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Darriel.Green Business Office of administration Marketing Principles Mod 140 unit 3 Day 2 Task Design a Matrix with 20 Marketing Key Terms Instructor Frank Ezenekwe,MBA


Design A matrix with 20 Marketing Terms


Key Terms

Definitions of the marketing Key term

Market Segmentation

Definition of market segmentation: The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, ...

Market Share

Market share represents the percentage of an industry, or a market's total sales, that is earned by a particular company over a specified time period. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period.

The 4 P’s

The Four Ps (product, price, promotion and place) are four considerations known as a marketing mix. ... Place: The location where the product can be purchased is important for optimizing sales.

Advertising Campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ... Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences

Market Research

the action or activity of gathering information about consumers' needs and preferences. "the company has just completed market research on a new type of organic toothpaste"

Trademark Protections

At the national/regional level, trademark protection can be obtained through registration, by filing an application for registration with the national/regional ...

Marketing mix

The marketing mix has been shaping brand strategies for decades. Find out what it takes to develop the right marketing mix in today's ...

Pricing Strategy

Definition: Pricing strategy is the tactic that company use to increase sales and maximize profits by selling their goods and services for appropriate prices.


Key Terms

Definitions of the marketing Key term

Pricing Stagey

Definition: Pricing strategy is the tactic that company use to increase sales and maximize profits by selling their goods and services for appropriate prices.

Focus Group

Definition of focus group: Market research: Small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a ...

seo

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Market Trend

Definition of market trend: When the trading market responds to the ups and downs of the prices associated with investments and securities. The terminology that ...

Amazon Top Seller Shop this list of the best-selling Amazon products in home, beauty, toys, and electronics. Whether you're looking for the perfect gift or addition to ...

Kpi

Key Performance Indicators (KPIs) are the critical (key) indicators of progress toward an intended result. KPIs provides a focus for strategic and operational ...

Product placement

Definition of product placement: An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, ...

Brand Influencer

UPDATE April 23, 2019 — A brand influencer is an individual who leverages his/her social media prowess to authentically engage and connect audiences and brands—meaning a social media influencer partners with a brand to create sponsored


Key Terms

The Definitions of Marketing Key Terms

Insights

Definition of insight: Feedback; ideas about the true nature of something. In business, product testing sessions are used to gather insight from people with ..

Marketing Penetration

The concept describes different ways and strategies to achieve market penetration, such as cutting prices, increasing advertising, obtaining better store or shelf ...

Marketing plan

A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. ... Metrics that measure the results of marketing efforts and their reporting timelines.

Lead Generation

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.


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Darriel.Green  

Business Office of administration Marketing Principles Mod 140 unit 3 Day 2 Task Design a Matrix with 20 Marketing Key Terms Instructor Fra...

Darriel.Green  

Business Office of administration Marketing Principles Mod 140 unit 3 Day 2 Task Design a Matrix with 20 Marketing Key Terms Instructor Fra...

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