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Challenge

Jaume Juan CEO, Compettia @JaumeJuan

An incredible game dynamic for Massive Learning


‌ Five Centuries !!


+100 times


¿What is “the challenge someone” game dynamic? A player challenges another player doing something in a short amount of time


Why it’s so great? … It’s massively social • A player needs to select another player • Invited and “forced” to play • ……. It’s viral !!!!!


Who are the Players? • Coporate – – – – –

Sales forces Your Channel Franchises Stores My teammates

• Education – My Class – My School - University

• Who can play with Who? – How I find people to challenge? – Can I challenge everyone in the game? – Teams?


Using challenges in serious quizzes • Divide the knowledge in Questions and Answers • Include images • Every challenge is a quiz of N questions ( usually 7questions) • Let the game repeat the questions at a reasonable rate to promote learning • The player has a fixed time for answering the questions


Campaigns A Campaign is a training battle with a specific set of questions. Challenges happens inside a Campaign. – Sales Techniques Training – Level 1 – Summer Collection 2014 training – Dissociated Diet – Fix and Repair iPhone 4 models – Know Who is Who in the Company – Customer Stories 2014 – … your content …


Product Knowledge


Crossselling recommendations


Argue against competition


Sales techniques


Service Repairs


Your Company


Real Customer Stories


Product Launches


Education K12 High Education Adult Learning


Real case • 4 days Campaign, 285 questions • Subject: Knowledge about a Nutrition Family of Products • 20 Players • 7 questions per challenge • 3.778 challenges launched • 2*7*3.778 = 52.892 questions answered • An average of +2600 per player


Participation chart – game engagement Num challenges per day 1093

1233

1150

3

4

438

1

2


Knowledge gain Correct answer ratio 81%

89%

63% 44%

1

2

3

4


Knowledge comprehension Assimilation by knowledge type 92% 81%

Product

Nutrition

88% 76%

Args

Other


retaME “challenge ME”


retaME Platform ANDROID & IOS Phones & Tablets

Import your own Questions

Managers

retaME Platform

New Campaign

Players and TEAMS

Good Job Campaign Ended

Web Cloud

Game Master

Web Backend Platform

Mobile app game


2 minutes video


Benefits of using retaME in Learning • It’s fun, engaging, social & viral • Use it everywhere: it’s mobile • Use it in every possible moment • Transfer knowledge faster & massively • Track knowledge gaps and map your organization’s real knowledge • Reach everyone: internal employees, mobile workers, points of sales, franchises, channel, … • Every minute played is a minute learning


Thank you Jaume.juan@compettia.com @jaumejuan @compettia


GWC14: Challenge, an incredible game dynamic for massive learning