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FMP: Personal Project and Presentation

PHOTOGRAPHY UAL Level 3 Extended Diploma in Creative Media Production and Technology.

Background Information This is the accumulation of two years training to produce a piece of work worthy to show off all that you have learnt. Your work will be graded at Pass, Merit or Distinction and is your chance to demonstrate your skills, ambition, motivation, ability, professional conduct, creativity and self-directed learning. From your two years you have made multiple different types of productions and it is up to you to pick any form you wish to produce. You may wish to collaborate with other departments in college for example, music, media make up or graphics to gain content that you are unable to create. You will have multiple projects from each student and we advise you to seek help from fellow students. Teaching will now be in the form of workshops, tutorials and progress reports.

It is important to note that this project is marked at pass; merit and distinction (see the exemplification matrix at end). This mark will be the overall final mark for your qualification. This brief is your final project and should really showcase the skills you have developed on the course. Good luck!

Unit 13: Extended Project in Creative Media Production 1 - Be able to initiate and develop a creative media production project proposal. 2 - Be able to use research, analysis and evaluation to develop solutions for a creative media production project. 3 - Be able to solve practical, theoretical and technical problems in a creative media production project. 4 - Be able to plan, organise and produce a creative media production project. 5 - Be able to use practical methods and skills in a creative media production project. 6 - Be able to use evalutive and reflective skills in the production of a creative media project. 7 - Be able to present a creative peoduction project.

Task 1: Progress Review & Proposal

Your first task is to choose a project you would like to complete. This could be a project around Photography, Cinemagraphs or Video and Audio.

Progress Review

Review Point March 23rd

Before you start your proposal you need to make an honest review of your progress to date. Detail issues you had during previous projects, ability to work with others, organisational skills, planning issues, technical and practical skills, how these can be improved.

Assessment Criteria: 1.1 Use critical and contextual perspectives to initiate a creative media production project proposal. 1.2 Use analysis and evaluation to clarify and develop ideas for a creative media production

By doing this you can assess what type of project you want to do and highlight any barriers you may face. You can then find ways to overcome these issues. You would be advised to pick something you enjoy. If you are struggling with initial ideas then you should perhaps

project proposal.

use the research methods in task 2 to help you to develop ideas.

Project Proposal

1: You will then create a proposal to show an over view of what your project will be. This will follow the UAL Proposal Pro forma document. 2: This needs to include a fully detailed timetabled action plan, proposed schedule and your proposed research sources and bibliography in a Harvard format. It is important that you demonstrate a critical and contextual awareness within the development of your own ideas. 3: You will then pitch your idea for feedback and peer assessment. 4: After some research you will also will develop your idea, creating highly detailed Mood boards, Notes and Sketches. This will need to be presented in a fully detailed proposal Remember to consult the grading criteria document / exemplification matrix when completing this task and all of your work. You should aim to produce detailed and effective planning and organisation, commitment and subject engagement evidence. You should plan a substantial production against timescales.

TASK 2: RESEARCH In this task you will undertake research for your creative media project. You will identify appropriate and useful primary, secondary and experimental research sources (e.g. the internet, books, magazines, newspapers, audio and video material, questionnaires, interviews/focus groups etc.) to support your creative media project. Remember that research can also include practical activities and experimentation (e.g. test shooting and post production) therefore make sure you perform test shots. his list is not exhaustive and more methods and sources should be considered.

The research you perform should be evidenced on Google classroom. You should indicate how you have used each research source in the development of your ideas. You will analyse, evaluate and reflect on your research throughout. Explain how your research findings will develop your work. Research and experimentation should be an on-going process that should aid you at all stages of production, but take note of the various dates where research will be

Research Review Dates: 9th April (feedback) 18th May (final Submission)

reviewed. Use the following as a guide to help you with this. -

Where did you find the research?


What did the research involve?


What did you learn from doing the research?


How has the research helped you to develop your ideas?


Has it made you think of more research that you can do?


How valuable has this research activity been?


Has it taught you anything?


Did it confirm something you already know? Or did it back up another piece of research?


Did it teach you anything about your target audience?


In what ways was the research not that useful/effective?

2.1 Use research to support the development of a creative media production project.

Assessment Criteria

2.2 Use analytical and evaluative skills to develop creative solutions to realise a media production project.

Task 3a: Problem Solving

Within this task you must keep an on-going Google Classroom document that includes two components: Problem solving and reflection and evaluation. You must create an entry into this document each week, creating discussions under headings called Problem Solving and Evaluation and Reflection.

In this part of your Google Classroom document, you must evidence how you have solved practical, theoretical and technical problems in a creative media production project.

Here you must discuss when and where you have encountered practical and theoretical problems, how you have considered alternative ideas, and used initiative in resolving problems. You should aim to work autonomously and to implement creative solutions to any problems you may encounter. Please note insufficient exploration of alternative ideas and processes, and leaving problems unresolved will result in a fail. Examples of problems you may encounter are: Breaking Codes and Conventions (e.g Compositional rules, Narrative, Lighting, Representation in your imagery (colours, subjects etc...) Camera issues, Lighting issues, Logistical difficulties, Technical constraints. This list is not exhaustive.

Criteria: 3.1 - Solve practical and technical problems within a creative media production project. 3.2 - Solve theoretical problems within a creative media production.

This task will be continually reviewed.

Task 3b: Reflection and Evaluation Furthermore your Google Classroom document must evidence evaluative and reflective skills in the production of a creative media project. Therefore you must analyse, evaluate and reflect upon all the problems and obstacles you have faced when working. You must professionally communicate the decisions and choices you have made, making an honest evaluation of how you have performed whilst reflecting on what you have learnt. You should aim to reflect on your work and propose how you aim to use your experience to inform and develop your ideas from hereon in. Please also submit any further evidence (e.g. test shots/experimentation) to this submission. Again please note that insufficient evidence of on-going evaluation, lack of or only basic analysis and little or no justification for ideas will result in a fail. You may want to consider the following when reflecting upon the problems and obstacles you have faced: -

What planning did you perform? How effective was your planning?


What research did you perform and how did this help? What research pieces were more useful than others? Assess your research


Teamwork; how and when you need to cooperate with others


Analyse the process of making your production


Analyse the process of editing your production


The strengths and weaknesses of the final product (e.g. quality of Photography )


Discuss what you would do differently if you were to complete this project again.


How you worked within a specific timescale


Responding to questions and feedback from your audience

Criteria: 6.1 - Maintain evaluative and reflective records of the development and production of a creative media project.

This task will be reviewed:

6.2 - Use evaluative and reflective skills to make descisions for a creative media production project.

15th May 1st June

Task 4 - Planning Your Production

Assessment Criteria

This will demonstrate your ability to plan, organise and present a solution to your Final Major production project. You will produce professional, detailed and substantial pre-production material to support your production, Submission evidence (Via Google Class room using professionally presented documentation e.g. logos,

4.1 - Demonstrate the ability to plan, organise and produce a creative media production within an agreed time frame.

Review Point 27th April

correct formats, tables etc). The following must be considered when planning your production: Production Schedule

Production Safety

Budget Planning

Test Work

Contact Lists

Model Release Forms

Mood Boards

Equipment Requirements

Print Samples

Risk Assessments

Location Visits

Contingency Plans

This list is not exhaustive, you must plan for every aspect of your project.

Task 5 - Production

You now need to take all the planning into production. You will demonstrate your ability to produce a creative production project. You will demonstrate the exploration, adaptation and application of the practical methods and skills you have learnt over the past two years. You will keep a daily blog of the work you are producing, this will highlight the exploration of the production and your edit, the adaptations you have had to make during the production of your work and how you applied production methods to your production work.

Assessment Criteria 5.1 - Demonstrate the exploration, adaptation and application of practical methods and skills in the realisation of a creative media production

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Review Point 25th May

Task 6: Exhibition

Your product is now completed and you need to present your final work to an audience.


Review Point 8th June

You need to research, explore and discuss different strategies of presenting your work to an audience. You will present your work in a written format using a Google Classroom document.

Assessment Criteria:

You need to demonstrate a critical understanding of how to undertake these processes, the pros and cons and how

7.1 Explore strategies to present a creative media production project.

to gain feedback from the audiences. Check list to consider:

7.1 Present a creative media production project to a specified audience.

Post Production (on all work) Final Prints Mounting Options

The Exhibition

You will then use this information to present your work in the format of your choice and gain feedback from your audience via; Questionnaire, Focus group discussions and Online comments. This needs to then be evaluated in your Google Classroom document.

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L3 Extended Diploma FMP  
L3 Extended Diploma FMP