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Darren Toofany Graphic Designer

Darren Toofany Graphic Designer 0790 600 21 24 N22 5NN

Experience Fre n c h C o n n e c t ion Se n i o r Gra p h i c Designer

Roland Mouret Graphic Designer

University of Bright o n Project Officer


2010 - 2013


Freelance role, responsible for creating and

Brand guardian for luxury fashion house.

Coordinating and developing marketing

implementing SS14 campaign print and



design assets internationally for FCUK,

and project management of all visual assets

producing graphic design material in print

YMC and Great Plains. Maintaining brand

across all departments. Art direction and

and for the web. Market research between

consistency across POS, lookbooks, instore

production of all internal and external

students, staff and public to create targeted

graphics and displays and billboards.

communications including sales materials,








press packs, advertising campaigns and

Da r a m o t o Fre e l a n c e De s i g ner 2009 - present

online presence. Sourced photographers, printers, illustrators and manufacturers and maintained relationships throughout projects. Worked to several critical paths

Wiley-Blackwell Editorial A ssistant 2007 - 2008

Creating unique brand identities and art

managing multiple projects at any one time.

Administrative duties involving liaising

direction for clients including UNISEX

Actualizing Roland’s visions for special


student health initiative, singer Marc

collaborations with luxury beauty and travel

and reviewers, as well as working with

Almond, designers Domingo Rodriguez

brands; fabric print and surface design.

the production, sales and marketing

and Nuno et Michel and hair and makeup

Created visual merchandising standards for

departments. PA to editors and authors,

artist OscarAlexander .

the stores and concessions.

arranging day to day tasks and reports.




Darren Toofany Graphic Designer 0790 600 21 24 N22 5NN


Exper tise


MA Interdisciplinary Arts Oxford Brookes University

Mac OS X / Windows Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Bridge, Pantone Colour, Litho / Digital Print, Photography, Studio Lighting, iPhoto / iMovie, Final Cut Pro, Adobe After Effects, Microsoft Office, Acrobat Pro.

BIAD Gosta Geen Birmingham 2006

Idea Generation, Creative Writing, Problem Solving, Solution Focussed, Attention to Detail, Branding & Identity, Project Management, Critical Paths.

The Jam Factory Oxford 2008

2006 - 2008

BA Visual Communication Birmingham Institute of Art & Design 2003 - 2006

BTEC Foundation Art & Design University College Northampton 2001 - 2002

A Level Art / Design Technology / English AS Level Design & Technology GCSE Art / Design / Maths / Science / English 1996 - 2001

Richard Hamilton Building Oxford 2007 Churchill Hospital Oxford 2007

OVADA Oxford 2008

V i sual Identity Scallywagfox - Photographer 2012 OscarAlexander - Beauty Ar tist 2012 Gemma Land - Sca r f Designer 2011

So cial Media Design Roland Mouret Google Ads 2012 Shoe Collection Launch 2012 Holiday Celebration posts 2012 Ileana Makri Collection 2011 RCFA Facebook Gate 2013 Sign up Facebook Gate 2012

V i sual Web Design Tall Tale - Homepage 2013 Roland Mouret - Homepage/ Vogue Fashion’s Night Out 2012 Unive rsity of Brighton -Student Ser vices 2011 Roland Mouret -Landing Page/ Signature Page 201 2

Mailer Design Roland Mouret Christmas Gifts 2012 Store Launch 2011 Wholesalers Newsletter 2012-13 Product Mailers 20 11-2013 Bir thday Mailer 2012 Vogue Fashion’s Night Out 2012 Sale 2012

Promotional Design French Connection 2014 Unive rsity of Brighton 2010 Marc Almond 2011 French Connection 2014 MAJAM 2008 Unive rsity of Brighton 2009 French Connection 2014 UNISEX 2009

Re tail Graphics Roland Mouret Flag and Entrance Signage 2012 Vogue Fashion’s Night Out 2011 French Connection Arg yll Street Hoarding 2014 Merchandising 2013 Data Incentive Initiative 2014 Oxford Street Wrap 2013 Licensing Signage 2014 Deliver y Van 2014

Pa ckaging Design Roland Mouret Vogue Fashion’s Night Out 2012 Aromatherapy A ssociates Roland Mouret Ser um 2011 Roland Mouret Retail Packaging 2010 Vogue Fashion’s Night Out 2011 Unisex Health Campaign 2009

C ommercial Design French Connection Home Product Str uts 2014 Roland Mouret iPad Catalogue AW12 Men’s iPad Catalogue AW11 Lookb ooks SS11- AW13 Pre Collection Salesbooks 2011-2013

C or po r a te Design Roland Mouret Brand Bible 2013 MIDO Eyewear Guide 2013 Maste rpiece Adver torial 2012 Dominique Renson Guide 2011 Seasonal Beauty Guide 2013 Royal Family Salesbook 2011

Pr int/Sur face Design Roland Mouret Map Print Resor t 12 Cor n Print Resor t12 Geometric Jacquard Pre Fall 12 Fawn Print SS12 Show Palm Jacquard SS12 Show

Te chnical Drawing

Roland Mouret Technical Drawings 2012 Roland Mouret for Lancome Gar ment Rendering 2012 Roland Mouret for Virgin Atlantic Composite Rendering 2011


d a r r e n t o o f a n y  

graphic designer

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