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Put the keyword in the URL. Use the keyword in the title. Use the keyword in all headings. Use the keyword in the first sentence and throughout content, but don’t over do it. Always have an image with the keyword as the Alt text.
Ideally you would run through a checklist after you create a page to make sure your on page SEO is good. This is a good idea but it is something of a chore. If you are using WordPress you can get a WordPress SEO plugin to do this for you. The plugin is called SEOPressor and its purpose is to check your on page SEO and tell you want you need to do to improve it. I have been using this for while and find it a great time saver. Click Here to learn more.
Answers to some Frequently Asked Questions regarding on-page SEO including guidance on what you should do.