I (TCOM 2610) TTH 8:00‐9:50 AM Sells Mac Lab (2nd floor) Introduction to procedures to create, plan, and produce visual communication design. Emphasis is on acquiring and working with visual vocabulary to gain a mastery of conceptual and creative procedures by learning technical skills that translate ideas and concepts into visual design and graphic imagery. 4 hours, no prerequisites Note that this is a work‐intensive class, and although there is not a huge amount of outside reading, there is a lot of hands‐on work. Expecting to complete it all during class time is unrealistic. Budget an extra 4‐8 hours weekly. We will be using an Adobe design curriculum. Prof. David Bedsole firstname.lastname@example.org Phone: 4873 Office hours: See Blackboard + by appointment Please note that I typically do not check email on Sundays. Some assigned readings, online or on reserve in library Access to a digital camera (not a camera phone). Borrow or buy: inexpensive digital cameras start at $30 or so.
Master the vocabulary and develop informed opinions about what represents good graphic design by discussing and critiquing design artifacts. Understand and apply the basic elements of graphic design by creatively solving communicative problems of various kinds. Demonstrate understanding of graphic design as problem solving by assembling a portfolio of graphical problems and solutions. Become familiar with industry‐standard graphic design software by participating in workshops and beginning to use computer software in design solutions. 40%: Four smaller projects 20%: Final portfolio project with revision 40%: Class participation including exercises or quizzes Readings will be as assigned (posted on Bb). Quizzes may be given. Attendance for all classes is expected. More than three unexcused absences will result in lowering the final grade by one letter grade. Missing more than four classes will result in automatic failure of the course. Class starts at 8:00; come on time. Leave your snacks in the dining hall (if you bring them into the computer lab, I will ask you to finish them outside). Work submitted after the class period it is due will be docked one letter grade for each day late. If work is due by a specific time in class, late work will be docked as if it were a day late. Timeliness is critical, because late work delays class activities such as discussion and critique.
Please note, also, that all work is to be submitted via Blackboard. There is a way to check and see if you have attached your work (I will demonstrate in class). If I open your assignment and there is nothing attached, it is late. It is your responsibility to ensure that it is attached at the time of submission. A more specific rubric will be given for major assignments. But in general: A (90‐100) indicates superior work and effort. In a work setting, you would likely be commended or promoted. B (89‐80) indicates a high degree of work and effort. In a work setting, you might be commended. C (79‐70) indicates meeting minimum expectations. In a work setting, your job would probably be safe. D (69‐60) indicates a lack of minimal effort. In a work setting, you might be warned or reprimanded. F (below 60) indicates work and effort well below minimum. In a work setting, pack your bags; you would likely be terminated. On my honor, I pledge to abide by the King College policies described in the Student Handbook. I understand that students of King College are to be honest in words and actions, in particular, not to lie, cheat, plagiarize, or steal. I pledge to conduct myself in a manner based on Christian values and to require the same of fellow students. I understand that a violation of this Honor Code may result in my appearance before the Honor Council. *Academic Dishonesty and Academic Sanctions are addressed in detail in the King College Student Handbook. These sections are applicable to all King College courses and students.
Changes & Schedule
If you are a student with a disability and desire assistance or accommodation, please notify the instructor prior to the second class meeting. Course schedule is provided below. The instructor will notify the students in a timely manner of any changes to the syllabus. This syllabus will be available on Bb.
Introduction, Collages and Photography
Introduction of class. What is visual communication? Digital photography.
None, but bring a digital camera to this and next class.
Retaking photos, stock photography, and copyright.
The Photoshop CS5 workspace.
Image editing: making selections in Photoshop CS5.
Layers and image combination in Photoshop CS5.
Selection exercise due
Discuss color correction, retouching, and file formats in Photoshop CS5.
Image combination exercise due
Workday: finish collages.
Color correction and retouching exercises due
Color theory and design principles. Discuss logo project and what makes a good logo.
Painting and drawing in Photoshop CS5.
Workday: continue working on logo design.
Painting and drawing exercises due
Present logo designs at 9:00 AM. Critique and begin revision based on feedback.
Text exercises due. First logo design due by 9:00 AM.
Discussing file format. Optimizing and finalizing logos.
Final logos due by midnight tonight.
Photoshop CS5, Indesign CS5, Adobe Acrobat Pro
Discussing project, typography presentation. Analyzing business cards (worksheet). Discussing Photoshop filters.
First business card design due by 9:00. Reviewing and redesigning First design due by in pairs. 9:00.
Discussing PDF slideshows, presentations. Redesign business cards in group, constructing presentation.
Filters exercise due
Group presentations of business cards. Discussing advertisement Business card project. Analyzing advertisements, discussing client requirements, presentations due forming teams, planning.
Discussing Photoshop layer comps. Group work on advertisements.
Come to class with at least three layout ideas and three possible photo assets
Presenting concepts for feedback. Discussing watermarks. Working on redesign of comps.
Advertisement reading quiz
Discussing InDesign text frames, graphic frames. Discussing focus groups. Completing comps for focus group.
No class: focus groups.
Complete review and redesign of advertisement worksheet
Workday: revision of advertisements and construction of final presentation.
Advertisement worksheet due
Final presentation of advertisements. Discussing portfolio project, Advertisements due examples, researching areas of design, digital media, or technical communication and focusing your portfolio appropriately.
Discussing e‐portfolio flowcharts. Paired review of available artifacts.
Summarizing your artifacts. Paired testing and assessment of each other’s portfolios. Finalizing portfolio drafts.
Peer review of portfolios. Finalizing portfolios.
Presentation of portfolios to class and discussion. Final takeaways.
Portfolio project replaces final exam.
Published on Apr 10, 2014