por tfolio rebecca daum
2014 – present
Umeå Institute of Design Master „Advanced Product Design“ Umeå, SWEDEN
2011 – 2014
FH JOANNEUM, University of Applied Sciences Bachelor „Industrial Design“ Graz, AUSTRIA
2001 – 2006
HTBLA Kaindorf, Higher Technical College Information technology and business administration Kaindorf an der Sulm, AUSTRIA
Feb - June 2014
No Picnic Product Design (Internship) Stockholm, SWEDEN
2006 – 2011
Unycom Software Engineer IT Product Management and Design Graz, AUSTRIA
Aug 2015 Feb 2016
Designit Product Design (Internship) Munich, GERMANY
March 2016Sept 2016
IDEO Industrial Design (Internship) San Francisco, USA
Adobe Creative Suite 3 D modelling (Solid Works, Alias, Keyshot) Prototyping, model making Visualisation (sketching, rendering)
Product management and design
Requirement analysis, user-centred design, Strategic design Interaction design, interface design Usability
Programming (Delphi, C, C++, C#, and Java) Concepts of object-oriented analysis and design, UML Data analysis and modelling, SQL, Oracle
German (mother tongue), English (advanced level), Spanish (basic skills)
red dot Concept Award 2016 (Off-centered drill, POC) IDEA 2016, Finalist iF Student Design Award 2016 (Autoloader_Haultec, Atlas Copco) if Student Design Award 2016 (SkinScan, Philips) iF Student Design Award 2015 (Sharing is KĂ¤ring, KĂ¤rcher) hansgrohe Designprize by iF 2015 (eve, FM Mattsson) Core77 Design Awards 2015, Runner up (Autoloader_Haultec, Atlas Copco) Core77 Design Awards 2015, Noteable (eve, FM Mattsson)
1 SkinScan 2 POC Screw Driver 3 Eve 4 Sharing is KÃ¤ring 5 Autoloader_Haultec 6 Ilvy 7 Urban Terrain 8 News tube 9 AVENT essentials
Detecting SKIN Irregularities To Prevent SKIN Cancer
Medical Design Individual project April - June 2015
in cooperation with
_Analyzing Philips portfolio and competitors _Analyzing life stage health issues _Analyzing female / male health issues
Life stages health issues
Feedback session Philips representative (Özgur Tasar)
Prioritizing areas of interest in multiple iterations
„How might we...“ creative session
Female / male health issues
Personal review and decision
â€žHow might we....â€œ ...detect skin irregularities in an early stage to prevent cancer?
SkinScan | Facts & Figures
Skin cancer is the most common cancer type Prostate Cancer Breast Cancer Lung Cancer Colorectal Cancer
Skin Cancer new cancer cases per year (US)
235.000 233.000 224.000 136.800
Facts & Figures | SkinScan
Healthy moles can transform to skin cancer intense exposure to UV light northern Europe skin type melanoma in the family disorders in DNA human papillomavirus (cervical cancer) immunosuppression
moles _high numbers of ordinary moles (more than 20) _one huge moles (â€žliver spotâ€œ) _multiple atypical moles _injured mole
SkinScan | Skin Cancer Diagnose
Skin cancer can be diagnosed mainly by visual check Visual
One half is different than the other half
The edges are noticed, uneven, or blurred
The colours brown, tan and black are present
Bigger than 6 mm
Cell tissue check Electrical impedance spectroscopy Method to â€žlookâ€œ under the skin by sending a harmless electrical signal
Changes during time
Skin Cancer Treatment | SkinScan
The goal is to detect and remove skin cancer at the first stage Melanoma
stage 3 epidermis
Odds of survival
radiation therapy chemotherapy
SkinScan | User Testing
Ergonomics study („banana scan“)
„Am I done?!“
Revisioning the concept regarding the study results
+ handheld device
concept ideation 1:1 clay models
design variations Design
SkinScan | Technical Components
LED LED frame ring
parabolic shaped, reflecitve frame
Final Design | SkinScan
camera electrodes sensor
battery powered inductive charging
Usage Scenario | SkinScan
The app reminds you to perform the inspection. Turn on the device.
Connect your phone with the device.
SkinScan | Usage Scenario
The optical inspection is done by hovering over your skin. The app will indicate the areas you have already scanned.
If a suspicious area is detected, double check the area with the impedance spectroscopy function by placing the device on your skin.
„You missed something!“
SkinScan | Tracking Function
With the app it is also possible to track changes on your body over time. With this data, you are perfectly prepared for a possible visit to your doctor.
BRANDING AND IMPRoVING OF an electric SCREW DRIVER
poc screw driver
Branding & Parametric modelling Individual project March 2014 internal project
POC Screw Driver | The Task
an existing no-name screw driver for $ 15
a new feature that would add value
a brand that is not jet producing screw drivers
POC Screw Driver | Functions
Problem 1 Drilling in a corner often causes troubles. You cannot position the screw driver in an optimal position to have full control of the action. Screw heads are getting damaged.
angle to access
Off-centered drill for better access in corner
Functions | POC Screw Driver
Problem 2 If you have to hold the object you want to fix in position and then the screw driver is out of reach this is very inconvenient.
Always have the screwdriver at hand
POC Screw Driver | Brand
orange black grey
1:1 clay models
POC Screw Driver | Model Making
modelling in Solid Works
printing the screw driver parts
cleaning the parts from support material
Model Making | POC Screw Driver
re-arranging the electronic componentens customizing the functions
assembling of customized mechanic and electronic components
finalizing painting screw driver parts, branding sewing screw driver packaging
POC Screw Driver | Technical Components
custom made gears (off-center function)
switch drill direction
switch on/off charging plug
Final Design | POC Screw Driver
POC Screw Driver | Prototype
With the elastic strip you can always keep the screw driver at hand by fixing it on the back of your hand.
exploring new materials for bathroom faucets
Form & Interaction Individual project September 2014 in cooperation with
eve | Concept
quality 16,8 %
13,7 % How could we increase the awareness of our daily water consumption and encourage people to use less water in a playful way?
average indoor water use
increase the awareness of your every-day water consumption
compare your results with your friends via social media
safe the environment by consuming less water
Concept | eve
less is more
eve | Interaction
Faucet displays todays water amout used (according to your set goal). 100 % water left
50 % water left
10 % water left
0 % water left
Feedback session on interaction concept and design.
Presenting different interaciton concepts by using cardboard and foam mock-ups and Photoshop animations.
Interaction | eve
Extention of the faucet display. alert you are running out of water
settings configure your daily challenge
statistics shows your water consumtion
For more information about the interaction concept check out the video.
social media share your results on facebook
eve | Colour & Trim
The combination of new materials in context of faucets like ceramics or concrete with the classic metals offers endless variations.
SMART Sharing System for cleaning appliances
Sharing is Käring KÄRCHER @ smart_home Team project March - June 2013 in cooperation with
â€œThe secret of happiness is not found in seeking more, but in developing the capacity to enjoy less.â€? Socrates
Sharing is Käring | Trend
Y M O N O C E R A H S
The ‘SHARECONOMY ‘ trend, away from private property towards shared resources, has spread to all areas of life.
Hiring & giving away Swapping Flat sharing Co-working Car sharing Mobility Child care Finance
Sharing is Käring | App
Start KÄRCHER app.
Choose „dirt scan“.
Take photo of dirt.
App | Sharing is Käring
Find sharing station.
With its smart sharing system, Kärcher can find its way into every urban household. A smartphone app provides advice on cleaning matters, shows where the nearest Kärcher equipment is located, and allows the user to book the required devices. The payment of the sharing service is made online.
Sharing is KĂ¤ring | Sharing Station
A sharing station consists of different modules. The basic module provides a variety of configurations for the station. The station is therefore easy to adapt and maintain. At the station, it is also possible to buy original KĂ¤rcher detergents and accessories such as towels for the steam cleaner. For this purpose, a vending machine module can be used.
Sharing Station | Sharing is KĂ¤ring
in housing estate
Sharing is KĂ¤ring | Sharing Appliances
Wet/dry vaccum cleaner
Sharing Appliances | Sharing is KĂ¤ring
Three different types of devices are available at the sharing stations: pressure washers, steam cleaners, and wet/dry vacuum cleaners. They are stored in uniform boxes.
Dominik team member
Rethinking the Loading and Transportation of Ore
Autoloader // Haultec
Individual project November 2014 - January 2015
in cooperation with
Autoloader_Haultec | Research
Design 1.365 meter below ground
LKAB invited us to visit their mine in Kiruna - the worldâ€˜s largest underground iron ore mine. For more information about our research trip check out the video on vimeo.
production drilling -1.045 m https://vimeo.com/112481735
workshop -775 m
safety room -1.365 m
control center on ground
interviews on ground
identifying user characteristics
analyzing mining process and tools
brainstorming on concepts
Design Process | Autoloader_Haultec
Analyzing and structuring material from field trip _Knowledge about _mining process / vehicles / tools _LKAB stakeholder analysis _LKAB strategy _Atlas Copco strategy _Identifying user characteristics, persona _Trends (Social, Environmental, Technical)
Visual social persona diagram
Brainstorming on concepts
Priorizing in multiple iterations
Most potential design fields
Scenario role play
Personal review of all material
Autoloader_Haultec | Problem
How could we eliminate the haul and return time? Loading
The shorter that cycle is, the lower the cost per ton gets. There is a lot of potential in reducing the haul and return times to increase the efficency.
Concept | Autoloader_Haultec
Separating the loading from hauling and dumping
Haul and Dump
splitting big rocks
autonomous loading machine
several autonomous trailers
Autoloader_Haultec | Concept
Load-Haul-Dump bucket capacity:
32 t (4 m3)
4 min 00 sec
loading: hauling, dumping, returning:
Stationary Loader + Wagons Loader output: wagon capacity:
32 t (4 m3)
5 min 15 sec
0 min 15 sec
1 min 00 sec
3 min 45 sec
+ 50 % rock-split-factor
1 min 30 sec
hauling, dumping, returning:
3 min 45 sec
8 t / min
4 m3 / min
21,3 t / min
Increasing efficiency and flexibilty by dividing the workload
Autoloader_Haultec | Concept
long-distance transport transport to surface
hauling & dumping
Integrated System These automated wagons could be used all over the mine and can adapt to different situations and mine layouts.
transport on level
Concpet | Autoloader_Haultec
Collective Cognitive Haul-Dump Wagons
automated operation/navigation information exchange self-organizing redundancy (â€žback upâ€œ) battery-powered inductive charging
Sketching + Photoshop rendering
Autoloader // Haultec A flexible, efficient and economic system for underground mining.
Autoloader_Haultec | Components
boom rail + cover rock breaker
conveyer belt (2x) rake shovel
rail (rubber cover)
cable rail + cable When the loader drives into the drift and unwinds the cable, the rail will keep the cable in a certain distance to the loader. The cable will be placed on the tunnelâ€˜s edges and is protected.
Drive mode | Autoloader_Haultec
11.993 Sandvik LH 621 Atlas Copco Scooptram ST-2G 7.109 4.997 Autoloader 2.500 Haultec Compare the size of the Autoloader and the Haultec wagon to regular LDHs.
To shrink the vehicle, the boom arm slides on the rail to the back of the loader, and the front conveyor belt slides on top of the second one. The loader is decreasing to a minimum length to have a low turning radius. For the narrow tunnels that is a crucial factor.
Autoloader_Haultec | Model making
defining form by hand
filler and sanding
Producing all laser cut parts from either MDF boards or plexiglass
Manual production of all foam parts (lathing, cutting, sanding)
Filler and sanding
Model making | Autoloader_Haultec
Preparations for painting (mounting parts on sticks, mixing paint)
After the painting with the paint spray gun some parts needed manual correction
Putting the parts together, adding logos and graphics
Alex Liebert Atlas Copco
Paco Lindoro Atlas Copco
Patricia Boeg-Jensen LKAB
Final presentation Feedback
Autoloader // Haultec
A flexible, efficient and economic system for underground mining.
Sound Design Group project February 2015 (10 days) in cooperation with MFA Interaction Design
ILVY A prenatal bonding device
ilvy | Concept
This is Ilvy.
Concept | ilvy
Mother Ilvy is a medium for a pregnant woman to develop an emotional bonding with her unborn baby by using sound as a language.
ilvy | Process
Documentation (1 day) Presentation and Documentation
tatio n e cum
Conce ptio n
10 days 4 people
Vid de l
Video Shooting (1 day)
Sound Creation (1 day) Creating Sounds according to sound boards (Adobe Audition)
Post procession (1 day) Cutting video and adding sounds (Adobe Premiere)
Pos tp r oc es si
Process | ilvy
Conception (2 days) Brainstorm on environment / focus group / profession Concept ideas Design brief
Design (2 days) Sketching Clay prototypes Sound boards and Experiments
Model making (2 days) Creating physical model Creating and programming Arduino (Sound & Lightning)
For more information about our process check out the process video.
Whenever the mother places “Ilvy” on her belly, the baby‘s activity generates a poetic melody. Heartbeats, movement, hiccups and kicks are monitorized to create a unique, artistic and relaxing experience.
See the storytelling video of the final result.
3SRT_Benelli enters urban terrain Team project October 2013 - January 2014 in cooperation with
A sustainable vehicle concept for individual mobility in urban areas
3SRT | Conflict
growing cities more traffic rising costs €
Desire for individual mobility remains
more restrictions §
noise, pollution, lack of space, stress qualitiy of life decreases :-(
1.2 persons / car short ranges
Future mobility challenges have to be faced in city environment
Research urbanization | 3SRT
There are currently 23 megacities with population over 10 million Tokyo Mumbai Mexico City New York Sao Paulo Shanghai Kolkata Delhi Beijing Chongqing London Dhaka
Buenos Aires Los Angeles Karachi Cairo Rio de Janeiro Paris Rhein-Ruhr Osaka Manila Moscow Istanbul
Tokyo Mumbai Shanghai Beijing Delhi
1900 | 1990 | 2010 |
2030 | 2050 |
2 persons per second move into a city
5 cities in 2025
36 cities more than 10 mio. inhabitants in 2025 (now 23)
Benelli enters urban terrain
3SRT | Quad meets car
low costs (TCO)
high costs (TCO)
vs compact size
S ustainable S uburban
S hort R ange T ransport
weather protection lightweight driving pleasure storage low costs (TCO) field of view
Key concepts | 3SRT
shape & shift
3SRT key concept The key concepts are the most important features of our new vehicle concept - 3SRT. _shape & shift _individual _lightweight _storage soluition _weather protection
3SRT | Technical package
To prove our technical concept, we worked out different prototpyes. This Lego prototype _consist of parallelogram frame _includes seat adjustment _includes a hydraulic cylinder _automatic shape shift function triggerd via switch
To get an idea of the dimensions of the package which we planned to implement, we built a very quick mock up.
Design | 3SRT
The overall paradigm of the design is â€œform follows functionâ€?. The core frame has to be shaped in a specific way to offer the shape-shift functionality. The vehicle needs to look aesthetical in all different modes. Every component of the exterior influences every other in a very strong way. Every component has to be carefully synchronized with every other one. Prototyping during ideation is a must.
We had to learn more about the behaviour of different types of textiles, when they are stretched over a frame structure. _What kind of surfaces can be created? _What tension will result on the surfaces? _Is it possible to work with gathers? _What is the effect of overlapping layers?
3SRT | Shape & shift
Length: 2.3 m Height: 1.3 m Width: 1.3 m
The 3SRT will offer a mode that is optimized for driving fast and save on freeways in the suburban area. Therefore the wheelbase will increase and the centre of gravity of the vehicle will be low. This will also result in a sportive and agile driveability. Driving pleasure guaranteed.
Length: 1.8 m Height: 1.5 m Width: 1.3 m
For the usage in dense city traffic the wheelbase will be shortened and the seat will move into an upright position. This offers a good field of view that is needed to navigate through this environment. The higher sitting position will also give the driver a feeling of security between the regular cars.
Length: 1.2 m Height: 1.3 m Width: 1.3 m
The 3 SRT is able to shrink to a minimum size when itâ€™s parking so that every space can be used. No time-consuming searching for parking space anymore.
Park scenario | 3SRT
3SRT | Weather protection
To make the 3SRT suitable for every season and weather condition, it will offer a flexible weather protection. The 3SRT will be a reliable fellow in your everyday life all year round.
Lightweight | 3SRT
The goal is to make the 3SRT as lightweight as possible to use less material to produce it, and to use less energy while itâ€™s running. This will be achieved by the usage of high performance material and a lightweight but durable frame construction. We want to replace body parts, usually made out of metal, by textiles wherever it is possible.
3SRT | Modell making
Modell making | 3SRT
The physical model consist of 3D printet parts that we finished, coated and covered with textiles.
shades of grey
Individualizing | 3SRT
The 3SRT will offer a variety of customization possibilities, so that everybody is able to adapt the vehicle to his or her personal style and needs. You will be proud to say
â€žThats my styleâ€œ
For more information check the full project report on
News tube Individual project Design competition October 2012 in cooperation with
The evolution of the newspaper box
„I’m wondering if the newspaper’s here already...“
News tube | Concept
Newspaper box empty
When newspaper is inserted indicator is pushed out of the tube
NEWS Indicator shows that newspaper is inside
Easy access by pushing the indicator
Winning Project News tube was produced and launched by â€žKleine Zeitungâ€œ in the beginning of 2014
AVENT essentials COOKING 2.15 Individual project Oct - Dec 2012 in cooperation with
Smart system for healthy baby and toddler nutrition
Closing the Gaps Philips AVENT
Growing together AVENT essentials 0-3 months 4-6 months 7-9 months 10 - 12 months 1-2 years
AVENT essentials | Cups
Cups | AVENT essentials
The challenge in designing the cup is to find a shape that is equally suitable for parents and children in terms of ergonomics.
AVENT essentials | Components
Ergonomically shaped for parents and kids
compatible with entire AVENT portfolio
The vacuum lid gives an acoustic signal when opened. The typical â€œpopâ€? sound indicates whether the food is still enjoyable or not.
Anti-slip grip zone
Snacking without crumbs soft, elastic plastic
Components | AVENT essentials
Use of AVENT spout with dripping protection
Drink lid ergonomic shape Is compatible with all other AVENT products integrated system
one or two handles possible
Suction pad enables secure stand
adjustable angle of handles
AVENT essentials | Vacuum device
Vacuum device | AVENT essentials
The circular shape of the cup (grip zone) shall be continued in the design of the vacuum device to indicate the relation between these elements.
The vacuum pump extracts air from the cup. After attaching it to the valve on the lid, it is switched on by pushing the button inside the ring. The pump automatically stops after having generated a vacuum. The device is powered by batteries. The docking station can either be plugged into a power socket or mounted on the wall and powered using a cable.
AVENT essentials | Colour Moods
1005 - B
1500 - N
0530 - G70Y
2040 - R80B
1510 - B20G
0570 - Y
1510 - R60B
2030 - B40G
1075 - G60Y
2005 - R30B
2005 - Y30R
4550 - G30Y
2030 - R30B
1002 - R
8010 - B90G
Colour Moods | AVENT essentials
0804 - R70B 3055 - R30B 5040 - R30B 8505 - Y20R 7020 - Y30R
To inquire the impression and feel of a certain colour variant, a survey was conducted among the target group.
Since the design focus was on ergonomics, models were already made at a very early stage. Work on the final model was not started before the design was convincing with regard to usability.
Growing up healthy.
Photo Â© Christoph Steinbauer
Thank you Rebecca Eveline Daum * 13.04.1987 firstname.lastname@example.org + 43 676 / 5 777 832 Riedfeldweg 7 | 8435 Wagna AUSTRIA
You can find more projects on Behance