The global intelligent personal assistant market is expected to expand at a substantial CAGR during the forecast period, 2020–2026.An intelligent personal assistant is simply a software that can perform diverse tasks such as providing relevant information to queries, health monitoring, giving reminders of scheduled meetings etc. Assistants are available as smartphone (or other mobile device) applications and may also feature Internet of Things (IoT) integration. The main purpose of an intelligent virtual assistant is to answer questions asked by users. This may be done in a business environment, for example, on the business website, with a chat interface. On the mobile platform, as in the case of Apple’s Siri the intelligent virtual assistant is available as a call-button operated service where a voice asks the user and then responds to verbal input. Beyond the core utilities of an intelligent virtual assistant, companies are now exploring new platforms to enhance the use of it and one of the main elements of