FMP: Personal Project and Presentation
PHOTOGRAPHY UAL Level 3 Extended Diploma in Creative Media Production and Technology.
Background Information This is the accumulation of two years training to produce a piece of work worthy to show oﬀ all that you have learnt. Your work will be graded at Pass, Merit or Distinction and is your chance to demonstrate your skills, ambition, motivation, ability, professional conduct, creativity and self-directed learning. From your two years you have made multiple diﬀerent types of productions and it is up to you to pick any form you wish to produce. You may wish to collaborate with other departments in college for example, music, media make up or graphics to gain content that you are unable to create. You will have multiple projects from each student and we advise you to seek help from fellow students. Teaching will now be in the form of workshops, tutorials and progress reports.
It is important to note that this project is marked at pass; merit and distinction (see the exempliﬁcation matrix at end). This mark will be the overall ﬁnal mark for your qualiﬁcation. This brief is your ﬁnal project and should really showcase the skills you have developed on the course. Good luck!
Unit 13: Extended Project in Creative Media Production 1 - Be able to initiate and develop a creative media production project proposal. 2 - Be able to use research, analysis and evaluation to develop solutions for a creative media production project. 3 - Be able to solve practical, theoretical and technical problems in a creative media production project. 4 - Be able to plan, organise and produce a creative media production project. 5 - Be able to use practical methods and skills in a creative media production project. 6 - Be able to use evalutive and reﬂective skills in the production of a creative media project. 7 - Be able to present a creative peoduction project.
Task 1: Progress Review & Proposal
Your ﬁrst task is to choose a project you would like to complete. This could be a project around Photography, Cinemagraphs or Video and Audio.
Review Point March 23rd
Before you start your proposal you need to make an honest review of your progress to date. Detail issues you had during previous projects, ability to work with others, organisational skills, planning issues, technical and practical skills, how these can be improved.
Assessment Criteria: 1.1 Use critical and contextual perspectives to initiate a creative media production project proposal. 1.2 Use analysis and evaluation to clarify and develop ideas for a creative media production
By doing this you can assess what type of project you want to do and highlight any barriers you may face. You can then ﬁnd ways to overcome these issues. You would be advised to pick something you enjoy. If you are struggling with initial ideas then you should perhaps
use the research methods in task 2 to help you to develop ideas.
1: You will then create a proposal to show an over view of what your project will be. This will follow the UAL Proposal Pro forma document. 2: This needs to include a fully detailed timetabled action plan, proposed schedule and your proposed research sources and bibliography in a Harvard format. It is important that you demonstrate a critical and contextual awareness within the development of your own ideas. 3: You will then pitch your idea for feedback and peer assessment. 4: After some research you will also will develop your idea, creating highly detailed Mood boards, Notes and Sketches. This will need to be presented in a fully detailed proposal Remember to consult the grading criteria document / exempliﬁcation matrix when completing this task and all of your work. You should aim to produce detailed and eﬀective planning and organisation, commitment and subject engagement evidence. You should plan a substantial production against timescales.
TASK 2: RESEARCH In this task you will undertake research for your creative media project. You will identify appropriate and useful primary, secondary and experimental research sources (e.g. the internet, books, magazines, newspapers, audio and video material, questionnaires, interviews/focus groups etc.) to support your creative media project. Remember that research can also include practical activities and experimentation (e.g. test shooting and post production) therefore make sure you perform test shots. his list is not exhaustive and more methods and sources should be considered.
The research you perform should be evidenced on Google classroom. You should indicate how you have used each research source in the development of your ideas. You will analyse, evaluate and reﬂect on your research throughout. Explain how your research ﬁndings will develop your work. Research and experimentation should be an on-going process that should aid you at all stages of production, but take note of the various dates where research will be
Research Review Dates: 9th April (feedback) 18th May (final Submission)
reviewed. Use the following as a guide to help you with this. -
Where did you ﬁnd the research?
What did the research involve?
What did you learn from doing the research?
How has the research helped you to develop your ideas?
Has it made you think of more research that you can do?
How valuable has this research activity been?
Has it taught you anything?
Did it conﬁrm something you already know? Or did it back up another piece of research?
Did it teach you anything about your target audience?
In what ways was the research not that useful/eﬀective?
2.1 Use research to support the development of a creative media production project.
2.2 Use analytical and evaluative skills to develop creative solutions to realise a media production project.
Task 3a: Problem Solving
Within this task you must keep an on-going Google Classroom document that includes two components: Problem solving and reﬂection and evaluation. You must create an entry into this document each week, creating discussions under headings called Problem Solving and Evaluation and Reﬂection.
In this part of your Google Classroom document, you must evidence how you have solved practical, theoretical and technical problems in a creative media production project.
Here you must discuss when and where you have encountered practical and theoretical problems, how you have considered alternative ideas, and used initiative in resolving problems. You should aim to work autonomously and to implement creative solutions to any problems you may encounter. Please note insuﬃcient exploration of alternative ideas and processes, and leaving problems unresolved will result in a fail. Examples of problems you may encounter are: Breaking Codes and Conventions (e.g Compositional rules, Narrative, Lighting, Representation in your imagery (colours, subjects etc...) Camera issues, Lighting issues, Logistical difficulties, Technical constraints. This list is not exhaustive.
Criteria: 3.1 - Solve practical and technical problems within a creative media production project. 3.2 - Solve theoretical problems within a creative media production.
This task will be continually reviewed.
Task 3b: Reﬂection and Evaluation Furthermore your Google Classroom document must evidence evaluative and reﬂective skills in the production of a creative media project. Therefore you must analyse, evaluate and reﬂect upon all the problems and obstacles you have faced when working. You must professionally communicate the decisions and choices you have made, making an honest evaluation of how you have performed whilst reﬂecting on what you have learnt. You should aim to reﬂect on your work and propose how you aim to use your experience to inform and develop your ideas from hereon in. Please also submit any further evidence (e.g. test shots/experimentation) to this submission. Again please note that insuﬃcient evidence of on-going evaluation, lack of or only basic analysis and little or no justiﬁcation for ideas will result in a fail. You may want to consider the following when reﬂecting upon the problems and obstacles you have faced: -
What planning did you perform? How eﬀective was your planning?
What research did you perform and how did this help? What research pieces were more useful than others? Assess your research
Teamwork; how and when you need to cooperate with others
Analyse the process of making your production
Analyse the process of editing your production
The strengths and weaknesses of the ﬁnal product (e.g. quality of Photography )
Discuss what you would do diﬀerently if you were to complete this project again.
How you worked within a speciﬁc timescale
Responding to questions and feedback from your audience
Criteria: 6.1 - Maintain evaluative and reﬂective records of the development and production of a creative media project.
This task will be reviewed:
6.2 - Use evaluative and reﬂective skills to make descisions for a creative media production project.
15th May 1st June
Task 4 - Planning Your Production
This will demonstrate your ability to plan, organise and present a solution to your Final Major production project. You will produce professional, detailed and substantial pre-production material to support your production, Submission evidence (Via Google Class room using professionally presented documentation e.g. logos,
4.1 - Demonstrate the ability to plan, organise and produce a creative media production within an agreed time frame.
Review Point 27th April
correct formats, tables etc). The following must be considered when planning your production: Production Schedule
Model Release Forms
This list is not exhaustive, you must plan for every aspect of your project.
Task 5 - Production
You now need to take all the planning into production. You will demonstrate your ability to produce a creative production project. You will demonstrate the exploration, adaptation and application of the practical methods and skills you have learnt over the past two years. You will keep a daily blog of the work you are producing, this will highlight the exploration of the production and your edit, the adaptations you have had to make during the production of your work and how you applied production methods to your production work.
Assessment Criteria 5.1 - Demonstrate the exploration, adaptation and application of practical methods and skills in the realisation of a creative media production
Review Point 25th May
Task 6: Exhibition
Your product is now completed and you need to present your ﬁnal work to an audience.
Review Point 8th June
You need to research, explore and discuss diﬀerent strategies of presenting your work to an audience. You will present your work in a written format using a Google Classroom document.
You need to demonstrate a critical understanding of how to undertake these processes, the pros and cons and how
7.1 Explore strategies to present a creative media production project.
to gain feedback from the audiences. Check list to consider:
7.1 Present a creative media production project to a speciﬁed audience.
Post Production (on all work) Final Prints Mounting Options
You will then use this information to present your work in the format of your choice and gain feedback from your audience via; Questionnaire, Focus group discussions and Online comments. This needs to then be evaluated in your Google Classroom document.
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