A Project Report On Havmor Ice-Cream Pvt. Ltd.
Guided by:- Prof. Pratik Darji Prof. Hitesh Harwani
From : - MODHA DARSHAN HEMANTHAI BBA (A) (2016-17) Sem 2 200
J.G. Institute Of Business Administration (Gujarat University)
â€œYou will learn about the road by travelling than by consulting all the maps in the worldâ€? In relation to the above quote, it can be said that practical exposure is necessary along with the theoretical aspect. School of management give great knowledge to students. Practical study is also necessary.
It helps to develop the analytical skills, i.e. conception or execution of the
students. These practical training is like industrial visit. Presents a unifies picture of what management is and how it is this applied to various forms of human endeavor in this country. Such visits are important in order to acquit the students with the technicalities of the various process and principles undergone in various factories. In todayâ€™s world of globalization opportunities are plenty and they keep knocking at your doors all the time. School of management had taken all things in mind. B.B.A. courses have introduced practical studies as one of its subjects. In this the students are gives opportunity to visit various kinds of industrial and know how practically the work in performed.
I am very thankful to the principal of our collage Dr. Saurabh Choksi for arranging such a informative industrial visit. I am also thankful to Prof. Hitesh Harwani & Prof. Pratik Darji for his encouragement and making this task attainable. My sincere gratitude to the collage staff for providing desire help and support form and family , I am thankful to the management staff of Havmor Ltd. I am especially thankful to Mr. Pradip Chona for helping me in my Practical Studies. In addition to allow me to visit the company and study the organization, they provided me with many details which were very useful in preparing this report.
Table of Content 1
Table Of Content
Mission & Vissio
Award & Achievements
Location of The Unit
Main Products of The Company
Human Resource Department
No. of Employees and Shifts
Recruitment and Selection
Training and Development
Polices for Promotions and Transfer
Introduction of Marketing
Basic Data about Product
4 Pies of Marketing
Organization of the Marketing Department
Investment of Organization
Sources of Funds
Need of Finance
Last 3 years Turnover
Meaning of CSR
Satish Chandra Chona In 1944, Satish Chandra Chona suddenly put the breaks on his successful career as a Ground Engineer with BOAC, and turned a businessman. This came as a surprise to most of his colleagues and friends. But the bigger surprise was the product he chose to manufacture -- Ice Creams ! But young Satish Chona was not painting on ice. As a vocation, he had already mastered the art of Ice Cream-making from his uncle, Dinanath Chona, domicile in Karachi then.
In fact, he already was a taste innovator, experimenting with jellies and unusual Ice
Cream ingredients. Then, the Partition of India happened.
And he had to relocate his venture to
Ahmadabad, and start afresh. His high quality Ice Creams immediately made an impression in the market. Soon, through continual taste innovations and steady facility expansion, he blazed new trails, and emerged as a prominent market presence in Western India.
HAVMOR ICE-CREAM LTD. Was founded in 1994, in Karachi by Shri Satish Chona and become a popular brand overthere at that time. But in 1947, due to the partition of india, its founder had to join the exodus into india, with virtually no movable assets. His founder searching for a new turf, tried out Dehra Dun and Indore and finally settled down in Ahmedabad. With small beginning, Big vision and Great ambitions, Mr. Satish Chona had began the journey in Ahmedabad, With a hand-cart at the Ahmedabad Railway station, churning out the ice-cream manually. He called this fledgling brand ‘HAVMOR’ – a neologism for ‘HavMore’ – which meant the customer got more value for money and moretaste to relish from his ice-cream. With the blessings of his father( Late.Mr.Satish Chona), his son Mr. Pradeep Chona continued the journey of his father and now has changed the face of Havmor Ice-cream Ltd. as one of the most favorite ice-cream brand of western India and today it has been positioned among the Top Three in sales in Gujarat. Today, Havmor Ice-cream is a delicious facet of western India’s daily life with market share of 35%, having a strong dealer network of more than 5000 Dealers and around 40 Parlours, Factory with Ultra-Modern Technology and Machineries and Office with a large amount of qualified Human Capital in the company. Today, Mr. Pradeep Chona heads the Havmor conglomerate and he has continued his father’s obsession and streak to innovation.
Mr. Satish Chona
Current Market Status:-
Blue chip ice-creams brand of western india. Among top three in sales.
Market Share: -
35 % in Gujarat
Candies, Topo Cones, Ready-to eat-range, novelties, take away packs, Kulfis
Dealer network : -
5000- plus dealers
Companyâ€™s USP : -
100 % ice-cream
Main outlets: -
Total 40 parlours in and out of ahmedabad
Corporate Office: -
2â€™nd floor , Kashmira Chamber, Behind popular House, Navrangpura, Ahmedabad- 380009
Phone no. : -
+91 79 26577070, 26575030, 26575144
E-maiL : -
Production Unit : -
G.I.D.C. , Naroda
Mission And Vision
Mission:The mission of the company is “Goodness, Truthfulness and Cleanliness.” This states that only the finest ingredients go into the making of Havmor ice-creams. The whole manufacturing process conforms to global standards of hygiene and company’s trade practices are kept totally transparent. Based on new generation technology and in - house R & D, the company keeps formulating new tastes at frequent intervals. And the company values its entrepreneurial selfesteem, market image and reputation for financial uprightness above its pure business interests.
Vision:The following sentences clearly states the great vision of Havmor ice-cream Ltd. “ Quality Must Always Precede Quantity.” To be a leader in food and ice-cream business. Leadership not as defined by the general norms of the marketplace but as defined by the company itself. This means many things like : Establishing and maintaining leadership in Quality,not necessarily in Quantity. Continuing to earn the respect of consumers and business associates through excellent products, fair trade practices and overall transparency. Innovating continually, so that the company has something new to offer to its consumers every season. Diversifying in to related areas of Food industry to offer consumers more comprehensive taste experiences. Fine – blending new technologies with market strategy. And, by never taking the market for granted.
Award And Achievements 10
Havmor ice-cream ltd. has got many awards and achievements that very well represent its success story. The following are a few of the list of awards and achievements gained by Havmor ice-cream ltd. TIMES FOOD AWARD by the Times of India in the category Of “ Best Ice-cream ” 0n 8’th April, 2008.
The certificate given by
The Taj Residency Ummed ( Ahmadavad ) on 14’th July, 2001
appreciating the range of ice-creams served by Havmor ice-cream ltd. which also states that the range of ice-cream served by Havmor ice-cream ltd.has been greatly appreciated by Mr.Bill Clinton ( former president of U.S.A. ) during his stay at Taj Residency Ummed, Ahmedabad. An appreciating press release of FOOD REVIEW on 24 -sept.- 2008. Apart from these, Havmor Ice-cream Ltd. has also signed the MOU in the Vibrant Gujarat summit, 2009.
Location Of The Unit 11
The location of plant or industry means to scientific choice of a region or specific sight in a region where the business unit is to situate. The main object of an industry concern is to maximize profit through minimization of production and distribution cost.
objectives are realized only if the firm is located at a place which offers all economies of production and distribution. ď ś Factor responsible for plant location are :1. Money, Material . 2. Man power, Market. 3. Motive power, Management. 4. Machinery, Means of Communication. 5. Momentum to an early start.
Production is the process of transferring components into finished products for sales. The term production is wide in scope. It includes manufacturing process also by which raw materials are transferred into finished goods for final consumption. Land, Capital and Labor organization and entrepreneurship are the factors of production, where as making include market research, personal selling, sales promotion, advertisement, publicity and all other activities relating to distribution. Production refers to a process of fabrication of a product or a physical object through there are men, material, capital and entrepreneurship for the satisfaction of human wants. Production department is the heart of Havmor Unit, as the main function of Havmor is to produce the products and supply to the consumers according to their needs and taste. Thus, in Havmor production department is the most important department.
Vice President Operation
Assistant General Manager
Production is the lifeline of any business unit; hence production department plays an Important role of vital importance in any industrial unit as in Havmor group. Vice President is the head of the department, followed by Assistant General Manager, Production Manager, Supervisors and at last Labors.
Main Products Of The Company Ice-creams found in different styles like: Kids Special
Havmor Special Fresh & Crisoy Topo cones :- Chocolate, choco-vanila, Strawberry, butter scotch Dolly :- Mango dolly, Raspberry dolly Bars :- Zulu bar, Classic chocobar Kids Special :- Ringo-bingo, bon-bon, Lolly pop, Mini chocobar Ready Sundaes :- Chic-choc sundae, super sundae Ice candies :- Kachi Keri, Orange, Rocket candies, New zim zim, Limechu Kulfi :- Chowparty, Kulfi Double sundaes :- choconut-frenchvanila, mango-strawberry Ice-cream pastry :- black forest, mango Premium packs :- Rosted almond, Swiss cakes Roll cut :- dry fruit katri, raja-rani, malani kulfi, fifty-fifity Sandwich Ice-cream Almond chocobar Cassata cut King cones Big Cups Small cups Party Pack Family Pack Juices Candy Kulfi corner Roll cut Novelties Cassata Premium
INGREDIENTS The following ingredients are used in making of Havmor Ice-cream.
Milk Cream Liquid Glucose Sugar Milk Powder Stabilizers Dry Fruits 16
Fruits Chocolate Flavored Colours and Fruit Essence Protin, Vitamins, Minerals, Carbohydrates, Total Minerals, Calcium, Phosphrus, Potassium, iron, Niacin, Calories. All the materials used in process are managed by Storage Department. And their
quality is checked by Research and Development Department.
PRODUCTION PROCESS The Process for manufacturing ice-cream passed through various stages the chart given bellows shows the ways in which ice-cream reaches us after manufacturing stages. Ice-cream manufacturing
Transportation by A.C. isolated vehicles
Dealers & amp, customer
Pasteurization: It is a substance that kills bacteria from food and drink. It was invented by FRENCH SCIENTIST LOUIS PASTEUR. In 1864 , pasture discovered that heating wine and beer was Enough to kill spoilage bacteria. Ice – cream mix is pasteurized at 155*F (68.3*C) for 30 minutes Or 175*F ( 79.4*C ) for 25 sec. Conditions to use it are greater than using fluid milk because of increased Viscosity from higher fat, solids, sweetener content egg yolks and custard products.
Process of manufacturing ice-cream
Production Capacity Havmor aims about Rs. 1000 core sales by 2020. There are 400 employees at Havmor industry of Naroda. It is increasing 25-30% every year. Havmor has increased from 8 to 13 states with increase in number of distributors by 350 to 500. It has 2.2 lakh litres capacity per day. Havmor produces more than 150 varieties of products. Its capacity is to produce 2,00,000 litres ice-creams and reserve 4, 00,000 litres.
HAVMOR uses different kinds of packaging material for different products. It uses plastic cups for ice-cream and its different products. It uses plastic covered papers for the packing of cones and chocobars. It uses thick, hard, card papers for the packing of family pack. The packaging also contains some important and useful information like:
The code No. : The net weight: Date of packaging: Date of Expire: Maximum Retail Price etc.
No. Of Employees and Shifts There are three shift a day in the Havmor Company: 8:00 am – 4:00 pm 4:00 pm – 12:00 pm 12:00 pm – 8:00 am
Company works according to season: Winter- 15_16 track Summer - 2100+ employees
Company has about 400 employees per shift.
Recruitment And Selection Recruitment :“Recruitment is the process of searching for prospective employees and stimulating them to apply for jobs in the organization.” “Recruitment is the process of finding of attractive capable applicants for the employment. The process begins when new recruits are sought and ends when their application submitted.” The recruitment procedure of Havmor Ice-cream Ltd. is as follow :-
Sources Of Recruitment :Havmor Ice-cream Ltd. uses both internal and external sources of recruitment. As the internal sources of recruitment, the company relies upon the following sources:
‘References’ of existing employees as well as previously employed people Online (internet) Advertisement The company also relies upon some external sources of recruitment as follow : Advertisement in Newspaper Employment Exchange Employment of Labour contractors on commission bases Taking help of recruitment consultants as a last resort.
Selection:Selection is the second step in the process of procurement of people. “Selection is the process of choosing the individuals with necessary skills, abilities and personality to successfully fill specific jobs in the organization.”
Selection Procedure :(1)Preliminary interview, (2) Selection test, (3) Employment interview, (4 )Reference & Background Analysis, (5) Selection Decision, (6) Physical examination, (7) Job offer, (8) Employment Contract, (9) Evaluation.
Training And Development 24
After the placement and induction, the training and development procedure is applied. According to Micheal Armstrong, â€œTraining is the systematic modification of behavior through learning which occurs as a result of education, instruction, development and planned experience.â€? In Havmor Ice-cream Ltd., Training and development is an on-going process. The Training and development programme of Havmor Ice-cream Ltd. includes most of the prior mentioned training activities. The kind of training and development programme offered by the company to its employees really helps in their overall development.
At the and of the training and
development programme, Havmor Ice-cream Ltd. also takes employee feedback to measure the effectiveness of this programme. The company takes help of professional training consultants for its training programme. The company also offers vocational training programme for the students where the students themselves need to collect information and at the end of the training period, the student trainee is supposed to submit a project report to the company and gets the training certificate from the company. Method Of Training used in Havmor Ice Cream Ltd.:(1) On The Job Training Method (2) Off The Job Training Method
On the job training method :In on the job training method , thecompany appoints professional training consultants to train its employees .
Off the job training method : In off the job training method , the company sends its employees outside to attend the seminar and training programme.
Performance Appratsal 25
According to Flippo, “Performance Appraisal is a systematic, periodic and impartial rating of employee’s excellence in matters pertaining to his present job and to his potentialities for a better job.” Havmor Ice Cream Ltd. includes periodic performance Appraisal system. In the company, the performance appraisal is done on a regular basis. Every Year, the self-appraisal forms are given to the employees as a part of the company’s performance appraisal procedure.
The welfare measures of Havmor Ice Cream Ltd. include the following things :
Giving loans to employees at subsidized rate. Regular Health check-up at subsidized rate. Arranging for the tours and picnics for the refreshment of employees. Arranging for the Movies shows for the refreshment of employees. Organizing for the sports events, Yoga and stress management seminars Provision of Sound infrastructure and clean and healthy environment to the
employees. Provision of uniform, shoes, gloves, safety shower to workers.
Compensations are also widely provided to employees at all level. They are given transportation service free of cost, some of them are provided houses, etcâ€Ś There is huge difference between incentives and compensation: incentive is for an employee, whereas compensation is to the employee.
Policies for Promotion and Transfer
Different companies have different policies. Promotion and transfer are positive things for employee, but people take transfer as negative. Transfer means to shift from one place to another place. Promotion is to get one level up than the working level. In Havmor, people are promoted more than transfer.
Introduction to Marketing
Havmor food has established a new strategy, Business unit called micro Marketing division the rural markets of India. The division queries market generic marketing Began to play an increasing important role with the certain be colony personating world over with the coming of important of generic market in India and it gaining fool hold in certain market with in a very short span of this division has established its self in the market. The goal of marketing is to create customerâ€™s satisfaction profitable by building value-laden relationships with important customers.
department can not accomplish this goal by it self it must team by closely with other department with organization through out it entire value delivery system to provide superior value customers. This marketing calls up every one in the superior value and satisfaction. To make all the work smoother the group has created division has its own special identity in the market and it tops products. M A R K E T I N G D E P A R T M E N T
Basic Data about Product
Havmor produces about more than 150+ products. It is a compulsion to provide some basic data about the product by health and quality section. Every product has its basic data printed on its product.
Price means the amount or services or the same of the values that consumers exchange for benefits of having or using the product or services. Price is determined by demand and supply. Havmor Food Pvt. Ltd. Have two factors affecting pricing decision.
Marketing Mix Strategy
â€œYou scream, I scream; weall scream, for ICE-CREAMâ€?
Promotion is the best positive incentive to boost the morale of an employee. When an employee is promoted, he himself is encouraged to work hard. Promotion is two-way process as it brings up the company and boosts the morale of an employee.
4 Pies Of Marketing 1 )bra nd 2W3 )serhatpc viceskagrw nges ling ?
1H3 )disowmcre uchditpon areolicyt we selin git for? 2 )of erp ice
H ow il wel tpe ople kno we are seli ngi t? 321 )salepubdv slicter ying
231 )chadism nelrktibu tion W her eand how wi lwe sel it?
1)b2sWh randtevic ews sel ing? 3)p ack gin
1)d isco unt 3)c2oHw ferditmu pricehaol rewicy esl ling itfo r?
2)p3s1a ubliaesdvr citysn g How wi lwe let peo lekn ow wea res ling it?
2)c han el 3)dWh1m istreak butiondhe now ilw es elit ?
Organization Of The Marketing Department The marketing manager Mr. Kaunal Desai handles the marketing department of the company. He works directly under the general manager Mr. Pradip Chona Basic ideas of packaging and designing coups from Mr. Chona and the rest marketing work is governed by Mr. Kamal Desai under there are three regional affairs respectively in ahmadabad, Rajkot and Surat Which are not hot market of the company under the three regional affairs there courses distribution 800 retailers under distributors work to make available ice cream to the altimeter consumers. Also seven executiveâ€™s havmors parlors in ahmadabad work directly under the regional manger in charge the whole scene become understandable with the help of following diagrams. The following chart represents the entire organization structure of the Havmor Company. Now the organization structure of marketing department
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Havmor is a reputed company, but it also have competitors in the market to compete with. This is one of the reason why new innovations are produced in regular time span by Havmor. Vadilal is the known competitor of Havmor, for it Havmor claims that they make pure icecream whereas vadilal makes ice-cream out of frozen dessert.
A dv e r ti sin g
Fi na nc e
S C O P E
S a le s M ana gem e C han n el t of Pa D istr ib u t c k a io n g in g
Br an di ng 34
A fte r S a le s S e r v ic e s P ro d u ct P la n n in g
Havmor is a huge company and requires a large amount of finance. Without finance it cannot be stable. Company is working with deficit finance since 1944 and achieving great success.
Financial incentives are also working as for employees, for
scholarships, etc. Are also provided.
Investment In Organization
Organisation means a place where group of people work with a motive to earn profit. They work as a team. They need is finance to bring raw material, produce goods, packaging, sales, customership, etcâ€Ś fund from finance is highly used in investment of the organisation.
Sources of Funds
There are certain types of sources providing finance to Havmor :State Bank of India Cash Credit Insurance Accounting Concepts
There are certain types of special reserves of Havmor :Investment Allowance Capital General Subsidiary
Need of Finance
This finance is needed for certain workings of the organisation :For The Purpose Of Expansion For The Purpose Of Establishment For The Purpose Of Renovation For The Purpose Of Diversification
Last 3 Years Sales Turnover
Turnover In Rs.
Meaning of CSR
Corporate social responsibility also known as CSR is form of corporate self regulation integrated into a business model. CSR policy functions as a built in, self regulation mechanism whereby a business monitorâ€™s and ensures its active compliances with in the spirit of law, ethical standards, and international norms. CSR is a process with the aim to embrace responsibility for the companyâ€™s action and encourage positive impacts through its activity on the environment, consumer, employees, communities, stake holders, and all the other members of public sphere who may also be considered as stake holders. Sustainable strategies are valued, desired and developed by relevant players in many industries all over the world. Both research and corporate see therefore CSR as a guiding principles for business success.
BALANCE SHEET AS ON 1ST APRIL TO 31ST MARCH, 20102011
The industrial visit to the havmor ice cream as a wonderful visit from our collage. My visit about how an organization is run successfully. The visit was highly educational and helped one to given me an depth understanding of the marketing and finance management cared out of havmor. I came to know about the process used for manufacturing of Ice-cream and different types of problems encountered in it. I understood the difficulties that is faced by management of modern companies and also studies the ways they save the difficulties and problems.
News paper : THE TIMES OF INDIA GUJARAT SAMACHAR DIVYA BHASKAR
WEBSITE : www.HAVMOR.com www.Now-India.com www.timesofindia.com
Project on Havmor ice cream pvt. ltd. gujarat.