CSR REPORT 2014
United With The Community Proud to be a FA Charter Standard Community Club
The Borough Sports Ground, Gander Green Lane, Sutton. SM1 2EY 1
More Than A Football Club charity partners for the season, St Raphael’s Hospice. Not content with that, Tim was at the centre of our Community Funny Day a few weeks later and helped attract a bumper crowd of 2,172 to our match at home to Basingstoke Town, when we waived the admission fee and invited spectators to make a donation, if they wished. Given the long spell of wet weather we had last winter, which led to so many games being rescheduled, we even dropped our admission charges for the last six weeks of the season to help supporters attend as many games as possible.
Welcome to Sutton United’s first Corporate Social Responsibility report, which is just a convoluted way of saying that we want to tell you about all of the many varied things we do that go far beyond the traditional image of striving for a successful first team. That’s important, of course it is, the first team is the hook from which all of the club’s other activities hang but whether it be live music at the Boom Boom Club or partnering with local charities we are doing so much more to put Sutton United at the Heart Of The Borough. United With The Community, our wideranging social programme is now in its third year and the last twelve months have seen us make more progress in more areas than ever before. That is in great part due to the appointment of our two community officers, Rob Hardy and Steve King, and we are eternally grateful for the grant support from the Football Conference Trust that enabled us to make those appointments. Of course, the majority of our helpers, both on the community front and in running the club are unpaid volunteers. We are very lucky to have so many people who give freely of their time to help, from car-park stewards to youth team coaches, to enable us to field over twenty teams from the first eleven to the youngest boys and girls sides and, of course, deliver all of our community activities.
Dave Farebrother Chairman, Sutton United FC Ltd
Community Fun Days Have Proved A Great Success
Board of Directors Dave Farebrother Dave Mathers Adrian Barry Mike Bidmead Bruce Elliott Tony Holland Phil Letts Steve Moore Graham Starns Brian Williams
Sometimes, the help we receive can come from unexpected quarters, from people who are more loosely associated with the club. So perhaps the highlight of the year was seeing top comedian Tim Vine give up an evening to put on an unforgettable night of comedy in our Times Square Lounge. Along with four other comics who all appeared free of charge, Tim wowed us all during a night that raised a considerable sum for both ourselves and our 2
Chairman Vice-Chairman SUST representative Treasurer Club Chairman
Governance Sutton United has always been a forwardthinking football club. Six decades ago the committee decided that there would be many benefits in changing the club’s structure so that it became a wholly-owned subsidiary of a not-for-profit limited company. By establishing Sutton United Football Club Ltd in 1953 we became one of the first amateur clubs to make that change.
The board and committee work closely together to ensure that the club delivers its objectives of competing at the highest level it can combined with ongoing stability and security. In recent years many clubs have seen supporters’ trusts come into being, usually at a point of crisis in the club’s history and often as a last throw of the dice. At Sutton our trust, SUST, was formed a little under ten years ago out of strength, not weakness, and with the full support of the directors. The Trust is fully involved with the administration and governance of the club, having representatives on both the management committee and board. The Supporters’ Club, which has been around for considerably longer and is also completely independent, also has representation on the management committee.
From the beginning, the shareholders in the company have always been “Sutton United people”; officials, supporters and former players, and as the share-structure has evolved to reflect the changing times, that mix has continued. No one person or group has a dominant stake in the company and we run as a business, albeit not-for-profit, financing our activities from our on and off field income. Shares are not re-sold above face value and we do not issue a dividend; people do not buy shares as an investment but because they love the club.
Our large and growing Juniors section, for boys and girls, has its own constitution and management structure but is a fullyintegrated part of the club. Together we have achieved prestigious recognition as a FA Charter Standard Community Club.
This structure also provides us with checks and balances that are in line with modern corporate practice. On a day-to-day basis the club is run by our management committee, headed by Football Club Chairman Bruce Elliott. Committee members provide administrative support for the club’s teams, look after communications and media relations, help to raise revenue and so much more. We also have a Wine Committee, which is responsible for running the social club and hiring out of the facilities.
CASE STUDY SUFCtv Go back twenty years, or even ten, and the idea of Sutton games being available for all to see at their leisure would have seemed quite far-fetched. The internet, of course, as in so many other spheres of activity, has been a game-changer.
The board of directors of Sutton United FC Ltd, chaired by Dave Farebrother, is less involved with everyday matters and has a focus on two main issues:- Financial stability and long-term strategy.
SUFCtv has built up slowly over the last few years, driven largely by long-time supporter Clive King and his family, and 2013/14 probably saw the service reach maturity.
The picture quality is excellent, “corner cam” is possibly unique at this level of the game and the final piece of the jigsaw was the introduction of a live match commentary service.
Jenny: A Tall Story
Although offering our own “in-house” Match of the Day was the initial inspiration, SUFCtv has embraced many of the goals of our community programme. Tom Mitchell, one of the commentary team, is autistic. Tom delivers a first-rate service and SUFCtv is hopefully helping him to achieve his ambition of a career in broadcasting. His cocommentator Joe Hook has already been snapped up by Radio Cambridgeshire.
received the invitation to become Sutton United’s mascot. At first the only connection that I could see was that we share the same colours and I am sure you agree that amber and chocolate do look so distinguished! However, when I thought about it a bit more I realised that we have so much more in common. Like me, Sutton United likes to stick its neck out, wants to stand out from the crowd. And we both love children.
In her own words
“I must admit that I was surprised when I first
They say it’s a jungle out there (although, technically, I prefer savannah, grasslands and open woodlands) and I like to feel that I have a lot to offer the club in guiding it through that jungle and, of course, they repay me in acacia leaves - which are rather difficult to find in this part of Surrey. I was persuaded to accept the role by Tony, and I find that he does rather get under your skin; we became friends and go everywhere together. I am told that I have become something of a local celebrity and I certainly have a very busy social life. I particularly enjoy the events where I meet with young children, I enjoy making them laugh and smile, and I get a lot of satisfaction out of our visits to sick children in hospital. School fêtes are a different kettle of fish, all noise and colour and lots of fun. I have really enjoyed my time at Sutton United and I hope they want me to carry on for a long time yet, and I hope you enjoy seeing me around the borough. Come and say hello, I’m
Jenny The Giraffe: Jenny has become a well-known character at events across the borough
always pleased to meet people.
Support from the Football Conference Trust has been vital in funding our Community Outreach Programme
From The Chair people who run our community programme. We do have two paid members of staff, Rob Hardy and Steve King, who are supported by a grant from the Conference Trust, and they do a wonderful job engaging with schools, clubs, charities and all sorts of varied organisations across the borough and more widely, but beyond that we have a small team of zealots, there can be no more apt description, who drive this forward on so many fronts. I know that the team won’t mind me singling out John James and Tony Henderson-Smith in this regard, they have a passion and energy that seems to know no bounds.
I can scarcely remember a time when Sutton United was not a major part of my life. I started out as a schoolboy on the terraces and was enormously proud, a few years ago, when I was invited to take over as Chairman of the club. Even though I had already served on the management committee for many years I probably had little understanding then of quite how much the role would entail, of how many new skills I would need to learn. I freely admit that I couldn’t even contemplate my role without the magnificent support I receive, not only from colleagues on the committee and board of directors, but from all aspects of the club. We have volunteers in every direction you look: operating the turnstiles, stewarding our matches and running a match-day snack bar. We also have the team from SUFCtv, who film our games expertly and will be offering a live commentary for the 2014/15 season, available not only to fans who can’t get to the games but also as a service for spectators with visual difficulties. One of those commentators, Tom Mitchell, is just 16 years of age. Tom is also autistic but is an excellent young commentator and hopes to develop a career in that field. In that regard he is already being shown the way by his colleague, Joe Hook, who has been offered an opportunity with Radio Cambridgeshire. We wish Joe well and are delighted that SUFCtv proved a valuable stepping stone in launching his career.
Two years ago we established the Community Business Network, led by Jeremy Ramsden of Abbotts FC Ltd, and around one hundred local businesses have already become part of this growing family. The club benefits through advertising and sponsorship of course, but we believe the businesses also benefit not only from the exposure they receive by association with Sutton United but, perhaps more importantly, from the contacts they make with each other. Given this effort I was delighted when we were named as Community Business of the Year in the 2013 Sutton Business Awards and was doubly delighted when we were subsequently named as the overall Business of the Year, not bad for an organisation run by volunteers.
Bruce Elliott Chairman, Sutton United Football Club
But this help goes far beyond match days, we have a regular crew of volunteers who decorate and undertake minor repairs, there are people in the office taking bookings and, of course, we have the dedicated band of
Sean Brennan, Mayor of Sutton, recognises the club for its community programme
United With The Community
For example, working with local cheerleading groups, or as part of the schoolsâ€™ local studies project.
Proud to be a FA Charter Standard Community Club It is our view that a community programme for a club playing at our level of the game should go beyond running a junior football programme. We know that football clubs can be a significant part of the identity of a town, that their exploits on the field can help promote awareness of the town and that this, in turn, can bring benefits to the wider community.
Community Events We arrange our own events (eg: Disability Awareness Day) and also participate in events organised by others, including the LB of Sutton careers fair, Black History Month and the Cheam & Belmont Football Week. Jenny The Giraffe is a frequent visitor to all of these activities.
We do run multiple teams for boys and girls, with plans to expand, and provide coaching for youngsters of all ability levels, but much of our community programme goes way beyond football. We often make use of football as the hook, it is the ice-breaker that allows us to communicate with people, particularly children, and engage on a wider variety of issues. Some of the themes that we have been able to explore using this approach include health, nutrition, social awareness, sustainability and career guidance.
Community Business Network (see page 13) This initiative not only helps the club it provides a vibrant forum for local businesses to engage with other companies, to learn from each other and to generate business opportunities. Community Facilities We traditionally use the main pitch every day for two weeks at the end of each season for local leagues and cup finals, corporate events and charity matches. Last year we also made the stadium available to The Challenge for a sleepover. Of course, our indoor facilities are used more frequently by regular groups including darts, yoga and bridge clubs and several leagues use us as their headquarters.
Picking up on that last theme, we do not seek to advise anyone on their career path but what we can do, as a club that is run by volunteers who all have work experience away from football, is provide face-to-face opportunities for youngsters to talk to people about their professions: what does it actually mean to be an accountant, a bank manager, a lawyer or an engineer? We think this sets us apart from what the Premiership clubs offer through their community programmes.
We have tried to categorise our community programme into distinct areas, although that is akin to herding cats as we frequently take part in new activities at the request of local organisations. So here is an attempt at outlining what we do on a regular basis:-
Steve King on Project Chaucer ( S.King)
The Gander Green Lane Partnership is a collaboration between Sutton Cricket Club, Sutton Churches Tennis Club and ourselves. The aim is to share knowledge, expertise and resources in order to grow all three clubs and provide opportunities for more people, especially youngsters, to play sport and learn about different sports.
Charity Our charity work has a different element to it compared to our other relationships, as well as working together on a range of initiatives the aim is to help raise funds for specifically local charities. We therefore establish a partnership in which one charity becomes our charity for the year and we help raise funds in various ways, including straightforward bucket collections at home games. Importantly though, the year-long partnerships do not preclude us continuing to work with other charities.
Sutton United Football Club formally agreed with Sutton and Merton Primary Care Trust (PCT) to work together in partnership to raise key issues in health within the local community. This work is now continuing with the NHS with the aim of enhancing their health campaigns, including raising awareness of the stop smoking service and the Chlamydia screening service.
Charity Partners 2011/12 Hospital Radio Marsden 2012/13 Sutton MENCAP 2013/14 St Raphael’s Hospice 2014/15 St Raphael’s Hospice
SUFC Chairman Bruce Elliott with Kerry Thomas, Community Fundraiser for St Raphael’s Hospice
Boys and Girls Football In Cheam Park ( S.King)
Our partnership with The Metropolitan Police Safer Neighbourhoods Teams has gone from strength to strength. From their humble beginnings in 2008, the joint venture community fun days have established themselves as the largest events of their type and the Sutton West SNT distributes over 1600 tickets to local schools, with family tickets for each home game to three schools. Last August 200 children aged 6-11 years attended the Cheam and Belmont Football week, in partnership with Cheam SNT and Sutton United FC
As well as running numerous Sutton United teams for boys and girls, the programme also includes: Community Coaching Player development (Saturday schools, holiday coaching, skills courses in conjunction with the FA) Community Football, aimed at providing opportunities to those whose access to coaching or games is limited for one reason or another, including:- The Stonecot Project, The Link Project and disability coaching.
Sutton United Community Fun Days are generously supported by Smith & Byford Ltd
graduate into our reserves and, hopefully, the best reserve team players continue their development into the first team. That has numerous benefits. Developing our own players gives the side a greater identity, certainly it is something which resonates with supporters; we have the possibility of young players attracting interest from Football League clubs and earning the club transfer income and if players progress through the system it encourages other promising young players to join us.
Senior Football The first team had a very good season. Looking all the way back to the autumn they reached the 1st Round of the FA Cup, for the 4th time in 6 seasons under manager Paul Doswell, which is always good for clubs at the this level both in terms of revenue and increased profile. In 2014 the team only lost one match in the league, finishing as runnersup in Skrill South but then losing to Dover Athletic in the play-offs to miss out on promotion.
Below the under-18s is the pyramid of boys’ teams in our Juniors section where the aim, once again, is to provide a continuous route for players to progress through the ranks and for the very best boys to enter the youth team set-up. It is misleading to think that only the Premiership and Football League clubs offer young boys a route into professional football, the drop-out rate with the leading clubs is very high and only a few ever make the grade, whereas with a non-league side it is easier to break into the first team and then, if you are good enough, someone will spot you. The statistics speak for themselves, if a top-flight career typically lasts ten years on average then only about twenty players each year will make and sustain the breakthrough. And if a young player doesn’t make the grade with a non-league club, combining non-league football with another career can still be very rewarding both financially and in terms of enjoyment and personal satisfaction.
Our reserve team competes in the Premier Division of the Suburban Football League, under the guidance of James Bracken, and had an amazing season, winning every competition they entered. The main prize was the Suburban League Premier Division championship, but to that was added the League Cup, the Champions’ Cup and the Suburban Shield. The third of our “senior” teams is the under18s, also managed by James Bracken and he is ably assisted by coach William Letts. Will is an example of how Sutton United gets into the blood, his grandfather Andrew – a former mayor of Sutton – was club President for many years and, indeed, helped set up the limited company back in 1953 and Will’s brother Phil joined the board of directors last year. In 2013/14 we saw the club’s under-18s side achieve remarkable success. The team enjoyed a 19-month winning run in the Ryman Youth League, picking up maximum points in every league fixture between August 2012 and March 2014. That run delivered the Ryman Youth League title in both 2013 and 2014. In the 2013/14 season the team also won the League Cup and the Surrey U-18 Midweek Floodlit Cup.
Of course, not everyone has the ambition or talent to become a professional footballer and it is important that we never lose sight of the basic fact that football is a sport and is meant to be played for fun, so our structure still has room for players and teams that just want to play. Our coaches are all qualified to at least the basic level and make sure that their players, boys and girls, enjoy their matches
Our aim is for the integration of these three sides so that the better youth team players 8
Boys’ Teams U-7 SL U-7 EE U-9 EE
and their training, which is designed to teach new skills but also to be interesting and fun. Having run a number of boys’ teams for many years, our ambition now is to build up the strength of our girls’ teams. We fielded three successful age-group sides in 2013/14 but are planning to increase this number significantly, in a controlled way, and also bring back a senior ladies team. We are also exploring how we can establish disability teams at Sutton United. The aim has to be to see Sutton United as the focus for football in the borough, hopefully with a successful senior team at the top of the pyramid but also providing opportunities to play and learn about football for all people, of all ages and abilities
U-10 U-10 U-11 U-11 U-12 U-12 U-12 U-13 U-13 U-14
SL SL SL EE EE SL SL SL SL SL
U-15 U-15 U-16 U-16 Girls’ Teams U-10 U-11
SL TL SL
League Cup Winners Premier Division Champions
Champions League Cup Finalists Premier Division Runners-Up Premier Elite Division Runners-Up
Premier Division Runners-Up
League Cup Finalists County Cup Finalists
Finally, we’d like to thank Kevin Howard who stood down as Chairman of the Junior section at the end of the season. He has always been an enthusiastic supporter of football for young boys and girls and of Sutton United in general and will undoubtedly be missed. The incoming chairman is Phil Greeenhead and we hope he enjoys his tenure and helps drive the section on to bigger and better things. The main stand at the Borough Sports Ground
It was great to work with the team over at Sutton United again this year. Our young people had a great time volunteering, helping to set up social media platforms and a website. It was also great having Rob Hardy on our panel of dragons for our Dragons Den Pitch Day. The Sutton team at The Challenge couldn't be happier with how things have gone this year and are hoping to work with Sutton United again in the future."
Junior Football In the 2013/14 season we fielded 18 boys’ teams and 3 girls’ teams in the following competitions:Key Surrey Youth League
Epsom & Ewell League
Surrey Women’s & Girls’ League
Janine Hardy Senior Assistant Programme Manager, The Challenge
CASE STUDY THE CHALLENGE
The Challenge is a leading national charity running youth and community programmes with the aim of mixing diverse groups of people together. It is also part of the National Citizens Service.
Environmental management is a tricky subject for a football club to understand, it is certainly an area that few try to tackle. Our major asset, the stadium, is only used for its primary purpose of staging football matches for around 100 hours per year, so our impacts revolve chiefly around our non-core activities.
Sutton United has been working with the Challenge since 2012, providing support for a range of projects.
Although the pitch itself may be used infrequently, the administrative offices and social facilities are open every day of the week and so our significant impacts do include energy and water usage and waste management. These impacts are relatively straightforward for us to measure, manage and set improvement targets and we have been making progress in these areas. More problematic are the impacts associated with our travel to away games and our main Scope 3 impact, travel of all spectators to all home matches.
A group of young people aged 15-16 has been allocated to the Club over the last two years and has been working with us to gather information for the Pavilion Development Project and also the production of a video. Last year a group of youngsters from The Challenge undertook an overnight sleepover on the terraces at the Borough Sports Ground to highlight homelessness. As 2014 progresses they will be supporting our close partners the Friends of Collingwood with the development of a website page and the establishment of the use of social media, Facebook and Twitter.
In terms of travel to the Borough Sports Ground we are relatively lucky. We are situated next door to West Sutton station, and the 413 bus stops outside the stadium. Traditionally a large percentage of nonLeague football supporters drive to matches but we have tried to encourage lower carbon alternatives by installing bike shelters in the car park.
Our Community Officer Rob Hardy will be working with the young people and will also support two other groups as part of a ‘Dragons Den’ initiative to review their proposed projects.
We have no control over the number of away games we play or where those games take place, but we do encourage players to carshare on those journeys and, where practicable, will provide a coach for the team, coaching staff and directors. We adopted an Environmental Policy three years ago and were delighted to become the world’s first Planet Positive football club. We recently completed the accreditation process to be certified under the new Planet Mark©
Multi-Sports Disability Day ( S.King)
and have set ourselves carbon reduction targets (see table below). In March 2014 we also started to address our waste management by switching contractors and now receive a service from Biffa that will see a much greater percentage of our waste recycled.
Charity Partnerships Each year we work with a local organisation as our charity partners for the season. In 2011/12 we partnered with Marsden Hospital Radio, the following year it was Sutton Mencap and this season it was St. Raphael’s Hospice.
One of the reasons why this report is only available on the internet is that it is the environmentally-friendly option:
The aim of these partnerships is to try to raise the profile of the charity by association with club activities and also help them to raise money. The principal event planned for the 2013/14 season was the Community Funny Day, an extension of our usual twice-yearly Fun Day given an extra twist by the involvement of top comedian and big Sutton fan Tim Vine.
Virtually zero CO2 emissions No paper or inks required No waste
Sutton United – Planet Mark Report Carbon Footprint Scope 1 and Scope 2 emissions only, excludes waste, water and travel. Total Emissions:
The aim was a day of fun at the football, with Tim as the team mascot, and various stalls and other attractions, followed by a comedy gig in the evening. The original date set was in January, right in the middle of the spell of wet weather, and the game was postponed on match day but, nevertheless, the second part of the day duly went ahead with Tim and four aspiring younger comics giving freely of their time to put on a hilarious comedy show that, with the help of an auction of promises, raised a considerable sum of money to be shared by the club and St Raphael’s Hospice.
97.07 tonnes CO2e
We are committed to engaging with our employees, suppliers and customers to encourage wider sustainability action. We have decreased our Carbon Footprint by 14% since 2012 and have made improvements including:
Installing new double glazed windows Promoting sustainability on our website Adopting a new environment policy We have made a commitment to take positive action to improve our environmental performance by reducing our Carbon Footprint by 5%, or 4.75 tonnes CO2e , equivalent to 0.16 tonnes per employee.
Despite his busy diary, Tim promised to return as soon as possible and kept that promise a few weeks later when we entertained Basingstoke Town. We didn’t charge for admission that day and that helped attract a crowd of 2172. The team won, Tim enjoyed his second childhood as the matchday mascot, the cameras from Soccer AM came down to cover the day for Sky TV and give some excellent publicity to the hospice and, afterwards, Tim stayed on for much of the evening. Why? Well he took on all comers at darts for £5 a game to raise money for St.
© - The Planet Mark is a joint venture between Planet First and the Eden Project
Raphael’s and won an astonishing 21 games in a row. Thanks Tim! St Raphael’s will again be our charity partner in 2014/15.
Case Study SUFCGambia Sutton United FC (Gambia) was founded by village children but was only properly established when they started attending Bible classes in 1999. The club’s aim has always been to create a sustainable club for the longterm, owned and democratically run by its members, to serve as a vehicle of development for the village and its nearby surroundings and one in which they can fully participate in.
Sean Brennan, the Mayor of Sutton, and SUFC Chairman Bruce Elliott greet supporters at the end of their 25 mile walk to raise money for local charities
Community Development Having worked closely with the London Borough of Sutton and the Friends of Collingwood Recreation Ground to help restore the park to its former glory, we are now looking at the next stage of the project. Our contribution to the project had been to cut the grass and bring football pitches back into use but with no changing rooms on site the young boys and girls who play there have to turn up in their kit and often go home muddy. And we wonder why we so often see England struggle on the world stage?
Previously called Sanchaba United the club was inspired to change its name to Sutton United FC Gambia in 2008 after a visit from an English fan on holiday. The Gambians contacted us here in England and we agreed to act as their mentors. There are no formal ties between the clubs, we cannot afford to support them financially but have donated playing kit and raised small contributions through donations. We have hosted two trade visits and club officials were even invited to the Mayor’s parlour, and we helped them to engage with the Football Association, who laid on a tour of Wembley Stadium. We have helped the club put in place a constitution that seeks to emulate our community model, organised coaching visits and even helped the club become the first in Gambia to have shirt sponsorship and an internet presence, with their own pages on our website.
We are grateful to the Friends of Collingwood for their support and to the council for granting us a long-term agreement for use over the recreation ground. That was vital because that lease is the key to opening up the possibility of grants to support our development plans. This project has already been included within the Borough’s Strategic Development Plan as a priority project and has support from the Surrey County Football Association. We are hopeful of getting grant support, essential to undertake the project, but must also raise a significant proportion of the capital ourselves. The football club and Supporters’ Trust have
SUFCGambia is putting its community model into practice, not only with an emphasis on youth, but also helping to raise funds and support for their local school, St Peter’s. 12
committed funds to this project but we wanted to raise a further £20,000 towards the scheme to ensure that the maximum amount of grant support could be leveraged to complete a high quality facility. We therefore launched an ambitious Crowdfunder project in spring 2014. We also have a second aspect to the project, having been donated the steel frame and joists from a “pop-up” building used during the London Olympics of 2012. This building would cost around £50,000 to erect and fit out but would provide additional facilities to support the community pavilion, with one goal being to include an endless pool that could be used for rehabilitation from injury and also as a training venue for elite swimmers, including Paralympic athletes. To achieve this goal we will need a local company to partner with us and put forward a significant proportion of the finance that we need.
Cheam & Belmont Football Week, August 2013 ( S.King)
For non-League sides the challenge has to be about more than football, it has to be about involving all sections of the local community in THEIR club. That means getting youngsters to play in club colours, getting mums and dads to watch the games and join the social club, and to enjoy other club activities such as music and comedy. It means the club has to reach out into the community, into schools and clubs and links have to be forged with the local business community. That is where we come in.
Community Business Network The disconnect between the Premiership, with its TV deals, transfer deals in the tens of millions and players who get paid more in one month than many earn in a lifetime, and the average man, or woman, in the street is now bigger than ever. Even once mighty giants such as Leeds United and Nottingham Forest struggle to compete with this juggernaut and so, for clubs outside the Football League, the challenge is daunting. And the challenge is not just about competing on the pitch, it is much more fundamental than that.
“We” are Abbotts FC and we formally represent Sutton United FC in terms of marketing the club to local businesses and have recently been awarded a new three-year contract by the club after an initial one-year trial period. We are working extremely hard to link NorthSurrey and South West London-based businesses with club connections, of which there are in excess of 10,000. These people are, in the main, affluent and high net-worth individuals.
With live football, be it Premiership, Championship or European on television almost every night the challenge is simply to attract enough spectators and revenue to remain viable. When players in Serie A, La Liga or the Bundesliga are as familiar as the local non-League centre forward the size of the task becomes daunting.
For details of our Community Business Network Club members, go to: http://www.suttonunited.net/commercial_community.html
The project is known as the ‘Community Business Network’, which enables organisations to link up with people in the community through sport. These businesses 13
are reaching people when they are at leisure and thus, arguably, much more receptive. The network is designed to offer unique and exclusive relationships, which ensure trust and loyalty amongst the supporters and commercial partners alike. As a result, several businesses from a variety of sectors are now successfully promoting their products and services in this proactive and sustainable campaign.
Network’ package detailed below, for a heavily reduced rate. ‘Community Business Network’ package: Term: 12 months commencement
For its part, Sutton United has put in place a number of initiatives in recent years to strengthen these ties, increasing the value of the Community Business Network to its members:
Charter Standard Status from the Football Association – the highestlevel acknowledgement of the club's work in the wider community Sutton United FC ‘outreach’ projects across North Surrey and South London, touching and working with underprivileged children Sutton United FC in Gambia; Family Fun Days Club mascot 'Jenny the Giraffe' – Annual Christmas visits to Queen Mary's Children's Hospital based at St Helier including appearances from 'Jenny the Giraffe' and first team players Boys’, girls’ and disability football Annual Disability Awareness Day, in association with Sutton Mencap and the Communication Workers’ Union Through its Football Development Plan, Sutton United FC is committed to developing opportunities for those with wide-ranging disabilities to participate in sport
Exclusive quarterly eSHOWCASE, which will be circulated to the entire membership network and our mailing lists totaling well over 10,000 people. This can include a company profile, testimonials, images, graphics, case studies, press releases, guest columns conventional advertising and any other electronic promotional material that Commercial Partners are able to compile, design and send to us for database distribution. Private mailings to our membership, as outlined above, including the ‘Community Business Network’ partners.
Commercial Partners are welcome to send us a monthly offer (incentives, promotions, reader offers, competitions, etc). We’ll circulate this mail-shot to the entire membership network, exclusively on the Commercial Partner’s behalf.
In return for the Commercial Partner devising an added-value incentive for our entire membership network (commercial partners and club mailing list), we offer exposure of the Sutton United FC ‘Community Business
Bi-monthly ‘Professional Services Seminar’ business-networking events, including refreshments (lunch or supper and drinks), at the Club and at other prestigious local venues. Opportunity to deliver presentations at our ‘Professional Services Seminars’ throughout 2014 and hopefully beyond, as well as running business clinics and workshops. Social media engagement and regular promotions via our interactive Twitter account, @ABBOTTSFOOTBALL Displaying promotional material and having a trade stand on selected match-days, running competitions and data capture campaigns.
Logo, company profile and hyperlink will be featured on the club’s official website, maximising Search Engine Optimisation (SEO).
For further information about the benefits, please contact Jeremy Ramsden on 05600 760 981 or 07930 575 332. You are also welcome to email email@example.com for details and rates or visit our website: www.abbottsfc.co.uk
Please consult the club website to view how we display company brandings by clicking on:
“St Raphael’s Hospice has been delighted to work with Sutton United. The hard work of their players, staff and volunteers is evident and has been much appreciated by all at the hospice. Our presence at the club has been invaluable for both fundraising and raising our profile in the community.”
Enhanced mailing list capabilities (over 1,000 children are registered to play for the club) – more than 2,000 parents, many of whom are local company directors and business owners. Company literature, brochures, fliers, business cards and other points-ofsale can be strategically displayed within the clubhouse, which is being used daily. People will be able to pick up the Commercial Partner’s marketing and promotional material, take it away with them and make contact at a later date. Use of the ‘Sutton United FC’ crest and action-shot images in any of the Commercial Partner’s marketing and promotional material including their website (subject to written artwork creative sign-off from the club). 2 x season tickets Use of our clubhouse and its facilities for business and private functions (subject to availability).
Kerry Thomas Community Fundraising Manager St Raphael’s Hospice
We Always Need More Help Sutton United is run by volunteers. We are lucky, we have lots of good people who give freely of their time but time moves on; people grow older and for others circumstances change. We want to encourage the next generation of volunteers, male and female of all ages, working in all areas to see this club through to its next landmarks and greater successes. If you’d like to help, please e-mail:firstname.lastname@example.org all help greatly appreciated
This campaign will build-out the three pillars of marketing:
brand awareness lead generation market engagement
Sutton United FC is so much more than just a football club and our reach, within the London Borough of Sutton and surrounding areas, is truly enormous and arguably unrivalled.
Penalty kicks at the Community Funny Day
Community Outreach Team Community Officer Rob Hardy and Community Events Coordinator Steve King put many hours into our community programme. Steve is a life-long U's fan but Rob came into the fold more recently We are grateful to the support received from the Football Conference Trust that allowed us to put the team together. Steve: “I really enjoy the coaching side of the role, getting around the borough and coaching young boys and girls and the positive feedback we get back from parents makes it all worthwhile. The most rewarding part is coaching adults with disabilities, they’re so willing to learn and the enjoyment in their faces is extremely rewarding. Sutton United cares about the community it serves and I am very proud to be part of this. The highlight of the year must be working with top comic Tim Vine, Sutton United’s most famous fan, and for him to give up so much of his time for the St Raphael's charity was fantastic. Not only did Tim perform an evening comedy show, he became our oldest ever mascot, leading the team out in front of a Community Fun Day crowd over 2,000 and the invited Sky Sports Soccer AM cameras: this was indeed a very special time. Rob:"I have worked in many roles within sport and education and latterly with the voluntary sector but have to say I'm really impressed by the commitment of everyone at Sutton, the energy that so many pour into a wide range of initiatives is often quite amazing. I first worked with the Club in 2009, developing a girls’ and womens’ project. I’m an avid football follower and have always wanted to work for a club and in previous roles I’ve helped Crystal Palace set up their Football In The Community project as well as working with other clubs such as Croydon and Dartford. Sutton is a special club with hard-working volunteers and that’s very significant in developing the Community Programme and, most importantly, in progressing the Development Project….and I’ve become a fan, although I can’t compete with Steve!! If we can get the community pavilion built it will make such a difference, not only in terms of sport in Collingwood Recreation Ground, but also the wider contribution it can make for local people. Fingers crossed"
Contact Us SUFC Ltd SUFC Outreach Team Facility Hire
email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org
Club Office or e-mail
tel) 0208 644 4440 email@example.com https://twitter.com/suttonunited
People make it happen
Sustainability Campaign The environment and investment - the future sustainability specialists Planet First (www.planetfirst.co.uk) in partnership with the Eden Project.
of Sutton United FC For the 2nd year in succession, SUFC has been awarded the Planet Mark sustainability certification. This green kite mark has been achieved by reducing the carbon emissions of the club, from matches to training and our travel arrangements.
Planet Mark certification is awarded to organisations of all sizes in recognition of their commitment to continuous improvement in sustainability and we are proud to join businesses from across the UK in this exciting programme.
Sutton United is the first football club to receive the Planet Mark certification. Please help us share our green success as reducing the carbon footprint of the club is important, not just for the environment but for the future of the club.
â€œSUstainabilityâ€? is our campaign to cut carbon, energy, water and waste. We are reducing electricity and our gas by switching off appliances and running them more efficiently. We are reducing our fuel by coordinating our travel to away fixtures. Our proposed new building will be designed to operate as efficiently as possible.
Our carbon footprint is based on how much electricity, gas and fuel we use in the operation of the club. Reducing our carbon emissions, means we are operating more efficiently and saving money. Paying less for our energy bills means we have more funds for investment into the club.
And we would like your help. Reducing our waste and increasing our recycling reduces our carbon emissions and is better for the environment so please use recycling points at our home fixtures. We would like your feedback too, so please email me with ideas you think could work for SUFC and we will provide updates during the season in our programmes and online.
Alongside cost saving, there is another big potential benefit from sustainability â€“ the opportunity to attract new sponsors and *investment. Just like all major organisations and many smaller businesses, we are committed to reducing our environmental impacts and supporting community programmes. Showing how the Chocolate & Ambers are going green will help us attract wider support for the club.
We look forward to working together to improving our environmental impacts. It is good news for our club, for now and the future.
SUFC is committed to improving our environmental impacts. We will be setting targets to reduce our carbon emissions associated with our energy, water and waste. Each year, we will be striving to achieve the Planet Mark certification which is delivered by
Chairman, Sutton United Football Club Ltd
Steve Malkin CEO, Planet First
Community Business Network Club Members www.ab247.co.uk www.a-linesouthern.co.uk www.allaspectsoflandscaping.co.uk www.andreaclarke.co.uk www.anotherwaytheatre.co.uk www.avenue-uk.com www.avriljonesphotography.co.uk www.championtimber.com www.bansteaddowns.com www.bedfordinsurance.co.uk www.checkatrade.com/beechmoreconstruction www.beepsales.com www.bjic.co.uk www.bowlinglaw.co.uk www.brasserievacherin.co.uk www.checkatrade.com/DawsonAerialServiceLtd www.dreamgenius.net www.drewpartnership.co.uk www.empowerhealthuk.com www.emsworthtreecare.com www.ewemove.com www.factorestudio.com www.farleighfox.co.uk firstname.lastname@example.org www.gary-mason-charity.org www.gatewaylocks.co.uk www.gffiresolutions.co.uk www.giraffe.net www.goddard-accountancy-services.co.uk www.go-gym.co.uk www.gordonsknight.co.uk www.gowenandstevens.com www.grayside.co.uk www.growthaccelerator.com/ email@example.com www.hilondonsuttonhotel.co.uk www.homeinstead.co.uk www.huntersnet.co.uk/carshalton www.iconicdigital.co.uk www.imageworxsigns.co.uk www.jemcacargroup.co.uk
www.johnsonfellowes.co.uk www.keystonewm.co.uk www.lcbmit.co.uk www.lotushr.co.uk http://www.mandscarpetandflooring.co.uk/ www.manncountrywide.co.uk www.meprint.me.uk www.minievolution.co.uk www.croydon.minutemanpress.co.uk www.healthynewu.co.uk www.nudgefactory.co.uk www.nuffieldhealth.com www.osborneandsons.co.uk www.oandk.co.uk www.peppercorn.biz www.platinumdriveltd.com www.porterandco-sutton.co.uk www.predatorpestsolutions.co.uk www.protia.co.uk www.remotecontroluk.com www.rivasuttonbingoclub.co.uk www.riversidecentre.org www.runcgroundworks.com www.rwbnetworks.co.uk www.skinnybananaspianobar.co.uk www.surecare-croydonandsutton.com www.surreybeds.co.uk www.surreytreesandgardens.co.uk www.the-arc-caterham.co.uk www.it-partnership.com www.theprojektstore.com www.theraj.co.uk www.spaghettitree.co.uk www.tjforever.flppro.biz www.Totally-You-Consulting.co.uk www.trustedsalesdynamics.com www.ultimatecelebrations.co.uk www.uwl.ac.uk www.ventiventi.co.uk www.wesleycooper.co.uk
All photos courtesy of Paul Loughlin , except where stated. www.suttonunited.net
Published on Sep 17, 2014
This is the first Corporate Social Responsibility Reprt of Sutton United FC, members of Vanarama Conference South. Sutton United is a FA...