Issuu on Google+

T

U

F

T

S

M

DAVID E ISELE S R .,

C

O

M

M

A

U

G

N

I

C

A

A

T

I

O

Z

N

S

P

I

ry rsa ive Ann th 20 ur gO atin ebr Cel

A

U

B

N

L

I

C

A

T

I

O

N

E

CERTIFIED MASTER DESIGNER ,

IS NOW THE OFFICIAL DESIGNER FOR

D.C. U NITED.

S P R I N G

&

S U M M E R

2 0 1 2

I S S U E

9


S

P

R

I

N

G

&

S

U

M

M

E

R

2

0

1

2

D

A

V

E

L

L

E

M

A

G

A

Z

I

N

E

Change is once again blowing into our store! Spring is here sooner than ever. Our newest and latest designs are getting rave reviews, with some of our newest styles already selling out. Now it the time to embrace the season with designers such as Alberto, Bugatchi Uomo, Canali, Hickey Freeman, and Zegna. This spring we continue to see menswear with a modern fit. You see these slim cut suits everywhere- on the runway, in stores and even on some misinformed gentleman around town. But is this look for everyone? No! Just like one size does not fit all, one style does not fit all. We see it all the time- a fit that just looks too tight and ill fitting. That is why our mantra is style. Style is forever, but fashion is temporary. Developing your style means not only discovering and expressing your personality and attitude, but also looking your best, in the right suit for your body type. And the right fit is more than just your body's measurements. Although it is crucial to work with a wardrobe consultant who knows how to properly measure your body, that is just the start. At Davelle our certified Wardrobe Consultants know how to interpret your body type- your shape, your proportions, and your best features. So what is your body type- do you know? Whether you are a mesomorph, endomorph, or ectomorph, we will explain all the tools at our disposal to dress yourbody. When we've selected the right fit, style and look for you, you won't believe the results. After all, we aren't all models, so why wear clothes that are cut to look best on models? You can still be stylish and fashionable and look better than you ever thought you could. We hope you enjoy this edition of Davelle Magazine, and we thank you for your ongoing support and patronage! Warmest personal regards, David A. Eisele, Sr. CEO/Founder Certified Master Designer

11904 MARKET STREET • RESTON, VIRGINIA 20190 • TEL 703 904 0011 • WWW.DAVELLECLOTHIERS.COM


issue 8

D A V E L L E

M A G A Z I N E

p18 Bentley Continental GTC The benchmark by which all others are measured

p10 1

Welcome from David A. Eisele, Sr.

4

Danica Patrick

8

The Eyewear Gallery

10

The Trend for Men

14

Flying High with Breitling

18

The New Bentley Continental GTC

22

FA Design

24

Gamechanger–Steve Jobs

26

The Faber-Castell Legacy

p14 p24

Todd Tufts • Editor in Chief, Publisher Leslie C. Smith • Editorial Director Vence Vida • Production Manager Davelle Magazine is published by Tufts Communications, 1201 E. 5th Street, Suite 1009 • Anderson, IN 46012 T: 765-608-3081 • E: todd@tuftscom.com © 2012, Tufts Communications. All rights reserved.

2

]

DAV E L L E

M AG A Z I N E

p4 Danica

(we can’t help but love you)


women

danica 4

]

DAV E L L E

M AG A Z I N E


women

As she did in 2010 when she made her Nationwide Series debut, Patrick is jumping into her expanded role in NASCAR with JR Motorsports and the No. 7 GoDaddy.com team. The partnership with the Dale Earnhardt Jr.-owned company has already reaped rewards, as in 2011 she became the highest-finishing female in

Patrick’s plunge into full-time NASCAR racing comes after seven full seasons in the IndyCar Series, which catapulted her to stardom in 2005 when she won Rookie of the Year. That year she became the highest-placing female in the Indianapolis 500 with her finish of ninth, a record she would later break in 2009 when she

NASCAR national touring series history

crossed the bricks in third. The 2005

with her fourth place at Las Vegas

Indianapolis 500 also saw Patrick lead

Motor Speedway on March 5, 2011.

19 laps, making her the first woman to

Patrick led 14 laps and scored three

ever lead the Brickyard’s prestigious

top-10s in 12 races during her sopho-

event. The historic 2005 campaign

more campaign, sending notice to

was capped with Female Athlete of

believers and skeptics alike that

the Year honors by both USA Today

Danicamania wasn’t just for grips

and US Sports Academy.

and grins. She had come to race. Set to compete for the 2012 Nationwide Series championship with JR Motorsports, Patrick will also

make

her

debut

in

the

NASCAR Sprint Cup Series for 10 races with Stewart-Haas Racing, marking yet another milestone for a sport ready to embrace its next female star.

DAV E L L E

M AG A Z I N E

[5


fast women

In 2008, Patrick scored her most memorable accomplishment yet by becoming the first female to win an IndyCar Series race. She claimed that honor in the Japan 300 at Twin Ring Motegi. Patrick’s start in racing began like many of her peers, coming up through the ranks of the World Karting Association. She won her first national points championship in the Yamaha Sportsman class in 1994 and continued to impress by winning 39 of the 49 feature races in 1996. In her final full season in karting, Patrick captured the WKA Grand National Championship in the HPV class in 1997. At the age of 16, Patrick traveled overseas and made her European debut in the Formula Vauxhall Winter Series. She continued to compete in Europe in the Zetek Formula Ford Championship as well as the European Formula Ford Series over the next three years before returning to the U.S. in 2001. Patrick initially captured the attention of Team Rahal when she competed in five Barber Dodge Pro Series events for them in 2002. She made her debut in Toronto, qualifying eleventh and finishing seventh. That year, she also won the Pro Division of the Toyota Pro/Celebrity Race at the Long Beach Grand Prix from the pole position. Patrick spent two years in the Toyota Atlantic Series program, driving for Team Rahal. In 2003, she became the first female in series history to stand on the podium with a third-place finish at Monterey, Mexico. She completed the season with five top-five finishes. In 2004, Patrick finished third in points with 10 top-fives in 12 races and was the first woman to lead the Toyota Atlantic Series point standings. Equally as impressive as her on-track resume is her off-track credentials, in which she has become a mega pop-icon. She has graced the cover of Sports Illustrated, SHAPE, and ESPN the Magazine, and she was featured in the 2008 Sports Illustrated swimsuit issue. In 2006, she joined Dale Earnhardt Jr. in a cameo role for Grammy-award winning artist Jay-Z’s “Show Me What You Got” music video. She has made guest appearances on a variety of television shows, including Good Morning America, The Ellen Degeneres Show, Jimmy Kimmel Live, The Late Show with David Letterman, and Late Night with Conan O’Brien. She has starred in 10 Super Bowl ads for GoDaddy.com, making her the #1 celebrity with the most Super Bowl commercial appearances. 6

]

DAV E L L E

M AG A Z I N E


fashionable eyewear

Expertise Delivered with Style at

The Eyewear Gallery When it comes to choosing eyewear, you want the best possible vision, but you still want to keep your personal style and look your best. At The Eyewear Gallery in Reston Town Center, you’ll get the best of both worlds. Dr. Dawn Gammon, O.D., F.A.A.O., has created a practice that offers a unique combination of highly skilled and experienced staff, the latest technology in lens wear, and high-fashion frames. “Customers tell us all the time that we have such unique frames — not the same styles they see everywhere else,” states Dr. Gammon. "We personally hand select exclusive designs from all over the world." With these high fashion frames at their disposal, The Eyewear Gallery staff will consider the shape of your face, your hair and skin tone, your personality, and style to find the right look. The Eyewear Gallery will also keep you on top of the latest trend-setting designs. This spring, statement pieces are big for both men and women. Bold, daring shapes, some with swooping temples, geometric designs, and asymmetric trim create wearable art for the face. Men can also expect bold looks in classic black or tortoise, with the option to kick it up a notch with two-tone colors or faded bot-

tom colors. “Think Cary Grant and Buddy Holly...retro rocks this spring!” notes Dr. Gammon. Flirty and feminine leads the way for women — pretty pinks and pastels in classic, updated shapes, and maybe a touch or two of glitter and crystals. For sporty girls, color blocking and colored translucent shades with colored or mirrored lenses will ensure their fun side will show through. Once your fashion frames have been selected, they will be outfitted with the latest lens technology, resulting in vision like you’ve never had before. The Eyewear Gallery recommends digital lenses which use diamond tipped tools driven by computer software to create the prescriptions. Much the same way that HDTV offers a higher resolution image, these digitally processed prescriptions ensure the closest tolerances possible, giving you the clearest possible vision. They can also process almost any prescription as a polarized sunglass! These lenses don’t just darken glare, they actually eliminate it, providing sharper, clearer vision. With more visual comfort in extreme light conditions, polarization gives you a real safety factor, especially when driving. With comprehensive eye examinations, contact lens fitting and evaluation, laser vision correction consultation and comanagement, and the professional expertise in all optical lens styles and materials, you’ll find everything you need to take care of your vision and stay in style.

Join Us for Upcoming Designer Shows: Seraphin — May 5, 11am-3pm John Varvatos — May 17, 3-7pm Dr Gammon and her staff will be happy to show you the latest eyewear fashions

8

]

DAV E L L E

M AG A Z I N E


Area's Largest Selection of Unique Eyewear "Like a fine work of art, every face deserves a fabulous frame!"

Exclusively for Davelle customers: Mention this ad for a complimentary anti-reflective coating on your complete eyewear purchase (up to $160 value). Cannot be combined with insurance or other offers.

At Reston Town Center • Optometrist 11900 Market Street • Reston, VA 20190 • (703) 709-5400 www.eyewear-gallery.com


b y

trend

L E S L I E

C .

S M I T H

Overall Consumer Satisfaction Rating … The Deconstructed Jacket. Suit or sport jacket, this season offers a sub-set of light, unlined, tailored pieces with high shrug-on value and extended slouchy chic capabilities. Owners are encouraged to add to the relaxed air by pushing jacket sleeves up their forearms, Miami Vice style. Most Improvement in a Mid-20th-Century Style … The New Hawaiian Shirt. Typical tropical palm patterns still stick around, but they are now presented in bigger, darker, leafier prints against blackened backgrounds, with only a flash of bright color here and there, for contrast’s sake. Who knew that Hawaiian shirts could come across as so edgy?

and the winner is... The J.P. Towers Awards for top spring/summer trends

Best Salute to American Mode … A tie between the Baseball Shirt and the Baseball Jacket. Both feature inset Raglan sleeves, whose diagonal seams form a triangular line stretching from the neck to the underarms. Good for ease of movement, great for emphasizing a nice set of shoulders, and even better for making a proverbial 97-pound weakling look kind of pumped up. Biggest Little Collar of 2012 … The Band Collar. Against stiff competition from the small, rounded club collar, plus the occasional straightup Nehru and fold-down Mao (saluting the world’s two hottest economies), this no-collar-at-all shirt collar performs equally well whether buttoned right up or left loosely undone.

Photo Courtesy of ALBERTO

10

]

DAV E L L E

M AG A Z I N E


trend

Best Dual-handled Bag in the Over-two-feet-in-length Category … The Large Dual-handled Hold-all. As suits get slimmer, bags are getting bigger. They really have to, because they now hold all the stuff that would otherwise throw off the line of your suit. Smartest choice is the rectangular hold-all with soft leather sides. Most Popular Pattern of the Season … The stripe. Sure, plaids have their place but the stripe – whether thick or super-thick – proves more versatile, appearing in navy-and-white nautical knits, bands on deeply veed varsity sweaters and cardigans, chalk stripes in suitings, diagonal stripes on repp ties, plus racing stripes running down the arms and legs of a whole whack of athletically inspired jackets, shirts, pants and shorts. This is, after all, an Olympic year. Softest Shoe in the Mid-to-high Luxury Range … The Suede Moccasin. Why try to fight it? This shoe is everywhere and goes with everything. And its new pastel hues – mint green, aqua blue, butter yellow, rose pink – are so soft, they’re an extra pleasure to put on. Greatest Initial Quality in a Casual Jacket … The Harrington Jacket. This waist-length garment with its fold-down collar and distinctive red plaid interior surfaced at innumerable designer showings. A British style, adopted by American Ivy Leaguers, the jacket takes its name from its best-known proponent, Ryan O’Neal’s character in the 1960s TV series Peyton Place.

Photo Courtesy of BRAX

12

]

DAV E L L E

M AG A Z I N E


born

b y

CA R O L

B E S L E R

The iconic, high-performance sports watch brand is one of the original makers of instrument watches for pilots

Breitling is widely known as the watch brand dedicated to aeronautics. The Swiss company, founded in 1884, made its first chronograph aviator’s watch in 1915, then went on to develop the first independent chronograph pushpiece in 1923, with a start and return-to-zero function. Today, Breitling makes a full range of pilot’s and other sports watches and is actively involved in the aviation world. The brand sponsors the Breitling Wingwalkers, for example, as well as the Jet Team of high-performance display jets, which recently performed at the Paris Air Show alongside the new Airbus A380. Both the Jet Team, with their L-39C jets, and the Wingwalkers perform breathtaking displays at air shows and sporting events around the world.

//// The Super Constellation is the latest model in the brand’s iconic Navitimer collection.

14

]

DAV E L L E

M AG A Z I N E

//// The new Chronomat GMT in steel.


born

One of the brand’s most fascinating sponsorships is its relationship with Yves Rossy, also know as Jetman, who recently sustained an eight-minute flight through the Grand Canyon, powered by a jet-propelled wing attached to his back and steering only by the movement of his body. Breitling also sponsors the National Championship Air Races, and has even released a game application for ipads and iphones with an aviation theme, called Breitling Reno Air Races. Breitling’s watch collections reflect this aeronautic theme, from the iconic Navitimer and Chronospace series to the Cosmonaut. This year, the brand introducd the new Chronomat GMT, which contains a new Breitling caliber movement. Its outstanding feature is that the watch’s second time zone can be set without affecting its accuracy. The watch is also a high-performance column-wheel chronograph. Another high-performance aviation watch introduced this year is the Airwolf Special Naval Centennial limited edition, an electronic timepiece that offers pilots the finest technology. It contains an alarm, a 1/100th of a second chronograph with split-second and add times, a countdown function, dual time-

Breitling’s watch collections reflect this aeronautic theme, from the iconic Navitimer and Chronospace series to the Cosmonaut. zone with independent alarm and perpetual calendar. Its most striking feature, perhaps, is a turbine-shaped caseback that serves as a resonance chamber for the alarm and other audible indications. Some of the proceeds from sales of the watch will be donated to the 100th Anniversary of Naval Aviation Foundation, which raises awareness for naval aviation. Breitling also makes a full range of ladies’ watches, including several new models in its Galactic collection, including solid rose gold, steel and two-tone gold and steel versions. The new models also feature mother-of-pearl dials and diamond markers, proving that even the makers of some of the world’s most extreme-sport watches are designing feminine-styled timepieces for ladies!

//// The Breitling ladies Galactic, in solid rose gold, with seconds counter at 6 o’clock.

16

]

DAV E L L E

M AG A Z I N E

//// The Airwolf Special Naval Centennial limited edition.


and furious

b y

J E F F VO T H

The Bentley Continental GTC Have you ever wondered what it would be like to legally drive faster than 100 mph? What about 150 mph or possibly 200 mph? If you could, would you have what it takes to make it happen? As someone fortunate enough to have driven faster than 200 mph on numerous occasions, when it was completely legal, of course, I can attest to the thrill it provides watching pavement rush past at 293.33 feet per second. It requires the utmost concentration, a keen focus on the road ahead and a capable vehicle. The Bentley Boys from Crewe in the United Kingdom have always had a thing for speed and a new model is certain to keep this tradition going strong for years to come. My test drive takes place in the country of Croatia, just outside the port town of Rovinj on the Istrian Peninsula. It is a setting of pristine beaches, crystalline waters and historic architecture. What separates the Continental GT series from its rivals is the ease with which it manipulates any road surface. Many exotic cars require you to compromise in one area or another; an overly stiff suspension, no back seat room, a viewing angle lower than the front bumper of a Ford F-150 pickup truck. Driving a Bentley involves none of this. Just sit back and enjoy warp speed in complete comfort. 18

]

DAV E L L E

M AG A Z I N E

2012

Performance takes root in the form of a 6.0-liter, twin-turbocharged W12 engine. This is the same engine featured in the coupe that highlights 567 horsepower @ 6,000 rpm and 516 lb.ft. of torque @ 1,700 rpm. The response you get when stepping on the accelerator is pure magic! Matched with a 6-speed automatic transmission, 60 mph flashes past in a mere 4.5 seconds. Getting to 100 mph requires just 10.9 seconds while top speed crests at 195 mph. All this and the 12-cylinder engine is FlexFuel compatible (gasoline, E85 bioethanol or both in combination). To keep up with the added power, significant changes have also been made in the areas of drivability plus exterior and interior design. New for 2012, the Continental GTC improves on-road performance with a 40:60 rear-bias torque split for the continuous all-wheel drive system. This improves understeer when accelerating out of a corner and provides the much appreciated thrill of maintaining control by throttle steering. Both front and rear track have been increased for added performance. I experience this firsthand rounding a tight right-hander on Croatia’s famous two-lane back roads. The rear end snaps out suddenly as we take a 45 mph turn at a substantially higher rate of speed. My reaction is near instantaneous and the Continental GTC is quick to compensate keeping us pointed in the right direction. My driving companion asks if we can do that again. Heart pounding in my chest, it is one of those moments I will always remember.


and furious

Exterior styling cues show a penchant for celebrating the success of the 2nd generation Continental Coupe and Convertible. But Bentley has never been known to rest on its laurels.

DAV E L L E

M AG A Z I N E

[ 19


and furious

the benchmark by which all others are measured

20

]

DAV E L L E

M AG A Z I N E


and furious

Electronic Stability Control (ESC) is less intrusive than in the past, yet highly effective at harnessing the best traits of the powerful W12 engine. Ventilated front and rear disc brakes, with optional cross-drilled Carbon Silicon Carbide, bring the 2,495 kg Continental GTC to a rapid stop. Exterior styling cues show a penchant for celebrating the success of the 2nd generation Continental Coupe and Convertible. But Bentley has never been known to rest on its laurels. A new powerful double horse-shoe motif graces the trunk; crisp lines accentuate sexy curves as I walk around and study the car under a bright Croatian sun. Every edge and seam is perfectly crafted. It’s as if Bentley wrapped the new Continental GTC in the finest Savile Row suit and painstakingly ironed in all the creases. Uniquely jewelled headlamps feature LED day-time running lights.

Supremely comfortable cobra style front seats utilize a new Neck Warmer system that works surprisingly well even in severe crosswinds. The centre console highlights improved storage for keys and cell phone as well as an unusually large cubby hole. Cupholders are larger and re-positioned for easier access. Safety is key with five airbags and the latest Roll Over Protection System (ROPS). The 2012 Bentley Continental GTC sets the standard for all glamorous convertibles to follow. While it may not be the most outlandish when compared to Aston Martin, Ferrari or Lamborghini, it is by far the easiest to live with. In the end, that is the truest measure of an exotic sports car.

2012 Bentley Continental GTC Wheelbase: 108.1 in Overall length: 189.2 in Overall width: 87.7 in Overall height: 55.2 in Engine: 6.0-L twin-turbocharged W12 Transmission: 6-speed automatic with QuickShift Brakes: 4-wheel disc Fuel (capacity): Regular (90L) Warranties: 3 years/ unlimited km (basic) Competitors: Aston Martin DB9 Volante, Jaguar XKR Convertible, Maserati GranTurismo Convertible, Mercedes-Benz SL63 AMG, Porsche 911 Turbo Price as tested: $235,332 CDN

DAV E L L E

M AG A Z I N E

[ 21


DiBianco Shoes


Call To Discover How Our Passion For Remodeling And Restoring Homes Has Enabled Us To Become The “Remodeler Of Choice” In Washington. Allow Us To Transform Any Closet In Your Home Into Stylish Organization!

Exclusively For Davelle Customers: Receive A

FREE FLOOR With Any Remodel Project.*

Beautiful Showrooms • Knowledgeable Staff Professional Design Help • Financing Available!

Fairfax, VA

9979 Main Street Metro# 703 934-8447

Woodbridge, VA

3041 Golansky Blvd. & Smoketown Rd. Metro# 703 691-3100

Waldorf, MD

301 & DeMarr Road Metro# 301 843-2598

Open: MON. thru FRI: 10:00 a.m. to 7:00 p.m. SAT: 10:00 a.m. to 6:00 p.m. SUN: 11:00 a.m. to 5:00 p.m. VIC 2705080913A MHC 86975 *Up to 100 sq. ft.


techno wizard

b y

gamechanger The magic of Steve Jobs

The internet chatterbots still weren't finished complaining about the underwhelming iPhone 4S Apple's first major product launch under new CEO Tim Cook when it was announced that his predecessor, Steve Jobs, had died on October 5. It wasn't a surprise. Jobs had been fighting pancreatic cancer since 2004, and he stepped down as CEO of Apple on Aug. 24 for health reasons, just weeks after his company surpassed Exxon Mobil to become the most valuable corporation in the world. Yet for all his success as a business executive, Jobs' most enduring legacy is not as a corporate mogul, but as a cultural visionary. From the iPod to the iPhone to the iPad, Apple products have installed themselves in the battle gear of the contemporary creative class, serving as a virtual synonym for networked independence and stylish non-conformity. Steve Jobs is perhaps the most successful brand manager in history, and he did it, paradoxically, by embracing the precise corporate values to which the Apple brand identity is ostensibly opposed. Think back to the famous "1984" commercial that trumpet-blasted the arrival of the Macintosh computer. Before legions of drone-like workers arranged in orderly rows, Big Brother appears on a giant viewscreen, addressing the crowd: "Today, we celebrate the glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology. Where each worker may bloom secure from the pests of contradictory and confusing truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on Earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!" Everything in the ad is black and white, except for a blond woman wearing bright red shorts, who runs toward the viewscreen pursed by riot police. She screams, then throws an enormous sledgehammer through the screen, which explodes in a flash of light. A pitch for the new Macintosh computer scrolls into view. Thanks to the Apple Computer Corporation, we are assured, the year 1984 will not be like the book 1984. The spot was directed by Ridley Scott, and was honoured by Advertising Age as the best commercial of the decade.

24

]

DAV E L L E

M AG A Z I N E

A N D R E W

P O T T E R


techno wizard

While the "1984" ad ran only once, during Super Bowl XVIII, it nailed Apple's ideological colours to the mast. Ever since, the brand has stood as the definitive statement of the rebel sell: the individualized resistance of political authoritarianism and cultural conformity through the adoption of nonstandard consumer goods. Here's a pop quiz: what company is being represented as Big Brother in the "1984" ad? Most people, when you ask them, answer Microsoft. But the real target of the ad is actually IBM, a company that was already on the cusp of obsolescence by the time the Macintosh appeared. Since then, a succession of companies have cycled through the typical lifespan from spunky young startup to lumbering corporate behemoth — Microsoft, Google and now Facebook — and each time, they have found themselves criticized for all manner of monopolistic and even Orwellian activities. But it is worth emphasizing that the existence of standards in the computer industry is, by and large, the consequence of choices that people have voluntarily made. Network effects, where a device, application, or operating system gets increasingly useful as more and more people adopt it, are extremely powerful, and merely underscore the fact that not all uniformity is a bad thing. Yet there is one thing that the "1984" commercial glosses over, which is the fact that there is no "Information Purification Directive" in our society. Or at least there wasn't until Steve Jobs came along. More than any other company in the industry, Apple exerts a tremendous amount of control over its customers' user experience. From the tethering of the iPod to a specific iTunes account to the way Apple jealously guards applications (and hence, content) for the iPhone, the Apple ecosystem has become its own "garden of pure ideology."

And therein lies the paradox of Apple under Steve Jobs, and the key to his company's unbelievable success. For the past quarter century, Apple has retained its credibility as the flagship brand of techno-cultural cool, even as it treats its customers with a darkly paternalistic attitude that some have dubbed "iFascism." Why does Apple get away with it? One answer is to say, as many have, that under Steve Jobs, the Apple user community has become something near to a cult, with its infantilized members tolerating all manner of indignities in the blind service of the leader's vision. There's certainly something to that, underscored by the number of Apple customers who described the impact of his death as akin to that of Princess Diana (or Michael Jackson, or Amy Winehouse ) But that misses the crux of the matter, which is that Apple products make their users feel freer than they do when they are using other operating systems, other computers, or other devices. As The Economist pointed out in an editorial a few years ago, the most salient feature of Apple products is that they work. What Steve Jobs realized is that technology should be nothing more and nothing less than an extension and amplification of the natural creative capacities of the human brain, body, and soul. Arthur C. Clarke famously wrote that any sufficiently advanced technology is indistinguishable from magic. This, then, is the deeply ironic magic that Steve Jobs has conjured: through rigid centralization of design and strict control over the user experience. Apple has enabled a deeper freedom for its customers — the freedom that comes from a technology that enhances the scope of choice and opportunity in our lives, while layering itself, simply, almost invisibly, upon the operating system of our world.

Andrew Potter is the author of The Authenticity Hoax: How We Get Lost Finding Ourselves, out now in paperback from McLelland & Stewart.

DAV E L L E

M AG A Z I N E

[ 25


spotlight

b y

CA R O L

B E S L E R

FABER-CASTELL

The Jade 2011 Pen of the Year Limited Edition.

helm of the family business, successively. Through expansion, branding and ever-improving production techniques, the company known

gradually for

its

became

innovation.

Lothar Faber positioned the line as the first branded pencil, and invented the first hexagonal shape pencil to prevent it

26

]

DAV E L L E

There are very few luxury brands today that can claim to

from rolling. He also invented a system to designate the

have been in business for 250 years, continuously. Faber-

hardness of lead. Eventually other manufacturers in the

Castell is the real deal. The company has been producing

industry adopted this system. The company began

fine writing instruments since 1761, which makes it the

exporting its pencils to the U.S. in 1843, where it opened

oldest writing instrument company in the world.

its first subsidiary office – in New York City. Soon there

The company’s history is one of constant growth

were also offices in Paris, London, Vienna and St.

and achievement. It was founded in Stein, near

Petersburg. In the 1860s, Faber began to manufacture in

Nuremberg, Germany by cabinet-maker Caspar Faber, as

the U.S. Part of the demand for pencils was the result of

a manufacturer of wood-cased pencils. His son Anton,

the civil war – soldiers needed pencils to use for writing

grandson Georg and great grandson Lothar all took the

letters home!

M AG A Z I N E


spotlight

In 1896, the company was christened Faber-Castell

the green gemstone a special role in celebrating Faber-

when taken over by Lothar’s granddaughter, Otilie von

Castell’s 250th anniversary. Eight segments of jade sym-

Faber, and her husband, Count Alexander Castell-

bolize the eight generations that have made their mark

Rudenhausen. Today, Faber-Castell is one of the largest

on the family firm to date. In reference to the year when

manufacturers of fine writing instruments and acces-

the company was founded, this exclusive edition is lim-

sories, as well as Art and Graphic supplies in North

ited to 1,761 pens.

America. In 1999, the company acquired Creativity for Kids, the leading maker of creative activity products for children. A year later, the

company

introduced

the

Playing & Learning line of art supplies for children in the U.S. Today, Faber-Castell USA is headquarted in Cleveland, Ohio, and is part of a global network of companies operating in countries as far-flung as

The Graf Von Faber-Castell Perfect Pencil.

Australia, Brazil and Malaysia. One of its most important latest collections is the Jade 2011 Pen of the Year Limited Edition, marking the brand’s 250th anniversary. Bringer of luck, symbol of power, elixir of immortality, jade has always been surrounded by a special aura. From the earliest times, advanced cultures created jade objects of fascinating variety. The great jewelers of the Art Deco period discovered jade for their luxurious creations. Before then, the Russian goldsmith Fabergé – famous for his opulent jewelry – had already created artistic desk utensils from jade. That unique symbolic and creative energy gives

28

]

DAV E L L E

M AG A Z I N E


The only on ones to print 40% more fabric for the use of linings and labels. The only ties made with three register patents. registered The only ones to number every single tie de demonstrating its excl exclusivity. The only one ones to garanty the exclusivity of every design as elaboratio of polka dots. an elaboration

santostefano U.S.A. U S A Inc. Inc - 660 Bergen Blvd Blvd. Ridgefield Ridgefield, NJ 07657 - PH 201 945 2434 - F Fax 201 945 2436

www.italoferretti.it - E-mail: info@italoferretti.it


1820 DISCOVERY STREET RESTON, VIRGINIA 20190


Davelle Magazine