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FMP: Personal Project and Presentation

PHOTOGRAPHY UAL Level 3 Diploma in Creative Media Production and Technology.

Background Information This is your chance to demonstrate your - skills, ambition, motivation, ability, professional conduct, creativity and self-directed learning. You have the option to produce any form of production from what you have learnt this year. You may wish to collaborate with other areas in the college such as media make up, music or graphics to gain content that you are unable to create. Teaching with multiple projects on the go will be in the form of workshops, tutorials, progress reports and some formal teaching into some techniques. It is now time to prove yourself It is important to note that this project is marked at pass; merit and distinction (see the exemplification matrix at end). This mark will be the overall final mark for your qualification. This brief is your final project and should really showcase the skills you have developed on the course. Good luck! Before you start you need to complete the UAL short proposal form. See moodle for guidence and the form. You will do this to show your development over the year and set yourself a realistic time frame to complete your project with in.

Unit 8: Developing a Creative Media Production Project. 1 - Understand the requirements of a creative media production project. 2 - Be able to use research methods to inform ideas for creative media production. 3 - Be able to use skills, knowledge and understanding in the completion of a creative media project. 4 - Be able to evaluate a creative media project.

TASK 1: RESEARCH Before you start, reflect on what you have excelled in and what you need to develop, this will aid you in choosing appropriate research sources. In this task you will undertake research for your creative media project. You will identify appropriate and useful primary, secondary and experimental research sources (e.g. the internet, books, magazines, newspapers, audio and video material, mod boards questionnaires, interviews/focus groups etc.) to support your creative media project. Remember that research can also include practical activities and experimentation (e.g. test shooting and post production) therefore make sure you perform test shots. This list is not exhaustive and more methods and sources should be considered.

Review Point March 23rd Assessment Criteria: 2.1 Review a range of research sources to support a creative media production project. 2.2 Interpret research to develop ideas and effectively communicate to an audience.

The research you perform should be evidenced on Google classroom. You should indicate how you have used each research source in the development of your ideas. You will analyse, evaluate and reflect on your research throughout. Explain how your research findings will develop your work. Research and experimentation should be an on-going process that should aid you at all stages of production, but take note of the various dates where research will be reviewed. Use the following as a guide to help you with this. -

Where did you find the research?


What did the research involve?


What did you learn from doing the research?


How has the research helped you to develop your ideas?


Has it made you think of more research that you can do?


How valuable has this research activity been?


Has it taught you anything?


Did it confirm something you already know? Or did it back up another piece of research?


Did it teach you anything about your target audience?


In what ways was the research not that useful/effective?

Task 2: Planning & Proposal You now need to start developing ideas and formulating a production. You need to detail the entire project in terms of genre, style, narrative, production process and budget.

You would be advised to pick something you enjoy. If you

Once you have finalised your chosen project you must

are struggling with initial ideas then you should perhaps

produce a proposal which outlines what you need to

use the research methods in task 1 to help you to further


develop your ideas. - Outline of your idea When you have decided upon a project please make sure

- The resources and personnel you will need to complete

you confirm this with your tutor/s to ensure that it is

the project (equipment, props, software etc.)

suitable. Remember to evidence all initial ideas through

- The timescale/schedule of when you expect to achieve

mind-maps, notes, blog posts or discussions with peers

each stage of the project.

and tutors.

- The potential constraints of the project and how you will overcome them (including contingency plans). -Identify who the target audience is for your product. - Evidence of development -

Project Proposal Considering the above points, you will pitch this proposal to your tutor, to give you the ‘green light’/feedback to go ahead with the planning phase.

Review Point April 16th

Your pitch should be a confident selection, organisation and communication of your ideas, demonstrating autonomy, personal style and an ambitious use of available resources to communicate ideas effectively to your audience. You will ensure your proposal is realistic in terms of achievable goals but ambitious to ensure the best possible grades.

Assessment Criteria: 1.1 Analyse the requirements of a creative media production project.

Task 3a: Pre Production In this task you will use photography methods, processes and technology skills to produce and present

Assessment Criteria 3.1 Apply practical skills, knowledge and

a creative media project. You will implement your planning and you will use the methods, skills and technology a

understanding to complete a creative media

ppropriate to create your project including, recording images, lighting, image editing etc. Throughout this process

project within an agreed timeframe.

you must keep a diary of your progress on Google Classroom. You must post weekly, giving an honest assessment of your progress so far. For this task you will create a project ďŹ le covering pre-production, production and post-production. You may need to research new skills at this stage and you should document this and add this to your Classroom document. You will need to show pre-production that is detailed, coherent, and self-directed subject. Your document must show engagement and commitment. This will demonstrate your ability to plan, organice and present a solution to your creative media production project. Your ďŹ le must be organised and professionaly presented.

The following must be considered when planning your production: Production Schedule Production Safety Budget Planning Test Work Contact Lists Model Release Forms Mood Boards Equipment Requirements Print Samples Risk Assessments Location Visits Contingency Plans This list is not exhaustive, you must plan for every aspect of your project.

Review Point w/c 21st May

Task 3b: Production & Post Production Continuing on from your pre-production you will now move into the production phase of your project. You will demonstrate the exploration, adaptation and application of the practical methods and skills you have learnt. You will keep a daily diary of the work you are producing, this will highlight the exploration of the production and post production, the adaptations you have had to make during the production of your work and how you applied production methods to your work. The following must be considered throughout your production: Image Quality, Editing Processes, Technical Processes, Aesthetics This list is not exhaustive, you must discuss every aspect of your production.

3.1 Apply practical skills, knowledge and understanding to a complex and creative media project within an agreed timeframe.

Review Points: w/c 21st May

Task 4: Reflection & Evaluation For this task you must evaluate your entire project, including research, planning, production and final product. You need to show accomplished and professional communication of perceptive analysis and interpretation, demonstrating clarity and sophistication in thinking and maturity in decision making. You will critically evaluate and reflect on your work throughout the duration of this project. You should aim to be honest and objective when evaluating. You will analyse and evaluate your whole project taking into account: -

What planning did you perform? How effective was your planning?


What research did you perform and how did this help? What research pieces were more useful than others? Assess your research


Teamwork; how and when you need to cooperate with others


Analyse the process of making/filming/recording your production


Analyse the process of editing your production


The strengths and weaknesses of the final product (e.g. quality of Photography / Video / Cinemagraphs)


Discuss what you would do differently if you were to complete this project again.


How you worked within a specific timescale


Responding to questions and feedback from your audience


Analyse your final outcome and compare this to the research you performed. Is it a success or not, and why?

You will need to prepare and create a questionaire to gain feedback for your evaluation.; you will use this for feedback from your peers.

Review Point: 8th June Criteria: 4.1: Critically evaluate a creative media project against the agreed requirements and parameters

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